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marble_bird

Conditions Associated with Increased Risk of Fraud A Model for Publicly Traded Restaura... - 0 views

shared by marble_bird on 12 Jul 20 - No Cached
  • Many restaurant industry examples provide evidence that as a firm’s internal control structure weakens and deficiencies are found, the opportunity for fraud increases significantly.
  • The main premise of the study tests the application of the fraud triangle framework constructs to publicly traded restaurant companies during the time period of 2002–2014, using proxy variables defined through literature. The proxy variables selected were company size, amount of debt, employee turnover, organizational structure, the Recession, inflation rate, interest rate, executive stock compensation, return on assets, and international sales growth.
  • growing pressures from both passive and active investors to constantly increase their stock value in a competitive world where meeting performance goals are necessary to maintain a competitive edge
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  • To meet targets, it is typical for companies to put additional stresses on their internal control structures by reducing head counts, requiring employees to perform more than one job, and rearranging risk profiles
  • The deceptive and corrupt business practicesofthesecompaniesandothersresulted largely from a failure of corporate governance and lack of ethical business practices, in which internal control mechanisms were circumvented by conflicts of interest that enriched executives and damaged shareholders
  • Deficiencies are often observed through review of the main business cycles: revenue and receivables, purchasing and payables, treasury and stock, and financial reporting
  • Internal controls are often the first avenue of protection in safeguarding assets and thwarting and discovering errors and fraud
  • Some research has been conducted in this area, and findings suggest that companies in the telecommunications, technology, financial, and services industries experience the most difficulty with SarbanesOxley compliance efforts because of increased risk of fraud from industry and company risk factors
  • Therefore, pressure resulting from expectations of financial performance, opportunity to circumvent internal controls, and rationalization coupled with certain inherent industry factors may contribute to increased risk of fraud
  • opportunity to engage in unethical behavior may stem from the macro environment, the operational features, and the specific nature of the business cycles
  • Because of this potential for fraud on the company, shareholders, and the public, examining the conditions that may prompt fraud is necessary for the efficiency of the restaurant industry, and namely, for those passive and active investors that are relying on the financial statements to be true and accurate
  • the restaurant industry is often susceptible to deficiencies because of its inherent characteristics and high control risk
  • Corporate scandals, misappropriation of assets and financial statement misstatement are all very real threats to the restaurant industry.
  • the central focus of this study is to understand the factors that contribute to increased risk of fraud to determine why fraud may occur despite the imposed regulation of the Sarbanes-Oxley Act.
  • numerous researchers have found indication that executive stock option compensation provides encouragements for behavior that is fraudulent or corrupt
  • the study seeks to identify the factors that may provide the optimal criteria to engage in fraudulent or opportunistic behavior, using the incidence of a reported control deficiency as the measurable dependent variable.
  • The fraud triangle is the model that explains the factors that may cause an individual or a company to commit occupational fraud.
  • The differing classifications and definitions of pressure provide evidence that the construct is not directly observable; therefore, researchers in this field have measured the construct of pressure through proxy variables
  • consists of three constructs: pressure/motivation, opportunity, and rationalization. The three constructs offer an explanation as to why management commits fraud, and the dynamic relationship that underlies the acts of occupational fraud.
  • pressure may best be classified into four general types that may lead to fraud: financial stability, external pressure, manager’s personal financial situations, and meeting financial targets (
  • when considering measurements of external pressures relating to debt financing, the financial leverage ratio is the most common measurement of the amount of debt.
  • Both pressures and opportunities are often determined by factors that occur at both the individual and company level (
  • ROA, or asset composition, is an appropriate proxy measurement for the pressure of meeting financial targets.
  • according to the fraud triangle, it can be said that opportunity does not exist unless a pressure exists.
  • nonshareable problems could also motivate groups of individuals, representative of a company’s culture, to commit fraud.
  • Opportunity is described as an atmosphere or temporary environment that enables fraud to be committed, usually with a small perceived probability of being caught or reprimanded
  • In a study of Swedish restaurant companies, it is noted that competition is very high, often resulting in price wars among different companies that reduce prices and then try to compensate through increased sales
  • Some risk factors include the susceptibility of the industry to market changes as well as the nature of the industry, coupled with the specific operations of the company such as whether there are significant or complex international operations; how effective management is at monitoring activities within the organization; and the level of complexity that exists in the organization
  • This environment is therefore dependent on the discretionary income of consumers, and this increased pressure may lead to earnings mismanagement through overstatement.
  • Public companies in the restaurant industry are susceptible to opportunities for fraud on the basis of the aforementioned opportunities
  • The ability to commit fraud in the restaurant industry results from inside knowledge of processes and procedures, and the ability to circumvent controls through weaknesses (
  • strong evidence has also linked the CEO position to fraud when the CEO is also the Chairman of the Board. In incidences like this, the CEO is the dominate decision maker for an organization that may provide an increased opportunity for fraud.
  • The underlying reason for these three categories of increased opportunities for fraud is the state of the internal controls structure, and management’s commitment to strong corporate governance
  • Rationalization is essentially an attitude, belief, or position of the mind or ethical personality that enables an employee or group of employees of a company to intentionally misappropriate assets and then defend their dishonest activities
  • Weak corporate governance structures are often presented through ineffective monitoring of management.
  • A quantifiable means of capturing this could be through review of executive stock compensation measures.
  • excessive use of discretionary accruals may lead to poor audit opinions, providing a rationalized thought for business activities.
  • the nature of the restaurant industry is often described as a periodic, seasonal, and cyclic trade
  • Defining parameters for financial reporting can also have an effect on reducing the rationalized behavior and the opportunity to commit fraud
  • Because these conditions have an obvious effect on earnings and measures of success, this seasonal variability and volatility should be considered when analyzing pressures in the restaurant industry
  • For restaurant companies, this means that rationalizations and attitudes can be managed by assessing the internal control environment and understanding the pressures and opportunities that exist for employees.
