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Deborah Fromer

Efforts Focus on Helping Veterans Find the Right College - US News and World Report - 0 views

  • A high school senior at the time of the September 11 attacks, Paul Szoldra joined the Marine Corps shortly thereafter and, for eight years, served in countries around the world, including a deployment in Afghanistan.
  • he faced an unexpected challenge: finding a college to attend afterward
  • [Find out how to take virtual college tours.]
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  • Despite the abundance of information on the Internet, Szoldra found more marketing sites
  • than actual guidance
  • Unsure of what factors to consider, Szoldra looked to expensive schools with small student populations—two marks of quality, he assumed. 
  • Currently, misleading marketing targeted at veterans pervades the Internet, he says, and may persuade those on the GI Bill to choose schools, including some for-profit institutions, that may not be right for them. 
  • To reach more college-bound service members, Szoldra created CollegeVeteran.com, an advising website, and started a Change.org petition for a ranking of colleges that best provide for veterans.
  • he's advising other college-bound service members to ditch his parameters in favor of attributes that will directly affect veterans, such as credits for military service, a community of veterans, and advisers certified by the Department of Veterans Affairs. 
  • It's a cause President Obama has taken a stand on as well. According to a press release from the White House in late April, deceptive marketing includes recruiting "veterans with serious brain injuries and emotional vulnerabilities without providing academic support and counseling; encourag[ing] service members, veterans, and their families to take out costly institutional loans rather than encouraging them to apply for Federal student aid first; ... and not disclos[ing] meaningful information that allows potential students to determine whether the institution has a good record of graduating service members, veterans, and their families and positioning them for success in the workforce." 
  • In an executive order, Obama announced a plan to target those types of online recruiting and to more effectively provide veterans with good information
  • Obama's order "will require that colleges participating in the military and veterans education benefit programs do more to meet the needs of military and veteran students by providing clear educational plans for students [and] academic and financial aid counseling services with staff that are familiar with the VA and D[epartment] o[f] D[efense] programs." 
  • A VA-certified representative working with the college students is a key factor in veterans' success, Szoldra says.
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    This article deals with the necessity to assist military veterans through all the internet marketing on colleges. Veterans or soon to be veterans can find it very hard to weed through all the internet information there is on colleges and which is the best for you to choose. One Marine veteran Paul Szoldra had this problem, he thought a good college would be one that was expensive with a low population, therefore a low student to teacher ratio, not true. To assist other veterans trying to locate a college that is suitable and is not looking for the monies that the GI Bill will provide the institution he created CollegeVeterans.com and created Change.org an online petition to rank colleges that best provide for veterans. President Obama has also pass an executive order to address these veteran issues at institutes of learning making it mandatory to have certified veteran advisers that will lead and insure veterans are not taken down a wrong path with their education benefits or other federal benefits vice more costly loans or funding to the veteran. Some more important factors that a veteran should do is research the institute they wish to attend, e-mail the veteran representative at the institute to get some insight on the institute, there is nothing like communicating with someone who know and cares about you and will help you to avoid the marketing pitfalls, and last look for institutions that have veteran assistance, look for the institute offering military credit towards education in the field you wish to enter.
Kamini Ramsaran

E-mail based tax scam targets military members - 0 views

  • The Internal Revenue Service is warning taxpayers to be on the lookout for a new, email-based phishing scam that targets Department of Defense military members, retirees and civilian employees.
  • The e-mail appears to come from Defense Finance and Accounting Services and displays a .mil e-mail address.
  • “The IRS does not send unsolicited e-mail to taxpayers and never asks for personal and financial information such as PIN numbers, passwords or similar secret information for financial accounts,
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    There is a new email phishing scam that is currently targeting military members, retirees and civilian employees.  The emails are asking the targeted audience to send copies of their IRS documents and various VA award letters so they can receive additional benefits.  However, this is a scam that identity thieves are using to seal the identity of these individuals and possibly clean out their financials and ruin their credit.  People are being warned and noted that the IRS will never ask for personal information in an email.   
Carolina Villa

Defense.gov News Article: Green Initiatives Support Energy-Savings Concept - 0 views

