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Xu Wang

Americans Want to Fly Wireless - 2 views

  • Americans don’t want to unplug from their portable communication devices when flying.
  • 80 percent of respondents want the option to connect to the Internet during their flight.  An additional 66 percent would like to be allowed to talk on their cell phone. 
  • This is good news for airlines that already offer wireless services to their passengers.  However,
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  • Americans are reticent to pay for Wi-Fi,
  • In addition, while flyers would also like the option to use mobile phones mid-flight,
  • 55 percent of respondents were concerned that such usage could put the safety of their plane at risk. 
  • “Not only do American travelers want to stay ‘plugged in’ during their flights, but there is also a much higher tolerance for in-flight mobile phone use than we expected,”
  • “It is good to see that the FAA is looking at ways to satisfy this demand through possible new allowances.” 
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    Wireless networking is a important application of computer networks. And this news is very interesting. Because with my own experiences during traveling, I found out that a lot of passengers do not want to turn-off their phones during their flying time, some may choose to turn to the fight mode. And when I took Qatar airline, I found out that they install the wireless services for people to send message or make phone calls. That was the first time I experience this kind of service, I was very excited but calmed down when I saw the expensive fees I need to pay if I want to use. So I think it is time for FAA to look ways which can satisfy travelers' demand through possible new allowances.
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    I am one of those Americans that have a hard time disconnecting from technology when boarding an aircraft. I usually fly American Airlines and a majority of their airplane offer Wi-Fi available for purchase, I don't mind paying $12.95 so that I can stay entertain, I can't wait to hear the chime at 10,000 feet followed with the message from the flight crew telling me that "it is now safe to use electronic devices." On May 16th, 2012, Virgin Atlantic announced that passengers would be able use cell phones onboard the airplane utilizing VoIP. Can you imagine this technology aboard a plane from Los Angeles to New York? http://www.tomshardware.com/news/Virgin-Atlantic-Cell-Phones-Planes-In-Flight-Cost,15642.html
liang qian

Retailers Need to Move to Mobile - 0 views

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    Nowadays, the development and adoption of mobile technologies have made new services and related commerce more and more available. Some of the factors that contributed to this development are the tremendous development of the Internet and related technologies, the understanding and exploitation of the business potentials that rest behind this development, the boost of E-Commerce frameworks and technologies, and the impressive growth of wireless mobile network. The new smart-phones are programmable and can run any conceivable application. Wireless communication technologies combined with Internet-enabled terminals constitute an ideal platform for the realization of many new kind of business transactions. The small and light, but powerful, mobile terminals are almost always carried by their owner
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    Currently, mobile technology has changed human society. It allows us to stay connectedno matter of our geographical location. The implications of this are huge. It is not only incredibly convenient to be able to make a phone call wherever you are, but also it's also crucial to be able to use mobile technoligies to do commerce related services.
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    Mobile Technology has become more and more popular in the Hospitality and Marketing business. Because of its convenience customers shop more through websites like Groupon, Amazon,Target, etc.Or if you don't have a laptop and you want to compare room prices among hotels or check local restaurants, you can do all this from your phone!
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    The smart phones are plying an important role in the e-comerce specially from the young customers, but not only the smart phones are leading this trend also the social networking sites in which have million of users. In these sites have a section in which the users can offer their service or products like classified ads.
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    I agree with you Juan, that smart phones are playing an important role in e-commerce. The future of online marketing is closely connected with the phones opportunities. The more things our phone can do, the more we are likely to try it, buying new functions, new phones etc. The information itself is not only power to make a better time and money management, but on the opposite side - more information means its harder to find what you are really searching for.
shoss003

