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smend120

Advantages Of Cloud Computing For Hotel Industry - 5 views

    • abroo041
       
      This article is discussing the benefits of using cloud computing in the hospitality industry, specifically, in hotels. With all cloud computing, the biggest overall benefit is that users no longer have to stress over attempting to maintain their data on their own. This article also goes into detail on how cloud computing can cut costs, improve guest experiences, promote direct booking, and allow industry professionals to work remotely.
  • Now, businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS)
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  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin.
  • also shortens the project time resulting in costs cutting and higher productivity.
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
  • Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
  • When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
  • cloud computing has transformed businesses
  • hospitality industry, cloud computing has done wonders
  • reshaped the structure of the industry
  • from increasing operational efficiency to lowering the management costs.
  • better guest experience and increase the revenue of the property.
  • ringing down costs like energy, hardware and operations
  • increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time
  • hotel check-ins can be done from smartphones or tablets
  • cloud computing has transformed businesses
  • cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
  • Over the past few years, cloud computing has transformed businesses from across the world, irrespective of their industry. Today, the demand anytime, anywhere access has skyrocketed, and cloud computing is delivering just that — all you need is an internet connection with good bandwidth.
  • businesses don’t have to burden themselves by storing data in traditional in-house servers; rather, they can opt for a cloud service that would store their data in secured data centres.
  • There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
  • Advantages Of Cloud Computing For Hotel Industry
  • In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
  • By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
  • Hoteliers Can Cut Huge Business Costs With Cloud Computing
  • cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations. The need for hardware overload in your hotel is brought down, because of which your electricity bills are also reduced by a huge margin. Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity. Hence, if you shift your software services to the cloud, your hotel business would witness a significant number of opportunities.
  • Cloud Computing Leads To Improved & Enhanced Guest Experiences
  • The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
  • An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently.
  • Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk.
  • Direct Bookings Are Made Easy With Cloud Computing
  • There was a time when hotels used to payout huge commissions for bookings to the online as well as offline travel agencies. However, with the increasing inclination towards the use of cloud computing in the hospitality industry, they don’t need to always rely on travel agents all the time. Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time.
  • Cloud Computing In Hospitality Industry Makes Working Remotely Possible When you as a hotelier is not present in the property, managing the operations gets a little tougher. However, when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
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    Cloud computing makes sense to work business in a cloud setting. The article states that Cloud computing has "transformed businesses" throughout the world. We learned that a disadvantage of Cloud is the dependence of Internet connection. With Cloud computing, you can share and store data. This can be a better way to run business. We have learned that Cloud computing is more scalable, secure, and reliable. Cloud computing cost less, and you can pay for what you need. Cloud you can customize what you need, to your specific needs. The article even mentions it "lowers management costs." Unlike unintended PMS, which can require maintenance, and be highly costly. We discussed in our video lecture from this past week, how hotel check-ins are being done from smart phones- as this article includes. This is beneficial for enhancing guest experience, and increasing the speed of check-ins. Travel agents have their own way of how they conduct themselves, their business, and the services he or she provides. However, the article shows how with Cloud computing, you would not need to depend on travel agents. Furthermore, Cloud computing can increase sales and revenue for a hotel property. Cloud computing is replacing traditional PMS system's and have a multitude of benefits.
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    Hoteliers today are joining in on the trend of the use of cloud computing. Some benefits of cloud computing include the increase of operational efficiency, lowering management costs since the hotelier only pays for what they demand. Energy costs and hardware operation costs are also decreased. It allows for hotel check ins to be done via smart phones and tablets and not just at the front desk upon arrival, and it also allows for hotels to not have to rely on travel agents all the time for bookings which saves them having to pay commission to travel companies.
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    No matter the industry, cloud computing has changed organizations all around the world in recent years. Today's need for access at any time and from any location has soared, and cloud computing is supplying it. All you want is a reliable internet connection. Businesses might choose a cloud service that would store their data in safe data centers rather than burdening themselves with traditional in-house servers to store data. At all levels, cloud-based services are now taking the place of outdated and conventional technologies. Many hospitality firms now use cloud computing services offered by infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS). And they are all fired up with the incredible benefits of cloud computing. Cloud computing can benefit hoteliers by driving down costs like energy, hardware, and operations. Your hotel's requirement for hardware overload is decreased, which significantly lowers your electricity costs. The hotel sector uses cloud computing to speed up projects, which reduces costs and increases efficiency. An efficient and effective hotel PMS will help you to ensure that your guests receive a first-rate experience and will provide the hotel employees with the best set of management capabilities. Another benefit of cloud computing is that it frees your personnel from stationary terminals, allowing them to work more independently and productively. Due to the cloud, guests may now check in at hotels using their smartphones or tablets as well as the front desk. Working remotely is possible thanks to cloud computing in the hospitality sector. Managing the business becomes a little more challenging when you, the hotelier, are not on the premises. However, putting your hotel management and operations in the cloud gives you the flexibility to access and operate on them from any location in the world.
Katie Gallagher

