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Gyujin Chae

Hard Rock Las Vegas taps Vast eMarketing Potential with eSignature Solution | Hospitali... - 2 views

  • Policy Patrol Disclaimers is very easy to operate and we have to do very little to maintain it,”
  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
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  • consistently brand their e-mails and customize them with information from the marketing department quickly and easily.
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,
  • “Policy Patrol immediately applies updates to Active Directory contact information in the users’ e-mail signatures, which makes it very easy to maintain
  • We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information
  • “We chose Policy Patrol, due to its close integration with Exchange Server and Active Directory. This allows us to configure one template that is automatically personalized with the sender’s contact information,”
  • makes it very easy
  • very
  • In today's e-mail era, the Hard Rock Hotel & Casino in Las Vegas had two goals in mind; first to standardize the signature on all outgoing e-mail, to give them a more corporate and consistent feel
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    The IT staff in the Hard Rock Hotel and Casino prefer to use the Policy Patrol Disclaimers from Red Earth Software in order to solve too goals: to standardize the signature on all outgoing e-mail with a more corporate and consistent feel, and the em-mail signatures had to be flexible enough to accommodate marketing promotions. E-mail is an important tool for team member to communicate with other parts as an entertainment marketing tools to streamline their brand and publicize the events. The reasons for choosing the Policy Patrol are, its close integration with exchange server and active directory. It can immediately applies updates to active directory contact information in the users' e-mail signature to make easy to maintain. Also, the Policy Patrol Disclaimers is very easy to operate and need little to maintain. It is consistent, reliable, and easy to use.
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    The article is talking about that the Hard Rock Hotel and Casino communicates with vendors, partners, legal teams, and hotel and casino patrons via e-mail. Hard Rock had two goals for the e-mail signature to improve their e-marketing. One is to standardize the signature and the second is to be flexible enough to accommodate marketing promotions. The Hard Rock Hotel and Casino chose the Policy Patrol Disclaimers to help them achieve goals. The Policy Patrol has a close integration with Exchange Server and Active Directory. It allows the hotel to configure one template that is automatically personalized with the sender's contact information. The Policy Patrol also allows to easily updating e-mail marketing information for all e-mail signatures by configuring e-mail signatures from one central template.
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    This article mentions a marketing tool through e-mails and a specific solution, eSignature Solution, implemented by Hard Rock Hotel and Casino in Las Vegas. The employees at the Hard Rock increasingly communicate with co-workers, partners, vendors, and customers via e-mails. The company realized that e-mails could be an important marketing tool which costs less than other tools, such as TV commercials. Thus, the Hard Rock implemented eSignature Solution which allows them to send out e-mails to customers, vendors, and partners with upcoming events, special deals, and so on. In addition, this centralized e-mail signatures program enables the company to configure one template that is automatically personalized with the sender's contact information, and to customize e-mails and its contents (events or special offers) based on customer information. According to Mike Essig, the director at the Hard Rock Hotel and Casino, the new solution is very easy to operate, update and mostly cost effective. Along with social media marketing, marketing through e-mail could be very effective and potential as the number of use of e-mail is significantly growing and e-mail is widely used in our lives.
irinatroitskaya

How to Use Guest Data to Personalise Your Hotel Email Marketing - 0 views

  • New research from Software Advice suggests that email marketing continues to be an important channel for hoteliers.
  • People are much more likely to provide their email addresses.
  • Email serves as a strong engagement channel, especially for return customers.
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  • Email marketing takes a significant amount of scheduling to most effectively drive direct bookings and boost customer loyalty.
  • Technology paired with a data-driven, personalised email marketing strategy is a must have combination for any hotel.
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    The aspects of email marketing for the hotels are discussed in the article. It is stated that e-mail remains a very important e-marketing channel. Although smartphones are considered to be the most effective way to reach the customers nowadays, there are as many e-mail users as smartphone users worldwide (3.7 billion). There are two main reasons why e-mails are still relevant for marketing purposes. First, people are more likely to provide their e-mail addresses rather than phone numbers. E-mails are less invasive. Second, personalized e-mails are strong engagement channel. It is very important to tailor the e-mails according to the demographics and behavioral data that can be obtained from the transaction information and hotel management systems. I suppose, that technology is very important in marketing efforts, but the personal touch is a key to success.
Manali Rabari

Revitalized E-mail Marketing Campaign Boosts Event Biz for Hotel | Case Studies | | Hos... - 0 views

  • The Hutton Hotel is a relatively new, boutique style hotel in the Nashville
  • In order to raise the awareness of The Hutton Hotel to event/meeting planners, quarterly email blasts with photos of thespace and info were deployed, but in order to attract new clientele and gain attention of current clients, something dramatically different was needed.
  • The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail.
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  • Spectrio is an all-inclusive audio/video/digital marketing company that was able to work with The Hutton Hotel to create a video email that could go out to the blast list, with the hope that this unique promotional medium would show the hotel to clients without them ever having to visit the property.
  • Working with Spectrio, The Hutton Hotel utilized a mixture of this video content and still photos combined with music and narration and links to event pages on Hutton’s website for this new e-mail campaign, which would showcase the widest array of possibilities for events from corporate meetings to social gatherings that could be held at the hotel. The blast was sent out this past spring to more than 14,000 email addresses of meeting planners who have either been to the property or were with the hotel through other efforts,  and the results were that 16.88% unique visitors read the message, up from the normal 12% rate that was the norm for the hotel’s e-mail efforts.   The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail. Ultimately the hotel’s management has learned that to use an effective e-mail for marking purposes, video doesn't have to be specially shot footage or even be full-motion video, it could be done with graphic, pre-existing footage. Due to the success of the campaign, The Hutton Hotel plans to create a new video and send another targeted email to its corporate guests
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    The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .
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    By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.
kuhang