Hilton Books Upgraded Technology - WSJ - 0 views

  • The company plans to announce this week new technology intended for its 4,200 properties world-wide. Targeting younger travelers, Hilton is aiming to leapfrog competitors that already have rolled out new services like turning mobile phones into room keys.
  • Guests already can check in and check out with a few punches on a smartphone or tablet-computer screen at all of Hilton's hotels in the U.S., the company said. By the end of summer, travelers will be able to see the location of and select their own rooms by mobile phone at six brands, from the midscale Hilton Garden Inn to the luxury Waldorf Astoria.
  • "We are giving customers unprecedented choice and control at scale, and in the palm of their hands," says Christopher Nassetta, Hilton's chief executive.
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  • Hotel companies view being the dominant competitor in these mobile-phone services as crucial to winning over millennials, often defined as people born between 1980 and 2000. But there are potential risks, too, if money invested today is allocated to technology that goes out-of-date faster than expected.
  • In the long run, hotel companies are also betting that if their customers can use a phone for multiple functions that have been traditionally performed by front-desk staff, they can run a leaner operation that is likely to reap savings. "I think over time there is the opportunity to gain efficiencies," Mr. Nassetta says.
  • On a recent day in July, for example, a guest booking a standard room at the Hilton Miami Downtown on a mobile phone was offered the opportunity to upgrade to a junior suite for an additional $25 a night, saving $40 from the original website price, depending on availability.
  • "It's a race for loyalty," says Guy Langford, head of Deloitte LLP's U.S. hospitality and leisure practice.
  • Mr. Nassetta says that while Hilton is picking up the bulk of the costs for the mobile rollout, owners of Hilton-franchised hotels would be required to make a "modest" investment in their properties to upgrade them for the new mobile technology.
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    Great article! I might biased but I love Hilton Chain. In the article they go on to say how they are taking the mobile frenzy to the hotels! They will be implementing not only apps but allowing guests to checkin/out with their phones, and use their phone to open the door. 
danalbert

Why Apple Pay Could Finally Get Us To Shop With Our Phones - 1 views

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    The geniuses over at Apple may have finally broken the code (so to speak) on secure transactions and electronic data interchange. Under their new Apple Pay program, arriving with the iPhone 6 in 10 days, users can pay for their transactions with a touch of their finger on their own phone. A unique transaction ID is created for each use, meaning the card data (secured by hardware, software AND biometrics on the phone) never leaves your hand, but the bank and the vendor conduct a highly secure transaction. Apple is launching with support for 83% of credit cards in use and a host of vendors who are ready to accept your digital transfer. Noticeably absent from the list was the world's largest retailer, Walmart. However, if Apples gambit is successful (as the majority of them are), Walmart would be crazy not to follow suit. I would gladly forego a few more things in my pockets if I can still have instant access to the same transaction power from my phone.
aquin206

What is Proximity Marketing? How Does it Work? - 0 views

  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
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    wifi, QR codes, NFC, BLE, GPS
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    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
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    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
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    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Marcos Oliveira

Optima Go Green - Green PMS for Hotels - 0 views

  • Go Green
  • Until now, reservations offices used to be filled up with papers, files, folders and paper racks. Each reservation was written on paper with faxes, vouchers and other documents physically attached to it. There was always the danger of fire or other means of damage that would result in permanent loss of those papers. There is no doubt that hotels need to work in paperless environment. Optima Go Green solution is all about managing documents without wasting time and space
  • There was always the danger of fire or other means of damage that would result in permanent loss of those papers. There is no doubt that hotels need to work in paperless environment.
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  • There was always the danger of fire or other means of damage that would result in permanent loss of those papers. There is no doubt that hotels need to work in paperless environment
  • presentation of guest folio on an iPad, or similar device
  • presentation of guest folio on an iPad, or similar device
  • advance check in that can be done on the Internet or Smart-phones up to 24 hours before check in, saving the need to print registration cards and speeds up the checkin process at the hotel.
  • advance check in that can be done on the Internet or Smart-phones up to 24 hours before check in, saving the need to print registration cards and speeds up the checkin process at the hotel.
  • advance check in that can be done on the Internet or Smart-phones up to 24 hours before check in, saving the need to print registration cards and speeds up the checkin process at the hotel.
  • advance check in that can be done on the Internet or Smart-phones up to 24 hours before check in, saving the need to print registration cards and speeds up the
  • presentation of guest folio on an iPad, or similar device
  • Optima Go Green allows the hotels using Optima Hotel Management Solution to go the extra mile and reduce the total amount of paper used by implementing Optima green solutions
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    Optima Go Green allows hotels using the Optima Hotel Management Solution property management system to go the extra mile and reduce the total amount of paper used by implementing Optima green solutions. The Optima Go Green solution includes features such as advance up to 24hours before using a smart phone; guest checkout allowing the guest folio to be viewed via an iPad; scanning of IDs to save time and ensure accuracy, managerial reports being able to be directly sent to the appropriate manager without having the need of being printed; allowing managers to check rate strategies and availability online on their smart phones. The maon concept of Optima goGreen is a cost effective solution which is all about managing documents without wasting time and space. This article tied in with the previous weeks discussion about green initiatives. A hotel's priamry office expense is paper and toner. By printing less we are drastically saving money by not having to waste paper. Storage is also cut down because the need of storing paper is eliminated. In such a tech savvy world, this is definitely the way to go.
sining