  • Last week’s groundbreaking for a new solar micro grid at Fort Hunter Liggett, Calif., is the latest example of a military “going green” -– saving environmental resources and taxpayer dollars, too.
  • Last week’s groundbreaking for a new solar micro grid at Fort Hunter Liggett, Calif., is the latest example of a military “going green” -– saving environmental resources and taxpayer dollars, too.
  • It didn’t take long to recognize that conserving resources saved money that could be used for infrastructure upgrades and new facilities.
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  • Last week’s groundbreaking for a new solar micro grid at Fort Hunter Liggett, Calif., is the latest example of a military “going green” -– saving environmental resources and taxpayer dollars, too.
  • The 1-megawatt facility, to become operational later this year, will provide one-third of the power for the nation’s largest Army Reserve training post, and ultimately it will save $1 million in energy costs annually,
  • The concept caught on quickly, expanding to more than 30 Army installations, including posts in Germany, Alaska and Hawaii. Now, the Army hopes to take it a step further with net-zero energy, waste and water initiatives. Several pilot programs are expected to be announced during next week’s Earth Day observance.
  • It didn’t take long to recognize that conserving resources saved money that could be used for infrastructure upgrades and new facilities
  • Costs largely drove that decision.
  • It also involves working as partners with communities -- those directly on the installation as well as beyond its gates -- to pursue environmental goals.
  • It didn’t take long to recognize that conserving resources saved money that could be used for infrastructure upgrades and new facilities.
  • Last week’s groundbreaking for a new solar micro grid at Fort Hunter Liggett, Calif., is the latest example of a military “going green” -– saving environmental resources and taxpayer dollars, too.
  • Meanwhile, the Army Reserve has joined “big Army” in expanding this focus to the operational force.
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    The nation's largest Army Reserve training post is "going green" . A new
Chang Ren

Conference News - Presentation Solutions - Virtual Meeting Technology Helps Disabled Ve... - 0 views

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    virtual events provider ON24, which announced today that it has teamed up with Veteran Recruiting Services - the market leader in virtual career fairs for the military community - to host the first-ever virtual career fair for veterans with service-related disabilities. The career fair gives disabled veterans the opportunity to benefit from the advantages that virtual meetings offer, not the least of which is having equal access to the event, with no physical travel required.
upasnab

Routier joins forces with Cybint to protect user data | Hotel Management - 1 views

  • Routier has partnered with Cybint, a cybersecurity education company, for integrated cybersecurity into the Routier interface and hospitality management software. The partnership was formed in the wake of an increased cyberattacks on user data in the travel and hotel industries.
  • Our partnership with Cybint and the addition of its cybersecurity educational programming will help secure and protect end users in the wake of the Marriott [International] hacking scandal,
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    This recent article talks about the partnership which was formed due to the recent Marriott International hacking scandal. Cybint, military trained cybersecurity experts, and Routier, a service which provides hotels with engagement, operational and marketing products, have joined forces to prevent such future attacks. Routier co-founder and CEO Gal Bareket states "Our partnership with Cybint and the addition of its cybersecurity educational programming will help secure and protect end users in the wake of the Marriott [International] hacking scandal,". The article further highlights other benefits of this union between Cybint and Routier such as cyber literacy courses and hands on simulator labs for cybersecurity professionals. The article also highlights the prime features and services provided by both Cybint and Routier.
teresastas

Railroads say they don't need cybersecurity mandates - The Washington Post - 0 views

  • The Biden administration plans to impose new cybersecurity mandates on railroad and rail transit systems.But a leading railroad association insists it's already voluntarily following the practices that are now going to be required by the federal government.
    • teresastas
       
      Biden administration is planning on imposing new cybersecurity mandates on railroad and rail transit systems. This includes passenger rail systems like Amtrak and large subway systems like those in New York. Homeland Security Secretary announced the new proposed regulations under TSA eelier this week. The new regulations came as a surprise to the rail industy who feel that they are already taking cyber security seriously and don't need the government's heavy hand involved. They have three day's to submit feedback.
  • Our freight rail system is essential not only to our economic well-being, but also to the ability of our military to move equipment from ‘fort to port’ when needed,” the secretary said at the virtual Billington Cybersecurity Summit, where he announced the intended new regulations.
    • teresastas
       