  • Some restaurant industry pressures that may impact profitable sales growth include a lack of understanding of the consumer’s perception, including the relevance of existing brands, and delays in opening new restaurants. Likewise, an inability to consider cost pressures, including increasing fees for supplies, utilities, and health care providers contracted by restaurants, as well as an incapability of obtaining economies of scale in procurement, could compress margins and negatively impact sales and operations profit margin.
  • The value in the application of the fraud triangle to the restaurant industry provides an opportunity to extend theoretical contributions that originated from mainstream accounting to hospitality literature, which is severely lacking in the current literature
  • Likewise, restaurant companies that are smaller (and therefore may not have strong internal controls) with increasingly complex transactions create additional opportunities for fraud to be committed
  • competitiveness is a condition that makes meeting financial targets difficult and provides opportunity for fraudulent behavior. External pressure from analysts and investors may create an incentive to misappropriate assets, which, in turn, distorts common financial measures of success such as return on assets.
  • when debt financing exists, in order to address past and future obligations, and remain competitive, restaurant companies are at an increased risk of fraud especially when disruptions in financial and credit markets exist.
  • Studies have revealed that restaurant company victory and demise is eventually correlated to restaurant leadership abilities and intentions; therefore, it can be stated that executives and managers’ intentions are of utmost concern in understanding risk of fraud
  • firms with increasingly complex operations coupled with changes in organizational structure have less resources to put into internal controls and are therefore at an increased risk for accounting errors.
  • .Internationalgrowthissubjecttorisks such as international political and economic conditions, foreign currency fluctuations, and divergent cultures and consumer inclinations
  • This study will focus on the variables most pertinent to the restaurant industry on the basis of the inherent characteristics of U.S. publicly traded restaurant companies, as previously described in this section.
  • a s a result of workforce diversity and the presence of many perceived low-skilled workers. In addition, as companies within the industry respond to declining performance, publicly traded restaurant companies may be subject to activist investors who wish to see a change in the executive management team. If a shake-up such as this would occur, the organizational structure of the company may become unstable, resulting in much greater opportunities for fraud to occur at all levels.
  • this study looks to assess the relation between the amount of debt a company has occurred and the incidence of reported internal control deficiencies.
  • Variables relating to rationalization are present in the restaurant industry when considering the motivations and attitudes of management. It is noted that in difficult times, such as the Recession, aggressive financial reporting tactics may be used
  • this study seeks to understand the effect of substantial stock compensation on increased fraud risk.
  • this study also hypothesizes that poor ROA could increase the risk of fraud, as the pressure provides executive management with the motivation to manipulate earnings.
  • this study suggests that the organizational structure of the company may provide opportunity for increased fraud risk through a unitary tone at the top.
  • this study analysed the disclosures of publicly traded restaurant companies to determine whether a company has a higher probability of increased fraud risk on the basis of the presented variables.
  • The results of the applied probit model reveal for the entire population set of publicly traded restaurant companies that the macroeconomic factors of the Recession, interest rate, inflation rate and unemployment rate all have a significant impact on the increased risk of fraud, as evidenced through a reported internal control deficiency.
  • As noted in the overall model, the results reveal that the model as a whole is a significant fit to the data. Although the company-level variables were not significant in the overall model, external factors were each significant.
  • Therefore, it can be said that the results of this study empirically support the intuition that changes in macroeconomic conditions may impact increased risk of fraud for companies in the restaurant industry.
  • It can be said that there is a significant relation between increased risk of fraud and the macroeconomic factors of interest, inflation, and unemployment rates.
  • from a managerial perspective, the study provides evidence that macroeconomic conditions that might affect consumer demand may increase the risk of fraud for publicly traded restaurant companies.
  • In addition to the high costs of compliance, it is also important to recognize additional managerial characteristics that may heighten the effects of the macroeconomic conditions on increased fraud risk.
  • As indicated by the results of the study, however, many times executive management does not recognize the problems associated with the macroeconomic conditions because of systematic perceptual filters that play the crucial role in the functioning of the company.
  • By focusing on the changing macroeconomic conditions that may have an empirical effect on demand, executive leadership will be able to streamline processes to avoid incidences of reporting internal control deficiencies when exposed to the macroeconomic conditions.
  • In the restaurant industry in particular, information is also not readily quantifiable, which makes it even more difficult to transform into meaningful and timely information for executive management. Particular examples include consumer insights and how well new promotions are received and moved throughout the market.
  • it should be noted that reported internal control deficiencies are indicative of increased fraud risk, but not necessarily conclusive that fraud has occurred. Therefore, just because a company has reported a deficiency, it does not indicate fraud, necessarily.
  • According to the model, the managerial factors are only exacerbated by the presence of macroeconomic factors.
  • the identified conditions could help managers to improve internal control when a high risk factor is realized. The contribution of this study may allow restaurant companies to deter activities that may result in increased risk of fraud.
  • Because the study revealed that the macroeconomic conditions were significant for the entire population of restaurant companies, an area of future research might explore the relevance of the co alignment model (Olsen &R o p e r , 1998) to strategic management decisions to reduce the risk of fraud.
  • for purposes of this study, privately traded companies are excluded. This is a limitation of the study because the results may indicate a problem that is more or less pervasive since the sample is representative of a small number of companies in the United States.
  • the model is limited in application because it does not take into account fluctuations among the variables over time.
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    This article covers the methodology and findings of a study conducted to examine the factors contributing to fraud risk in publicly traded restaurants. The article discusses factors in the fraud triangle, macroeconomic factors, and internal company factors that may contribute to fraud despite protections implemented per Sarbanes-Oxley. The study ultimately finds that internal company factors are insignificant when considering the impact on fraud risk, while macroeconomic factors, such as inflation or unemployment, drastically impact the level of fraud risk that a company may face.
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
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  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
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    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
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    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
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    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
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    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
ldevaul