Developing an Email Marketing Strategy in Hospitality By Max Starkov, Adjunct Professor... - 0 views

  • This year over 20% of all revenues in hospitality will be generated from the Internet (15% in 2003). Another 20% of hotel bookings will be influenced by the Internet, but done offline (call center, walk-ins). In 2004, for the first time Internet hotel bookings will surpass GDS hotel bookings. Two years from now the Internet will contribute over 27% of all hotel bookings (PhoCusWright). 53% of all Internet bookings in hospitality will be direct to consumer (i.e. via hotel-owned websites).
  • Email Marketing - a Powerful Direct-to-Consumer Distribution Tool
  • In the context of explosive growth in Internet distribution and marketing in hospitality, email marketing is a powerful direct-to-consumer distribution and marketing tool. It allows hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increases conversions, and sells more efficiently. Email marketing is an important aspect of today’s multi-channel marketing model that requires hoteliers to communicate a single brand image across all channels.
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  • So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.
  • The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?
  • Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.
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    This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.
sliu043

eMarketing Do's and Don'ts | Top Stories | Hospitality Magazine (HT) - 0 views

  • The Do's: 1. Follow the rules of spam filters and the Can Spam Act, which applies to all marketing and promotional e-mail distribution, except transactional e-mails such as confirmations or thank-you correspondence.
  • 2. Play the keyword game.
  • 3. Make your customers feel special.
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  • 4. Tap e-marketing's immediacy. Among the benefits of e-marketing is the ability to cut the cycle time from offer to close.
  • The Don'ts: 1. Avoid messaging without a purpose. Inundating customer mailboxes with generic and too-frequent messaging dilutes the program's value and can be interpreted as spam. Sign-ups without an explanation of the program garner little participation.
  • 2. Don't overwhelm.
  • 3. Don't overuse e-coupons, an easy temptation to succumb to when early campaigns boost business. Making a special offer in every e-mail trains guests to wait for the offer and diminishes the full price value of the product. Narrow e-mail coupons to a few per year and always for a particular reason, and make it time sensitive, tied to a purchase and personalized.
  • 4. Don't forget surveys.
  • Surveys can also flesh out information garnered through earlier solicitations, making for a richer database to mine for marketing uses (and avoiding appearing too intrusive at sign-up).
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    In this article, the author pointed out that nowadays the Internet has played a prominent role in the lives of most consumers, so hotels and restaurants must make the good use of the Internet to send their marketing messages. Through the e-marketing experiences, the article has introduced some best practices as well as tactics for hotels and restaurants, revealing a list of e-marketing Do's and Don'ts. In one word, the author believed that striking the right tone is essential in an e-marketing program. Be clear, straightforward, respectful and fun to score points with recipients, and offer things they value: exclusivity and meaningful rewards. In addition, use database analysis tools to make the most of the data collected: to cater to specific groups and even personalize messages.
leahesper

(PDF) THE IMPLEMENTATION OF E-MARKETING IN THE HOTEL INDUSTRY: THE CASE OF ISTRIA COUNTY - 0 views

  • e research was conducted using a survey method. e research results show that hotel companies in Istria County have achieved a medium or even high level of implementation of e-marketing practice. e companies with a higher level of e-marketing practice also achieve better business performance. However, the survey also revealed the constraints to the widespread application of e-marketing in the hotel industry.
  • e increasing presence of the Internet in daily lives has resulted in the Internet an essential media in marketing communication.
  • To gain competitive advantage in the demanding tourist market, it is important nowadays for a hotel company to have its own website, promote its products through social networks and mobile applications, use e-mail as a channel of communication with its business partners and customers, and apply all available information-communication technology (ICT).
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  • Some authors emphasize the role of the Internet in the application of e-marketing, while others perceive that term broadly, including the application of other ICT solutions.
  • consider the concept of e-marketing as a means of moving products or services from producers to tourists, and using the Internet as a means of promotion and a sales channel.
  • the use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services to create exchanges that satisfy individual and organizational goal
  • Internet marketing, e-mail marketing, mobile marketing, intranet marketing and extranet
  • marketing, as well as dierent e-marketing forms
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    This article is actually based on a case study on the implementation of e-marketing in the hotel industry. This article examines the level of implementation of e-marketing practice in the hotel industry. It is an empirical research article conducted in Istria County, the most developed tourist county in Croatia.
Chris Cardoso

