Sabre and United Airlines sign new distribution and merchandising agreement «... - 1 views
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Sabre and United will co-develop solutions using next-generation technology that will permit United to offer more relevant personalized offers to their loyal customers. These advancements will also better promote and disclose the unique value of the airline’s different fare and ancillary products and services to travel agents with additional descriptive text and graphics for enhanced on-screen merchandising within the Sabre Red Workspace and through Sabre Web Services.
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Sabre, one of the three largest Global Distribution System signs a long-term agreement with United Airlines. This agreement would allow customers to provide ancillary products and services to customers through the Sabre market place. With United airlines and Sabre joining forces they will use the latest technology allowing both companies to provide more personalize products and services to customers. Sabre will market United Airline ancillary products including air fares and economy plus seats to passengers that buy products and services from Sabre in a way that would differentiate United Airlines products from that of its competitors. Other Global Distribution systems such as Amadeus and Travelport are presently making it a standard policy, mandating airlines to provide ancillary products and services to GDS. American airline one of the major airline who for a long time was reluctant to market its ancillary products through GDS is now one of the many airlines that are presently jumping aboard the GDS wagon. The airlines are beginning to see the benefit of expanding their brand globally through GDS and reaping substantial revenue beyond the sale of air fares.