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yuzhu li

eCommerce Strategy for 2012: Top Five Trends You Should be Acting on! |GrooveCommerce.com - 0 views

  • Dynamic Site Experience
  • eCommerce websites have the ability to collect and store behavioral data on user sessions.
  • put any emphasis on the customers in the middle of that sales funnel
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  • Social Integration
  • social media pendulum swing
  • Mobile Shopping Tablet Shopping
  • convert your fans into loyal customers and impact your bottom line.
  • to integrate social media into your ecommerce website in order to offer a social shopping experience
  • Customers are more likely to convert on a tablet than any other device (3% for PC shoppers vs. 4 or 5% for tablet shoppers according to Forrester).
  •  Product Experience
  • An important ecommerce strategy is to optimize product imagery by either leaning on manufacturers to provide better, more consistent product images or to hire professionals to photograph all products.
  • visualize the product
  • Site Search
  • mind-blowing statistics around site search that prove it’s importance to ecommerce conversion.
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    Social integration and tablet shopping is quite new. I understand what the author's point that a lot of shops just left a twitter sign or face book sign on the page, but that is not enough. If the shop brought a fabulous dynamic site experience to me, I definitely would share with my friends. And these shops need to focus on the potential customers by reading them. For tablet shopping, I personally love it because it is easy and convenient to shop, and I can get a lot of information from it quickly. Most important is it is portable, I can check it anywhere, any time.
delaneyverger

E-Commerce: Convenience Built on a Mountain of Cardboard - The New York Times - 0 views

  • The environmental cost can include the additional cardboard — 35.4 million tons of containerboard were produced in 2014 in the United States, with e-commerce companies among the fastest-growing users — and the emissions from increasingly personalized freight services.
  • Dr. Sperling said that consumers shared as much responsibility for the environmental cost of the deliveries as the companies that provided the speedy services.
  • One recent study explored the environmental effect of Internet shopping in Newark, Del., and found that a rise in e-commerce in recent years by local residents corresponded to more trucks on the road and an increase in greenhouse emissions.
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  • Ardeshi Faghri, a professor of civil engineering at the University of Delaware, said the increase of various emissions — which he estimated at 20 percent from 2001 to 2011 — “could be due to a multitude of reasons, but we think that online shopping and more delivery trucks are really one of the primary reasons.
  • Other scholars say that, at least for now, online shopping appears to be complementing brick-and-mortar shopping, not replacing it.
  • “People who shop online also like to see and feel things,” said Cara Wang, an associate professor at Rensselaer Polytechnic Institute who studies transportation issues and has written a paper about habits of online shoppers. “And they have to return things.”
  • Amazon is aware of the cardboard issue. Since 2009, it has received 33 million comments, ratings and photographs about its packaging as part of its “packaging feedback program.” Amazon said it used that feedback to make sure that cardboard box size was consistent with the size of the product. It also works with manufacturers to send some products without additional cardboard packaging, said Craig Berman, a company spokesman.
  • Don Fullerton, a professor of finance and an expert in economics and the environment at the University of Illinois, said one possible solution would be to make the retailers responsible for taking back the boxes. That would create incentives for them to come up with solutions for less packaging.
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    This article talks about one of the negative impacts of the current state of e-commerce: the detrimental impact on the environment. The article discusses how consumers have a need for their goods to be delivered quickly and conveniently. E-commerce ventures such as Amazon, Google Express, and Postmates provide customers with goods and services at the click of a button that can be delivered in as little as 10 minutes. However, these businesses have a heavy environmental cost, with an increasing use of cardboard being used in shipments and an increase in personalized freight services, which can lead to more greenhouse gas emissions. While some argue that these e-commerce services might lead to less consumers going out and shopping in physical stores, research shows that this is not the case, with consumers still going out and shopping even if they also shop online through these e-commerce businesses. Although much of the cardboard that is being used in these services is recyclable, recycling comes with its own downsides, as the process of taking things to the recycling centers uses a lot of water and energy. Overall, the new wave of e-commerce has spurred questions about its environmental impact.
sharline86