Hotel Technologies releases Bluetooth alarm clock radio | Hotel Management - 0 views

  • This month the company known for bringing "the science of feeling at home" to hotels and guests is releasing a Bluetooth Alarm Clock Radio with Speakerphone for iPhone, iPad and iPod.
  • guests can dock and charge the device PLUS answer or end calls while using the unit's speaker for voice communication, as long as the guests' cell phone is Bluetooth-capable.
  • The HiP50 offers the ultimate in hands-free convenience and communication,
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  • If consumers prefer to use their cell phones even when a landline is provided, it is safe to say that hotel guests will also prefer to use their mobile devices to communicate while in the room vs. the guestroom telephone.
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    This article introduce us a new hotel guest room product called HiP50. The design company is called Hotel Technologies, this company is known for bringing "the science of feeling at home" to hotels and guests is releasing a Bluetooth Alarm Clock Radio with Speakerphone for iPhone, iPad and iPod. This Bluetooth -enabled unit puts guests' tunes in hotel rooms via the iHome digital iPhone/iPad/iPod alarm clock radio. Guest can listen to music via this device and answer the calls as long as guest's cell phone is Bluetooth-capable. This unit in hands-free convenience and communication, enabling guests to relax in their room, enjoy a room service meal, get dressed, work on a presentation, or pack for departure all while talking on the speakerphone." Recent research shows that there is a large number of American like to use the wireless telephone, and the number is increasing. This may means guest of a hotel may prefer use their own phone rather than the hotel's land line phone. So the company makes effort to developing in-room electronics and entertainment solutions to complement guest's experience. 
ypere044

Hotel guests spend more on telecom; 38% rise in past two years - USATODAY.com - 0 views

  • The way travelers communicate on the road has changed dramatically over the years, and these changes become evident when analyzing the revenue earned by U.S. hotels from their guests for use of telecommunication devices and services. In lodging industry parlance, "telecommunications revenue" includes monies received from the guest use of hotel room phones, fax machines, and internet connections.According to our research, telecommunications revenue at the average U.S. hotel in PKF's annual Trends in the Hotel Industry survey sample has declined by 79% since 2000.
  • Internet fees help drive growth in telecom revenue
  • Tiered Internet pricing: Here to stay?
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  • to tell us about the state of the industry's telecommunications revenue stream - a stream that includes Internet fees.
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    "The way travelers communicate on the road has changed dramatically over the years, and these changes become evident when analyzing the revenue earned by U.S. hotels from their guests for use of telecommunication devices and services. In lodging industry parlance, "telecommunications revenue" includes monies received from the guest use of hotel room phones, fax machines, and internet connections."
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    This year, travelers are on track to pay U.S. hotels an estimated $1.95 billion in fees and surcharges - an amount that includes unpopular Internet charges. With this in mind, Hotel Check-In asked Robert Mandelbaum, the Atlanta-based director of information services for PKF Hospitality Research, to tell us about the state of the industry's telecommunications revenue stream - a stream that includes Internet fees.
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    Over the years, with technological and telecommunication advances the way we communication while on the road or on vacation has changed. I remember going on vacation as a child and being able to call my grandma from our hotel room once a day because we didn't want to spend too much money on calling back home or getting a voicemail from family members calling while we weren't in the hotel room. Over the years, this has changed dramatically. Now I can go on vacation and call, text, send emails, pictures, and videos to all my contacts with the use of my cell phone or with the use of my laptop in a WiFi area. This article gives insight on the revenue provided by telecommunications as told by Robert Mandelbaum a director of information services. He tells us that internet fees help with the growth of telecom revenue, as use of in room phones has decreased. This is just one way that the changes in technology have affected the industry. In this case, telecommunication advances have had a negative effect on the revenue in telecommunications but its only a matter of time until something new comes around and attempts to restore profit production. 
Yanique Coach