Hotel Telecommunications Strategies - 6 views

  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. 
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis.
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  • Given the hotel’s advantage in quality over the guest’s portable devices, the proper packaging of services will lure even the most avid self-contained guest back to using the hotel’s telecom services.
  • Hotels are unable to compete on price with devices that the guest has brought with him.  What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services   Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis .
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Theoretically, the self-contained guest needs no hotel telecommunications services .  
  • Theoretically, the self-contained guest needs no hotel telecommunications services
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • The early 1980s marked the beginning of an era of profitable hotel telephone departments.  The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.  Guests had little choice back then but to use the guestroom phone and grumble about the cost. This era has come to an end.  With few exceptions, most hotels have seen between a 15 percent and 25 percent drop in telephone revenues over the last five years.  The main reason for this decrease is guest choice.  The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax . A fax machine in the guestroom was considered a premium amenity for many years.  With the Internet explosion, however, the machines have seen less use.
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    No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
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    Nowadays, people have many choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. Hotel guests are restricted by the largest telecommunications service providers from making long distance collect and credit card calls to countries other than their home country. The guest is not able to complete his desired call from the guest room telephone. In addition to frustrated guests, this generates absolutely zero revenue to hotels. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure. The hotel can use some systems to reach this goal, such as the BBG Communications. It can increase revenue for every international operator assisted call. It assumes all responsibility for billing and collection of all calls. It has over 500 multilingual, live operators servicing customers. The most important thing is there is no cost and risk to the hotel, because the BBG assumes all associated cost and responsibility.
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    This article is talked about hotel telecommunications in the 21st Century. No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an area of profitable hotel telephone department. Few years later, this area has come to an end. The main reason for this decrease is guest choice. Later on, guests have a variety of choices for communicating including fax over the Internet, e-mail, cell-phones, calling cards and even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone. With the time passed by, hotel telecommunications update and improve better and better. Nowadays, High-speed Internet access is fast becoming an expected amenity. This the revolution for hotel telecommunications in the 21st Century.
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    This article that is written by Geoff Grisworld. Talks about how telecommications has changing in the 21st century. One of them being hotel. Hotel takes a big advantage in telecommication because there is always a change in the communication system. That is why hotel have to upgrade their system often. This is why hotelier organizes packaging deal when it comes to communication system from using the phone to HSIA. This is a few system that is always need to be change constantly, so the hotel can offer a better experience at a reasonable price while they are enjoying their stay.
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    This article speaks about the growth and development of telecommunication within the hospitality industry in the 21st century. "No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past," the article states. Since the 80s hotels utilized their telephone department to offer a service for a profit. Because there was little to no competition with communication, this was profitable as guest pretty much had no choice but to use the phone service provided at a set cost by the hotel. Today, however, we see a shift in technology now where everyone has communication at their disposal via smart phones, Internet and other communication tools. With this happening, "it is very difficult for the hotel to compete on a cost basis." (Griswold) It also explains how high-speed Internet access (HSIA) is almost seen as an amenity anticipated by the guest and has worked in the hotels' favor. The article goes on to describe the "self-contained guest" that carries a smart phone, small printer, notebook computer and technology of their own which allows them to virtually have no use in the hotel telecommunications services. So what does this article suggest for concerns as such? Hotels are to attract guests to use their telecommunication services. By offering packaged deals at affordable prices, Griswold believes hotels will be able to be the ideal option for telecommunications services. After viewing this article, I realize how hospitality industry workers think about those they serve all the time and should always display it. Even though the hotel is trying to make money by charging for Internet and phone services, they wish to market the service as the best option for the guest. The Internet connection would be faster provided by the hotel over a smart phone is one feature they wish to advertise. This type of mentality is smart yet should be withheld throughout the industry and always show that the
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    The early 1980s marked the beginning of an era of profitable hotel telephone departments, because guests had little choice back then but to use the guestroom phone and grumble about the cost. Nowadays, guest has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax. And high-speed Internet access (HSIA) is fast becoming an expected amenity in 21st century. Today hotels are unable to compete on price with devices that the guest has brought with him. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure.
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    This article explains how much are creating incentives for hotel guest in an effort to get them to use the technology that the hotel provides.
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    In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.
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    With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.
Michael Anthony

Benefits of E-Marketing over Traditional Marketing - 0 views

  • E-marketing is the best way to stay ahead in today’s highly competitive business world.
  • No initial investment: How much would it cost you to create an account on social networking sites like Facebook, LinkedIn and Twitter, and post some updates on those accounts? This is one of the major benefits of e-marketing; you can easily reach millions of potential customers without burning a hole in your wallet.
    • Michael Anthony
       
      Yes, I agreet this is a certainly a cost effective method.
  • Extensive reach: By renting an advertising banner beside a highway, you can only count on people who drive on that road to cast a glance at it.
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  • E-marketing has replaced traditional marketing globally, and given its advantages, it will likely enjoy a tremendous success rate in the future as well.
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    EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.
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    EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.
Dandan Mao

E-proDirect Unites Its Collection of Hospitality Marketing and Technology Solutions Und... - 0 views

  • E-proDirect takes an important step in uniting the company by launching a new common brand identity. It reflects a combination of the company’s innovative product line, as well as their success as one of the true pioneers in the hospitality industry.
  • DirectConnect: A direct e-mail marketing and lead generation solution. We offer targeted e-mail prospecting, solicitation and electronic mail marketing campaign management.            MeetingMart: Designed by hospitality professionals for the meetings and hospitality industry and is a one-stop portal for meeting and event planners. MeetingMart includes a comprehensive resource for research and evaluation of hotels, resorts, meeting facilities and other suppliers from around the world. EproMeetingApps: Custom native mobile app solution for hotels & events that increases engagement and allows attendees a fast and easy way to access event and area information while offering event organizers a significant return on investment through a wide variety of sponsorship opportunities. EproDMC: An online solution that saves meeting & event organizers time & money. EproDMC automates event planning transportation procurement, reporting, and invoicing with no fees or markups!
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    "E-proDirect takes an important step in uniting the company by launching a new common brand identity. It reflects a combination of the company's innovative product line, as well as their success as one of the true pioneers in the hospitality industry."
Irina Stepanenko

The Power of Email Marketing in the Hospitality Industry - 0 views

  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
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  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  • Low cost
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  •   Reach:
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • Personalization:
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
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    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
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    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
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    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
Kamini Ramsaran