The Line Between Social Media and E-Commerce Is Beginning to Disappear - Fashionista - 0 views

  • With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.
  • a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app.
  • "Shopping will continue to be an investment for us, and we're excited to continue to listen to feedback from our community on how they want to better shop on Instagram,"
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  • One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."
  • new apps are starting to pop up with social commerce at the core of their business.
  • Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.
  • "Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"
  • In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.
  • "We're moving away from channel-first commerce to people-first commerce."
  • "Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."
  • "What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."
  • Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."
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    A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.
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    Facebook marketplace, instagram links, pinterest links, poshmark, etc..
Yue Li (3011472)

Top 2012 Ecommerce Trend: Retailers Need to Move to Mobile - 0 views

  • Mayan prophecies aside, 2012 is all about mobile customers. If you're not mobile, you're simply not competitive. And your ecommerce business will suffer as you lose sales to competitors who provide a good shopping experience on mobile devices.
  • The biggest game-changing trend we've seen in technology is the growing usage of mobile devices, such as smartphones and tablets, and how consumers use them for ecommerce.
  • "We have seen an explosion in traffic coming from smartphones. We've seen an even bigger explosion in the rate of orders coming from tablets," said Buzzeo.
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  • "We see this as a cultural shift
  • Mobile retail sites have two considerations: smartphones and tablets. The biggest difference between using ecommerce sites on a mobile phone and on a computer is the reduced screen size and the limited capabilities of mobile device browsers.
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    The new trend of ecommerce in 2012 is to move to mobile. Based on the research, customers who are doing online mobile businesses have increased fast during recent years, and it is anticipated that the number of customers doing mobile ecommerce will continue to increase in the future, therefore, many online retailors turn to move their businesses to mobiles. There are some reasons why online retailers need to move to mobile. First, there is a growing usage of mobile devices, such as smart phones and tablets. 30 percent of tablet owners have used their devices to shop online, and 25 of smart phone owners have used their phones to do the same. Second: Mobile is convenience. Mobile-users can do online shopping at anywhere without a heavy laptop or a computer. However, there are some challenges. Smartphone has a reduced screen size and the limited capability of mobile device browsers. Online retailers need to supply their websites in a smartphone-friendly version. And for the tablets, a technology called Flash is not supported by all tablets. These changes can arise some costs for the retailer. In a word, it is a time to go mobile, online retailors need to realize this"cultural shift" and take action or they will get left behind. In my own opinion, I still prefer to use computer to do online shopping, because it is more secure and reliable. However, if the mobile ecommerce become mature, I will not reject to try to use it to do online shopping.
upasnab

Three Future Delivery Trends We Are Likely to See In Ecommerce - 1 views

  • The constantly developing technology in this area means that the online shopping experience will continue to improve, and many current challenges will be solved.
  • One of the most pressing reasons why people like to shop offline is the issue with delivery.
  • The accelerating growth in the number of parcels that need to be delivered will force various couriers to invest in new technologies to meet the ever-growing demand.
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  • Customers are expecting higher and quicker service in general when it comes to online shopping, and that is precisely what these e-commerce businesses are trying to provide.
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    This article talks about the future delivery trends expected to emerge in the Ecommerce business. Many shoppers are moving their shopping experience online for reasons such as convenience, time saver etc. However, there are many consumers who prefer the offline shopping experience and some choose to do it because of the lack of certain services online. One of the main reasons they prefer going to the stores is because they have their product available to them immediately rather than having to wait for the delivery. Many retailers are working on solving this issue. The three trends that are most likely to emerge as solutions soon are: same day delivery, drone or robot delivery and pick up and pack companies. These three options will entice customers to shop online since they will be able to receive their products same day. "Research shows that consumers are willing to pay more if it means getting faster delivery. Although this could increase costs for brands, they will get more sales and will be one step ahead of other brands who do not yet offer this service".The retailers might raise the cost of the product but consumers are willing to pay a little extra for same day delivery.
taurus1313

