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The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.

L'Oreal Canada is now utilizing OSF Global Service's eCommerce solutions to further their luxury skin-care brand, Biotherm. Their new e-boutique is based on the Demandware Commence cloud-based platform. This new solution will offer their target consumer a personalized shopping experience with the "integration of responsive designed webpages, comprehensive analytics and a new product reviews platform." With online shopping behavior constantly changing, integrating the appropriate platform is key for store and web-based companies. With added control over the products consumers view and purchase, shoppers are provided with deeper insight into Biotherm. I believe that L'Oreal Canada's advance approach to consumer shopping will bring added success to their products while enhancing their 30 brand portfolio. While meeting their customers' expectations, they are able to evolve their image.

This article highlight what different hotel chains are doing in order to "go green" It looks at different sections of the hotel and explains what the hotel chosen is doing to go green in the different areas. The first are is the Guest Room. The article explains the the Kimton Hotels have recycling bins for bottles, cans and paper and this increase there recycling rate to 75% over 3 years. The second area the article touches on is the Kitchen. It explains how the Fairmont Hotels and Resorts are encouraging their kitchens all over the world to use organic foods. The third area the article explains in the Bathroom. Apparently, the Aloft group has installed refillable shampoo and body wash dispenser at its locations and plan to do it for the future locations they are opening. As it relates to the outdoors, Asia's Six Senses is protecting the seascapes with chlorine fee pool sanitation system in order to protect the coral and marine life. The article also explained that the RockResorts have changed chemical cleaners to cleaners that were more natural. The article also states that changes are being made in shops and boutiques. The Swedish Scandic hotels stopped selling bottle water at 147 of their hotels and Banyan Tree resorts has partnered with local vendors to sell in their boutiques. I feel that all of these hotels and resorts are going in the right direction in order to save the environment in which they operate.

The article talks about the integration of a new system called Rainmaker and RoomkeyPMS. The trend of using the "cloud" is ongoing, as RoomkeyPMS is software that is "cloud-powered" which helps to facilitate the way the front office handles their operations. Rainmaker integration with the PMS, on the other hand, is to help the back of the house. It is meant to increase hotel bookings and "streamline operations and revenue optimization processes". Highlights the first boutique hotel in Charleston, The Spectator Hotel, are the first to adapt this new collaboration to improve the way data is being accessed. Based on the article, the hotel is using these cloud based systems to be able to offer more innovative service to their consumers especially when it comes to how revenue is being handled. I think that having to cloud systems working together can be kind of difficult especially when they serve two different purposes. But with that being said, both softwares seem to work for the best individually. Having the ability to try this out on a smaller boutique hotel would be for the best because it allows hoteliers to conduct analysis for the systems on a smaller scale.

The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .

By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.

I myself have a Square and swear by it. I use it to sell homemade goods and trinkets and fairs, as well as sell baked goods at fundraising events. The Square app and unit are free (after registry refund) and are simple to use. Just connect it to a bank account and you are off. You can take and keep track of both cash and credit card payments. Plus inventory tracking is easy. The Square turns any iPad, iPhone, iPod or android device into a traveling POS system. Plus there is no paper involved so it's a great first step to running a Green business. Square is the POS solution for small businesses. 

The Kimberly hotel located at 145 East 50th Street in New York City became Manhattan's and New York's first hotel to utilize touch screen technology in its guest rooms. The technology is provided by Intelity, an Orlando based hospitality software solution company. The touch screen use a prgram called ICE (Interactive Customer Experience) to allow guests to order room service, check flight status, express check outs, check destinations using Google maps, and even the ability to print their boarding pass. This software and touch screen technology will definitely increase employee custoemr service and reduce guest wait time. Hotel personnel will be able to spend more time with the guest because many of the tasks will be literally at the guests fingertips. The hotel will save money because they will not need to staff as much because of the automated system. Fantastic technology.