POS System Pay Off - 0 views

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    Point of sales systems have been increasing popular in all retail and service industries. POS systems help companies integrate their accounting systems, track inventory, cut operating costs and more, while keeping all their company information in one place. Having a dated system in place could potentially cause frustration with the stores customers. Having an older system or cash register in place could cause long lines and inaccurate register transactions like it did for Golden Spoon Frozen Yogurt. Before using a POS system it would take even the most experienced worker 2 minutes or more to process a credit card, now it take 20 seconds. This keeps the lines shorter and the customers happy. There are issues that still arise from POS systems, for example security. One retail store based out of New York City had issues with people hacking into their DSL routers and accessing 3 months of credit card information. This company didn't seem to have any real security in place as far as accessing the system, as all employees used the same password to log in. The company used password policies and tougher procedures with credit cards to beef up security. Another company, also based out of NYC, has seen a faster and easier way to control inventory through the use to POS systems. This system can tell the managers what needs to be repurchased if an item is popular, or what's still sitting on the shelves and not being sold. This helps controls losses at the end of the season with less merchandise needed to be sold at discounted prices. Whether it's a hotel, retail store, or restaurant, POS systems help organize a company's most important and valuable information.
mannypinto

Five Ways Brands Can Adapt For The Era Of E-Commerce - 0 views

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    This article is very interesting because it talks about how establishments like Sports Authority and Toys 'R' Us are out of business due to e-commerce sites like amazon, ebay, Jet.com and others. It explains how businesses can adapt to an era of e-commerce. The first thing a business can do is to consolidate inventory, in other words have all the inventory in one single pool instead of different channels like brands have done before. The second thing is to establish a two-day shipping network, here the article explains how consumers expect immediate gratification with online orders. We see grocery stores doing this but with faster shipping within hours. The third thing one can do is leverage from an existing e-commerce channels for visibility. A business can sell its products on networks that are already established such as amazon, Jet.com and ebay. The fourth thing a business can do is use brick-and-mortar channels to increase exposure, meaning using physical stores such as Sports Authority and Toys 'R' Us to help increase exposure. It explains that drop shipping to these companies will help sales, 0% of all retail purchases still happen in physical stores. The final thing a business can do is use its resources. It is important to have an e-commerce expert on your payroll to grow the business online which will help in sales and stay on top of the this era. The article finishes by explaining that adaptability is the future of retail, which I believe adaptability is the future for any business. It is important to adapt and keep making things easier and more convenient for consumers.
anonymous

Shopify, the e-commerce company that's coming for Amazon - Vox - 0 views

  • Helmed by internet personalities with a combined 40 million-plus subscribers on the video platform and roughly 50 million more followers on other social media networks, then breathlessly promoted with nearly five hours of videos that drew more than 90 million viewers, the flash sale planned for the afternoon of November 1 was inevitably going to be massive.
  • Organizers recognized that it would be an event, and that it was going to need Shopify
  • Currently more than 1 million merchants around the globe use the company’s technology to open their own digital storefronts and sell goods on the internet, creating a constellation of independent, and decentralized, stores (unlike marketplaces like eBay or Etsy)
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  • Shopify has worked to position itself as the online commerce solution with the experience and size to support fast-growing, digitally native brands — the company’s tech has powered direct-to-consumer staples such as Allbirds and Brooklinen —
  • Last year, the company announced plans to invest $1 billion over five years on warehouse space and robotics to build out a fulfillment network so Shopify can also deliver your packages.
  • But what really has made the Shopify platform a bit of a juggernaut is its comprehensiveness
  • Currently, 1.4 million full-time jobs globally are supported by companies using Shopify.
  • who can tap their networks to instantly bring “high quality, low volume goods” into the world.
  • The company expects to see roughly $1.5 billion in revenue in 2019, a 50 percent jump from the previous year, and continues to see strong growth in subscription revenue.
  • Shopify software was processing $1.5 million in sales and 16,000 checkouts a minute.
  • Shopify’s plan is to lease warehouse space, and utilize robotics technology from a company called 6 River Systems, which they purchased in October for $450 million
  • Companies that sign up for the program can even have their own logo stamped on the box, unlike Amazon third-party sellers, which end up advertising Bezos’s latest project.
  • Trying to take on Amazon and its fulfillment network is a daunting task. That $1 billion investment Shopify is making may sound massive, but Amazon plans to spend $64 billion on logistics and shipping alone in 2019.
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    Is Shopify the new Amazon? If you do not know what Shopify is, it is an ecommerce platform for companies to use to sell their goods. It helps merchants to set up simple website store fronts and allows them to customize their store anyway they want. It also assists them will marketing campaigns, distribution, and shipping.
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    Very interesting article! This introduces Shopify as one the new ecommerce platform that allows individuals to set up the way they want to see their store front. It allows them to manage everything on this platform. Almost like a direct competitor to Amazon.Very interesting market for exponential growth!
snesbeth