Credit Card Protection and Credit Safety Tips - 0 views

  • You’re probably already practicing basic online and mobile safety, but consider taking these credit card-specific measures as well: Know your merchant. When shopping online, look for sites with “https” in their web addresses (the “s” stands for “secured”) and the green lock icon; make sure the URL includes the correct company’s name, rather than a close-but-not-correct version; and, even on a secured site, share your information only if you know how it will be used. Type for each transaction. Never allow your credit card number to be stored on an online shopping site. Add a layer. Consider using an online payment system or mobile payment service like PayPal, Apple Pay, Samsung Pay or Android Pay to keep your credit card number out of the hands of merchants, so that if a merchant is hacked, it can’t leak your account number. Watch out for public Wi-Fi. Don’t shop or conduct financial transactions, including checking your accounts, using public Wi-Fi. Because it’s a public network, your information can easily be viewed by anyone.
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    "You're probably already practicing basic online and mobile safety, but consider taking these credit card-specific measures as well: Know your merchant. When shopping online, look for sites with "https" in their web addresses (the "s" stands for "secured") and the green lock icon; make sure the URL includes the correct company's name, rather than a close-but-not-correct version; and, even on a secured site, share your information only if you know how it will be used. Type for each transaction. Never allow your credit card number to be stored on an online shopping site. Add a layer. Consider using an online payment system or mobile payment service like PayPal, Apple Pay, Samsung Pay or Android Pay to keep your credit card number out of the hands of merchants, so that if a merchant is hacked, it can't leak your account number. Watch out for public Wi-Fi. Don't shop or conduct financial transactions, including checking your accounts, using public Wi-Fi. Because it's a public network, your information can easily be viewed by anyone."
snesbeth

3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad - 0 views

  • I happened to catch this Bed Bath & Beyond commercial about "offline shopping."
  • Lots of people assume that brick-and-mortar retail is dead and that e-commerce is taking over everything. It certainly feels that way sometimes, and it's true that online shopping poses significant threats to traditional business models.
  • They're proud of who they are and what they can offer their customers, like physical locations staffed with real people who are trained about the products they sell.
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  • Its "offline shopping" ad features examples of the types of products people are more likely to shop for at their stores, such as home goods.
  • If you're a real-life retailer, think hard about how you can create a better customer experience and a compelling need for people to visit your brick-and-mortar store.
  • online shopping can be surprisingly time-consuming and inconvenient. We’ve all been there -- it’s easy to get distracted while researching and shopping online, poring over endless product reviews, opening dozens of browser tabs and watching video reviews.
  • there is still plenty of room for brick-and-mortar retail to coexist.
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    This article is interesting because it discusses how Bed Bath and Beyond placed an internet advertisement marketing their offline shopping experience which is what drove the customer to actually visit the store in order to purchase the item that they have been searching for on the internet. Which made me rethink how I viewed in person retailers because I thought it would be a matter of time before they ceased to exist but in reality it just depends on how they market themselves to consumers on the internet, just by marketing their "offline experience" on the internet as an ad persuaded someone to actually visit the store to gain the experience and the product they were originally looking to purchase online.
marylauren1717

OSF Global Services Completes Redesigned E-Boutique for L'Oreal Canada's Biotherm Brand - 0 views

