Adopting a sustainable corporate culture can provide a distinct advantage in terms of attracting and retaining talent.

These statistics make it clear that sustainability—and a company’s commitment to it—is top of mind for employees.

Most major hotel brands have incorporated some level of sustainability platform into their brand definition.

Having sustainable business practices will lead to an enhanced reputation and brand image, which translates to great hotel profits in the long term.

So the fight is to build your organic database, construct effective email campaign messages, win the right to be recognized and accepted into the email box, and convert the reader into a customer now and into the future.

The analytics to measure the success of an email campaign should include: open or view rates, click through rates, the number of pages viewed, the duration of the site visit, the number of contact forms submitted, the number of phone calls received, revenues and roomnights from special rate code bookings or packages purchased, and the long term sustainability of the campaign. Do people print out the email and present it by mail or at the front desk when making a reservation? Have you received inquires referencing the special rate announcement?

Email Marketing is here to stay. It is an important aspect of the hotelier’s Direct Online Distribution and eMarketing Strategy. Email and eMarketing in general can be used both as a direct response vehicle (short-term, results-oriented) and as a branding tool (long-term and strategic goals). Email marketing allows hoteliers to engage the customer in a strong, personalized and mutually beneficial interactive relationship at a fraction of the cost of traditional marketing. And most importantly, email marketing allows the hotelier to “own the customer” in this new online distribution and marketing environment.

So make sure that your hotel website has a dedicated Events page full of inspiring content and helpful, up-to-date information.

the ‘design thinking’ trend will become especially important for planners looking to capture the attention of Generation Z attendees — a demographic likely to be engaged by more immersive, engaging, and shareable meeting content.

To appeal to younger tech-savvy planners, hotels need to invest in up-to-date technologies to cater to attendees and enhance the event experience.

More broadly, planners need to consider a growing range of threats both in terms of data security and physical safety. As such, hotels that invest in key event security measures, such as having robust cybersecurity plans, ensuring that staff receive regular security training, and offering comprehensive site security can help quell the fears of corporate clients.

n many cases, it is the employees themselves who fall into errors that expose the security of the hotel and the privacy of their clients through a lack of cyber security. Incorrectly shared passwords, professional accounts that link to personal devices or the dissemination of internal company information are some of the mistakes employees make. In order to correct these errors and ensure that they do not happen again, training and awareness-raising are the keys.

Employees must be informed at all times about the correct practices to be followed, thus avoiding making mistakes that in most cases have terrible consequences, both for the hotel and for the customers themselves.

For the peace of mind of the guests, the hotels should complete constant intrusion tests to evaluate the state of the systems, auditing their security from the point of view of possible external attacks. In order to make an optimal security assessment, it is best to carry out controlled attacks on the systems.

the information generated through adoption of SMA techniques assists managers with these needs, and they enjoy superior hotel property performance.

Knowing this will enable the property manager to discontinue product offerings that add no value, and to include only value-added services.

the further a hotel moves away from a market orientation business strategy, the less benefit there will be from adopting SMA techniques.

the overarching trend is toward hotels facing higher levels of competition. Where there is greater competition, there will be a need for hotels to adopt a market orientation business strategy,

The communication platform makes it easy to manage maintenance requests, send out news and updates, organize community events, and provide property managers a new revenue stream by promoting utilities, cable, bundles, and more.

Smart – HVAC System

Smart – Demand Controlled Ventilation

Smart – Air Conditioning and Heating

Smart – Lighting

Smart Renewable Energy Generation

Smart Water Management

Smart Watering of Lawns

Smart Showering

Smart computing is the new generation of technology. It builds on top of existing technologies, the capability of real time situation awareness and automated analysis

Eco-hotels will procure eco-aware devices in the market to gain the respect of customers and the confidence of environmentalists.

This increases the feasibility for eco-hotels to adapt to changing needs as they expand and go green

deployment of the digital distribution standard offers airlines the twin promises of increasing revenues and reducing costs, objectives that are especially urgent during challenging times. 

Constrained by liquidity concerns, however, airlines and travel agencies have not, for the most part, sped up NDC initiatives during the Covid-19 crisis

American has made quick NDC implementation progress with a couple of agencies, while work with other agencies has slowed or been paused. 

by making this information widely available, hoteliers can better determine what actions need to be taken to protect their businesses and ensure a more successful recovery.