3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad - 0 views

  • I happened to catch this Bed Bath & Beyond commercial about "offline shopping."
  • Lots of people assume that brick-and-mortar retail is dead and that e-commerce is taking over everything. It certainly feels that way sometimes, and it's true that online shopping poses significant threats to traditional business models.
  • They're proud of who they are and what they can offer their customers, like physical locations staffed with real people who are trained about the products they sell.
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  • Its "offline shopping" ad features examples of the types of products people are more likely to shop for at their stores, such as home goods.
  • If you're a real-life retailer, think hard about how you can create a better customer experience and a compelling need for people to visit your brick-and-mortar store.
  • online shopping can be surprisingly time-consuming and inconvenient. We’ve all been there -- it’s easy to get distracted while researching and shopping online, poring over endless product reviews, opening dozens of browser tabs and watching video reviews.
  • there is still plenty of room for brick-and-mortar retail to coexist.
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    This article is interesting because it discusses how Bed Bath and Beyond placed an internet advertisement marketing their offline shopping experience which is what drove the customer to actually visit the store in order to purchase the item that they have been searching for on the internet. Which made me rethink how I viewed in person retailers because I thought it would be a matter of time before they ceased to exist but in reality it just depends on how they market themselves to consumers on the internet, just by marketing their "offline experience" on the internet as an ad persuaded someone to actually visit the store to gain the experience and the product they were originally looking to purchase online.
mtedd003

Meet the Soaring Demand for Unattended POS in the Restaurant and Retail Verticals - Dat... - 0 views

  • One of the latest trends that have made it necessary for solutions providers businesses to adapt is the booming unattended POS trend. The global interactive kiosk market saw record growth in 2018, reaching $9.22 billion and a 17.6 percent growth rate — which exceeded the growth rate in 2017.
  • Last year, McDonald’s announced a plan to install self-service kiosks in 1,000 of its stores per quarter.  Taco Bell planned kiosk installations in more than 6,000 locations, and Subway included self-service kiosks in its “Fresh Forward” initiative to transform customer experiences.
  • Furthermore, 60 percent say they’d visit restaurants more often if they had self-service kiosks.
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  • Erba Collective, a Los Angeles cannabis dispensary, installed self-service kiosks that accepted cashless payments to reduce wait times and increase customer turnover.
  • It’s the right solution for today’s consumers: Consumers value their time, and waiting in line can destroy an otherwise great customer experience.
  • It’s the right solution for today’s businesses: Merchants are facing mounting challenges ranging from rising labor costs to new competition. Self-service kiosks can help businesses do more with the same staff, minimizing the labor required for order taking or checkout.
  • o provide unattended POS solutions, you will need to speak with your vendors or find new partners that offer the types of hardware you need. It’s also vital that you work with a payments partner with expertise in managing unattended POS transactions.
  • EMV chip technology will help prevent card fraud.
  • part of their omnichannel strategies
  • If your goal is to be a total solutions provider and meet all of your customers’ needs
  • one-stop shop.”
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    Unattended POS is growing global trend which industry leaders will soon have to adapt in their business place. Quick service restaurants are quickly adapting to this change as it reduces wait time and increase in customer return rate. Other key benefits for businesses are the decrease in labor costs & minimal errors when processing guests' request. Ideally, merchants must speak with vendors to customize the self-service kiosk and to ensure they are in compliance. In the end this will expand revenue and efficiency.
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    Unattended POS machines hit a global growth of $9.22 billion in 2018 from 2017, and is still climbing. The unattended POS machine has shown to be particular popular in the quick service restaurant sector. McDonald's has announced a plan to put 1,000 self-service kiosks in their stores per quarter. Taco bell and Subway have also announced they will be adding the kiosks in their stores as an initiative to offer a heightened customer experience. The machines have come with the benefits of reduced wait time and faster customer turnover. POS growth is attributed to aligning with today's consumers' expectations. Customers value their time and rising labor costs can be eased with the machine as it expedites transactions and covers tasks not relied on by human interaction.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
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    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon,while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
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    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
Yuting Peng

Hospitality Marketing Services | Sabre Hospitality - Tools & Technologies | E-Marketing... - 0 views

  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance .
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance
  • Sabre Hospitality Solutions has designed essential applications and products that will push your Internet Marketing program to a higher level of performance.
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  • offer a wide range of cutting-edge and user-friendly Internet Marketing tools that enable direct online sales transactions, track and analyze Website traffic data and conversions, integrate emerging technology, and facilitate cost-effective Customer Relationship Marketing (CRM).
  • The CMT uses a text editor that is similar in functionality to Microsoft Word, allowing a non-programmer to manage and edit content on their Website in real time. Clients are able to edit basic body text and insert interior images throughout their Website, thereby virtually eliminating Website maintenance costs.
  • Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue.
  • Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
  • Our Flash map solution integrates standard interactive components for any set of floor plans.
  • Our behavioral targeting engine serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website.
  • Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of our clients.
  • The CMT is developed in a secure environment and is extremely user friendly, empowering our clients to confidently and efficiently manage copy on their Websites. Sabre Hospitality Solutions designed and developed this application in-house, and the application is used in multiple hospitality Websites.
  • Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
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    This article talked about Sabre Hospitality Solution which is the user-friendly e-marketing tool. The Sabre Hospitality Solution will push your internet marketing program to a higher level of performance through the following five essential elements. First, Sabre Hospitality Solutions developed a proprietary Content Management Tool (CMT) based on the needs of the clients. Second, Sabre Hospitality Solutions provides a full e-commerce solution that enables you to build and manage an E-store that generates significant incremental revenue. Third, behavioral targeting engine of Sabre Hospitality Solutions serves potential guests content based on how they are navigating through the Website; and profiles their keyword search that has led them to the Website. Fourth, flash map solution integrates standard interactive components for any set of floor plans. Fifth, Sabre Hospitality Solutions' Interactive Proposal Service (IPS) is a proprietary system that allows a property to respond to RFP's in a highly customized fashion.
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    Sabre Hospitality Solutions has designed applications and products to push the e-marketing program to a higher level. It offers a wide range of e-marketing tools. Sabre Hospitality Solutions developed a proprietary CMT based on the needs of the clients. This friendly empowering the clients and is widely used in multiple hospitality websites. It also provides a full e-commerce solution that enables you to build and manage and e-store that generates significant incremental revenue. In addition, the behavioral targeting engine serves potential guests content and the flash map solution integrates standard interactive components for any set of floor plans. Finally, it is a interactive proposal service. This unique online presentation of your proposal will ensure your product stands apart form other competitors.
Nicole Stevens