Mobile and the Emerging Markets | eMarketing Articles - 1 views

  • The 2008 milestone that saw mobile Web access exceed desktop computer based access for the first time was hugely significant internationally.
  • Despite the advantages of Web and communications access, users battle with literacy issues, small screen sizes, inconsistency across devices in terms of functionality and navigation, inability to use cookies or javascript, access speed, incompatible pages, restrictions on the size of messages and the cost levied on both voice calls, text messages and bandwidth charges.
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    Mobile web access for emarketing is used more than desktop computer because they are cheaper. Mobile phones connect to the outside world through Web access, voice communication and text messaging.This accessibility is facilitated by an industry that relies on large numbers of micro-payments and subscriptions for revenue.Some countries doesnt have access to phones for example in Africa. Mobile phones have the potential to connect educators with those needing to be educated.Mobile phones and their ability to facilitate communication and provide access to global networks and the Web could change the face of emerging economies.
angelamenoher

Mobile Commerce and Payments: Not Quite Ready For Prime Time? - 0 views

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    Despite the fact 50 % of guests use their smart phones to book hotels, recent research reveals they are not ready to pay for their rooms after they stay with the same phones. Near Field Communication (NFC) would allow guests to simply wave their phones at a kiosk to check out instantly paying and updating the hotels accounts. Fear of cellphones being stolen are the general apprehensions of this new technology that would eliminate carrying a credit card. After the smart phone market matures hotels airlines and restaurants will be able to take advantage of the swift mobile payment technology.
lalle044

3 Trends to Watch for in VoIP for Hotels - 0 views

  • The popularity of VoIP has grown substantially in the last several years and the rise will no doubt continue.
  • With Hosted PBX, your provider handles the problems for your hotel through the cloud and monitors how the system is operating. Plus, you can enjoy quite a few features of a Hosted PBX setup. These reasons should cement Hosted PBX as a trend throughout 2015.
  • an employee's mobile device becomes the primary VoIP handset
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  • allows the employee to always remain connected.
  • 015 should prove to be an exciting year for VoIP, especially in hotels. Voice over Internet Protocol will provide your customers and employees with a solid communications system, and if you take advantage of the above trends, you could very well leave your competition in the dust.
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    Voice over Internet Protocol (VoIP) is a technology that is evolving in the hospitality industry. Trending in 2015 will be the use of hosted PBX services which will take the place of the stand alone on-premise system. By utilizing a hosted service businesses should see a cost savings from the freedom of maintenance on a system that is owned and operated by the hotel to the required staff that is needed to monitor the system on a daily basis. With the use of a hosted PBX the host company will be running analytical data and sharing the results with your company, a hosted setup will also be keeping up with technology without you incurring additional expenses of keeping your software updated in the ever changing technology field. This article goes on to talk about mobile integration which in my opinion, will need some tweaking right out of the starting gate. The trend talks about migrating our mobile phones and tablets as a replacement to the desk phone and room phone. This idea will make front desk staff more mobile, but I do see how it will also cause issues with employee abuse on personal calls acting like they are working and also with customers seeing an employee on the phone and automatically thinking the employee is on a personal call. There are still people out there that have not moved up with technology like the vast majority of the population, and they will be the first to complain loudly at the advances coming.
Rachel Rodriguez

HNN - Mobile devices, apps change how in-room phones are used - 0 views

  • Most hotels still have in-room telephones, but sources said their usage and capabilities are likely to change in the near futur
  • “We’re in the business of hospitality and no matter how smart your phone gets, there is a customer-service component,” he said. “We always want our guests to know they can pick up the phone and have someone ask, ‘how may I help you?
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    Essentially with the progress of the technology the hotel industry as we knew it 10 years ago is going to change drastically in the next couple of years. That is the case for telephones as well, eventually, it will be an ammenity no longer need it. Telephones used to be an excellent plus for a hotel back on 1986 when the first in room telephone was introduced. It was a sensation and only the most luxurious hotels will have it. Now days the use of cell phone and furthermore , smart phones had change the game of communication. On the other hand there are some major throbacks to replacing in-room telephones since a major component of the hospitality industry is to be able to offer a customer service such as in room services, status updates or simply to have someone just to make sure is all ok. Definitely with time this necessity will shift to enable smart phone to replace it. For now it seems far but we all can feel we are on the verge of it.
lamia elachchabi