Making the Move to a Cloud-Based Restaurant POS - 0 views

  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike.
  • Most cloud-based POS systems also update with new features as technology improves across the industry—something you’re unlikely to get with a legacy POS system.
  • Cloud solutions facilitate faster, easier, and more extensive business insights, which can help you make strategic decisions. By connecting what’s happening in the back of the house to the front, restaurant operators get a holistic picture of how the business is running
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  • Real-time data means real-time solutions to situations before they become problems. Just think of the time and money you’ll save by identifying issues before they blow out of proportion
  • Instead of printing out lengthy reports for every shift, now you can access your insights from any smart device—such as your computer, phone, or tablet—and get updated sales, inventory, customer feedback, and more, no matter where you are. 
  • Legacy systems only allow on-premise access to data, which means you have to be in your restaurant in order to access the information on your POS system.
  • If you anticipate growth or change, a cloud-based POS system is better enabled to grow with you. 
  • While buying up all of the necessary technology to get a cloud-based POS system off the ground may seem expensive, they tend to have cheaper operating costs in the long run and some, like Upserve, offer free support 24/7/365. 
  • With a cloud-based restaurant POS, you have the ability to add on a mobile POS unit that provides a number of benefits.
  • That decrease in time spent waiting for their check or credit card to return to the table also increases guest satisfaction, boosting your reputation. A mobile restaurant POS also provides contactless payments with a built-in EMV reader, minimizing the exchange between servers and guests – something that is particularly important in this moment.
  • Cloud-based POS systems update automatically and for free, just like the apps on your mobile device, while traditional POS systems require manual updates that can be labor intensive and costly. 
  • The beauty of the cloud-based POS format is how scalable and customizable it is—it can work for single-location full service and quick service restaurants, multi-location restaurants, and restaurant groups alike. 
  • Whether it’s updating your menu on the regular, launching new or improved loyalty programs, or requiring more precise inventory tracking, the more your needs will shift over time, the more sense it makes to opt for cloud-based.
  • If the internet ever goes down, the system that your legacy POS relies on will be offline and non-functional. Luckily, on a cloud-based restaurant POS system you have the option of switching to offline mode as a back-up. You’ll stay up and running until the internet is able to connect again.
  • Thanks to the cloud and its encrypted online storage, there’s no risk of hardware or software incompatibility or failure, no viruses or driver hiccups, and no risk of a hard drive accidentally deleting a weekend’s worth of sales reports. It’s all backed up, automatically. 
  • Plus, younger generations of workers—think millennials and Gen Zs—will be able to get right on board with a cloud-based POS solution with little-to-no training.
  • Customers will feel good knowing their credit card information is secure and encrypted with the most up-to-date technology. 
  • No matter what type of establishment, your cloud-based POS can track every last drop of product, allowing you to spot discrepancies in an instant and fix gaps before they become problematic.
  • Hardware costs are separate from service, and maintenance and support services often come with a hefty fee. 
  • While traditional POS systems certainly have lower start-up costs, they tend to come with plenty of hidden costs that reveal themselves over time.
  • upfront costs are kept to a minimum and monthly subscription fees are lower. 
  • Best of all, instant free upgrades mean no lost revenue from downtime or inconvenient hardware upgrades as your business grows. Instead, plans can be upgraded or downgraded at will, and most providers don’t even charge a fee for the trouble. 
  • If you have existing setups in place, many third-party vendors have upgraded apps for cloud POS systems to help you maintain your current rewards and promotions planning. 
  • Most studies are showing that those who switched are sticking with a cloud-based solution, and that legacy POS systems will only decline moving forward.
  • After over three decades with a legacy POS system that only slowed them down, they made the move to a cloud-based POS to bring their restaurants into the future.
  • “Our restaurants are chef-driven, so we have specials that change every day. We need to add buttons every day. We change pricing every day. Having to stop and reset all the terminals because it’s not instantaneous was a headache.”
  • Not only did constant resets of the system create roadblocks for the team at Homegrown Hospitality, but service was also less than stellar and cost more than what it was worth.
  • We went through a lot of pain—our system would crash all the time, credit cards wouldn’t spool, and data would be lost. Our IT department would spend numerous hours a week just trying to recover data,” Simon explained.
  • “That was pretty much the breaking point: we were at the point where we needed to upgrade, but it would have cost us several hundred thousand dollars. So we decided to source something new. The functionality and capability of Upserve won us over.”
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    This article takes you through why your restaurant may want to switch to a Cloud-Based POS. There are many positive attributes associated with making the switch, such as; data accessibility, cheaper operating costs, easier upgrades, less frequent downtimes, increased security, and adaptability. If you are a growing business, the Cloud would grow with you.
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    Cloud based POS systems can be apprehensive at first, but we are always satisfied once we are able to se the technology work to keep the business safe, effiecient and also more profitable. Cloud based POS systems are speedy and saves a lot of time which frees up staff to do other things in the establishment.
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    This article discussed the benefits of switching from a localized POS system to a cloud-based restaurant POS. The article touched on how cloud-based systems provide real-time data and how that instant data could provide a management team real-time solutions. You can save so much time and money by identifying issues before they even arrive. I found it very interesting that with cloud-based systems you have the "ability to add on a mobile POS unit that provides a number of benefits." With this option, your servers do not have to run back and forth to a POS station. They simply have the option in the palm of their hands. It also decreases the time spent waiting for a check or credit card to return to the table. This not only increases guest satisfaction, but helps with table turnover. The article also touched on how cloud-based POS systems are "better enabled to grow with you." They are super adaptable and the article mentioned that restaurants can update their menu whenever, launch new loyalty programs, and help with more precise inventory tracking. This article also touched on setup, increased security, staff accountability, and the ability to make better business decisions due to the cloud software being able to provide extensive business insights. Finally, the article touched on POS cost and how " upfront costs are kept to a minimum and monthly subscription fees are lower." It also ended with a case study about Homegrown Hospitality Group and their switch from Aloha to Upserve Cloud-based POS. It was very interesting and I'd recommend everyone read the brief two paragraphs about how the switch changed their business trajectory.
ngerv001

The Pros and Cons of Restaurant Pay-at-the-Table Technology | Toast POS - 0 views

  • Pay-at-the-table apps are becoming increasingly popular among restaurants of all levels, from fast casual to fine dining
  • These apps started as a way for small businesses to streamline their payment processes and reduce technology overhead
  • And yet, many restaurants that have clung to the paper receipt model for years are moving this direction, as it saves the restaurant both time and money, increases profits and tips, and reduces waste. It also provides benefits to the customer, which makes pay-at-the-table even more appealing. 
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  • In fact, only 41% of restaurants plan to be using tablets by the end of 2017
  • 1) Technology is Expensive 
  • While pay-at-the-table speeds up this process, it can make some customers feel unwelcome to sit and enjoy one another’s company.
  • While 68% of diners agree that pay-at-the-table technology improves their experience, restaurant managers and trainers will need to research and test best practices in these situations to provide the customer with the optimal experience.
  • Pay-at-the-table gives customers a sense of security knowing that they keep control of their credit card and its financial information
  • A pay-at-the-table system also gives customers the opportunity to use even more secure forms of payment like Samsung Pay or Google Wallet, which uses biometric information or passwords to securely store and transmit credit card numbers.
  • Because pay-at-the-table systems are designed using software best practices, they provide easy access to financial data for both customers and restaurants. Restaurants can connect easily to many accounting systems over an API port, automatically sending financial records and updating restaurant accounts without time-consuming and tree-killing paperwork.
  • Pay-at-the-table systems reduce trips back and forth to the POS terminal, which in turn decreases the time it takes to close the sale. This lets tables wrap up their meal and get back to their day quicker, and reduces friction due to split checks or servers multitasking while payments are being made. Some restaurants have seen increased table turn by 15 percent or more, which in turn increases revenue for the restaurant and increases customer happiness as they get to their table faster. 
  • Restaurants are some of the worst offenders for waste in general, but getting rid of paper receipts help companies reduce their overall waste and receipt expenses. Paper receipts require purchasing rolls of paper and ink cartridges, or if you choose to use thermal paper you run the risk of exposing employees and customers to BPA, a known carcinogen.
  • No point of sale system is perfect, but pay-at-the-table programs provide an option that reduces your overall spending on paper products, while also providing your customers with a sense of security. Add in the high morale due to increased tips and less wasted time, and your employees will be clamoring for pay-at-the-table options.
  • Pay-at-the-table is an investment when you factor in the cost of enough technology to reasonably serve the entire restaurants. Despite these expenses, you may find that the initial investment pays dividends because you avoid costly software updates and the eventual expense of a specialized POS register.
    • ngerv001
       