E-mail based tax scam targets military members - 0 views

  • The Internal Revenue Service is warning taxpayers to be on the lookout for a new, email-based phishing scam that targets Department of Defense military members, retirees and civilian employees.
  • The e-mail appears to come from Defense Finance and Accounting Services and displays a .mil e-mail address.
  • “The IRS does not send unsolicited e-mail to taxpayers and never asks for personal and financial information such as PIN numbers, passwords or similar secret information for financial accounts,
  •  
    There is a new email phishing scam that is currently targeting military members, retirees and civilian employees.  The emails are asking the targeted audience to send copies of their IRS documents and various VA award letters so they can receive additional benefits.  However, this is a scam that identity thieves are using to seal the identity of these individuals and possibly clean out their financials and ruin their credit.  People are being warned and noted that the IRS will never ask for personal information in an email.   
sbarr011

6 reasons why digital marketing is essential for restaurants - Different Perspective - 0 views

  • It’s time to take advantage of the immediacy, huge reach and visual appeal of digital media. Watch your audience grow, your reservation rates soar, and the positive reviews flood in when you invest in digital marketing for your restaurant.
  • By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
  • Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use your digital marketing to spread the word! Your website and social media are great avenues to promote them, which will help to build your audience and encourage repeat business.
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  • There’s nothing more frustrating than out of date information online. Use digital marketing to give your customers the information they need: use your website, business listings and social media channels to share your location, opening hours, menu and contact details.
  • Use your social media platforms to share delicious, enticing visuals and fresh, interesting content — try sharing recipes, behind the scenes photos, and limited-time menu items.
  • More than half of social media users in the U.S. agree that social media is the best way for consumers to communicate with companies [2].
  • Digital marketing helps you to share your story with your customers online. Before you begin, make sure you have developed your restaurant’s brand identity.
  • good digital marketing strategy for restaurants should include a website, email marketing and social media.
  • Digital marketing is the promotion of products and services using any kind of digital medium.
  • 75% of smartphone users access restaurant information on the go [1], so having an online presence is essential for your business. The decision of where to eat is most influenced by location, price, and the number of good reviews. So where do you start with promoting your restaurant? Digital marketing may be the answer
  •  
    E-Marketing/ digital marketing help businesses in the hospitality and tourism industry grow and succeed. This article focuses on the importance of e-marketing/digital marketing for the restaurant industry. The article mentions that over 70% of smartphone users access restaurant information on their phone, therefore promoting the restaurant online through a website, social media or e-mail marketing can help drive business. The first way digital marketing can help restaurants would be to develop the brand's story and identity. Secondly, having the restaurant be active and engaging on social media will help build customer loyalty and interaction. Another advantage to digital marketing is sharing menu items, pictures of the restaurants and showing guests having fun online develops visual content and can entice and attract customers. Another point made in the article was to keep the restaurant information such as hours, promotions and restaurant contact info up to date. Incorrect information can lead to customer frustration and loss of business and profit. Another benefit of e-marketing is the ability to offer incentives to the customers and bring them in the door. It is especially important to reward loyal customers. Another benefit listed is to review and interact with customers on platforms such as Yelp and Facebook. All in all, digital marketing is beneficial for business growth not only restaurants, but any business in the hospitality and tourism sector.
ivonneyee

Modern Management Technologies in the Hospitality Industry - 2 views

The article talks about how it's worth investing in proximity marketing to increase the speed of a customer's decision, increase engagement, and eloyalty. The article states that marketers who know...

