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Home/ Hospitality Technology/ Contents contributed and discussions participated by Nicole Stevens

Contents contributed and discussions participated by Nicole Stevens

Nicole Stevens

GrandStay Hospitality Selects ZDirect for eMarketing and eCRM - 0 views

  • GrandStay® Hospitality LLC, franchisor of the GrandStay® Hotels and Crossings by GrandStay® brands, is growing by leaps and bounds. With 24 extended-stay and select-service hotels in California, Florida, Iowa, Minnesota, South Dakota and Wisconsin, and an additional 10 hotels scheduled to enter the system in the coming months,
  • GrandStay Hospitality selected ZDirect and its ZMail® electronic communication platform.
  • Direct has been providing hotels with eCRM solutions since 2002. The company's hospitality portfolio spans six out of seven continents, with more than 2,000 hotels and resorts using ZMail® and its Mobile suite, including: Mobile Passport, SMS Messaging, Apple Passbook and Responsive Email Design.
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  • This month, GrandStay Hospitality will begin rolling out ZMail and the ZDirect Dynamic Content Engine to GrandStay Hotels and Crossings by GrandStay properties. The electronic communication tools will enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys and more to establish two-way communication between the hotel and its guests. Engaging guests with personalized dialog will spark onsite spending and result in increased revenues and maximum profits.
  • GrandStay Hospitality will use ZDirect tools to: Manage custom databases Optimize delivery rates for each message via desktop and mobile Create e-Questionnaires on the fly -- including queries for cancellations, meeting planners, and pre-stay requests -- with the ability to edit existing forms or create new ones as needed Analyze statistical reports driven by interfaces to the hotel's PMS and CRS Personalize campaigns that boost brand loyalty and bottom line revenues Build opt-in subscribers Use purchasing habits and shopping preferences to attract the best customers Modify existing campaigns for last-minute promotions Establish a mobile web portal that is fully integrated with the hotel's PMS Leverage text and SMS to increase customer interaction and communication
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    eMarketing is a great way for smaller companies to grow in the hotel industry. But if planning to run eMarketing all on your own it can get costly. The amount of severs, maintenance, and man power to run a successful eMarketing campaign is more than a small hotel chain can handle. Allowing a third party company like ZDirect to come in and help orchestrate an eMarketing campaign is a great solution for smaller hotel chains a chance. 
Nicole Stevens

Make Some Plans Announces Revolutionary Strategy for Event Planning - 0 views

  • r Event Planning
  • Makesomeplans.com recently announced that they have developed a sophisticated website that makes the event planning process faster, easier, more convenient, and more affordable. This new approach to event planning revolves around creative use of social media.
  • They created makesomeplans.com to help people find vendors in their areas help them plan and enjoy their events efficiently and inexpensively. Eventually, this family team realized that they could supplement their basic list of geographically-organized vendor links with social media technology. That was the beginning of a new era in event planning.
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  • The vendors benefit greatly from the direct exposure to potential new client bases, and they can customize their profile pages to ensure that the visitors have all of the most pertinent information to make their decisions.
  • Visitors to the site are guided directly to the related vendors in their local areas, and placed directly in contact with them through social media.
  • Make Some Plans Announces Revolutionary Strategy for Event Planning
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    Makesoneplans.com is a site that utilizes social media to connect prospective clients with vendors. This allows a person or group of people to easily become their own event planner.
Nicole Stevens

Brigham and Women's Hospital Tests NFC RFID for Patient Bedsides - RFID Journal - 0 views

  • Harvard Medical School teaching affiliate Brigham and Women's Hospital (BWH) is testing a Near Field Communication (NFC) RFID system it developed that enables health-care staff members to manage the administration of medication at a patient's bedside.
  • consists of a Google Nexus 7 tablet and a software app that interprets RFID tag data regarding patients and the medications they receive. The system works with passive NFC RFID tags attached to medications, to patients' wristbands and to staff members' ID badges, thereby enabling a user to read the tags and link the patient, caretaker and medication in the app
  • Since 2005, BWH has managed its medication administration data via bar codes
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  • However, Landman notes, the time spent scanning bar codes, as well as the difficulty in ensuring a strong Bluetooth connection, can often make data collection during these visits time-consuming. The bar codes themselves could be difficult to scan as well—in many cases, a bar code is printed on a crinkled wrapper that can be difficult to scan. What's more, he says, pushing the workstation-on-wheels from one room to another is cumbersome.
  • Landman's team built a prototype system, using a Nexus 7 tablet, which comes with a built-in NFC RFID reader. They loaded the tablet with the app, and then attached NFC RFID tags to some pharmaceuticals, staff badges and patient wristbands.
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    This program insures the safety and well keeping of the patients. I know it's not the latest in-room safe technology. But having just been in a hospital and having a dreadful experience I can honestly say that this technology would have helped.  During my hospital stay I was lost, mistaken for a man, not given an IV, and almost given the wrong prescription. Now I know it was 3 am, but if this program would have been installed I don't think I would have the same story to tell. The fact that the software tracks both the patients and the staff is what I find amazing. That was the biggest problem with my visit. No-one knew who was supposed to take care of me. This would have changed all of that.
Nicole Stevens