      Convenience and efficiency should be the bread and butter behind any food operation. Restaurant owners have to worry about so many aspects from budgeting, staffing, scheduling, ordering, and everything else in between. The operational advantages with tablet POS systems are numerous. Typically tablet POS systems have a lower initial investment with hardware and software than traditional systems. This helps greatly reduce the overhead cost and improves ROI, helping restaurant owners to properly keep in line with their budgets.
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    This article details the up and coming new trend of restaurants offering customers the ability to be able to pay at their table. The article details the various pros and cons associated with the type of service and how it can benefit the customer as well as the employees of a restaurant establishment. While not perfect, there are many pros associated with a pay-at-the-table service that are hard to ignore, and it is my humble opinion that this kind of service will continue to catch on into the near future. Customers are increasingly looking for new ways to utilize technology to their advantage to be able to get in and out of a restaurant and pay-at-the-table technology definitely allows that. The companies that adopt this kind of technology will increasingly see their profits grow as well as their table turn increase.
Carolina Ferrer

Restaurants adopt mobile apps for ordering, payment | Technology content from Nation's ... - 0 views

  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
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  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • With the growing number of smartphone mobile ordering and payment applications, restaurant information technology divisions have gone from a cost center serving brands’ operations to a crucial part of the revenue stream.
  • Customers are more frequently demanding a connection to a brand on their smartphones, and restaurants are considering an increasing number of technology options to meet those demands
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    Information technology serves a big party in keeping up with the latest trends especially in the restaurant sector of the hospitality industry. Restaurants owners have seen an increase in revenue from partnering with application developers to create online ordering applications for mobile devices. Consumer data collected from these mobile applications for online ordering most be processed properly especially if employees are in the mix. Companies must ensure that their property management system integrates efficiently and properly with the application that is being developed to ensure proper completion of orders.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
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  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
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    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
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    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
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    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
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    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
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    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
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    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
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    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
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    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
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    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
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    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
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    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
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    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
ravicka

What's New in POS Hardware for 2014 | News | Hospitality Magazine (HT) - 0 views

  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • “There is a lot you can do with mobile that you couldn’t do with a traditional POS.” Meanwhile, standalone units are getting a smaller footprint, greater versatility (including the ability to transition from fixed to mobile), and improved energy efficiency.
  • “There is a lot you can do with mobile that you couldn’t do with a traditional POS.” Meanwhile, standalone units are getting a smaller footprint, greater versatility (including the ability to transition from fixed to mobile), and improved energy efficiency.
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  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • dware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • ardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • The point-of-sale (POS) remains the main artery for restaurant operators.  As befits its prominent position, the POS also demands the largest portion of IT spending for restaurant operators according to Hospitality Technology’s 2014 Restaurant Technology Study.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices. This year also saw the release of location-based beacon technology for restaurants.
  • The report reveals that POS systems — inclusive of hardware and software — account for 33% of the overall technology budget.
  • Hardware continues to evolve with new integrations, features and peripherals, ranging from smaller and energy- efficient units, to tablets used as a traditional POS, or as tableside/kiosk devices.
  • . “Mobile is the game changer,” says Ed Beck, CIO and senior vice president of technology at the National Restaurant Association (www.restaurant.org). “There is a lot you can do with mobile that you couldn’t do with a traditional POS.”
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    Tammy Mastroberte in her article "Whats new in POS Hardware in 2014" highlights the importance of a proper POS system for restaurants and presents the offerings of major POS manufacturing companies for the year. It was highlighted that 33% of a restaurant's technology budget went into selecting the right POS thus showing its importance to the sector. The importance of the traditional POS infrastructure was highlighted but it was also noted that new trends have come on stream to help improve service the major one being mobility. As noted by ED Beck CIO of technology at the National Restaurant Associaiton, " There is a lot you can do with a mobile that you could not do with the traditional POS." Because of this many of the traditional systems are being upgraded to include the ability to transit from fixed to mobile thus improving service provided.
sigomezsh

How restaurants are bringing tech to the table in 2021 | Restaurant Dive - 1 views

  • Sit-down restaurants have traditionally abstained from digital innovations and other kinds of consumer-facing technology out of fear that these changes could cheapen the diner’s experience and undercut their value proposition
  • One-hundred percent of foodservice operators reported in a December Panasonic survey that the pandemic has intensified their sense of urgency to adopt transformational technology, and respondents are implementing tech that prioritizes safety and self-service in response.
  • This prioritization seems to directly reflect diner sentiment, with 21% of consumers planning to dine inside a restaurant reporting that contactless payment options would factor into their restaurant choice. This is especially true for younger consumers: 29% of Gen Z diners said contactless payment solutions would influence where they eat compared to 24% of millennials and 18% of Gen X consumers. 
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  • Fifty percent of full-service restaurant operators said they have added digital menu access via QR codes since March 2020, according to NRA’s 2021 State of the Industry Report. But it hasn’t become a point of differentiation in the mind of the consumer — only 1 in 5 diners said the option of accessing a restaurant’s menu through their phone or a QR code would make them more likely to choose one restaurant over another in the next few months. 
  • "People were less inclined to look up drinks, cocktails and wine through the QR code, so more often than not we would drop the beverage menu with each guest [that featured] a QR code for the food menu, and if they wanted a [physical] food menu it was available upon request."
  • The functionality of an NFC tag or a QR code on a table brings so much digital transformation opportunity that maybe the aesthetic that used to be a primary concern is now a secondary concern."
  • among diners who plan to eat inside a dining room or fast food concept in the next few months, 64% say they would sit in the section that offers traditional table service
  • Allowing diners to order and pay at their tables without a waiter, however, could have a material impact on sales and diner satisfaction, he said, because it takes pressure off restaurant employees and diners when the dining room is very busy.
  • There was a stat we were able to generate that paying on your own device rather than waiting for a server to drop off the check actually saves 21 minutes of table time on average across our network… and that’s great for a restaurant because they have the ability to increase their revenue per hour per seat,
  • Digital integration at the table also primes diners to become more loyal customers and gives restaurants greater customer ownership in and outside of the restaurant
  • I can automatically redeem my offers and my coupons from a loyalty program. And from a digital transformation transformation perspective, I'm now a user within that restaurant's ecosystem," May said. "So that means online I can be provided offers that are tailored and personalized to what I had [during] the meal at the restaurant."
  • Some experts believe that air technology within restaurants could eventually become featured design elements as well.
  • According to NRA data, 85% of adults believe going out to a restaurant with family or friends is a better use for down time than cooking at home, and 67% of consumers surveyed between Dec. 4-6 reported they aren’t using restaurants as much as they’d like. 
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    This article talks about how we have seen technology in restaurants change in the past year as well as what to expect moving forward. Restaurants have begun to see how new technologies like contactless pay are allowing them to expedite services and benefiting their businesses. It also discusses how even though things like QRs have become more common they won't replace aspects of service experience that are crucial to hospitality.
zihanwang