POS Software Trends 2012 | Top Stories | | Hospitality Magazine (HT) - 10 views

  • In 2011, many POS software developers focused on launching new options to help mobilize operators, connect them directly with their customers, and allow more visibility across the enterprise. Social media, cloud computing and mobile solutions dominated this year, and most vendors report these trends only growing stronger in 2012. Their input is covered in the “Vendor Innovations & Predictions” section.
  • This year’s survey also suggests that hospitality operators may be growing tired of waiting for the vendor community to develop acceptable tableside ordering devices, and are considering mobile phone-based POS as an alternative.
  • . When comparing 2012 purchasing plans to last year’s survey results, a trend emerges: more investment in the year ahead.
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  • Hospitality operators were also asked to share their POS purchasing plans for the year ahead . When comparing 2012 purchasing plans to last year’s survey results, a trend emerges: more investment in the year ahead. This is positive news for industry, as it shows that purse strings have loosened for IT budgets. In fact, it’s also a full reversal of the results of this survey from one year ago when, across the board, hospitality operators reported far less POS investment plans
  • The point-of-sale has undergone something of an identity shift over the past several years, as hard-wired, all-in-one units are being replaced by a variety of mobile devices.
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    For recent years, the operators in the hospitality industry are looking for the suitable solutions that allow them to break down the tableside ordering barriers, such as the mobile phone-based POS. In the annual report analysis for the POS Software Trends, the hospitality industry takes a look at industry-wide innovation priorities for this system. Among the talking with the developers for the enhancements for POS software in 2011, many developers focus on launching new options for mobilize operators.In this year, social media, cloud computing and mobile solutions are the three top and will continually growing in 2012. A trend for 2012 POS purchasing plan is, more investment in the year ahead. It is a full reversal of the results of this survey. Greatest number of operators plans to add new functionality and features to their current POS software in the year ahead. A third of operators plan to expand the installation base of the POS software they currently use. Researching and testing new POS solutions for possible future deployment will be the focus for 20.5% of hospitality industry.
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    I ran across this article while I was researching for my paper. It's pretty interesting and it gives you a sense of what changes could be coming to your favorite restaurants. I'm not surprised to see online and mobile POS systems being the most in demand. Those systems are pretty cost effective and have the potential to really increases sales.
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    Maybe in the future, smart phone can do everything.
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    This article focuses on the topics of POS Software Trends 2012 in hospitality industry. In the past several years, the POS has been changed from hard-wired, all-in-one units to a variety of mobile devices. Hoteliers are looking for the POS which is industry-tailored and affordable. According to the annual POS Software Trends report, enhancements and plans has been pointed out. In 2011, social media, cloud computing and mobile solutions are the main R&D aspects. They plan to pay more attention to Vendor Innovations & Predictions in 2012. HT has also pointed out the trends from the POS Software Reader survey. Firstly, from the POS features in demand, the top three are online ordering, mobile phone-based POS applications, and interesting innovation. What's more, mobile phone-based POS would be possibly replaced the tableside ordering devices. Secondly, from the POS purchasing plans aspect, more investment will be occurred in the next year. But in fact, hoteliers reported far less POS investment plans. The top three plans are to add new functionality and features to the current POS software, to expand the installation base of the POS software they currently use, and to develop and/or deploy a POS for use on a mobile device.
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    In the few years, the hardwires are replaced by a plenty of mobile device. For example, Motorola mobile companys retail the enterprise tables to the hotel operators. The hotel operator should pay for the enterpeise tables. The annual POS Solftware Trends report fingers out that the hospitality technology takes a look at industry-wide innovation priorities for POS software. POS features has a high demand in the hospitality industry.
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    Great Post! There are some companies that are working on a new products that would allow guests to simply wave their room key on the POS system and the system will register their room key information versus charging to manually to the room with just the room number. One of the biggest issues in the industry is making sure that the POS system in the hotel interfaces with the PMS system. Without the interfacing, hotels face balance check variance and possible loses.
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    This article introduces the trends of POS in hospitality industry. It lists some data to show the hospitality operators consider mobile phone-based POS instead of tableside ordering devices. It also list the information about the hospitality operators plans to add new functionality and features to their current POS software.
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    The points of sale have changed over the years. The hard wires, all in one unit are being replaced by mobile devices. As the article mentions, hospitality operators have been looking for solutions to break tableside ordering barriers. After motorola released a tablet, the software community has been working in developing applications for both consumers and employees. The POS software developers are been asked about the improvement happening in the technology. Social media, cloud computing and mobile solutions are growing trends. Hospitality operators were asked which POS platform innovation are they looking for. The POS features in demand are: Online POS Mobile phone based POS ordering Enterprise wide centralized POS Table side POS ordering Cloud computing Software as a service Open source There is an increase in investment for POS development. The POS features purchasing plans: Add new functionality features and modules to POS Test and research new POS solution for possible implementation after 2011 Install POS on a wireless network.
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
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    • Henrique Rodrigues
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
  •  
    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
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    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
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    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  •  
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
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    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
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    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
  •  
    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
Diya ZHAO

