SocialTables, A Collaborative Event-Planning Service, Raises $8 Million Series A | Tech... - 0 views
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SocialTables now has 2,500 customers and 30,000 users. Two-thirds of those are venue owners including the Hyatt Hotel Corporation and Caesar’s Entertainment, and one-third are party planners.
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“SocialTables is a hospitality SaaS company,”
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SocialTables is one of the latest and most successful hospitality start-ups. It is essentially a hospitality SaaS. It was founded by Dan Berger, an event-planner turned programmer. Founded in 2012 and based in Washington D.C., one of the premier corporate hospitality locations in the US, the start-up has recently raised $8 million in Series A funding. The round was led by Bessemer Venture Partners, and followed by Thayer Ventures. This funding adds to the previous $1.6 million the company raised, which helped them streamline their event planning tools. According to its website, SocialTables is a cloud-based solution that offers event diagramming, seating, and check-in tools for event planners. The software can make room layouts that event planners can use to show clients, compose detailed seating charts and arrangements, and it offers a fast check-in app. All of this is done on a colorful, intuitive, cloud-based site with mobile integration. In two years, SocialTables has grown considerably. It has over 2,500 customers and 30,000 users. Additionally, two-thirds of its customer base is actually composed of venue-owners, including major corporations like Hyatt Hotels and Caesar's Entertainment. Academic institutions like Harvard Business School and The Ohio State University also subscribe to SocialTables. Additionally, one-third of its customers are private party planners. SocialTables is becoming an affordable, customizable, tech-progressive solution for event planners of all levels. Industry leaders like Hyatt and Caesar's already subscribe to its services. In the future, I think that the start-up should focus on increasing its ability to provide affordable and capable solutions for private event planners, particularly in the wedding category. While that is an extremely competitive and saturated market, SocialTables could provide an industry-leading software solution and use its credibility to entice private planners into its cloud-based ecosystem.