  • IT professional services provider OSF Global Services announced today the delivery of a dynamic, redesigned and re-platformed webstore for L'Oreal Canada's luxury skin-care brand Biotherm.
  • The user-friendly e-boutique is based on the Demandware® Commerce platform, a robust cloud-based solution, and offers visitors a completely personalized shopping experience thanks to the integration of responsive designed webpages, comprehensive analytics and a new product reviews platform.
  • "L'Oreal Canada's ecommerce goals were an ideal match for our methodical, customer-oriented approach to platform migration and application development," said Gerard Szatvanyi, President and CEO of OSF Global Services. "Our forte is delivering scalable, customized solutions that result in a superior shopping experience for consumers while supporting exponential growth for our clients."
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    L'Oreal Canada is now utilizing OSF Global Service's eCommerce solutions to further their luxury skin-care brand, Biotherm. Their new e-boutique is based on the Demandware Commence cloud-based platform. This new solution will offer their target consumer a personalized shopping experience with the "integration of responsive designed webpages, comprehensive analytics and a new product reviews platform." With online shopping behavior constantly changing, integrating the appropriate platform is key for store and web-based companies. With added control over the products consumers view and purchase, shoppers are provided with deeper insight into Biotherm. I believe that L'Oreal Canada's advance approach to consumer shopping will bring added success to their products while enhancing their 30 brand portfolio. While meeting their customers' expectations, they are able to evolve their image.
Yanique Coach

Online shopping: Selling becomes sociable | The Economist - 0 views

  • Swipely is among the latest entrants in the growing field of social commerce. Firms in this market combine e-commerce with social networks and other online group activities.
  • They aim to transform shopping both online and off.
  • The pioneer of flash sales, Vente Privée, grew out of the French apparel industry (the name means “private sale”).
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  • Its five local sites in Europe have more than 12m members and are expected to bring in about €800m ($1 billion) in revenues this year.
  • The most successful is Groupon (a combination of the words “group” and “coupon”, which buyers print out to pay for their service).
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    Swipely a social commerce company has users who can publish their purchases online. When they swipe their credit card, the transaction is shown on the site and this is discussed by other users. Company wants to transform shopping online and offline . There are two generations of e commerce sites: first, essentially digitized mail order catalogue and second, few emerged from Silicon Valley or sometimes they drive customers to actual shops. Many made money from flash sales, meaning time limited offer of high discounts. Buyers spread the word on social networks because these sites offer different services of local business for eg. restaurants and spas at a discounted price. Groupon could be a third generation of social shopping sites. It's hard to predict whether second or third generation of e commerce sites will continue to grow because they may get tired of flash sales.
Carolina Villa

Future Of Ecommerce Article - Internet & E Commerce Ecommerce Articles - 1 views

  • Future of ecommerce
  • Ecommerce commonly known as (electronic marketing) e-commerce or Ecommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
  • TechnologyTechnology is the most important factor in Ecommerce rapid growth
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  • Ecommerce was totally dependent on computer technology just a decade ago, but not now. Mobile phones and handheld PCs can access internet just like PCs do.
  • EasinessAnother major factor is easiness.
  • Competition between Ecommerce (online sellers) is so great that you could order anything with same day delivery option.
  • Price FactorPrice is another factor you can compare prices with rest of the world
  • Safety / GuaranteeAlmost every online seller provides safe product delivery guarantee.
  • Online Gift ShopsOnline gift shops are one of the best domains of Ecommerce.
  • You can book gifts like flowers, cakes, perfumes, stuffed toys, mobile phones etc and send it to your loved ones in anywhere in the world.
  • With time Ecommerce graph will keep inclining as it exploits the nature of human psychology like comfort ness, easiness and tension free shopping.
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    E-commerce is based on the process of buying and selling products or services on the internet or other computer networks. Ecommerce rapid growth in these last years can be accounted to very important key factors, such as: Technology, thanks to this important factor now computers are not the only way for ecommerce, you can also use mobil phones and handheld PCs to make any transaction. Easiness, is another important factor, thanks to it you can order anything with the same day delivery option. Price factor, with ths option you can compare prices with the rest of the world so you can decide which is more convenient for you. Safety/Guarantee, online sellers provide safe product delivery guarantee. Online Gift Shops, you can book gifts like flowers, cakes, perfumes, stuffed toys, etc. and send it to your loved ones anywhere in the world. Thanks to their focus on comfort ness, easiness and tension free shopping ecommerce will keep going further and improving their sales.
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    Yea, I agree with you. Ecommerce proved its significant based on the fact where time is important. In the commercial markets, time plays an extremely important role to both the business and consumers. From the business perspective, with less time spent during each transaction, more transaction can be achieved on the same day. As for the consumer, they will save up more time during their transaction.
Danelkis Serra