Busy year of growth for NFS Technology Group and Aloha EPOS - Restaurant Update - 0 views

  • Keeping ahead of trends in the hospitality industry is vital in these quick-changing times, and NFS is constantly building on the capabilities of Aloha to meet new demand.
  • With home delivery opening up new revenue streams for many restaurants, NFS added integration with Deliveroo to its armoury this year.
  • Aloha now really streamlines the process of fulfilling home orders for many restaurants.
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  • When a customer orders via Deliveroo, the Aloha takeout management system displays the order at exactly the right time on a tablet in the kitchen or prints it via the kitchen printer – there’s no need to re-key the order into the system.
  • This saves staff time and means the order is prepared swiftly for delivery with the minimum of admin.”
  • Aloha by NFS is used by a wide range of hospitality businesses across the world, including Hawksmoor and Dishoom, who appreciate the way it streamlines operations, controls stock and labour and reduces waste.
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    Aloha has been widely used in the hotel industry worldwide. Aloha Point of Sale software is much more than a replacement for a till or cash register. This powerful restaurant EPOS software optimises restaurant and bar management, whilst increasing revenues. It supports handheld devices and that mean serving staff can take orders and payments at tableside. With Aloha restaurant management technology, serving staff can speedier service, it can helps streamline restaurant operations. Further, with the help of the Aloha EPOS system, restaurant can create the perfect dining experience that brings customer back again. Service and payment are swift and accurate , and the Aloha EPOS system helps restaurant managers to create targeted offers that hit the mark and promote loyalty. Also, Aloha EPOS system provides a better cash management. Aloha restaurant POS tracks all transactions in real time and that means total accountability for every bill. In a nutshell, Aloha EPOS system can helps restaurant maximize revenue, reduce costs and enhance customer exp erience with cutting-edge technology developed and manufactured.
asanc036

7 restaurant technology trends to watch in 2022 - 2 views

  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
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  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
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    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
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    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
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    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
smaka004

Heartland Payment Systems (HPY) Debuts 'Mobile and Online Ordering' Restaurant Solution - 0 views

  • “Restaurants are looking for a competitive mobile ordering solution that will match the functionality that major restaurant companies are bringing to market, while minimizing the operational impact of adopting this new technology,”
  • Heartland Mobile and Online Ordering automates the ordering process, saving restaurant operators time and money. The solution’s robust functionality reduces the manual processes of servers taking orders by phone, entering orders into a POS (point-of-sale) system and manually processing payments. As a result, restaurants see increased throughput of incoming orders and improved sales.
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    Heartland Payment Systems has recently partnered up with ToGo Technologies to offer mobile and online ordering payment solutions for restaurants. The companies are actually focusing on expanding their market reach by targeting smaller franchises that typically could not afford the hardware and software cost of purchasing such technology. QSRs are hopping on the tech bandwagon. The article gives the example of Taziki's Mediterranean Café, which is a fast casual restaurant with 35 locations. Their guests have easily made the transition from manual to digital ordering. Like others in this market space, Heartland Payment Systems is offering a cloud-based product that is highly customizable. The software takes into account a litany of restaurant industry standards and methods, such as "takeout, delivery, curbside pickup, catering, order from the table, and gift and loyalty." By giving restaurants various templates, they can work on optimizing mobile solutions, including pay-ahead options for quick service. Moreover, their system integrates and tracks key metrics and analytics, improving data mining and collection efforts. More and more businesses are turning to data collection as a means of increasing efficiencies and decreasing waste. With the amount of waste it must deal with regularly, the restaurant industry is a great market to target with data-driven technology. Heartland Payment Systems already has a history of working with the hospitality industry, so it a recognized name. By partnering with ToGo Technologies, they will be able to provide a quality, whitelabel mobile solution for restaurants looking to stay ahead of the pack with technological advances. Heartland will actually be demonstrating their software at the Food Service Technology-Next Gen conference next weekend at the Sheraton in New Orleans, Louisiana for those interested in this product.
kathy_douglas

Analyst predicts rise of guest-facing restaurant technology | Technology content from N... - 4 views

  • A growing number of restaurant chains are turning to guest-facing technology to address such pressures. Casual-dining chains, such as Chili’s and Applebee’s, are rolling out the use of tabletop tablets for ordering and paying in their restaurants this year, for example. And BJ’s Restaurants Inc. revealed this week that guests will soon be able to order and pay using their own smart phones and other devices.
  • O’Cull estimates that a mid-scale casual-dining chain that produces $2.5 million in sales could save 100 to 200 basis points in labor costs, or roughly 1 percent to 2 percent, by offering technology that will allow guests to order and pay.
  • “We estimate that the restaurant could eliminate 30 percent to 40 percent of its total server hours and reduce labor costs by 100-200 basis points,” he wrote. “Obviously, the number of servers employed would fall, but the take-home pay of remaining servers would increase significantly.”
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    The advances restaurants are making with technology are astounding. Because of the rise in minimum wage and health care recently, companies are forced to figure out a way to cut labor costs. With the addition of iPads and tablets, restaurants are now able to use technology to help with reducing the amount of labor needed. Some chain restaurants are providing guests with table-side tablets to order and pay for their meal, which will allow servers the opportunity to take on more tables and allow the customer to assist in the serving process. Managers will be able to evaluate their team based on speed and time it takes to turn the tables over, which could allow for either more customers served or allow managers to make the decision to reduce the amount of servers needed at their establishments. As this technology continues to become more available and user friendly, more establishments will be transitioning to computers/tablets instead of having face-to-face service.
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    The use of tablets being used in casual dining chains is a great idea that will not only make things more convenient for the customer but will also drastically cut labor costs for restaurants. From a management perspective these tablets seem to be a great idea. Some may argue that part of the dining experience is being able to interact with ones server. However, how many times have you waited at your table hoping to pay the bill? Now guests are able to pay their bill when they are ready and the tablet even prompts the guest on how much to leave as a tip, which may help eliminate or at least cut down on the number of bad tippers. The only negative may be that since there is less interaction with guests and guests have the ability to pay the bill whenever they are ready to leave, could this increase the number of guests who walk out on the check? Nevertheless, many companies are starting to use this technology.
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    The use of tablets can also cut down on error in the ordering process. Even if the wait staff remains, they can easily repeat everything ordered to the customer and there will be no mistakes for poor penmanship. Payment can be done at the table, also cutting down on potential identity theft using skimmers etc., under the bar or at the wait station.
Yunfan Wu