After Starbucks Deal, Square Now Powers Point Of Sale And Mobile Payments For Boutique ... - 0 views

  • According to a release, customers will initially be able to pay with Square Wallet at Blue Bottle’s Oakland, Brooklyn, and San Francisco Mint Plaza locations, with the company rolling out Square to its remaining stores in the coming months.
  • Blue Bottle will use Square Register as its full point-of-sale system (Starbucks does not use Square Register) to accept cash and credit card payments, track inventory, and monitor daily reports. Customers will also be able to use Square Wallet to make purchases just by saying their names.
  • While Blue Bottle is certainly not at the same scale as Starbucks, small to mid size chains still represent a huge opportunity for Square. A number of small, regional chains are using Square Register and payments including, Pitango Gelato in DC and Baltimore (5 locations), Cafe Grumpy in NYC (4 locations) Amy’s Ice Cream (13 locations) and Cartel Coffee Lab in Phoenix and Tucson (5 locations).
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  • As part of the Starbucks deal, 7,000 Starbucks stores in the U.S. accept Square Wallet, and Square readers are also sold at company-owned Starbucks stores. Square also began selling its readers at Verizon stores a few weeks ago, bringing its total number of retail locations where the payments dongle is sold to 30,000.
  • Starting with a free credit card reader for the iPhone, iPad, and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime, for a low transaction rate of 2.75 percent per swipe, with no hidden fees. Square Register serves as a full point-of-sale system for businesses to accept payments, manage items, and share menu and location information.
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    I myself have a Square and swear by it. I use it to sell homemade goods and trinkets and fairs, as well as sell baked goods at fundraising events. The Square app and unit are free (after registry refund) and are simple to use. Just connect it to a bank account and you are off. You can take and keep track of both cash and credit card payments. Plus inventory tracking is easy. The Square turns any iPad, iPhone, iPod or android device into a traveling POS system. Plus there is no paper involved so it's a great first step to running a Green business. Square is the POS solution for small businesses. 
Mengjun Ren

The Advantages of an HRIS System - 0 views

  • , a company can make use of an HRIS to process all such data. An example is the processing of payroll and benefits information. Instead of depending on handwritten data for each employee and the laborious processing of this with pen, paper and calculators, a company can employ an HRIS to process the information much more quickly with few or no inaccuracies
  • An HRIS, or human resources information system, is a computer program that allows companies to electronically store information about their employees
  • HRIS eases the work of managing employee issues
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  • HRIS stores a large collection of databases on employees and employee issues. Databases are sets of data usually organized on a computer for convenient access. Such databases include employee names, their contact information, and the professional or non-professional training they received.
  • Because it is a computer program, an HRIS facilitates the updating of employee data, such as contact information or age. It removes the need to use erasers or correction fluid to remove outdated or incorrect data. With an HRIS, the person working on such data can easily delete the data and enter the corrected information.
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    AN HRIS system is a computer program that allows a company to electronically store information about their employees. HRIS eases the work of managing daily employee related issues. HRIS stores a large collection of databases on employees and employee issues. Information included in the databases include employee names, their contact information, and any training they may have received. HRIS systems make it more efficient for a company as it can process payroll and benefits information electronically rather than having to rely on the traditional pen and paper. Storing information in the databases makes it more secure against the potential of tampering and theft.
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    This article describe some advantages of HRIS, such as data storage, ease update and efficiency. HRIS has huge data storage, it can easy to track employees' working behavior; ease update, HRIS is a computer system, it can easy to delete can update any data; and in some field, it can be a replacement of handwriting.
nadiatc

Starbucks to Install Wireless Charging Stations in Stores Across the U.S. | Inhabitat -... - 0 views

  • company has announced that it will roll out wireless charging stations in stores across the U.S.
  • will partner with Powermat, an offshoot of Duracell and subsidiary of Proctor & Gamble, to install the technology
  • will require purchase of a fairly inexpensive adapter ring
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    Starbucks has just announced plans to begin rolling out the installation of wireless charging stations in their stores, starting this year and beginning in California. The wireless charging stations will be called Powermats, and because not all mobile devices are equipped with wireless charging, patrons who want to utilize the station may be required to purchase an adapter ring. It is not stated how much these adapter rings will cost, but It is possible that this project is intended to create revenue from sales of these adapter rings.
Yudika Claude

Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve | Street Fight - 0 views

  • Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve
  • Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve, a startup that wants to combine reservations and payment into a seamless end-to-end dining experience.
  • The company, which currently operates in New York, Boston, Los Angeles and San Francisco, equips merchants with an iPad pre-loaded with the company’s application. Restaurants use the application to accept or decline reservations, and then process the check when a diner who made a reservation with Reserve finishes a meal.
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  • app eliminates the need to wait for a check
  • a person uses the Reserve app to schedule a reservation at a participating restaurant, they store their credit card information and tipping preferences. At the end of a meal, a server simply selects the reservation, processes the payment, and provides the diner with a small business card reminding them that they paid via Reserve. The company charges diners a flat $5 rate for all transactions.
  • muted take on surge pricing
  • allows restaurants to accept bids for highly-sought-after reservations, creating a more organic way for businesses to profit on moments of intense demand
  • the company has focused on working with higher-end restaurants as a way to diminish the impact of the startup’s relatively small fee but also as a way to ensure the product was used correctly by restaurants
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    Introducing the new dining app Reserve. It creates a seamless dining experience by storing a customer's credit card info upon reservation and immediately charging it once the meal is completed, also charging the customers' preferred tip. That way customers do not have to wait for the back and forth that occurs once they are done with their meal and servers collect payment. While the idea seems amazing, I am worried about the safety of storing people's credit card information on this app.  I also think that with the tipping already pre-included, the incentive on the wait staff's part to deliver great service is diminished. It is also a negative for the client because even if they are not satisfied with the service (or on the other hand if they feel that their server went above and beyond), they are not able to adjust the pre-arranged tip accordingly.  I do think that it is a great way for restaurants to make a nice profit through bids for "highly-sought-after reservations" because people will be more willing to spend a lot to to ensure they get a table at fancier restaurants. 
msbode

Ensuring Software Integrity in IoT Devices - 3 views

  • oT is defined as the Internet of Things. The Internet of Things refers to the ever-growing network of physical objects that feature an IP address for internet connectivity, and the communication that occurs between these objects and other Internet-enabled devices and systems
  • Gartner predicts that there will be 20.4 billion connected Internet of Things (IoT) devices by 2020, with 5.5 million new things getting connected every day
  • more than half of major new business processes and systems will include an IoT component by 2020
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  • Manufacturers are rushing products to market with little or no thought to security, often including hardcoded passwords or known vulnerable software libraries. While this problem is most obvious in the consumer space (which gets the most news coverage), vulnerable IoT devices are present in every business sector as well
  • The TPM stores secret keys, passwords, and digital certificates in its secure internal storage protecting them from software and physical attacks. The TPM acts as a root of trust for checking platform integrity at boot time (i.e., check against any malicious change). A cryptographic hash value of the platform configuration is calculated and compared against the precomputed hash value of the platform. Access to the platform is denied if the integrity check fails [4]. This is the beginning of the “chain-of-trust” for software modules that are subsequently initiated. This transitive trust mechanism is one of the important security features in trust computing. It uses the trust root as a starting point to establish a chain of trust model, in the order of trust root, boot loader, OS, and Application.
  • Secure boot provides the foundation for Trusted Boot, which extends the trust boundary to the boot process and eventually the operating system.
  • software attestation attempts to achieve a dynamic root of trust without specific hardware support. This method has the advantage of not requiring any stored secrets (cryptographic keys or passwords) and allows applications or modules to be updated, which may not be possible if hash values are stored in immutable formats, such as a TPM chip
  • While Secure Boot validates the platform and firmware, Trusted Boot is generally defined as verifying each software module before execution and extending the chain-of-trust to the entire operating system. During the boot sequence, the digest of each executing program is recorded before it executes. A TPM (Trusted Platform Module) is used to store all these records and then report on them securely.
  • It is important to note that Trusted Boot requires a TPM chip so the operating system can see the chain of execution, thus it may not be an option for some IoT devices. Lack of trusted boot support would allow an attacker with physical access, or using a software vulnerability during run time, to potentially modify the stored code and compromise the device.
  • There are many other attack possibilities to consider with IoT devices. For example, existing TPM architectures do not support runtime integrity checking and this allows attackers to exploit vulnerabilities to modify the program after it has been verified (at time of check or TOC) but before the time of its use (at time of use or TOU) to trigger unintended program behavior, such as the execution of malicious code or the leaking of sensitive data
  • Physical attack is a viable method of compromising the integrity of a device. Modifying and replacing firmware by an attacker may be worth the effort, depending on the perceived value of the device or the data it may access (such as a video camera or ATM). Attackers can go as far as removing memory and reading its contents.
  • a device built today can become a major problem tomorrow
  •  
    The purpose of this article was to review the available literature on the subject of ensuring software integrity for IoT (Internet of Things) devices, focusing on detecting and preventing modification of the original software, so that the device cannot be used for unintended purposes. The literature reviewed; secure boot, trusted boot and runtime security. Concluding that no one single control is going to adequately protect a device the solution based upon 25 years of experience is to create a multi-layered approach to security that starts at the beginning when power is applied, establishes a trusted computing baseline, and anchors that trust in something immutable that cannot be tampered with. Additionally, because a device built today can become a major problem tomorrow, due to them having hardcore keys "set and forget", the internet will then have literally billions of obsolete hosts in the coming years. Therefore it is important for MIS Managers/ Consultants investigate how to change the game in order to mitigate the damage or economic value of new systems being breached and by asking questions such as 'Can we even in the presence of a malicious attacker offer some limited form of security for the most valuable transactions (such as e-banking) or assets?' and 'Can we make the 'business' of the attackers less attractive by applying security technologies that are particularly tailored towards destroying the business model of the attackers?'
mannypinto

