Mobile App vs Mobile Web: An Event Organizer's Guide - 0 views
-
It may be tempting to just build an app, but is an app really what you need?
-
By far the most familiar way for people to engage with content on their smartphones is through an app.
-
Many of the hits to your existing event website may already be coming from mobile devices, and delegates are far more likely to search for information about your event through their smartphone’s Internet browser as their first port of call, rather than looking to their app store.
- ...1 more annotation...
-
This article gives pros and cons of mobile apps compared to mobile websites for event planners. Of course each have their positives and negatives. I think the decision of going mobile app or website depends on the people who are attending your event. If it's more of an older business crowd, I think a mobile website would be most appropriate. You can email the web address to all attendees and then they can click into it straight from the email on their smartphone. This can work with any phone that supports a web browser so you don't have to worry about developing an app for iPhones, Androids, and Blackberries. If the attendees are younger and more tech savvy, an app is probably the way to go since that can incorporate parts of their phone like the camera. Younger people are more apt to take pictures and post them to twitter or facebook. With the app they could do that right in the app and connect to more of their peers that way. Younger attendees are more likely to go through the trouble of downloading the app and using all of its features whereas older, more business oriented attendees are more likely to appreciate the ease of use of just clicking on a web link. At any rate it's an interesting choice to make if you are unable to afford both options.