Saudi Gazette - Kingdom healthcare sector's IT investment hits $4.1 billion in 2012 - 0 views

  • Saudi Arabia has remained one of the biggest IT markets in the region, with IT expenditure projected to have sustained a 9 percent year-on-year growth reaching $4.1 billion in 2012.
  • The Kingdom’s healthcare sector is expected to account for a significant percentage of the Kingdom’s massive IT investments, as the Saudi government continues to take advantage of the latest technological advances to address the growing healthcare requirements of the rapidly expanding Saudi population.
  • A substantial percentage of the total expenses was used to purchase specialized e-Health and related IT solutions for healthcare. Moreover, Saudi Arabia allocated $1.74 billion for medical devices in 2012, up 17.8 percent from 2011.
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  • Saudi Arabia as one of the most lucrative markets for healthcare IT solutions.
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    Medical Tourism is a growing sector of the Hospitality Industry. Though Saudi Arabia is not a major part of this industry yet, a move to improve it's health services is a step in the right direction. 
Nicole Stevens

After Starbucks Deal, Square Now Powers Point Of Sale And Mobile Payments For Boutique ... - 0 views

  • According to a release, customers will initially be able to pay with Square Wallet at Blue Bottle’s Oakland, Brooklyn, and San Francisco Mint Plaza locations, with the company rolling out Square to its remaining stores in the coming months.
  • Blue Bottle will use Square Register as its full point-of-sale system (Starbucks does not use Square Register) to accept cash and credit card payments, track inventory, and monitor daily reports. Customers will also be able to use Square Wallet to make purchases just by saying their names.
  • While Blue Bottle is certainly not at the same scale as Starbucks, small to mid size chains still represent a huge opportunity for Square. A number of small, regional chains are using Square Register and payments including, Pitango Gelato in DC and Baltimore (5 locations), Cafe Grumpy in NYC (4 locations) Amy’s Ice Cream (13 locations) and Cartel Coffee Lab in Phoenix and Tucson (5 locations).
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  • As part of the Starbucks deal, 7,000 Starbucks stores in the U.S. accept Square Wallet, and Square readers are also sold at company-owned Starbucks stores. Square also began selling its readers at Verizon stores a few weeks ago, bringing its total number of retail locations where the payments dongle is sold to 30,000.
  • Starting with a free credit card reader for the iPhone, iPad, and Android devices, Square Reader allows anyone to accept credit cards anywhere, anytime, for a low transaction rate of 2.75 percent per swipe, with no hidden fees. Square Register serves as a full point-of-sale system for businesses to accept payments, manage items, and share menu and location information.
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    I myself have a Square and swear by it. I use it to sell homemade goods and trinkets and fairs, as well as sell baked goods at fundraising events. The Square app and unit are free (after registry refund) and are simple to use. Just connect it to a bank account and you are off. You can take and keep track of both cash and credit card payments. Plus inventory tracking is easy. The Square turns any iPad, iPhone, iPod or android device into a traveling POS system. Plus there is no paper involved so it's a great first step to running a Green business. Square is the POS solution for small businesses. 
Nicole Stevens

Dolce Hotels & Resorts Implements MICROS OPERA 9 Front Desk Mobile on iPad - 1 views

  • OPERA 9 Front Desk Mobile is an innovative, fully integrated solution that allows the resort to use an iPad to check-in and check-out guests, organize housekeeping activities, and create task sheets, improving revenue, operational efficiencies, and increasing overall guest satisfaction. Dolce has several properties set to deploy OPERA 9 Front Desk Mobile throughout the first half of 2013.
  • Aspen Meadows Resort uses an iPad with MICROS OPERA 9 loaded at the local airport, checking in guests at the baggage claim area. Upon arriving at the hotel, guests are able to bypass the front desk and proceed directly to their rooms.
  • Aspen Meadows Resort will also take advantage of OPERA 9 Mobile’s Housekeeping Task Companion solution as part of the next phase of the beta. Housekeeping Task Companion provides housekeeping staff the ability to change a hotel room’s housekeeping status easily on the go, as well as provide instruction and direction to other staff members. The Housekeeping Task Companion system determines which rooms to clean next based on various factors: if the room is in backlog, the anticipated arrival time of the guest, how many guests will occupy the room, and when the current guests will check out.
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    Remote Check-In via iPad was unheard of till now. There are few innovations within the hospitality world that changes the way guests interact with a hotel, but this is one of them. Technology has advanced so rapidly that the hospitality industry like most businesses has had a hard time keeping up. This new Mobile Front Desk system is a leap in the right direction. With more mobility the system can be updated rapidly, giving the front desk real time information. This will allow for better hotel management. 
Nicole Stevens