5 Visions For The Future Of POS - Retail TouchPoints - 0 views

  •  
    This article was very interesting. It is a short read but it talks about the future POS systems and it is a very cool and definitely increase customer satisfaction. The article mentions five examples which are image scanning, quick sales/mobile POS, RFID, Biometrics, and digital product tracking. Image scanning would recognize items on a conveyor belt so it will eliminate human error like double scanning and will speed up the process. The implementation of quick sales/mobile POS will also speed up the process of check outs by allowing associates and customers the ability to purchase anywhere in the store. RFID will ensure accurate scanning and product security. Instead of a tag on the garment a RFID transponder is printed directly into the cloth or packaging using biodegradable conductive inks. Biometrics will improve store operations and customer experience by personalizing the experience for each customer. Digital product tracking will eliminate the need for checkout lines. This will be done through the customers' mobile device, tracking the items on there and then transferred to the POS or self-checkout. Then a digital receipt will be sent to the mobile device. This article at the end is exciting because of what the future holds for POS systems.
alexsolano36

15 Business Problems That Can Be Solved By Moving to the Cloud - Leaseweb Blog - 0 views

  • Your business should have a clear concept of the value (and sensitive nature) of the data that is critical for operations.
  • Businesses have access to more data than ever, but storing it can be tricky. While some businesses choose to only store their data on local servers, using a hybrid approach (using both bare metal servers as well as cloud services) can provide a more flexible option for storing data.
  • A hybrid cloud portfolio can support locally hosted options in either the UK or elsewhere in the EU
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  • mitigate the risks
  • Global adoption of cloud is likely to increase. 
  • they are unlikely to happen.
  • Leaseweb provides access to our partners industry leading solutions, companies that specialize in these areas, so for backup solutions on Dedicated servers, VPS, Apache CloudStack we have partnered together with Acronis & to offer backup solutions for VMware & Private Cloud offerings, Leaseweb have partnered together with Veeam.
  • Using this hybrid approach of combining cloud services and local dedicated servers, you can ensure you’re not paying for more storage than you need.
  • significant savings
  • It also eliminates the need for major upfront capital expenditures
  • To CIOs, moving to the cloud is a chance to overcome previous internal limitations and improve their value proposition.
  • With the cloud, however, users can bring their data with them wherever they go.
  • Promotes collaboration
  • employees can all work together in real time,
  • making it easier to meet demand as your company grows.
  • hybrid
  • This risk is reduced in the cloud because you’ll have the built-in support of experienced professionals, and you won’t have to rely on anyone with minimal experience.
  •  
    This article talks about how cloud computing can solve many problems for an organization, such as protecting sensitive data and reduced the costs and risks associated with storing it. Some of the advantages include increased security (though many think otherwise), protected data in natural disasters (the cloud provides many back up solutions for data), flexible payment options for storing and protecting data, cost efficiency, creating unique platforms for businesses based on cloud applications, increased mobility of data and operations, increased collaboration capabilities with other employees and sectors of your industry, and increased technical support from cloud professionals.
kmert005