POS Software Trends 2013 | Top Stories | | Hospitality Magazine (HT) - 0 views

  • Any technology investment is a balancing act. Roll out a new technology and run the risk that something better (more affordable, durable, simplified, etc.) will soon be developed. Or wait for “something better” to come along at the risk of being a bit too far behind the competitive curve.
  • On the supplier side, many vendors have already rolled out or will release some form of mobile-ready solution in 2013. Mobile advancements cover both consumer-facing and employee facing. Vendors’ R&D in cloud-based POS should start to come to market in 2013.
  • Online ordering is the number-one choice for the second year running, and in fact slightly more than half (51.2%) of all restaurant operators in our survey named it the POS feature they’d most like to invest in for 2013. Interest in mobile phones for ordering and payment is spiking, too, with 48.4% of restaurant operators adding it to POS shopping lists. Cloud computing saw the biggest jump, and is desired by 36.2% of restaurants in our survey (a jump of 17 percentage points over 2012).
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    With cloud computing such a big hit in all levels and industries, restaurants are also shifting their approach from more customer service, less techonology investment to vice versa. This article summarized the upcoming trends, features in demand and purchsing plans for POS in 2013.
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    This article discusses some of the POS trends that restaurants will be making in 2013. Restaurants have been more dedicated to customer service than technology investment, but that has started to change. Technology advancements over the years have motivated restaurants to into looking into changing their current models of operations. In the case of POS systems, suppliers have made many advancements to positively impact the customer experience. Mobile POS, social media, and tablet hardware are only a few of the advancements suppliers have made to create interest within the restaurant operator community. Restaurant operators were asked what they were looking for in innovations. Online ordering was the number one choice, and mobile phone features were on the list. Cloud computing continues to rise in the interest of restaurant operators as well. Out of all of the operators surveyed, only 19% said that they had no plans to make any changes to their POS systems. Some of the restaurants said that they would be moving on the a new POS vendor while other said that they plan to stay with their current vendor. No matter the choice investment in new POS technology is not going to slow down. More restaurants are taking risks and diving into new technology and "testing" the new product. There is a strong desire within the restaurant community to have new POS technologies.
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    Hotel operators are looking to better POS system which can positively impact the customer experience, increasing hotels innovation and investment. There are two trends of 2013 POS: more platform innovations, and overall purchasing plans. For the suppliers, they will make some forms of mobile-ready solution of POS. The new technology of cloud-based POS is also being brought to market. What is more, tablet hardware, social media will be integrated into the POS. POS Features in Demand In HT's survey, we know that most restaurants desire for more advanced POS technology. And online ordering is the number-one to be upgraded in the next year for them. They also Interest in mobile phones for ordering and payment. Cloud computing has a biggest jump, which is desired by 36.2% of restaurants. For the POS Purchasing Plans, most operators need add new functionality, features or modules to current POS software. More restaurants are investing in POS technology. A third of all restaurants are in a "testing and research" phase for POS upgrades. There are many specific Predictions and Plans in different companies, for example, integrating mobile applications into POS, more interactive options, simpler points of contacts, online ordering for mobile devices, Apps accessible from any phone at any time, personalization, recognition, rewards and outstanding, etc.
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    This article analyzed what POS can bring to nowadays' hospitality industry and forecast the future trend. Any technology investment should be a balancing act. All the hotels should make specific forecast and plans about their designing about their POS.
mandalysha

The Restaurant of the Future: 12 tech predicitons - 1 views

  • The Restaurant of the Future: 12 tech predictions
  • New developments in machine learning and artificial intelligence, twinned with more efficient and effective data capture, look likely to have a significant impact on the restaurant world in the coming years
  • Companies such as tech giant Acrelec, for example, are harnessing artificial intelligence and machine learning to provide menu recommendations based on other factors. In Acrelec’s case, its technology learns what menu items are typically purchased together to give customer more intelligent recommendations
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  • Developers are also already working on digital menus that change depending on the user. So, for example, a customer who has shared data about their allergies or diet choices, such as being vegan or vegetarian, will only see menu items that meet this criteria
  • Restaurant groups including SSP, Big Table, Boparan Restaurant Group and Din Tai Fung are among those trialling robotic waiters designed to support staff members with tasks such as delivering food and clearing tables
  • As recruitment challenges continue to bite, more restaurant groups are likely to look to automation for help
  • Could machine learning stop restaurant operators avoid opening the wrong venue in the wrong place? That’s the pitch from US company Borne, which uses artificial intelligence (AI) to analyse a wide range of data points to help predict the viability of a concept in a particular location
  • The company says that through ‘superior analysis and pattern identification’ its The Borne Report service can reduce restaurant failures by eliminating what most would agree is the root cause of closures - the wrong site in the wrong place
  • intuitive technology that automatically adjusts aspects such as lighting, volume and music tempo in a restaurant based on a number of important factors, such as that offered by tech company Startle
  • Tech start-up Karakuri has developed an ‘automated frying solution’ that can integrate with existing systems to drop fries and other items when required. As well as labour savings, the company says food waste is reduced thanks to portion control technology that ensures fry baskets are filled with the right amount of product to match demand
  • The company even considers the likely mood impact of music using a model of neuro-typical responses to individual tracks
  • Startle also provides digital signage and can set rules that change what’s on the screens depending on the weather or footfall, such as ice cream promotions during heat waves, or hot drinks during cold spells.
  • Chris Sanderson, founder of shiftworking marketplace limber, believes that apps such as his will give rise to the ‘portfolio career’.
  • employers embracing tech to pull from a larger pool of staff and lower the barrier to entry for new joiners
  • The pitch of apps such as limber is that they can help hospitality businesses connect with a growing generation of talent who are looking to work more flexibly and help them hire
  • As the global hospitality industry looks to combat crippling staff shortages, robotic fry cooks are now being deployed back-of-house
  • The US is leading the way, with burger brands including Jack in the Box and White Castle experimenting with burger flipping robots and Panda Express having rolled out a robotic wok
  • According to Startle, increasing the bass of music has been proven to make listeners feel more confident and increase levels of dopamine
  • Acrelec’s QTimer 2.0 which, during busy periods, can automatically switch to a simplified menu and recommend items that are quicker to prepare and guide customers to make a decision more quickly to avoid a back-up of traffic
  • Biometrics looks set to further shake up how payments are made, with fingerprints more likely to become the norm than facial recognition, which is generally considered less reliable
  • Yet many brands, particularly those with a global reach, are already seeing the metaverse as the next big thing in both marketing and customer experience, including in the hospitality sector
  • For the restaurant of the future, sustainability will be more than just a buzzword related to the procurement of ingredients. Instead, it will refer to much-wider remit of considerations to help operators reduce the pressure on their bottom line
  • Energy control devices that can communicate with different kitchen units and regulate their power supply are likely to be key in helping restaurants reduce their energy costs. “Such technology will be able to cut down on peak demands,” explains Threlfall. “These devices could help restaurants reduce their total electrical costs by between 5% and 25% and decrease peak power consumption by 20% to 40%
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    In this article, BigHospitality describes 12 tech predictions that will take place in the restaurant sector. With advances in AI, robotics, and payment technology, the impact will effect the restaurant space to shift towards adopting these technologies for everyday use. Such technologies are: harnessing AI to provide menu recommendations depending on user, robotic waiters and kitchen equipment, intuitive dining rooms, and using biometrics for payments.
pelaez17