marble_bird

Hotel_ITSec.pdf - 0 views

shared by marble_bird on 15 Jul 20 - No Cached
  • During the past decade, information technology (IT) has significantly changed the way the hotel industry controls and manages operations. While many technologies have been utilized, some newer technologies have emerged in the literature and in practice, and many of them impact the hotel’s security.
  • Among the results, this study identified a gap between hoteliers’ understanding of IT budget adequacy and the adequacy of installed IT security systems.
  • Advancements in technology are increasing at a remarkable rate. As technology becomes more important, organizations that do not keep up with these advancements could lose business opportunities to other competitors that do
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  • The four leading technologies which have showed a high adoption rate from the industry and have received attention from academia are: self-service, wireless, green, and security technologies. The advantages of these technologies for hoteliers include enhanced customer services and operational efficiency (Doyle, 2007), decreased guest wait times, more efficient methods to settle bills (Singh & Kasavana, 2005), reduction of energy costs (Meeroff & Scarlatos, 2007), and protection of sensitive customer data and credit card numbers
  • In addition, exploring the influential factors of security system usage will provide greater depth of knowledge with respect to why some hotels have adopted more security systems than others.
  • there is still a lack of understanding of the nature of risk associated with inadequate IT security, especially among operators of hotels that do not have their own IT departments.
  • Self-service technologies are commonly defined as devices or applications which permit users to produce a service independent from the direct involvement of the service provider (Meuter, Ostrom, Roundtree, & Bitner, 2000). The use of self-service technologies in the hotel industry has grown considerably, especially in the areas of self check-in, in-room check-out, and foodservice kiosks
  • IT systems refer to general support systems such as mainframe computer, mid-range computer, and local area network.
  • Some of the most significant wireless technology applications involve the use of mobile handheld devices, such as personal digital assistants (PDA), tablet PCs, and cellular phones, or RFID (radio frequency identification). RFID utilizes computer chips and antennas, allowing the chips to wirelessly communicate with a receiver.
  • While the major usage of RFID in the hotel industry was for inventory control purposes, it also has the potential to be utilized in ways that can provide more conveniences for the guests.
  • Other possible uses include placing RFID tags on items of high value as a means of theft prevention or integrating tags into guest loyalty cards for easy identification
  • IT investment that lowers environmental impact and IT that manages the environmental impact of other systems are commonly referred to as “green technology”
  • Many hoteliers might think becoming more environmentally friendly will cost more for their hotels. However, it has been demonstrated that “going green” is not only the right thing to do for the environment but also provides tangible bottom-line benefits for hotels by reducing consumption of energy and water, as well as other related costs.
  • Some of the risk factors involved include reliability, security, and privacy issues
  • risk associated with a breach of IT systems security (e.g., network break-ins) is very high. Consequently, no sector of the business community is exempt from attacks on their IT systems, with an attack being defined as a technique used to exploit a system’s vulnerabilities.
  • Many of these attacks involve attempts by thieves to gain access to customer credit card data, and these attempts constitute a major portion of the risk inherent in IT security
  • if a system is breached and the merchant is not PCI compliant, the merchant then is responsible for all costs associated with improperly used credit card information taken from that system (Kress, 2008). These losses could bankrupt a business if the security breach goes undetected for even a short time.
  • IT security systems are those measures taken to protect the confidentiality and integrity of proprietary data.
  • two main paradigms of adoption are believed to occur: bottom-up adoption and top-down adoption.
  • Thus, it is reasonable to assume that organizational factors (e.g., financial factor, human resource) will influence the implementation stage of security systems at a hotel.
  • A hotel with sufficient IT budget will install more security systems than those with insufficient IT budget.
  • That is, if a hotel does not have its own IT department, it will have a negative influence on successfully installing or maintaining necessary security systems.
  • A hotel with its own IT department will install more security systems than those without.
  • Overall, the state of IT spending on security continues undiminished because managed security services are required for almost every application (Communications News, 2007).
  • A hotel with more technologies being utilized will install more security systems than those with fewer technologies.
  • Given the importance of security and privacy at a luxury hotel, this study expects luxury properties to have installed more security systems than other segments
  • Most hotel employees use their property management systems for hotel operations and should be able to check their e-mails.
  • To justify the low response rate, previous studies which have compared response rates of mail and e-mail for surveys were reviewed.
  • The sample obtained in this study represented the targeted sample: over 80% of the respondents were working in hotel operations. Furthermore, the purpose of this study was to explore hotel operators’ insight of technology usage, IT budget, and security measures rather than to confirm existing theories or to generalize the results.
  • The respondents were asked to select from a total of fourteen securities related systems
  • The profile of the respondents revealed that they were experienced hoteliers with more than ten years experience in the industry
  • Fifty-three percent of the respondents reported that they were with chain hotels that would be considered mid-range properties with an average of 175 rooms (median of 107). Over 80% of the respondents reported working in operations, while fewer than 4% reported working in either IT or engineering (Table 1).
  • Nearly 70% of the respondents’ properties did not have their own IT department (69.2% did not have, and 30.8% had their own IT departments, n = 234, missing data = 10).
  • Fifty-three percent of them (n = 244) thought the most important goal for hotel technology would be enhancing the customer’s experience.
  • second identified goal was utilizing technology to help generate revenue (41%)
  • differentiate properties from their competition (20%), to lower expenses (16%), and to increase security (6%).
  • Internet kiosks in the lobby represented the most frequently used self-service technology (36.5%, n = 244), followed by kiosks for airline check-in/board pass
  • With respect to security systems currently in use, antivirus security systems represented the most frequently used security system (92.2%), followed by hardware firewalls, software firewalls, physical security, and encrypted login security systems.
  • intrusion detection was the most frequently identified system (15.6%), followed by vulnerability assessment scanning (13.5%), Internet scanning (13.1%), antivirus (11.5%), digital ID server (11.5%), and nonreusable passwords (9.8%; Table 2).
  • Thus, the hypothesis was supported that there was a linear relationship between the three factors and the adequacy of security systems.
  • The positive standardized coefficient (β) of .389 indicates that there was a statistically significant (p < .001) linear relationship between IT usage (the number of wireless, self-service, and green technologies a hotel was using) and the adequacy of security systems
  • The study revealed certain things of interest, the most significant of which is the need for greater emphasis on IT security among hoteliers.
  • only about 30% of all respondents reported having their own IT departments. Since budget hotel properties are extremely unlikely to have an IT department, it is highly likely that the very large majority of IT decisions throughout the industry are being made by hotel operators for whom IT is not their primary area of concern.
  • Furthermore, the focus of hoteliers for future IT implementations is enhancing the guest experience (53%) and generating revenue (41%). Very few respondents (6%) identified increasing security as a 5-year IT goal.
  • While almost all respondents use information systems as part of their jobs, very few are trained in the development, maintenance, and secure use of these systems.
  • no correlation was found between the respondents’ perceived adequacy of their IT budgets and the adequacy of installed security systems, as adequacy of IT budget did not appear as a significant term in the regression analysis.
  • Nearly 10% of respondents do not have so much as anti-virus protection for their systems, and nearly half do not even take simple physical precautions to protect their IT systems.
  • we note that no correlation exists between the respondents’ perceived adequacy of their IT budgets and the number of installed IT security systems, as the number of installed systems was not a significant factor in the regression analysis.
  • the large majority of respondent properties do not have their own IT departments. Second, the people making IT decisions generally do not have IT backgrounds or training. Third, the large majority of respondent properties have little more than firewalls or antivirus software to protect their proprietary data, and these systems alone are not adequate to meet PCI standards, as they do not take steps to encrypt and protect cardholder data, maintain a vulnerability management program, implement strong access control measures, regularly monitor and test their networks, and maintain an information security policy as required by the Security Standards Council.
  • it is reasonable to conclude that the respondents did not have an adequate understanding of the nature of the IT security hazards facing them for the average property does not have installed systems adequate to meet PCI standards, yet they reported having adequate budgets.
  • In order to adequately protect proprietary data, one must have an understanding of network security, which is an understanding apart from software functionality.
  • Properties with their own IT departments, however, reported that they had a higher number of installed IS security systems than did those properties without their own IT departments.
  • roperties without their own IT departments, in particular, have a less adequate understanding of their IT security needs than may be necessary.
  • This study found hoteliers’ lack of attention to security provision, training in IT, and PCI compliance can place hoteliers at great risk. For example, the cost of a single incident at a noncompliant property could result in the loss of the entire business.
  • It will be useful to examine the reasons why luxury properties are more likely to employ adequate security measures to determine whether this greater use is attributable to better understanding of security issues or some other factor.
  • The study was limited by the nature of online surveys; the response rate was quite low. Future studies could test the proposed research model via paper-based mail surveys to increase a response rate.
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    This article covers a study performed on various hotels to determine management's level of IT knowledge and security implementations in relation to the hotel's IT security budget. The article discusses four types of technology impacting the hotel industry and how management responses to trending technology can affect a business, particularly in terms of a data breach and overall security. The study finds that an alarming percentage of hotel managers are not adequately informed on the risks and procedures of IT management and security, and many do not have proper IT security measures in place despite having an appropriate budget.
xwang023