Top 3 [+1] Favorite Guest Technologies From HITEC 2012 - HFTP Connect - 1 views

  • Hotel room check-in and access via smart phone
    • Diya ZHAO
       
      Checking in via smart phone allow customers to go straight to their rooms, avoid waiting time.
  • iRiS Software Systems has a Guest Valet concierge application for both tablets and smart phones. The sommelier, bar and menu applications allow guests to order from a visually stimulating tablet-based menu.
    • Diya ZHAO
       
      Digital concierge allow customers read and order the menu directly without relying on the server.
  • GlobalVCard – GlobalVCard allows you to make secure online payments with a single or multi-use unique credit card number. You create the “card” virtually and a digital image of the card on your smart phone is presented for payment.
    • Diya ZHAO
       
      paperless payment is really efficient way to pay, it saves time for customers 
    • Diya ZHAO
       
      I have to say that the use of technology in hospitality industry has become more and more popular. These Top 3 favorite guest technologies have been widely used in all over the world. They have brought very efficient ways for hospitality industry which save money for hotels and customers. At the same time they are very convenient and simple in application. For example Hotel room check in via smart phone, when customers arrive on the property they automatically checked in. So they can go straight to their room and unlock the door with individual security access, which is easy and efficient for customers.
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  • Yikes Mobile Travel App – Yikes syncs all your reservations booked on multiple sites. 
  • The Express Key kiosk scans your check-in confirmation bar code from your smart phone or paper receipt and issues the card keys.
  • Digital concierge and dining menus
  • Paperless/plasticless payment
  • PMoney – With PMoney, you register your credit cards on a secure web site.
Diya ZHAO

New mobile technology for hospitality sector - Business - Jamaica Gleaner - Saturday | ... - 0 views

  • Jamaican hotels will soon have an opportunity to upgrade their facilities' services with new technology, allowing visitors to access various hospitality options through applications on their mobile smart phones.
  • Movitas is the one we're featuring today, which is our partner that does the mobile applications that follow the guests; they download the app for their resort and then they use it on their own mobile device, wherever they are in the country.
  • It's available on BlackBerry, on Android devices, and on iOS, which is the Apple platform, so all platforms, any smart phone or tablet," Poirier informed.
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  • We're not just looking at the hotels, but all the businesses that support the hotels and guests as well, and Movitas and Avaya will be able to do that along with the 4G technology that we bring to the market, as well as the expertise we have in Avaya and being able to bring the hotels up to speed with their technology as well, because they are going to have to upgrade their technologies to be able to take all of this into account."
  •  
    This article talked about Jamaican hotels are going  to upgrade their facilities' service with new technology which allowing visitors to access various hospitality options throught applciations on their smart phone.  Nowadays a lot of hotels they public their products based on this technology. Local mobile service provider Digicel on collaboration with New jersey based telecommunications company Avaya and Pennsylvania based mobile technology company Movitas, revealed the new technology to hotel industry representative during a recent hospitality breakfast at the Haif Moon resort. it sounds really convenient , I mean based on several platforms like that for example Black Berry Android and on IOS any smart phone or tablet. it could be used widely not just for hotels also other business.
jennifer amador