Brewery Uses Own Beer To Generate Energy - PSFK - 0 views

  • Brewery Uses Own Beer To Generate Energy
  • ‘Beer Powered Beer’
  • The Alaskan Brewing Co., located in Juneau, Alaska, has started a process of reusing brewing ingredients as fuel, making their brewery more self-sustaining in an attempt to cut costs.
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  • Most breweries, including Alaskan Brewing Co. until recently, ship this residual grain mash to farms and agricultural operations, that then use the grain as a protein source in feed for livestock.
  • So they turned to an in-house recycling process. With the help of a nearly half-million dollar grant from the Federal Rural Energy for America Program, Alaskan Brewing Co. set out to create a special boiler system that ran entirely on spent grain for fuel.
  • The system, which cost $1.8 million and was developed with the help of an industrial furnace company in North Dakota, burns the dried spent grain to create steam. The steam, an often underutilized renewable energy source, then powers their entire facility.
  • The boiler system, which is expected to save the company $450,000 annually, will offset their energy costs by 70% and pay for itself in under five years.
  • there are many forms of renewable energy that are still largely untapped.
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    So I'm a beer person. I brew with 'Brew FIU' team and I'm a TA for Professor Gump. This story just makes me smile. Leave it to beer people to find another reason to make more beer. In the brewing process malt, barley and other grains are used as a sugar and flavor source. It's what makes beer, well beer. After the grain has been used it's considered spent due to the fact that most to all of the sugar and starch has removed. At this point it's common to dry the spent grain and turn it into flour for cooking or send it to a farm for animal feed. Which is a green thing to do as is. But the Alaskan Brewing Co. decided to turn it's spent grain into fuel. Now their entire facility is run off of spent grain. How cool is that?!
Nicole Stevens

Facebook's Mobile E-Commerce Solution - Business Insider - 0 views

  • But several of Facebook's big advertising clients who have used the ads in Q4 indicated that the ads can be used to develop e-commerce on Facebook, turning the social network into a mobile shopping and sales device.
  • The ad units simply allow users to download the clients' app from Google Play or the App Store
  • Hotel Tonight, an app that drives last-minute hotel bookings, saw a 10 times higher click-to-install rate from the ads over regular Facebook ads.
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  • “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today,” Hotel Tonight's director of mobile marketing Adam Grenier has said (quoted in a Facebook case study).
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    With both individual sites like American Airlines or bundle sites like Travelocity; everyone is jumping on the eCommerce train. And what better way to grow customer loyalty than with your very own app. Want to buy a plane ticket or rent a hotel room do it from your smart phone. Problem is how do you get people to down load your app. Well Facebook has figured that out for you. Advertise on their site and customers can install your app with a click of a button. No jumping to other websites and hassling with tricky downloads; just click and your off.
Nicole Stevens

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com - 1 views

  • Visitors would wear rubber bracelets encoded with credit card information
  • vacation management system called MyMagic+
  • If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages
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  • wristbands equipped with radio frequency identification, or RFID, chips
  • Disney is not the first vacation company to use
  • MyMagic+ will allow users of a new Web site and app — called My Disney Experience — to preselect three FastPasses before they leave home for rides or V.I.P. seating for parades, fireworks and character meet-and-greets. Orlando-bound guests can also preregister for RFID bracelets. These so-called MagicBands will function as room key, park ticket, FastPass and credit card.
  • MagicBands can also be encoded with all sorts of personal details, allowing for more personalized interaction with Disney employees
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    The technological makeover Disney is planning will require brand new software yet to be used in the parks. RFID scanners will be placed at set locations allowing guests easier access to the 'Magic'. No more turnstiles or waiting in lines. With just a flick of the wrist those mickey ears are yours and you are on your way. Personal RFID tags will be placed into guest MagicBands allowing Disney to track guests behavior within the parks. This is all thanks to the new vacation management system called MyMagic+.
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