Advantage & Disadvantages of E-marketing - Marketing - 0 views

shared by xwang023 on 27 Mar 13 - No Cached
  • nternet marketing
  • Therefore, it is very important that you are aware of the reward and inconveniences of internet marketing before you really strategize to optimize your revenue on the advantages and nullify the disadvantageous effects of virtual e-marketing.
  • In e-marketing, automated tools and/or software does the whole thing.
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  • Internet marketing
  • An e marketing effort supports the customer base almost round the clock.
  • In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business.
  • disadvantages of Internet marketing
  • Hardware safety and quality assurance, software that facilitates the unique business requirements, setting up or tagging with online payment channels, online distribution costs, maintenance of site and upgrading are all the requirements for a successful sustaining business on the net.
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    Actually, an offline business could be very resource consuming in terms of cost of advertising and promotion through postal mails and networking similar business partners through tele-calling and organizing physical interactive sessions. In e-marketing, the cost of establishing your presence and networking with identical bloggers is nothing compared to offline business. The E-business through the internet obviously has huge benefit for the business nowadays.
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    Most of the marketing efforts that cater to the organized sector are open 24 hours and 7 days a week. Moreover, the reach is global and customers feel convenient to shop/communicate anytime they want to. The clients are updated immediately about any new modifications and alternations in information through RSS feeds.
natyangel