Best POS Systems for 2020 - 1 views

  • complete back-office solution built into the software
  • works with all major credit card processors and POS equipment.
  • iPad POS system for midsize and large restaurants.
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  • it comes with back-end features like reports, built-in CRM software, a timeclock with payroll exporting, offline mode and web orders.
  • iPad POS solution for bars, restaurants, retail shops and professional service providers.
  • prefer a Windows-based POS system
  • cloud-based POS system for independent retailers as well as those with multiple locations, such as chains, franchises and buying groups
  • accounting programs, property management systems, gaming and casino systems, and liquor dispensing systems
  • an inventory database, e-commerce solutions, a built-in timeclock and 24/7 customer support.
  • s, Cake has table and guest management features such as reservation and waitlist management as well as a mobile solution, OrderPad, that helps your staff take orders and payments quickly. Cake is cloud-based and provides 24/7 support.
  • inventory, purchase orders, loyalty programs, gift cards, reports and multi-store management.
  • It has a built-in timeclock and accounting system. Its restaurant-specific features include reservations, table and delivery management tools, and a kitchen display system.
  • Features include inventory management, sales analytics, digital receipts and loyalty programs.
  • employee management, inventory, and reporting tools. It also has an app marketplace and its own API, giving you plenty of options to fully customize the software. The company offers 24/7 phone support.
  • It supports omnichannel sales and has tools for inventory management, tiered pricing, purchase ordering, analytics, and email marketing and customer loyalty programs.
  • like stadiums and theme parks.
  • quick-service and fast casual eateries
  • he company partners with software vendors, system integrators and value-added resellers in many industries, including retail, healthcare, hospitality, kiosk, gaming and manufacturing.
  • Features include appointment scheduling, employee management, inventory tracking, integrated payment processing, and gift card and loyalty programs.
  • It also has multiple customer support resources, including free 24/7 phone and email support, live chat, and community forums.
  • ERP company that offers both retail and restaurant POS software that you can use as an on-premises system or as a web-based platform that you can access from a browser on any computer, tablet, or phone.
  • Clover has its own API, so your developers can create custom integrations if needed.
  •  
    This article presents suggestions on POS selection for companies sized from small to large. I found this article really interesting and reiterates that the selection of the POS is going to be based on company needs/culture. Their research was extensive and conducted market research repeatedly, before suggestions were made. It also touched on the different pricing options, in addition to any special features the POS may offer.
  •  
    This article talks about the best POS systems for 2020. What I found interesting is that the majority of these systems are cloud-based and offer integrated information services for a variety of industries, not just hospitality. A lot of the systems also are ipad based and work well with third-party POS hardware. They also have automated payment options integrated, for people who like to process payments electronically (i.e. Apple Pay). I think its important to know about these POS systems and what they can accomplish for hospitality companies.
  •  
    In this article, they talk about the best pos systems to use for 2020. They list each pos system name and then summarize the benefits and give a full review. The first system they talk about is lightspeed, which Ipad pos system has solutions for retail stores, restaurants, and online businesses. It's fully mobile, so you can check inventory from anywhere in the store, show customers product images and descriptions, and ring up orders and accept payments on the sales floor or, for restaurants, tableside. The next system is Vend that has real-time reports, inventory management features, and access to various integrations that can help you run your business, save time, and boost sales. This POS software is suitable for nearly every type of retailer. Whether you run a clothing store, a sporting goods store, or a specialty service-based business such as a car wash or computer shop, Vend has the features you need. Touch Bistro is a simple and affordable POS system that focuses on the unique needs of restaurant owners, with tables, reservations, and delivery management features. It's suitable for all types of food establishments - fine dining, casual eateries, cafes, pubs, food trucks, and more. Lastly, there is eposnow has both retail and hospitality versions of the software are available, each with a robust selection of features to help you run your business. It also has more than 80 integrations, so you can add extra capabilities and connect to the business programs you already use.
mayr0604

Data Mining: What is Data Mining? - 3 views

  • For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.
  • Data warehousing is defined as a process of centralized data management and retrieval. Data warehousing, like data mining, is a relatively new term although the concept itself has been around for years.
  • ata mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
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  • WalMart is pioneering massive data mining to transform its supplier relationships. WalMart captures point-of-sale transactions from over 2,900 stores in 6 countries and continuously transmits this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries. The National Basketball Association (NBA) is exploring a data mining application that can be used in conjunction with image recordings of basketball games. The Advanced Scout software analyzes the movements of players to help coaches orchestrate plays and strategies. For example, an analysis of the play-by-play sheet of the game played between the New York Knicks and the Cleveland Cavaliers on January 6, 1995 reveals that when Mark Price played the Guard position, John Williams attempted four jump shots and made each one! Advanced Scout not only finds this pattern, but explains that it is interesting because it differs considerably from the average shooting percentage of 49.30% for the Cavaliers during that game.
  • How does data mining work? While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
  • Size of the database: the more data being processed and maintained, the more powerful the system required. Query complexity: the more complex the queries and the greater the number of queries being processed, the more powerful the system required.
  •  
    This article highlights the topic of Data Mining and the way in which companies use it to become informed and discover new ways to become more effective. Data Mining can be used to increase revenue, cut costs and identify growing trends. This article will feature key examples from major companies such as Oracle, Wal-Mart and the NBA, all of which use Data Mining to enhance their business performance. 
xwang083

Why the Future of Data Storage is (Still) Magnetic Tape - IEEE Spectrum - 1 views

  • 实际上,世界上的许多数据仍然保存在磁带上,包括基础科学的数据,例如粒子物理学和射电天文学,人类遗产和国家档案,主要电影,银行业务,保险,石油勘探等。甚至还有一群人(包括我在内,接受过材料科学,工程学或物理方面的培训),他们的工作是不断改善磁带存储。
  • 首先,磁带存储具有更高的能源效率
  • 。磁带也非常可靠,错误率比硬盘驱动器低四到五个数量级。
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  • 在2015年,在信息存储产业联盟,包括惠普企业,IBM,甲骨文和Quantum,与学术研究团体的摆沿着一个组织,发布了它所谓的“国际磁带存储路线图。” 该预测预测,到2025年,磁带存储的单位面积密度将达到91 Gb /平方英寸。推算趋势表明,到2028年,它将超过200 Gb /平方英寸。
  • 它应该以每年约33%的历史速度继续运行很多年,这意味着您可以预期容量大约每两到三年翻一番。可以将其视为磁带的摩尔定律。
  • 尽管有所有这些优点,但公司使用磁带的主要原因通常是简单的经济学。磁带存储的成本是将相同数量的数据保留在磁盘上所需要支付的费用的六分之一,这就是为什么在几乎所有存储大量数据的地方都可以找到磁带系统的原因。
  • Disk drives are reaching their limits, but magnetic tape just gets better and better
  • Indeed, much of the world’s data is still kept on tape, including data for basic science, such as particle physics and radio astronomy, human heritage and national archives, major motion pictures, banking, insurance, oil exploration, and more. There is even a cadre of people (including me, trained in materials science, engineering, or physics) whose job it is to keep improving tape storage.
  • Tape has survived for as long as it has for one fundamental reason: It’s cheap. And it’s getting cheaper all the time. But will that always be the case?
  • Indeed, it should continue for many more years at its historical rate of about 33 percent per year, meaning that you can expect a doubling in capacity roughly every two to three years. Think of it as a Moore’s Law for magnetic tape.
  • But the rate at which data can be written to tape is, surprisingly enough, more than twice the rate of writing to disk.
  • To enable this degree of scaling, we had to make a bunch of technical advances. For one, we improved the ability of the read and write heads to follow the slender tracks on the tape, which were just 100 or so nanometers wide in our latest demo.
  • For example, in 2011, a flaw in a software update caused Google to accidentally delete the saved email messages in about 40,000 Gmail accounts. That loss occurred despite there being several copies of the data stored on hard drives across multiple data centers. Fortunately, the data was also recorded on tape, and Google could eventually restore all the lost data from that backup.
  •  
    Recent advances in big data analysis and artificial intelligence create powerful incentives for companies to accumulate information about every measurable aspect of their business. Due to the huge amount of information, the company's demand for cost reduction is higher and higher. Research shows that the amount of data recorded is growing at an annual rate of 30% to 40%. At the same time, the capacity of modern hard disks used to store most hard disks is growing at less than half the rate. Most of this information does not need immediate access. For things like this, tape is the perfect solution. In fact, most of the world's data are still stored on magnetic tapes, including data from basic sciences, such as particle physics and radio astronomy, human heritage and national archives, major films, banking, insurance, oil exploration, etc. There is even a group of people (including me, trained in materials science, engineering or Physics) whose job is to constantly improve tape storage.
Luis Valdivia