I used Maestro in my first position in the hospitality industry as a front desk agent in a Boutique Hotel. We also used Micros for the POS system for the in-house restaurant but they were two separate entities at the time. I am happy to see the advancements that have been made to this now highly efficient system. After reading this article and doing some research on Maestro's website I feel Maestro outshines its competitors by providing excellent 'Diamond Plus' service to its clients. Compared to the Webrezpro system that I just analyzed for our Discussion assignment, Maestro provides several free tools and resources twenty-four hours a day, seven days a week. An impressively North American based Help Desk is available 24/7 to ensure smooth operations of the system and optimal staff training. In addition Maestro provides install, staff training, transition assistance, refresher training, online tutorials, webinars, productivity audits, upgrades, enhancements and much more. Maestro management strategies collaborates with Hotel Executives and staff to increase performance, deliver high quality guest services and increase profits. Their professional team also addresses issues such as under-utilization of the system and ways to get the most value for your investment. Since Maestro supports platform and database independence updates occur instantaneously. To help Hotels save time, increase efficiency and have higher levels of staff productivity Maestro is the chosen tool for the job. Maestro clearly puts their clients' needs first and is therefore trusted by several Hotels worldwide.

Maestro appears to be a good product based on the article. I would say though that both this and webrezpro do have some similarities of operating on cloud computing. The key is that depending on cost and application a company may choose what works best for them.

Through this article, I learn that the Smart Hotel Software is very useful. It can help you manage the reservations, deposits, check ins, check outs, guest folios, payments, sales, housekeeping, maintenance and yield management, with a strong interface to many popular accounting systems. This software is suitable for independent and boutique hotels, resorts, motels, villas, apartments, hostels, and chartered yachts. For me, I think this software has 3 advantages. First, it will improve the customer service by having guest history at their fingertips, remember guest preferences and improve your guest experience. Second, it can increase the revenue by effectively managing reservations, rooms and rates with powerful Yield Management tools. Third, it will save costs by tying it all together.  Integrated systems: Website Bookings, Central Reservation Systems, Call Accounting Systems, In-room services, Back Office Accounting and more! Nowadays, some software becomes more and more popular in the hospitality industry. I think the manager need choose and use some good software to their hotels. It can make the employees work more efficiently and attract more customers.  

This news tells us that the hotel management corporation upgrades online booking system. Oriens Travel & Hotel Management Corp., is an International Boutique Hotel Brand Operator operating hotels world-wide. On September 6th, it announced they had completed to upgrade its Online Booking System. As all we know, online booking system is an easy to use, web-based internet reservation system used internationally by a diverse range of accommodation providers. The upgrades included payment gateways for processing credit cards, PayPal payment solutions, Google Payment Solution, 128bit security encryption, and a more user-friendly backend platform being used by hotel revenue managers on a daily basis. What's more, the mobile App is being integrated into the system. These upgrades will make the booking progress more seamless and easier.

This article outlines one software suite that can be used in a vast array of functions for the hotel industry. As shown in this article the ASI program includes everything from accounting to reservations and even a point of sale system. Other features include data mining software and call logging.The latter are used to build consumer profiles for the hotel to use in later visits. Overall this is a good alternative for smaller boutique hotels that still includes all the necessary programs of a full PMS. The accounting software is definitely up to par and can perform all necessary functions such as night audits and running supply counts.

The highlighted article gives the reader an idea of what to look for when shopping for a property management system. The author clarifies that there are systems for every type of hotels from the 500 plus rooms to small boutique hotels and motels. It is also stated that by using a property management system, a hotel becomes more efficient and able to better control inventory maximizing revenues. As mentioned, its very important to meet with the team to find out what are their real need in terms of pms to promote employee "buy-in". The real costs should be discussed as well as how training, support, back up, internet reliability and others.

this is another example of hard/soft ware application in the hospitality industry. the technology application explained in this article will improve employee communication thus, will enhance guest satisfaction and and most importantly will maximize revenue on the long run .

Sabre Technology, based in Southlake, an affluent suburb of the Dallas-Fort Worth Metroplex, recently acquired neighboring technology company Genares. Genares now provides GDS connections to Sabre, in addition to other major players, including Apollo, Worldspan, and Amadeus. Genares provides CRS, hotel marketing, and revenue management solutions, particularly to independently-owned hotels and chains, with a network that is over 2,300 strong. This will provide Sabre some control of the market as new competitor Booking.com, owned by The Priceline Group, enters the B2B arena with its recent acquisitions of Seattle-based hotel digital marketing startup Buuteeq and Barcelona-based Hotel Ninjas. Genares became a part of Sabre Hospitality Solutions, a subsidiary of Sabre Technology, which generated $711.7 million of the $3.04 billion in revenue that Sabre made in 2013. The acquisition of Genares will give Sabre more avenues to access independent and boutique hotels. It is worth noting that Sabre Hospitality Solutions already controlled "approximately 27% share of third-party hospitality CRS hotel rooms distributed through [their] GDS," making it the largest third-party provider in this space last year.

