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Hertz Corp. has just launched numerous travel apps for 11 major US cities. These apps let customers plan a trip by browsing content which is cutomized to that city and having it wirelessly sent to the GPS system in their rental car. The apps complement Hertz's NeverLost Gen 5 GPS route-guidance system. While in the car, this service will deliver certain information based on which city they are in and can be taken with them once they leave the car as well. Hertz is using this as an attempt to reach out to potential customers and expand their clientele. In an effort to remain unique, each app includes six categories: Explore, Top Must See, Events, Favorites, Tours, and Neighborhoods. There is also a feature that allows you to track the weather as well as see the nearest restaurants and attractions by simply pointing your iPhone at the horizon. The first app purchased is free and each subsequent app can be downloaded for only $0.99. Hertz already has an app for making reservations and confirmations so these apps are being used to build upon that and take it to the mobile level.  This is smart as people who are renting cars are more likely to be unfamiliar with their whereabouts than when driving their own vehicle. Being able to take GPS voice directions and find specific attractions while outside the car is a step in the right direction for m-commerce.

Good for Hertz! They seem to be differentiating themselves from other rental car brands with this unique service to their customers. Its also a good way to capitalize on the immediate needs of their customers who are the perfect target market for this app. I wonder if you can 'hands-free' your mobile device and sync it with the rental car while on that would be extremely helpful!

This article talks  the new application that Hertz is introducing on the iPhone to allow customers to plan their trip that can be wires sly  delivered to the GPS system in their Hertz rental car .  This apps have been lauchend for 11 cities so far. Each city app includes six categories: Explore, Top Must See, Events, Favorites, Tours and Neighborhoods. So far the map can be downloaded  for free on the app store. Those apps on the iPhone give herts a chance to advertize  their merchandise to the user of iPhone with age varies .

The Article talks about new trends coming to the hospitality industry. The trends are service automation, mobile convergence, location based services allowing staff to help guests quicker, connected meeting rooms, mobile apps, and networks.

Brendan Ciecko is the founder of the Cuseum software. This software was created because Ciecko identified a problem with the technology that museums have or lack thereof. "I was working with a number of museums and was constantly hearing of the frustrations when it came to providing a certain level of experience to visitors on site" (Ciecko). The technology or procedures used in the museum were generally outdated. Now with this new software, guests can download the app on their phone and are able to navigate through different tools and options that the particular museum has for them. The guests will be able to select tours through exhibits that are available at the museum once they walk in. The article also mentions the new product that Ciecko has invented, digital membership, which makes the membership process for the museum more convenient. This makes the process of any application type service in the museum digital. It not only makes all of these processes faster but it also saves paper. In my opinion, I think this a great app. I currently work at a museum and I believe that creating an app that enhances customer experience right when they walk in is worth investing in. It provides guests with highlighted tours and exhibits that are available. Though people at the museum can simply tell the guests where to go and give information about the exhibit, they can easily find it on the app to locate what they are mostly interested in. The app also works as a great marketing tool for museums. It allows visitors to share their favorite items or exhibits on their social media sites and allows them to participate on interactive discussion boards. I think this will help promote specific exhibits, especially if there are tags on the post like #AviationExhbitit or #GizmoCity. Those "tags" are exhibits that I have in my current workplace. With adding a guest's location to the app, it prompts the guests to sign up for a membership. The guest will no longer have to go

The author of this article, Tara Thomas, summarizes the top five technologies for event planners. The first technology that she mentions is smart phones. She writes that this is the most obvious technology that event planners can't live without. Planners can do things like set alarms, look up information, communicate instantly, and use social media to promote the event. The second technology that Thomas mentions is SaaS cloud applications. Software as a service allows planners to access all details and execution aspects of an event from any web enabled device, eliminating printed or emailed reports. Thirdly, Thomas talks about virtual events. Virtual events save the planner and the attendee valuable time, money, and resources. Thomas next talks about social media and viral marketing. Using sites like Facebook, Twitter, and LinkedIn to share event details is a great way to communicate to a very large group of people. The fifth and last technology that Thomas speaks of is Ipads and tablets. Through event management applications, planners have all of the information they could possibly need right at their fingertips. Ipads and tablets also make it possible to communicate in real time if needed.

This article was about the 5 technologies event planners can't live without. These technologies are: smart phones, SaaS cloud apps, virtual events, social media and viral marketing, and finally iPads and tablets. Smart phones are important to the daily activities of an event planner because they are able to look up phone numbers, response to emails, update a status on a social media site, review or add to lists for events, and so much more all on the go. SaaS cloud apps let planner take advantage of accessing all devices and execute aspects of an event for any web enabled device. With SaaS cloud apps you are also able to link up your event management system with a customer relationship management system. Virtual events allow planners to fill seats at a cost that won't cost a burden. Social media and viral marketing allows event planners to market themselves and get event details to different consumers. iPads and tablets get rid of the need for a large heavy binder stuffed with event details. Now event planner can carry a tablet that allows you to access anything you need. In conjunction with the SaaS cloud apps you can also access contracts, registrations, and room blocks and also link up a CRM system as mentioned before. The technology advances we have now let event planners do even more on the day to day, but also make it easier for them to do so.