News & updates from WorldPay, the fast & secure credit card payment system - 0 views

  • Paying for goods and services through fingerprint, palm and iris scanners is the most popular future technology choice for security-conscious shoppers,
  • 49%) stated they would like to have biometric payments
  • 30% would like to use PIN based smartphone payments
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  • 23% are keen to use SMS payments
  • 25% online wallets
  • 20%) have already made a payment of some type through their smartphone
  • 3 in 4 of us shop on auto pilot using cash, card and by paying online, so the industry needs to take greater steps to challenge these behaviours
  • support is provided to retailers, and that staff are educated on new technologies
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    Biometrics is becoming more popular.  49% surveyed stated they would like biometric payments.  In relation to smartphones, 20% have made payments, 45% browse in-store & shop online later, 45% check prices, 31% comment re shopping on social media, and 28% download coupons. Steps need to be taken to ensure implementation such as provide support to retailers and educate staff. 
Qike Chu

E-Commerce Is the Next Frontier in Global Expansion - Paper - A.T. Kearney - 0 views

  • As online sales skyrocket in developing markets, an online presence is a low-risk way to test new markets and complement existing store footprints.
  • Retail expansion is increasingly occurring through online channels as a way to tap into growth markets, build brands, and learn about consumers while investing less capital than traditional formats.
  • With a 78 percent annual growth rate since 2006, China's online retail market is expected to explode, reaching $81 billion over the next five years.
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    According to this article, e-commerce such as online activities has been changing how retailers develop their global expansion strategies. As e-commerce is growing so fast, online booking, online shopping and online reservation are more popular than old days. Being a retailer, he has to be adapt to this new e-commerce trend and start to build an  online presence in order to maximize potential advantages from e-commerce. This article also showed top 10 countries in the 2012 E-Commerce index in which China is decided being the leader of the pack. China has 513 million internet users and 164 million online shoppers, which means that China's potential online retail market is expected to develop faster and faster. What's more, there are three main reasons that people in China like shopping online. The first is that there are greater products selections comparing with shopping in some malls. The second reason is that online shopping make customers be able to compare the prices by vendors. The last reason is also the simplest because online shopping make daily life more convenient than before.
Emily Bova

E-Commerce News: Ghost of Christmas Past Haunts Amazon - 0 views

  • Amazon's net income was US$177 million, or 38 cents per share, a 57 percent percent drop from a year ago.
  • Sales for the three months before Dec. 31 came out to $17.4 billion, lower than Wall Street expected over the traditionally busy holiday season.
  • Flooding in Thailand slowed down production for many tech companies this year
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  • The company used more third-party vendors than usual, which helps margins but cuts down drastically in revenue.
  • The world's largest online retailer has also been using promotions such as the Amazon Prime program, where customers can pay $79 a year to receive unlimited two-day shipping. The offer draws customers to the site, but over a busy holiday season, the shipping costs hit the retailer hard.
  • lower demand than it expected for video game sales and European currency fluctuations
  • A lot of people underestimate the profit of the e-book. You don't have to pay money for delivering or printing, so you can get tremendous revenue,"
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    In Amazon's last quarter, net income dropped by 57 percent from a year ago. Sales for the three months before December 31 came out to $17.4 billion, lower than Wall Street expected over the traditionally busy holidy season. It is predicted that for the next quarter outlook, there could be anywhere from a gain of $100 million to a loss of $200 million. While Amazon continues to profit in sales of its best selling Kindle devices, there were a variety of factors that contirbuted to its losses. The flooding in Thailand slowed down production for many tech companies. Third-party sellers (which give a 13% commission to Amazon as oppsoed to 100% commission when Amazon sells themselves) were used more than usual. Promotions such as the Amazon Prime program which allows the customer to pay a fixed rate and get umlimited two-day shipping hurt the retailer hard over the busy holiday season with shipping costs. Other reasons were lower demand for skimwords
Yi Sun