How IT Can Go Green | Top Stories | | Hospitality Magazine (HT) - 1 views

  • In the world of information technology (IT), the green movement is taking shape.
  • Technology is a tool to provide solutions, but regrettably, technology can also be a source of the problem due to factors like energy consumption and the environmental impacts when disposing of obsolete or broken technology (i.e., e-waste).
  • Like any business initiative, green IT projects will require strong commitment from an organization’s top management and investment in time and resources at all levels.
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  • Clearly, hotels and resorts are in the business of making money, but they must do so in a conscientious manner
  • The environmental focus is here to stay and must be embraced.
  • The focus on sustainability or "going green" is quickly becoming a major trend. But let’s face it, being environmentally conscious is the right thing to do, and it should be a business imperative for everyone. After all, a significant portion of the hospitality and tourism industries rely on the natural beauty and desirability of destinations: beach resorts, mountain ski lodges and canyon-land ranches
  • Using IT responsibly and effectively to reduce energy, water and paper consumption: Energy management systems are effective at controlling guest comfort while saving energy consumption and costs.
  • There are numerous opportunities for IT professionals to take leadership roles in helping their organizations to adopt sustainable practices.
  • Deploying effective technology practices such as Energy Star compliance to power down computers automatically after periods of inactivity and server virtualization: This means having applications which share a common server rather than each application hosted on a separate server.
  • Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts: Many electronic firms offer responsible recycling programs for used hardware. Technology can also be utilized to assist in the recycling process
  •  Digital marketing practices: Using digital media instead of print media is a great way to save money while reducing the impact on the environment. By tapping into social media, you can let guests be involved in green practices and spread the word virally about all the good the organization is doing
  • There is a growing environmentally conscious market, a profitable segment to tap
  • .    Educate employees and guests to improve awareness of environmental issues and green practices in your organization and the industry.
  •    Conduct an energy audit to see where and how energy is being consumed and to establish a baseline. Continue these audits on a regular basis.
  • Seek suggestions from employees and guests, and offer rewards for ideas that get implemented.
  • Celebrate and market key successes
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    This article emphasizes the positive and negative aspects of the hospitality industry adopting to sustainable practices. It recognizes that this industry is in the business of making money, while appoints the importance of doing so conscientiously, respecting the environment. It shows the steps that the organizations should take on its journey to action. I believe that sustainability should be a business imperative and not a lifestyle choice, as the sustained interest among consumers in tourism products and services are continuously increasing. That should be beneficial for the organization, positively affecting the operating revenue.
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  •  
    The articles describes, how technology helps a hospitality firm in conserving non renewable resources. It focuses on sustainability of hospitality industry. The article describes one interesting point, educate the employees and the guest, employees and guest are the pillars of any hotel. If they understand the concept of going green, it would be easy for the organization to conserve energy. use of E marketing by the hotels has reduced the use of paper, which mean many trees are being saved from getting cut. Use of recycle bins by the firms makes people aware of the waste which an be recycled should be disposed off separately. The use of tablets in the rooms is another way which the hospitality firms have adapted to go green, it not only saves paper but also gives a new amenity in the rooms.
  •  
    The emphasis on sustainability and going green is everywhere, including hospitality and tourism industries. Within the scope of information technology, there are numerous opportunities to becoming greener and more sustainable both in the short and long term. First, using IT responsibly and effectively to reduce energy, water and paper consumption are advantageous and can also be seen as consumer driven. For instance, if a hotel offers a guest the convenience of controlling temperature through their smartphone or using their smartphone as the room key, not only is the hotel becoming greener but also the guest will appreciate these value added features. Instilling technology practices such as Energy Star compliance will lead to less consumption. Additionally, addressing the issue of e waste and creating recycling technologies to reduce environmental waste and impact adds on to the sustainable strategy. Lastly, with the growing environmentally conscious effort, creating marketing strategies to promote green practices improves the company's image, increases awareness on becoming more sustainable, and educates the public on becoming greener. It takes time, as employees need to be trained in order to become aware of environmental impacts (such as printing less paperwork and shutting off a printer when idle), track energy consumption, and instill these behaviors on a day to day basis. According to this article, it was noted that " for many guests, particularly Millennials, environmental stewardship is a key topic that resonates with them. It has become one of the decision-making criteria used to select companies in which they do business, including hotels and resorts". I believe that sustainability and the promotion of green practices is not a fleeting trend, but rather it is a change in mindset in which younger generations appreciate this adopted conscientious value.
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    The article discusses the many ways the IT world is finding new ways to be sustainable in the hospitality industry. Changing the way a hotel runs by introducing e-mails to guest and other companies to reduce the paper flow or allowing guest to do mobile check-ins can reduce a lot of paper waste. Also, having guest use their phones as key cards for their rooms can aid in avoiding wasting and needing to create key cards. By hotels having an energy saving system, they reduce electrical waste by having computers on low power consumption mode. One main thing the article mentioned that I personally see a lot of hotels doing is digital advertising. Instead of relying on paper advertisement, hotels rely heavily on ads on social medias, facebook, google, and third party vendors.
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    This article discusses the IT green movement that has been in action since the rise of technology and ways on how IT can go green. Some opportunities in the green IT movement include the following: - Using IT responsibly and effectively to reduce water, energy, and paper consumption. This gives IT teams to take advantage of a few technical enhancements within their hotels to provide key cards available on smart phones, email to reduce paper, and digital signage. - Deploying effective technology practices such as Energy Star compliance to shut down computers automatically after periods of inactivity and server virtualization. This would mean for everything to be on one common server, and companies can save money on computer hardware and power consumption. - Tackling e-waste and deploying recycling technologies to reduce environmental waste and impacts. This could be implementing by introducing a safe recycling system for used hardware. - Digital marketing practices. This could be like using digital media to save money or using social media to encourage guests about the green practices that the hotel is implementing. - Marketing strategies to report and promote green practices. This could be having the business properly use marketing strategies to target these environmentally conscious market and find ways to promote green practices to this market segment. These are all very effective ways for IT teams to go green within their hospitality businesses. These green IT projects will need approval from top management and investment in time and resources.
Jiabao Han

Technology: The Newest Weapon in Event Planning | Emergency Management content from EHS... - 2 views

  • Technology, if used correctly, can assist in the automation of business processes (thus freeing precious resources), provide situational awareness for all agencies involved and provide real-time information to users. This article reviews the uses and benefits of one such technology solution, E-Sponder, at two major events (The 2004 Presidential Debates held at Washington University in St. Louis and the 2005 Super Bowl held in Jacksonville, Fla.) as well as provides guidelines when choosing a technology solution.
  • Gragnani and Smiley immediately saw that E-Sponder – a collaboration and information-sharing portal developed by Convergence Communications based upon Microsoft Office Professional Enterprise Edition 2003 technologies – offered the potential for real-time collaboration because it delivers collaboration functions such as e-mail, forums, calendars, shared documents, task lists and messaging that allow stakeholders to efficiently work together remotely. Gragnani and Smiley knew that Convergence would be willing to work with them to customize the solution to accommodate their changing needs.
  • Technology, if used correctly, can assist in the automation of business processes (thus freeing precious resources), provide situational awareness for all agencies involved and provide real-time information to users.
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  • Out of this need for heightened security stems a dichotomy between necessity and reality. The necessity of an organization to provide heightened security is oftentimes at odds with the reality of the entity's ability to furnish the needed man-power and absorb the costs associated with hosting a large-scale event. All too often, a city or county is given the designation as a lead agency to provide security for an event, but is given little-to-no financial assistance to make certain that the event takes place without a serious threat to the public.
  • If the decision is made to work with a technology solution to assist in securing your event, it is important to remember a few key points: n Do your homework: investigate, prepare and implement. Take time to assess your exact deliverables and what you are going to be held accountable for. Assessing your deliverables and requirements goes beyond the obvious: How are you going to manage and archive e-mails, meetings, conversations, images and plans? Implementation of the correct technology solution will assist you in this process and keep your staff free from much of the administrative burdens found in planning large-scale events. n Don't just choose technology, choose a technology partner. Planning an event is a dynamic task. Make certain that the company you choose is willing to understand your business processes and work with you to marry technology with your most challenging issues. n Don't learn your technology during a crisis. Pick a technology solution that is extremely user friendly. As the dynamics of an event change, you may need to collaborate with a community of users you did not anticipate in your initial planning. These new users will need to quickly learn and adapt to your communication solution. When securing an event, everyone is working toward the same goal: An event where the public does not think twice about security. The right technology solution can quickly put more accurate information in the hands of those who need it, and allow people to focus on their mission, not on paperwork.
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    This article talks about how events have changed throughout the years and especially because of 9/11. before this day the event planners and safety personel were focus on traffic control but now it is more safety concerns and the prevention of terrorist attacks. It discusses how and why technology can help them and shows many different examples that were real life like the super bowl an the presidential debates. it also stresses how important it is to know the technology and not to learn it in a crisis. Also it helps in choosing what technology to use. There are so many options out there and there is definitely a way to do all this without technology but technology can help and make it a lot safer and more effective.
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    Events can be successfully planned, executed and reviewed without the use of technology. However, there are affordable technology solutions that can ease the burden and provide enhanced situational awareness during an event. And the new high tech, E-Sponder, really assist in the automation of business processes, expecially the event planning. E-Sponder was used to automate many critical business processes during the debate and consequently provided real-time information sharing and reduced resolution time for unplanned events. In addition, it gave complete situational awareness both inside and outside the command center to all of those involved in securing the debate activities.
lamia elachchabi