The article lists five technological necessities that used by the event planners. They are smartphones, SaaS cloud apps, virtual events, social medial and viral marketing, ipads and tablets. All of these technologies can save time and costs for the event planners. What`s more, they provide a more simplified life for the human beings. 

Radio Frequency Identification or RFID continues to appeal to leaders in the hospitality industry as it allows for so many opportunities. RFID is a cost-effective technology. It utilizes radio waves to send signals from a chip to a receiver somewhere. Due to the COVID-19 pandemic, RFID technology usage has increased because of the consumers' desire to have contactless options. This article provides quite a few great examples of RFID technology in the industry. It mentions Disney and Coachella as they have switched to using RFID wristbands. Hotels, as mentioned in this article, can use RFID technology for a multitude of things. Some examples include: for door locks, on-site payments, controlled amenity access, inventory management, and theft prevention.

The RFID is a very interesting and powerful system. Many industries have been using such system for a long period of time. In the aviation industry, the RFID helps to track and sort checked baggage at the airport by reading several inlays at one. Airlines that use such system has a higher customer satisfaction rate.

Hertz introduces iphone apps to deliver extended travel experience to customers. The app is called My Explore, including 11 major cities in U.S. with most travel information. Each city app includes six categories: explore, Top Must See, Events, Favorites, Tours and neighborhoods. Those probably cover major needs during traveling.

Recently, more and more technologies are designed for wedding planning. For example, 1. Pin Your Plans: Sites like Pinterest and Lover.ly are great ways to find, collect and scrapbook all of wedding likes and ideas. 2.Wedding Photo App: Apps like Snapable let you create an online album and allow guests to instantly upload the photos they take through a mobile app.  3. Online Gift Registries: Try an online wedding registry that allows you to add anything from anywhere, or register for cash, and provides guests with a fun way to collaborate on big-ticket gifts. 4. Wedding Websites: Wordpress has made it easier with customized themes just for your wedding. Set up a free account, choose your favorite wedding theme and customize the images and wedding details, and colors to suit your big day.

POS system help stores advance service quality, which plays an great important role in building customers' loyalty. This article takes retails as example, analysising how POS system can help it make the business more smooth by the certain aspects: ensures accuracy prices of production, tracks and helps to locate customer's favorites, and supports many payment options.

This is an article about how 1/3 of all consumers would subscribe to receive mobile messages from their favorite suppliers, retailers, etc. It is interesting to note that 70% of respondents to the survey would not use mobile messaging with their work colleagues, but they will with financial institutions, healthcare (even to using mobile messaging with their Dr.) and travel instances/ie confirmations. Further, nearly half of consumers would subscribe if the message was personalized to them based on their specific choices or preferences.

This is a multi-part series by AP News on how the fast pace of technology is wiping out millions of jobs globally. Technology use is in every economical sector and nobody is immune from job losses. It is terrify to think that our world has become so automated and reliant on technological use. While there are many pros on technology use such as being more efficient, accurate, cost savings, speed and others, it has no doubt taking a toll on the economy as a whole. In the hospitality industry, a few quick examples that come to mind include online travel reservations, IPads taking over the jobs of waiters and waitress or our favorite machine the Smart Bar. These advances are unique but we are slowly moving away from human interaction. The point is while we are taking advantage of technology to improve business operations we must keep in mind that in the hospitality field we are about proving as service to others that should be as individual as possible. It will be interesting to see if this series leads to suggestions on possible future applications of technology that would revitalize the job economy or create new possibilities.

Copyright 2011 In 1991 I started consulting to hotels, specifically regarding technology. Since then I've been lucky enough to be published in this magazine, to have spoken at HITEC and IHMRS, and also to have presented to many hotel companies.