More travel agents booking hotel rooms via GDS, says report - 0 views

  • • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more
  • 75 percent of respondents indicated that they were using GDS Shopping Displays the same amount or more often than in the past, with 27 percent stating that they are using GDS Shopping Displays more.
  • This represents a significant change since the study was last conducted in 2009, where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before. The study also reaffirms TravelClick’s projection that annual GDS hotel bookings will surpass $50 million in 2011, an increase of more than 1 million incremental bookings from 2010.
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  • ‘Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,’ said John Hach, senior vice president, global product management at TravelClick. ‘As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.’
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    A significant change since the study in 2009, it says that there is a significant change that more than 26 percent of travel agents stated that they used their GDS more often. It means that GDS has become more and more important in the hospitality industry, since the generation has changed to 80's. Travel agent has once again confirmed their confidence in GDS shopping.
jenelleforbes

E-Commerce Booms While Hospitality, Restaurants Suffer Amid Covid-19 Concerns | Grit Da... - 0 views

  • E-Commerce Booms While Hospitality, Restaurants Suffer Amid Covid-19 Concerns
  • e-commerce sector may see an added boost over the next few months as people avoid in-door shopping to practice social distancing during the Covid-19 outbreak.
  • 31% of consumers said they were increasing their online shopping in surveys conducted March 13-15 and 16-17, 42% said the same March 20-22, a 35% increase.
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  • The substantial uptick in online shopping, while only one data point, matters all the more because the US is reporting thousands of more cases each day. That means areas that were not affected during one survey may be affected during the following survey three days later. It is reasonable to expect that trends currently affecting four out of 10 consumers will spread as additional states join the 23 that have already shut down non-essential businesses.
  • Unsurprisingly, the Covid-19 crisis is proving especially challenging for restaurants, the tourism and hospitality industry, and brick-and-mortars. A whopping 80% of consumers said in the latest survey that they are scaling down their restaurant visits, a 25% increase from the previous survey. Sixty-two percent are avoiding travel for business, and 42% are cutting back on in-store shopping for inessential items.
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    It is no surprise that in a time of a pandemic like Covid-19 the hospitality industry and restaurants are having a difficult time due to social distancing and e-commerce would be doing great. Media and marketing service firm Engine did a survey of 1000 people online and 31% of the people indicated the they were going to increase shopping online then just 7 days later that number went to 42% which was a 35% increase. 80% of people indicated that they would be cutting back on going to restaurants and 62% would not travel for business.E commerce will definitely be here to stay.
lamia elachchabi

Marketing and e-business for the tourism industry - The Globe and Mail - 0 views

  • Marketing and e-business for the tourism industry
  • With increasing competition in the tourism industry, successful entrepreneurs know that a good marketing plan is vital to success.
  • Tourists and enthusiasts have quickly adopted the Internet as a preferred means of shopping for excursion and destination venues which allow them to quickly compare accommodations, aesthetics, services offered, and prices.
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  • E-mail newsletters and promotions: Consent of the recipient is essential - and the frequency should not be intrusive.
  • Build traffic through Web links with other sites
  • Get involved in discussion sites related to your specialty
  • Simplify off-season bookings: offer online reservations
  • Extend the season through auction-style sales of fringe-season packages
  • customers and by advertising in high-draw areas. Increase a Web site's marketing pull: form a marketing ring of related operators
  • Generate more customer attention and create related product marketing opportunities: become a source of information on your area or industry
  • Grow profitability: analyze customer information to optimize marketing efforts
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    Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and
Kassandra Baumgardner

