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This paper discusses the increasing usage of the mobile wallet in restaurants and how this technology is changing how restaurants operate. The main disruption the mobile wallet is causing are challenges for smaller restaurants to remain competitive without offering mobile payment options. Larger franchises have easier access to funds necessary to make the switch while smaller operations struggle to fund needed technological upgrades. In addition to this, while many find offering mobile payment options to be a competitive advantage, this paper has shown that people rarely exclusively use mobile payment methods as most continue to also use physical cards and even cash. This makes it difficult for many managers to justify the expenditure on mobile payment systems because while lacking them may make your competitors that do more appealing, acquiring mobile payment methods may not actually increase your customer base at all.

This article is a simple breakdown on what proximity marketing is, who needs it and different types of proximity marketing. This article is interesting to read because it details the topic very well and really explains how a company could be successful using proximity marketing once they know their customer target base.

This article is on proximity marketing. If you had never heard of proximity marketing like I did this article will help you have a better understanding of it.

According to Nicole Genchur, almost 5 billion phone users worldwide, including more than e billion smartphone users. As a result, using smartphones has become the perfect time for location-based technologies, advertisement, and marketing. Proximity marketing is a tactic that works for businesses in all industries and of all sizes. Proximity marketing uses customers' locations for marketing a product or a service. Most modern mobiles have GPS technology and cell phone triangulation. Proximity marketing is also known as hyper-local marketing. This technology is a highly targeted form of marketing that lets businesses show promotions to customers within a small local area. Proximity marketing is used by many businesses, which include restaurants and fast foods, retail stores, the traveling industry, and real estate companies. Proximity marketing offers many opportunities for marketing to many businesses because they can personalize the customer experience based on past, present, or future location and behavior. Proximity marketing helps boost sales, offers information that can create customer engagement, and can improve customer relationships.

The article I chose is about the cloud. The cloud as its described in this article is a model of computing enabled by internet access that connects servers and networks to the public without the need to purchase large expensive equipment or staff to perform maintenance, and rather pay a monthly fee where this along with other services are performed. In this article we are given step by step instructions on the cloud computing environment and there five key characteristics. From internet access to measured service, on demand self-service, shared recourse pooling to rapid elasticity, the cloud encompasses many things and if you were like me, unsure of the what the cloud is and its functions, here is a is a step by step manual on the cloud and what it can do for you.

This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.

This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.

Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).

This article talks about a situation the Radisson Hotels had on 2018, they confirmed a data of breach that exposed personal details of small percentage of members rewards. It was first reported by a Business Traveller after receving an email that his details has been compromised. Radisson took incident and did an extensive investigation to prevent future breach of data happening to their customer.

Technology as with anything has the pros and cons. Whatever we put on the world wide web is at risk to be hacked, this is the harsh truth. By simply purchasing online or self check out, we are vulnerable. The sad thing is that hotels worldwide has the traffic of visitors and stores a wealth of information, a field day for hackers. As technology increases so is the need to employ cyber security and perhaps inventing high tech robots to guard information should be coming more to the forefront. Daily there are people developing codes to break in.

Cloud computing has its disadvantages like outage and downtime

This article speaks on some disadvantages of Cloud computing all while providing ways to tackle these threats. For example, other than the main and common disadvantages it also touches on is the switching between cloud services. This can be seen due to the lack of growth within the cloud system. Eventually the gaps between servers can cause risk of security and loss of information.

cloud computing disadvantages: downtime, security and privacy, vulnerability to attack, limited control and flexibility, vendor lock-in, cost concerns

This article explains how and why hotels went from being in the bottom 13% to the top 3 most targeted industry for cyber attacks. It talks about how the implementation of technology to handle customer date has made the industry vulnerable and also how corporations are battling the issue by using separate third party companies to store data and handle credit card information.

According to the World Economic Forum, more than 50 million tons of e-waste are produced each year. E-waste is a serious threat to our environmental viability and our public health. The toxic chemicals and heavy metals that go into developing electronics seep into the soil, pollute groundwater, and release atmosphere-warming hydrocarbons when burned Educate yourself on what gets put into your electronics. Solving the e-waste crisis is only possible if we understand the scale of its environmental impact. Consider whether or not you actually need that phone or computer upgrade. The longer you hold onto your current devices, the more electronics will be kept out of the waste stream. The way you take care of your devices on a daily basis makes a big difference in how well they work and how long they last. If the time comes to part with that old computer or phone, make sure to dispose of them responsibly by donating your e-waste

This Human-I-T article on 5 Ways You Can Reduce E-Waste is a powerful one. The simple practice of unplugging my fully charged computer and phone, and regularly cleaning them are major takeaways for me from this article, to expand the lifespan of my devices. Additionally, donating gadgets that are no longer useful to lower-income households is something that I can implement since all my older electronics are stored in a cabinet at my home which will eventually be discarded. Thank you for sharing this article!