Advantages and Disadvantages Of Cloud Computing - 0 views

  • Cloud computing is a term referred to storing and accessing data over the internet. It doesn't store any data on the hard disk of your personal computer. In cloud computing, you can access data from a remote server.
  • Advantages of Cloud Computing
  • Cost saving is the biggest benefit of cloud computing. It helps you to save substantial capital cost as it does not need any physical hardware investments.
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  • Cloud computing offers a competitive edge over your competitors. It helps you to access the latest and applications any time without spending your time and money on installations.
  • Cloud computing allows you to deploy your service quickly in fewer clicks.
  • Once the data is stored in a Cloud, it is easier to get the back-up and recovery of that, which is otherwise very time taking process on-premise.
  • In the cloud, software integration is something that occurs automatically
  • Reliability is one of the biggest pluses of cloud computing.
  • Mobility
  • Unlimited storage capacity
  • Collaboration
  • he cloud computing platform helps employees who are located in different geographies to collaborate in a highly convenient and secure manner.
  • Disadvantages of Cloud Computing
  • Performance Can Vary
  • Cloud technology is always prone to an outage and other technical issues
  • Another drawback while working with cloud computing services is security risk
  • Downtime
  • Good Internet connectivity is a must in cloud computing
  • Many cloud storage service providers limit bandwidth usage of their users.
  • Cloud Computing companies fail to provide proper support to the customers
  • Despite all the pro and cons, we can't deny the fact that Cloud Computing is the fastest growing part of network-based computing. It offers a great advantage to customers of all sizes: simple users, developers, enterprises and all types of organizations. So, this technology here to stay for a long time.
  •  
    This article explores the pros and cons of cloud computing. the author describes cloud computing as the storing and accessing of data over the internet. some of the advantages of cloud computing that the author lists include cost savings, automatic software integration, unlimited storage capacity, reliability, and mobility. Conversely, cloud computing comes with various cons including security concerns, lack of support from providers, downtime, and reduced performance in some situations.
hankunli

Why Hospitality Leaders Should Reevaluate Their Information Security Policies to Regain... - 0 views

  •  Nearly one in three (31%) hospitality companies said they do not have a policy in place for storing and disposing of confidential information on end-of-life electronic devices, and 19% don’t have a policy for storing or disposing of confidential paper documents.
  • With nearly a quarter (23%) of consumers reporting they would take their business elsewhere following a data breach, hotels
  • More than two in five (41%) hospitality businesses say they believe it’s likely their organization will experience a data breach in the next five years, and 44% believe the source of that breach will be human error or accidental loss by an employee or insider.
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  • More than half of Americans (60%) believe that their personal data and information is less safe and secure than it was 10 years ago, which may be why nearly all (93%) hotel owners feel like they need to do more to show employees and consumers how they are protecting personal information.
  •  
    Almost a third of hospitality companies have reported that they do not have a policy in place for storing and disposing of confidential information. In that same group another 19% reported that they don't have policy for storing or disposing of confidential paper documents. This is a alarming because most hospitality companies have to store consumer information. Nearly 23% of consumers reported they would take their business elsewhere following a data breach which should be a walk up call in the industry to improve their current security. What is even more alarming 41% of hospitality businesses say they believe that their organization will experience some form of data breach in the next five years.
  •  
    The security of data in the hospitality industry is now more and more important. Although some hotel owners may not keeping it in mind as an important issue, a large percentage of hotel guests feel concerned about it. This discrepancy should be a wake-up call for hoteliers. Organizations can do three things to minimize risk: update security policies, train employees better, and regaining customer trust. Current statistics provided evidence that these three aspects are all important and can be improved.
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