HowStuffWorks "How are point-of-sale systems going mobile?" - 0 views

  • Wireless connections are in the process of altering the way we shop. And the trend continues to grow.
  • Retailers and service companies can make employees more productive and lower labor costs
  • Also, accuracy is increased by eliminating written orders. Customers may receive speedier service and error-free, detailed receipts on the spot.
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    This article does a great job of showing the history of the point of sales system and looking at the future of the POS System. Point of sales, or retail transactions, have been around since humans were created. Cash transactions took place between consumers and merchants, and the cash was kept in a box. The cash register, a mechanical cash box, was the first real POS System that kept track of revenues. It wasn't until businesses started using barcodes that the POS really started to change. Merchants could process sales more quickly and accurately. Restaurants were among the first to use mobile POS systems. Staff could process credit cards at the table, and place orders without ever having to write an order down. Apple, for example, eliminates the cash register altogether and handles all transactions from hand-held devices. These new systems of POS reduce labor costs and increase productivity. The elimination of written orders increases the accuracy of servers and gives customers a better quality of service. The future of the POS System is bright. Restaurants have created iPhone apps that allow customers to place their orders before they even reach the restaurant, while others let servers carry around a small computer that allows them to process transactions from wherever they are. Even more advancements are beginning to take place. Encrypted card readers and contact less payment methods will increase the security of mobile POS systems. Eventually a person's cell phone will be able to be passed over a terminal and act as a credit card. These advancements are ultimately to create more time for the guest and the business as well as make shopping more automatic. In today's society where people are controlled by the need to shop, a more automatic type of transaction is the best invention.
Manali Rabari

Hotel Room Rates Undergo Closer Inspection by Corporate Buyers - 4 views

  • Corporate buyers will be able to gain greater control over hotel room rate negotiations and compliance with the inclusion of intelligent rate parameter data in their benchmarking reports. RateTiger’s introduction of rate filtering technology to its award winning rate data product, RTCorp, will provide direct hotel pricing comparisons in line with hotel product type.
  • Corporate buyers will be able to gain greater control over hotel room rate negotiations and compliance with the inclusion of intelligent rate parameter data in their benchmarking reports. RateTiger’s introduction of rate filtering technology to its award winning rate data product, RTCorp, will provide direct hotel pricing comparisons in line with hotel product type.
  • orporate buyers will have the business intelligence to match travel expenditure to their budgets and give travelers greater flexibility of hotel choice based on Best Available Rates (BAR).
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  • Corporate buyers will have the business intelligence to match travel expenditure to their budgets and give travelers greater flexibility of hotel choice based on Best Available Rates (BAR)
  • “Corporate travelers are noticing fluctuations in Best Available Rates (BAR) online and need to compare these public prices to their negotiated contracts to ensure they are getting the best deal
  • “Buyers need to shop rates that are comparable to their purchases, by setting simple filters that identify room types and meal plans, etc therefore making more accurate price comparisons. Crucially all filters are shopped regardless of the specific view defined. This allows the user to change the parameters after the shop without the need to shop again, making more detailed data available faster.”
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    As technology continues to advance, companies are looking into what works well for what kinda consumer. RateTiger is targeting corporate consumers, who want to be in control of room rates and have the ability to negotiate better deal based on services provided. RTC uses RPS, rate parameter shopping that searches thru hundreds of travel sites, hotel brand sites and GDS offeres corporate buyers, OTA's and travel companies the opportunities to build a rate around the best room rate for the perks and services, in comparison to what the public pays.
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    Excellent Article!...While corporate travelers are noticing fluctuations in "Best Available Rates (BAR)" I can only imagine that hotel owners and stakeholders are seeing a decrease of revenue caused by the ADR (Average Daily Rate). During the recession hotels had to re-shape their thinking and lower Corporate Room Rates to stay afloat; these changes caused the ADR to be lower than usual. As the economy improved, it has been harder for companies to re-negotiate corporate rates in an attempt to increase the ADR and profits for owners/stakeholders. http://www.bcdtravel.com/global/show_document.asp?id=aaaaaaaaaadsveg
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    This technology will provide business travelers the ability to compare hotel prices based on the type of rooms. This will help the customer in customizing their own needs during travel, while being price savvy. The traveler also has the ability to have default settings that will meet their own room specifications.
Yekaterina Ponomareva