I really enjoyed this as its helped me understand how important it is to be vigilant of your electronics and how you dispose of them. Especially with the videos watched this week, it's good to have this source to go back to. Lots of great takeaways and people should be more aware of this.

Facial recognition and the use of biometrics are going to be essential in the future. This article outlines several ways it can impact the hospitality industry in a positive way. The most interesting has to do with F&B capabilities. This system linked with AI will be able to streamline restaurant ordering and payment.

Geo-targeting is a step above geo-fencing and like that of Proximity marketing is a digital marketing technique meant to geographically target consumers within a set of parameters. The purpose of this is that while digital marketing has been around, is being used and the future of it is quite relevant it requires companies to adapt using various methods of marketing to reach the consumer. And geography is an area that is highly required. And unlike geo-fencing, geo-targeting is more generalized in the locale. It is asserted that companies need to have a better understanding of their guests at a basic level than before. "Hotels can no longer take a blanketed approach---understanding where a guest is coming from and the impact of a hotel's digital footprint" is just as important. A reason hotels might want to use geo-targeting is that direct business captures "95% more revenue than that of indirect channels". Interested enough many guests book last minute and that accounts for 72% off mobile bookings. Geo-targeting relies on revenue to determine its success. One issue noted is the use of VPNs can create miss-targeting when users are receiving messages from a location they are not in. Several things to note are prioritizing a focus on existing and prior guests because they cost less than advertising to new guests. Secondly, using CRM can create personalization through guest profiles and add an extra special factor to their experience. One example shown was Denny's and it showed an increase in visits. Geo-targeting is a marketing strategy that can help companies stay relevant.

This take on proximity marketing is interesting in that it requires a little more thought in implementation because you aren't just narrowing it down to a specific locale, you are creating a wider net to catch people in. That means you have to have a broader understanding of who you are catching which would be multiple targets that may not be alike, but have similar needs. They used the pandemic as an example of how it benefited them to use geo-location, While not marketing to a whole section of the US they targeted a more localized net ( a state away) but not too narrow as to leave out a specific target. It showed some success in that they were able to save money and help bring brand awareness to a different type of consumer. They not only target those locally but "neighbors" and I know that I as a new guest appreciate seeing local people utilizing a product or service and come back for more because it gives me an idea that the product or service or both is appealing to guests. This also helps hinge on the word of mouth of the customer. That is an additional positive aspect of this type of marketing. Seeking local rather than national or global customer-created brand devotion.

The ability of proximity marketing will be able to reach markets based on location.

Proximity marketing is an exceptional way to target particular customers. Many companies have seen success by launching these marketing techniques.

I appreciate you sharing this article on "What is Proximity Marketing?" This article explains in details how "proximity-based marketing" or "mobile proximity marketing" use customers devices to entice them to make purchases whenever they are near locations that practices this type of marketing. Moreover, I understand why Proximity Marketing will gain momentum in the future. This is because a wealth of customer data is gathered through the type of technology used and the result of the same is beneficial to both the business and customers.

This article mainly describes the current main trends of artificial intelligence in revenue management, guest experience, and daily operations. AI's concierge service, chat robot translator, ultra-dynamic pricing, forecasting utility, team booking software review data collection, intelligent function charts, and intelligent recruitment are the main manifestations of future technological development. Through these artificial intelligence, the hotel can simplify some service procedures, provide more personalized and improve the guest's staying experience. But at the same time, we must also realize that intelligent technology cannot completely replace employees.

"AI is already changing the guest experience across the travel lifecycle, including the on-property experience."

Like other QSR, Veggie Grill uses a combination of cashiers and kiosks to take orders. Their kiosks, however, have an option to use facial recognition, which aids in recognizing regulars and is able to suggest add-on items. Responding to the often repeated claim that kiosks will cost jobs, they argue that there is always a demand for the guest-facing experience, and that kiosks could contribute to greater demand for BOH staff.

I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.

It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.

Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.

One of the main topics addressed during the week was related to internet redundancy and its importance not only in the business spectrum but also in the daily routine of individuals. This discussion revolves around security and the recklessness of cyber threats to confidential information stored on systems. This article offers a more technical view, somewhat far-fetched, but the relevant factor that encompasses everyone's primary concern with security deserves to be highlighted. The sophistication developed in the methodological design of algorithms to control the entire network provides a sense of relief, as the refined development demonstrates an evolution that reduces the issue of cybernetic vulnerability that so worries those who adhere to the technological advances of the internet network. Therefore, even for those not specialists in the area, the article presents relevant information regarding the uncertainty related to the security factor that afflicts network users around the globe.

Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.