Tablets replacing paper menus in restaurants - a long-term trend or too problematic? - ... - 0 views

  • Customers will be able to browse the food menu and place their order which eventually gets posted in the kitchen display console. That’s the core functionality. But there are other extended features: Customize: Monteko of Stacked Restaurants says that 95% of diners customize their orders. Visualize: Pictures and detailed descriptions of the food item can be shown. How many times have you read a food item (say ‘Death By Chocolate’, a dessert dish) and wondered “how does this dish look?” Engage (and Earn): Restaurants can engage the customers by offering a lot of innovative features in the tablet, such as social media connections.
  • Credit card security.
  • Extensive use of technology everywhere
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  • Breakage.
  • Risk of replacing human with techno-machine.
  • Theft
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    This article reflects on this weeks topic of e-menus. It refers the different companies that have started this trend and the birth of this technology. It explains the pros of having this and what encouragements are embedded in order to grasp the user and influence them to play. AS mentioned in the summary, not all restaurants will adopt this as their are many risks involved with this type of technology.
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    The hospitality industry is a service driven industry. In order to enhance service menus are a current topic of concern. Through the benefits of technology traditional menus are being replaced by E-Menus, ipos, menu pad, deplooid, own point, imenu and many more. This article outlines E -Menus in the form of a tablet and its associated concerns for the long term. In traditional times menus were in the form of paper however, in today's day we are moving towards a technology based society. The core features of the tablet menu for a restaurant are noted as customization, visualization and engagement. A tablet menu allows for a restaurant to ditch the paper. This provides a change and the ability for your restaurant to stand out against the competition. It is however important to note, tablets should not replace the traditional server or waitress. As noted in our previous discussion topics I think technology should be used as an enhancement not a full replacement. As with anything there are both negatives and positives. The article notes theft, credit card security, breakage as several negatives to look out for. Tablet menus are a trend but not one that every restaurant will adapt. The restaurants who adopt new menu changes are able to take the risk. At the end of the day technology is great but also risky.
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    This article was very interesting as it analyzes whether combining technology in the restaurant industry will appeal to customers. The debate of using tablets to replace paper menus has been considered by different restaurant segments. Its advantages include the ability of updating a menu continuously and offering clients additional advantages such as the option of viewing images of the dish. One of the benefits it offered is that guests can use tablets for more features, such as playing a game and competing with another diner in the same restaurant. I personally feel that not all restaurant segments will appeal to this. With regards to etiquette, fine dining establishments prefer to offer a well- designed paper menu. A tablet is quite distracting and it is an expensive investment if each guest is to have one. I believe this is only useful in a fine dining establishment while reading the wine menu as it can be updated frequently. For other restaurant segments such as a casual restaurant, this can be appealing. While technology can always be beneficial, some establishments are better off with traditional approaches to dining.
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    As i have mentioned in all of my posts this week, e-menu is believe is the future of the restaurant industry. Throughout this article you read about the positives of electronic menus as well as how difficult it might be to get the electronic menus might struggle to hit the ground running. It is a very interesting and educational article.
Diya ZHAO

Resistant to the inevitable: How technology is changing the restaurant industry - The N... - 0 views

  • Between the arrival of mobile devices on the table, online reservations, social media, and new payment methods, technology has infiltrated the food and restaurant industry like never before. Some of the advances will serve to improve the experience — both for the industry and for the patron.
  •  According to a recent article in the USA Today, restaurants in San Francisco, Atlanta, Boston, Chicago, and in other parts of the United States are starting to allow patrons to use iPads to place their orders. While this may be a welcome sign for the industry as a whole (which, according to the piece, has been flat due to the economic downturn since 2007), it might not work out so well for the servers who are displaced by a tablet.
  • Payroll is one of the largest controllable expenses in the industry, and keeping it as low as possible can have a huge impact on a restaurant’s bottom line.
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  • Besides replacing menus (and possibly those who take your order from them), tablets have the potential to help hosts deal with incoming patrons who may have reservations.
  • But the use of mobile devices isn’t limited to the serving side of things. They can be used to track inventory, regular checklists, and can go so far as to be used in a similar way we use in our own home kitchens – as a way to help out new kitchen workers get a handle on the restaurant’s menu items.
  • Social networking sites have played a huge role in shaping the views of society on a myriad of issues, and they are also playing a role in shaping people’s opinions of dining establishments. With Foursquare, customers can leave their thoughts on a restaurant
  • The transaction was seamless and didn’t seem at all out of place considering the environment I was in. I mean, I didn’t even think about the notion of having Square in a food and restaurant setting, and here it was.
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    This article is about the new technology trends in restaurants around the US. The article shows how large cities like Chicago and New York are not only using tablets to have customers place orders, but are also using APPS. 
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    Technology has never been more intuitive than it is today, and it's only getting better. It allows restaurant patrons to find restaurants, rate them, and decide where they want to spend their hard-earned money when they go out to eat. It allows restaurant owners to be more efficient and effective in the areas they feel can be streamlined by hardware and software. But if used in the wrong place and at the wrong time, it can do a restaurant great harm - as it can with any industry.
asanc036

Understanding Digital Business Models: Virtual Restaurants And Ghost Kitchens - 1 views

  • difference between a virtual restaurant and a ghost kitchen
  • both models are part of an emerging restaurant segment that primarily exists online, with no physical storefront and with a major focus on off-premise dining and delivery.
  • a recent report by Statista predicted that worldwide
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  • Virtual Restaurants
  • 324 billion in 2022
  • online food delivery revenue will reach over $
  • physical kitchens
  • work with existing restaurants and kitchens, from mom-and-pop diners to big chain
  • perators of commercial kitchen spaces,
  • Typically, an eatery may only be utilizing some 30% productivity out of their kitchen and labo
  • incremental orders can increase revenues and margins, particularly as labor costs rise,
  • boon for existing restaurateurs who have off hours, where the kitchen and staff are under-utilized
  • only exists online
  • designed and optimized for an off-premise (only pick-up and delivery) experienc
  • 30 or more individual commercial kitchens, with one central area for delivery drivers to pick up from
  • matter
  • additional costs, including rent, equipment, freezer/storage space, garbage pickup, staff salaries, runner fees
  • virtual restaurants
  • require a top-notch marketing plan
  • A winning digital-only restaurant marketing plan should include leveraging national partnerships with the online ordering/delivery platforms, sophisticated digital marketing, search engine optimization and social media
  • professional food photography, menu design
  • strategies
  • if you are not listed on a certain app, you simply don’t exist
  • reviews
  • typically house a variety of brands, from national players like Chick-fil-A and Wendy’s
  • more than ever
  • about
  • mindful
  • arrival experience of the food
  • Set up your own website
  •  
    Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.
Marcos Oliveira