After reading this article, I thought about my travel experience over the years and how technology has advanced greatly. I clearly remember stay in hotels with 27 box tv , standard alarm clocks and brew style coffee pots.Luxury rooms had VCR and I'm talking circa 1999. Fast forward five years and high speed internet, dvd players and docking stations began to make waves, out with the old and in with the new. Today, with a world filled with smartphones, sleek and slim TV and laptops, social media and WI-FI, staying connect is a must. Hotels are finding innovative ways to keep guest coming back. LCD, LED, HD, 4G are all acronyms that keep guest happy. From access their social media site, using keyless Wi-Fi door openers and having an apps makes a world of difference to tech savy guest, regardless of age. A recent hotel stay left me in speechless, I checked in using the app I downloaded to my phone, I customized my movie selection, orders my favorite snacks from the room service, used my phone to swipe into my room. Yea I was blown away by that fuzzy bar code scanner thingy, actually work. And be part of it all, I used didn't have to change the configurations on my laptop to access any of my favorite sites, I log into everything via a wireless keyboard and there it was 37in HD LCD screen updated me on the happening in my world. Technology, oh where we would we be without you?

The article, Urbanspoon Unveils Rezbook "Right Now", highlights a new chapter in online reservation resources available to customers on their home computers or their smart phones. Urbanspoon's new application rivals Open Table. The "Right Now" feature allows guests to view what restaurants in their area have open tables, make reservations 'right now', view current wait times, and amount of guests in front of them. This allows restaurants to reach a market they might not have before and can provide them with new business. The goal of restaurants is to turn first-time guests into regulars, and Rezbooks is a great way to introduce new guests to your establishment. Not only can they reserve or find a table online, guests can also directly rate the restaurant and post details on their dining experience. This enables restaurants to get immediate feedback (positive or negative), especially since the application is readily available from smart phones. The new Urbanspoon application can work to provide new business while streamlining the seating process. For instance, even if a restaurant offers a 15-minute grace period for seating, to the diner they have conveniently jumped ahead of the wait in an otherwise busy setting. In our world of instant gratification, Urbanspoon's "Right Now" seems to fit in just right.

Hotels.com recently conducted a hotel amenities survey where they asked potential travelers insight as to what amenities mean the most to them when booking a hotel room. An overwhelming response for free wi-fi in their hotel rooms indicated how important this perk is to travelers. "35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels in 2012." Other interesting aspects of the article were that guests also stated their favorite modern in-room amenity was the use of iPads for guest services, local information and personal use. There is a bit of irony in the fact that widespread use of these devices in hotels amongst business travelers may contribute to poor free and paid wi-fi networks. What would be interesting to me is what quality of wi-fi do these respondents expect for free wi-fi services, as as we discussed in another article the quality of these wi-fi networks even at a paid level are not performing to the standard of the average business traveler. Often times in a scenario where something is free, you can expect to get what you pay for.

this article basically talks about the relationship between travelers who are active on social network and their favorite brands. Also, it shows how social networks, smartphones, and other mobile devices is a critical for travel companies.

This article found in Social Hospitality features one of my favorite innovative technologies being utilized in the hospitality industry.  In some cutting edge properties, housekeepers now have the ability to use heat detectors to determine whether a room is occupied or not.  This is a fantastic new addition to most hotels current procedures and would cut down on numerous instances of guest annoyance.  One of the most frustrating things when staying in a hotel is being woken up early by housekeeping knocking on your door, and this technology offers a "21st century do not disturb notice" which would greatly improve the guest experience.  

I found this article extremely interesting because in today's world, almost everyone relies on technology for everything. From googling what 25 centimeters is in inches, to emailing your cousin who lives across the world from you. So why not, bring that favorite technology with you when you go away? Like the article mentions, these smart apps, and chat bots, not only helps guests have a more comfortable stay, but also helps things go more smoothly for staff. In addition, these technologies allow hotels to make it a better stay for guests, by recording specific preferences, leading to increased loyalty. All in all, if it helps it make a more convenient experience for both the guest and staff at the hotel, I say it is a winner! 

This article discusses the new technology software and hardware being introduced into this resort in Kauai. This boutique oceanfront resort will introduce in-room tablets that will allow guests to place in-room dining orders, access information, and stream their favorite movies and shows. There is also a mobile app that will allow them to check-in and check-out, this also will work as a room key as well. In addition to the guest benefits to this upgrade, Intelity's will also have a new software that will streamline staff workflows and drive operational efficiency. This new dashboard will allow teams to track, manage, and organize service requests, work orders, daily tasks, housekeeping, and maintenance. This new technology and software will allow this company to increase their revenue and guest turn-over rate.

Carnival Cruise line wanted to make life on board easier for guests and staff and has developed an application. This app provides a favorites section that has daily events on board, itineraries, and basic account information. Even better the application allows a " one-off fee per cruise of $9AU, which includes a chat function for friends and family aboard". This implementation is currently available on the Carnival Spirit and Carnival Legend. Providing this type of technology on board for guests will surely differentiate Carnival from other cruise lines. We will see how long it will take others to offer a similar function of that of Carnival Hub.

This is awesome! This is definitely just the beginning of this new application. I am sure that now the other cruise lines will have to keep up with the trend.