How mobile tech is changing the retail experience | SmartPlanet - 0 views

  • How mobile tech is changing the retail experience
  • coffee shop in my neighborhood that handles all its customer transactions on an iPad,
  • mazon came out with an application that allows y
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  • ou to get product information either by typing in a search, scanning a barcode, taking a picture of a product or speaking the name of the product.
  • You can scan a particular product and get recipes with the product. Or you can type a couple products and find recipes that use those products.
  • Whole Foods:
  • Speaking of Facebook: Social point-of-sale is another opt-in thing. So they check out, and the POS system can post to Facebook, Twitter and Foursquare what you bought. You go in and buy some jeans, and it could say, “Melanie Kaplan just shopped at X mall,”
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    This is a great article about relatively new point-of-sales systems, that are implemented in a number of places worldwide. Have you ever experienced your card being swiped on iPad of a server when you ordered a coffee? No? And how about your iPhone to become a POS? You walk in a mall, scanning stuff, getting your groceries and the devise is offering you recipes with the food you're getting. The other trend is social POS. It post automatically on a facebook whatever you got in a mall in order for you to remember your shopping history in case you lose the track of your purchases.
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    It is amazing that all the customer transactions can be done through Ipad or Iphone. This technology create new shopping experience and may attract more young customers.
anonymous

17 Things You Didn't Know About Ecommerce - 0 views

  • 17 Things You Didn't Know About Ecommerce
  • Online shoppers can buy cars, clothes and millions of other things with the click of a button and figurative swipe of a credit card. In fact, U.S. consumers spend $1,200-$1,300 per year online, but that number will increase by 44%, to $1,738, by 2016. In that year, ecommerce sales are expected to hit $327 billion.
  • 1. By connecting a modified domestic television with a phone line, Michael Aldrich invented online shopping in 1979.
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  • 2. Although Amazon launched in 1995, the first yearly profit wasn't until 2003, and as of June 2012, the average order value was $47.31.
  • 4. Netflix wasn't the first online DVD subscription service — Blockbuster announced Blockbuster.com in 2004, but it's unclear whether services such as Netflix and Redbox led to its ultimate bankruptcy.
  • 6. Zappos' referrals from social media per order yield $0.75 from Pinterest, $2.08 from Facebook and $33.66 from Twitter.
  • 7. Approximately 46% of online users count on social media when making a purchase decision
  • 9. In 2010, Groupon turned down Google's $6 billion offer and became an IPO the following year.
  • 11. India is home to the fastest growing ecommerce market, and France is home to the slowest ecommerce growth.
  • From 2011 to 2016, 15% more people will shop online, taking the number to 192 million in the U.S.
  • 17. Analysts say that an explosion in the mobile payments market is just around the corner.
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    Dear friends, i thought that this might be interesting for you to know. Did you know that our favorite Netflix wasn't the first online DVD subscription service? It was a Blockbuster . com :) And the fact that people will mostly shop online? 192 million in the USA! (I' honestly like shopping outside, so this way i can smell, touch, and try; although eBay is doing pretty good job by selling cheap Chinese stuff and having a free shipping. You can not even return the package , because it's 3 times more expensive to return than the original cost! ) What do you think? Thanks
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