Essentially this article breaks down the evolution of a mobile concierge that is to come in the future of the hotel industry. It is noted that Starwood Hotels has been implementing a system in two of their boutique brands that will allow guests to check-in to a room using a keyless entry system through their smartphones. This type of technology would provide a seamless check-in process and open the door to eliminating a "front desk" all together. The article goes on to explain that Marriott has already implemented a system similar to this in some their properties that allows certain guests to check-in through their mobile app and collect their keys from a designated mobile check-in desk. The use technology and applications has become the "new norm" and as technology continues to evolve the hospitality industry will be on the forefront of its utilization.

Open Key has made a partnership to run their application with the IBC hospitality group which caters to small hotels and boutiques. With this app they will be able to provide the guests with the most convenient and tech savvy way to enjoy their hotel, with being able to open the door, to receiving concierge services, to learning what is in the hotel. This technology is essential as hotels are trying to find the best way to make the guests experience the most convenient as possible and to attract new guests and to bring back returning guests. With this introduction of the Open key app into smaller hotels it will improve the communication with the guests, reduce overhead and increase customer loyalty and satisfaction.

This article discusses the new technology software and hardware being introduced into this resort in Kauai. This boutique oceanfront resort will introduce in-room tablets that will allow guests to place in-room dining orders, access information, and stream their favorite movies and shows. There is also a mobile app that will allow them to check-in and check-out, this also will work as a room key as well. In addition to the guest benefits to this upgrade, Intelity's will also have a new software that will streamline staff workflows and drive operational efficiency. This new dashboard will allow teams to track, manage, and organize service requests, work orders, daily tasks, housekeeping, and maintenance. This new technology and software will allow this company to increase their revenue and guest turn-over rate.

Smaller properties such as independent hotels don't need an elaborate PMS (property management system). They can go by with some advanced ones without having to pay an outrageous cost. The ones listed in this article are Opera, Ezee Master, Roommaster, Hotelogix PMS, MSI Cloud PM, Frontdesk Anywhere, and Rozlynx PMS. The property's needs have to be compared with what the systems have to offer and from there, the management can select the best one. Larger properties that belong to corporate companies usually have their own PMS systems that they use at every brand that has their corporate logo. For instance, Hilton has OnQ PMS system, which whether you are at a large Hilton property such as a resort or a small Hilton property that is a franchised property, they will use the OnQ PMS system.

This is a very important feature. Where the system can go either work off the cloud or can be installed.

I found this article to be very interesting. This article gives us a walk through 9 different software solutions for small hotels. This article made it very clear to me that in the hospitality industry it is crucial to find the right software that best matches your hotel. Software has an immense impact on the overall experience of the guests and that brings credibility and customer loyalty. The articles gives us the positive and negatives of each of these systems. This made me realize, that as an aspiring hospitality industry employee and manager, it is crucial to learn about these programs and use them properly.

This article discusses the push that is happening for hotels to "go green" and "tech-friendly". Travelers have more of a preference for eco-friendly/tech friendly hotels when booking. For example, guests now prefer wifi more than complimentary breakfast. Another example that guests are searching for sustainability usage was important to them. In a survey done one in five woule stay in a boutique hotel if it used renewable energy sources. The article examines the desires for guests and their preferences for hotels and how hotels can adjust to this change. To meet these demands, hotels can address what are easy fixes such minimizing wasted heat or light. Another way hotels can hop on in this movement is by investing in systems that are eco-friendly such as waste heat-recovery systems. Investing in energy solutions will meet customer demands and help save the environment.

This article pertains more to small accommodations providers, boutiques, and small private hotels. This article provides information on how to increase the traffic follow on websites for these particular entities. The article emphasis how photograph and the outline of a website can effect the response of the consumer viewing. It provides points that would enhance the layout of a website, and how to in-trig the consumer to view and book directly on a businesses site. Third parties are mentioned if direct contact can not be accessed from the businesses site, which comes with a cost for convenience. This article implements the various resources available to small business in order to enhance their websites and web searches. I would highly recommend this article to be read by those who are just starting with online marketing or would want to increase their customer viewing.

I find very interesting this article as well some of the point you mentioned really made sense in terms of marketing. Pictures are huge , huge tool for marketing. Often lodging firms failed to realize how much is important for the prospective customer to has good pictures and not deceiving ones. You want to picture the reality of your business , of course you make it look the best but it needs to be in concordance with the reality as well.