Mobile Restaurant POS Technology Helps Payment Flexibility - QSR magazine - 0 views

  • With smartphones getting smarter, smaller, and speedier all the time, concurrent advances in mobile point-of-sale technology are presenting restaurants with the opportunity to make their POS systems mobile.
  • There are now numerous POS platforms that leverage the iPhone and other mobile devices, including Android-powered smartphones and tablet computers like the iPad, so that restaurants can process payments in the field with a credit-card reader
  • Traditional POS has been very regimented and costly, but mobile is very adaptable, not only in terms of payment but in terms of marketing tools from an ever-growing number of third parties.”
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  • While mobile POS is often touted as a boon to full-service restaurants—it can allow customers to pay at the table through a credit-card reader attached to a mounted iPad, for example, and waiters can log orders on a smartphone that zip back to the kitchen at 4G speed—the technology also has service-oriented benefits for quick serves
  • Beyond mobile POS’s value as a portable cash register is its potential as a conduit for invaluable consumer insight. Whereas restaurants are able to glean very little personalized information from credit-card transactions, they can learn a lot when customers use the mobile payment apps or opt in for an array of alerts and updates via their smartphones.
  • The mobile POS … allows us to capture valuable data that gives us a better idea of our customers’ spending and buying habits
  • mobile POS platform called Sage Payment Solutions for processing credit cards
  • Smartphones open up very exciting opportunities when it comes to business-consumer communication
  • As mobile POS technology evolves, an operator will be able to send coupons to opted-in customers’ phones based on their shopping habits or geographic location.
  • the potential of mobile POS far outweighs the peril. The technology is in its infancy, and new developments are on the horizon. These include near-field communication, which allows smartphones to share data with other devices that are in close physical proximity, and EMV cards, which have microchips that allow them to interface with mobile phones.
  • “mobile technology is in the first inning
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    With smartphones evlving and getting smarter, smaller and speedier it is allowing for advances in mobile point-of-sale technology especially in the restaurant industr. There are now numerous POS platforms that support both iPhone as well as android. Tablets and iPads are also supported so that restaurants can process payments in the field with a credit card reader. Traditionally POS have been very costly and structured; now with mobile technology the flexibility is convenient, fast and user friendly. New applications allow restaurants to store customer spending patterns without retaining their personal credit card information. the use of smartphones also opens up very exciting opportunities when it comes to business-consumer communication. Restaurants can send text messages containg discounted coupons to their establishments. The key is to not over do it as customers may become annoyed with too many text messages. This article delat mainly with the restaurant industry but did mention the evolution of technological advances with the use of smart phones. Form personal experience I have used my iphone and ipad to conduct credit card transactions utilzing squareD which provides free of charge a mobile credit card swiper that is connected to the microphone port of either the iphone or Ipad. there is not monthly contract or fee. The only charge is 2.5% per settled credit card transaction and the amount is automatically deducted from the batched amount and within 1-2 business days the funds are deposited directly into ones checking/savings account. This is convenient, fast, and easy. I have been able to secure payment right on the spot instead of either handling cash which is always a ahzard or the risk of accepting checks. the use of smartphones and tbalets have revolutionozed the way business is being conducted making it fast, easy, and convenient to both cutomer and busoness owner alike.
denisedantas

The Top Technology Investments for Restaurants in 2017 - 0 views

  • At Hospitality Technology’s 2016 Restaurant Executive Summit, restaurant operators and executives came together to discuss the top restaurant technology investments for 2017
  • In breakout sessions at the summit, restaurant operators shared their experiences in choosing and implementing technology investments that better engage guests:
  • Restaurant operators who have been slow to adopt new technologies are under pressure to catch up or risk losing business to the competition.
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  • Many see analytics, loyalty and payment technology investments as critical enablers to better guest experiences and profitable, repeat visits.
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    This article focuses on technology investments related to restaurants. It talks about decisions made and experiences shared by restaurant operators and executives that gathered together at the Hospitality Technology's 2016 Restaurant Executive Summit. They discussed the top technology investments for the following year, 2017. Analytics, loyalty programs, and mobile payment were the key focus area. I believe that all restaurant operators should adopt and implement the latest technologies or will fail behind the competition.
ggara004

Addressing the Online and In-House Restaurant Guest Experience in 2020 | Hospitality Te... - 0 views

  • Industry experts have been looking ahead at what needs to happen with the restaurant guest experience in 2020
  • Online ordering is one of the biggest and most coveted conveniences in the industry this year. The restaurants that make ordering as convenient as possible are the restaurants that are going to be the most successful in 2020
  • Restaurants that utilize an online ordering system are able to grow their delivery revenue 30% more than those that do not
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  • What the
  • se statistics tell us is that customers don’t just want a way to order online and get food delivered. They want a convenient, intuitive system that can make the entire process easier
  • We are in the digital days, which means doing anything analog is going to be more challenging than it used to be. This includes getting customers into your physical restaurants
  • 25% of restaurant customers have used a self-ordering kiosk within the past three months—up 7% year-over-year
  • More than 65% of customers said they would visit a restaurant more often if self-service kiosks were offered
  • 30% of customers prefer to order from a kiosk vs. a cashier if the lines were of equal length
  • Kiosks streamline the ordering process to reduce wait times. They increase accuracy by sending orders directly from the customer to the kitchen staff without requiring anyone to serve as the messenger. They improve the speed of service by cutting out additional steps between when an order is placed and when it goes into the queue. All of this helps to improve the customer experience, and boost your profits at the same time
  • Downtime means that y
  • ou can lose out on sales and irritate your customers both now AND in the future. This isn’t a risk that restauranteurs can take in a competitive market
  • In order to beat your competitors, you must offer an experience that provides more value, takes less time, and requires less effort. Fortunately, this is easy to do with the right technology at your disposal
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    This articles refers to the restaurant industry and how technology has helped it enhance the customer experience moving forward. For example, it touches on topics such as mobile and online ordering, in-house experience, and internet connectivity. The most interesting point was the topic of self-service as part of the in-restaurant experience. It refers to data of how a customer would prefer to use a self-ordering kiosk if it were offered. More fast food restaurants like McDonalds and Taco Bell seem to be embracing the unattended POS, which per the article appears to be a growing trend.
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