Marketing and e-business for the tourism industry - The Globe and Mail - 0 views

  • Marketing and e-business for the tourism industry
  • With increasing competition in the tourism industry, successful entrepreneurs know that a good marketing plan is vital to success.
  • Tourists and enthusiasts have quickly adopted the Internet as a preferred means of shopping for excursion and destination venues which allow them to quickly compare accommodations, aesthetics, services offered, and prices.
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  • E-mail newsletters and promotions: Consent of the recipient is essential - and the frequency should not be intrusive.
  • Build traffic through Web links with other sites
  • Get involved in discussion sites related to your specialty
  • Simplify off-season bookings: offer online reservations
  • Extend the season through auction-style sales of fringe-season packages
  • customers and by advertising in high-draw areas. Increase a Web site's marketing pull: form a marketing ring of related operators
  • Generate more customer attention and create related product marketing opportunities: become a source of information on your area or industry
  • Grow profitability: analyze customer information to optimize marketing efforts
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    Marketing and E-business for tourism industry A good marketing plan is important to the success of businesses. There are several guidelines and ways to use electronic medium to stay competitive. A business has to always take care of the existing customers and their needs without forgetting to attract new customers. Tourists are using internet to shop for new destinations so an online presence is very important for consumers so they will be able to find out information about the business. There are several guidelines to consider: * Promptness people expect to get a response within a reasonable time. * Quality means that your website should be able to compete with other websites on the internet and this means that it should have good quality photographs and professional tone to the websites. * Consistency means a good consumer service and a professional image. There are many ways to promote services online: email newsletters and promotion, building traffic by working with other websites, offer deals, get involved in discussion sites about the industry you are in. During an off season bookings, simplicity of booking should be a priority. Tourism operators should join travel and tourism "mall" to offer their products and host their site and use these low cost services. Companies can also promote their products online by offering auction style sales that helps consumers have some kind of control over the prices of the different services in tourism. One of the perks of online shopping for travel services is the price transparency and the fact that costumers have choices of different prices in front of them. Company should Increase a web marketing pull by offering different services and also advertising with other companies. Promote and minimize the costs of the services by adding "do-it-yourself" features. A list such as: A FAQ, maps of location of other area attractions and local guides for rental outlets. To improve the way you market your products and
Yanique Coach

Online shopping: Selling becomes sociable | The Economist - 0 views

  • Swipely is among the latest entrants in the growing field of social commerce. Firms in this market combine e-commerce with social networks and other online group activities.
  • They aim to transform shopping both online and off.
  • The pioneer of flash sales, Vente Privée, grew out of the French apparel industry (the name means “private sale”).
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  • Its five local sites in Europe have more than 12m members and are expected to bring in about €800m ($1 billion) in revenues this year.
  • The most successful is Groupon (a combination of the words “group” and “coupon”, which buyers print out to pay for their service).
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    Swipely a social commerce company has users who can publish their purchases online. When they swipe their credit card, the transaction is shown on the site and this is discussed by other users. Company wants to transform shopping online and offline . There are two generations of e commerce sites: first, essentially digitized mail order catalogue and second, few emerged from Silicon Valley or sometimes they drive customers to actual shops. Many made money from flash sales, meaning time limited offer of high discounts. Buyers spread the word on social networks because these sites offer different services of local business for eg. restaurants and spas at a discounted price. Groupon could be a third generation of social shopping sites. It's hard to predict whether second or third generation of e commerce sites will continue to grow because they may get tired of flash sales.
Joshua Frost

Holland America Line Offers Sale During National Cruise Vacation Week | Travel Agent Ce... - 0 views

  • Holland America Line Offers Sale During National Cruise Vacation Week
  • National Cruise Vacation Week that runs Oct. 21-27, 201
  • Marketing support is available with customizable e-mails, flyers and website banner ads.
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  • Travel sellers who register by contacting their Business Development Manager receive an On-Board Value Booklet that contains coupons valued at more than $200 in savings off shipboard services and can take advantage of reduced deposits for their clients.
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    As if any of us can afford a vacation these days, Holland America is offering reduced rates for National Cruise Vacation Week. The cruise line promoted this sale through a series of e-mails, flyers, and website banner ads in order to make it easier for possible consumers to view option and then make their reservations online. By completing this booking, guests were able to receive a $200 credit on board of the ship to use for services or souvenirs.
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