Tech Companies Leave Phone Calls Behind - NYTimes.com - 1 views

  • Quora is not the only social technology company that presents an antisocial attitude to callers
  • LinkedIn’s voice mail lists an alternate customer service number. Dial it, and the caller is trapped in a telephonic version of the movie “Groundhog Day,” forced to work through the original phone tree again and again until the lesson is clear: stop calling.
  • On the other end of the line, however, some people may not know how to Google, or do not want to use Twitter. These users may be older, or less technically adept, and they are finding the method of communication they have relied on for a lifetime shifting under their feet. It does not make sense, they say, that a company with products used by millions every day cannot pick up the phone.
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  • Ms. Smith said she believed that large Internet companies might someday return to phones to set themselves apart from competitors. “The ability to call up and get a real human being — the companies who can do that and go back to basics are really the ones that will be winning out and humanizing their brand,” she said.
  •  
    This article discuss the fact that many online networking companies do not have a customer service phone number, and if they do they never answer their calls. Its pretty much impressive how large and well known companies such as Google,, Twitter, Lindin, as well as other are not targeting their customer service department to return back call or at least answer them. Nevertheless, emails are also another mean of communications among clients and companies but yet that is not improving at all. The message to all online search engines and networking companies is to please reply or response to their loyal clients.
Yue Li (3011472)

Top 2012 Ecommerce Trend: Retailers Need to Move to Mobile - 0 views

  • Mayan prophecies aside, 2012 is all about mobile customers. If you're not mobile, you're simply not competitive. And your ecommerce business will suffer as you lose sales to competitors who provide a good shopping experience on mobile devices.
  • The biggest game-changing trend we've seen in technology is the growing usage of mobile devices, such as smartphones and tablets, and how consumers use them for ecommerce.
  • "We have seen an explosion in traffic coming from smartphones. We've seen an even bigger explosion in the rate of orders coming from tablets," said Buzzeo.
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  • "We see this as a cultural shift
  • Mobile retail sites have two considerations: smartphones and tablets. The biggest difference between using ecommerce sites on a mobile phone and on a computer is the reduced screen size and the limited capabilities of mobile device browsers.
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    The new trend of ecommerce in 2012 is to move to mobile. Based on the research, customers who are doing online mobile businesses have increased fast during recent years, and it is anticipated that the number of customers doing mobile ecommerce will continue to increase in the future, therefore, many online retailors turn to move their businesses to mobiles. There are some reasons why online retailers need to move to mobile. First, there is a growing usage of mobile devices, such as smart phones and tablets. 30 percent of tablet owners have used their devices to shop online, and 25 of smart phone owners have used their phones to do the same. Second: Mobile is convenience. Mobile-users can do online shopping at anywhere without a heavy laptop or a computer. However, there are some challenges. Smartphone has a reduced screen size and the limited capability of mobile device browsers. Online retailers need to supply their websites in a smartphone-friendly version. And for the tablets, a technology called Flash is not supported by all tablets. These changes can arise some costs for the retailer. In a word, it is a time to go mobile, online retailors need to realize this"cultural shift" and take action or they will get left behind. In my own opinion, I still prefer to use computer to do online shopping, because it is more secure and reliable. However, if the mobile ecommerce become mature, I will not reject to try to use it to do online shopping.
Jia Kim

iRiS Software Systems to launch new in-app phone feature - 1 views

  • iRiS Software Systems, the award-winning hospitality technology provider, has launched an integrated phone system through their iRiS Valet application.
  • allowing guests to make internal and external phone calls from within the app- a world first!
  • more direct method of communication for the guest
  •  
    This article is about the hospitality software provider that developed interactive device for hospitality customers. This cutting edge software programs makes it really easy for customers to communicate hotel staffs. Via this software system, customers control room temperature, change a channel, choose the wine, and pay the bill with a fingertip. iRis systems have been used in number of brand hotels in U.S. and now presents a new application regarding integrated phone system which allow guests to make internal and external phone calls from within the app. That will accelerate more direct communication for the guests. This integrated software system will surely improve guests experience.
Marisa Chauvet

5 Technology Devices used for Event Planning - 0 views

In this article, we are presented with 5 technology devices that are used in today's life to help facilitated and make an event successful. In order to be successful in today's world, it is really ...

started by Marisa Chauvet on 18 Jul 13 no follow-up yet
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