      We often forget about Rail when we think about Transportation but it is essential for our military and for our major cities like New York. As well as the transport of goods across country.
  • In fall 2020, ransomware hit the Southeastern Pennsylvania Transportation Authority, which operates Philadelphia’s transit network. And in April, a hacker group believed to be linked to the Chinese government breached the computers of the Metropolitan Transportation Authority (MTA), which operates New York City’s subway system — the country’s largest.
    • teresastas
       
      We often don't hear about the hacks that aren't successful but how awful would it have been if hackers would have breached into MTA and taken over NYC's subway system!
olaya5

How Smart Devices Will Change Hotel Technology - 0 views

  • ZigBee technology is just one new piece of a giant puzzle. Imagine you’re on a business trip and you have your WiFi device(s) of choice with you. You log onto your home security system and notice your garage door is open. With just one touch on your WiFi device you can close that door.
  • Smart Check-In
  • Time For Dinner
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  • What About the Future
  • Computer eye tracking isn’t new. It’s available in the military, in specialized industries, for disabled people, etc., but these systems cost millions of dollars. To have it on your laptop is just fantastic
  • Think of what this technology will mean for your industry.
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    Zig Bee technology in hotels is happening right now in some hotels that has been installed. This articles talks about the new techonology that let the user have control of almost everything. In the case of hotels, it will let staff to monitor guestrooms, public areas, and any place through their devices as long as they have internet conection. This techonology can go through walls, furniture, cabinets, and human body. An interesting feature of this is that it will eliminate the future use of batteries.
Jiabao Han

Hospitality Software - 0 views

  • Hospitality softwares are extensive software packages specially designed to help you manage your hotel. They can be used in hotels, motels, inns, resorts, lodges, hostel, military guest houses, ranch, suites, apartments and bed & breakfast. This type of software is also called Property Management System in the hospitality industry. They are created specially for the hospitality industry. Hospitality softwares tend to have hotel specific spreadsheets, templates, forms, marketing promotions, training programs, menu analysis tools and financial tracking tools. The have many modules like: Hotel administrations, Hotel Front Desk Management, Hotel housekeeping, and Hotel accounting.
  • In order to be successful hospitality software should have User Defined Fields for high flexibility. High-quality graphical representation of rooms. Real-time statistics. 100% web based application. All of the modules should work closely together pulling from the same data without latency. Maintain the website flow while maintaining the activities of the key departments by the hotel staff.
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    This article gives a brife introduciton of the using of the softwares whithin the hospitality industry, especially in FO, HSKP and ACC department.
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    Hospitality Technology
Yi Sun

ILCO Electronic Hotel Locks - ATLAS - 0 views

  • Encoders can be connected at any workstation, whether at the front desk, the concierge desk or VIP check-in station. The system is OS-independent for the ultimate in compatibility, and it can be integrated with most point-of-sale (POS) and property management system workstations.
  • ATLAS targets small boutique style hotels to large-scale, full service resorts, including spa, ski and golf resorts, all inclusive, as well as gaming and casino hotels. Military market is another segment that would greatly benefit from the ATLAS system.
  • With its intuitive Web-based interface, ATLAS is also simple to learn and use. The menu-driven software provides on-screen help so that operators can resolve issues quickly and easily. Plus ATLAS will support a variety of languages, allowing operators to work in the language of their choice.
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  • ATLAS is a web based system that can be installed on existing IT infrastructure. It easily interfaces with other systems, uses standard encoding and device support.
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    ATLAS sands for Advanced Technology Lodging Access System is designed for hotels that need to have a better control over their back office operations and that can rely on a system to provide secure access to their premises and accurate.
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    I used to use this systme to make key cards for the customers in the hotel. It's really easy to make a key card and safe for both of the customers and hotels. For example, if a customer lost his/her key card, we can remake a new one that the old one is not able to open the door in case of a theive pick up the room card to access to the guest's room. I think in the future the access system will be more advanced like you can use a cellphone to access to your room or you just use your finger print or pupil to access your room. It also works for the access for the employees. Employees may access to the working area by using their figer print or pupil to in case of some of the stranger to access to the working area. This locking system may be still have a large space to develop. This will make the hotel more fashionable and more intersting for the customers. We used to have the oringinal keys but now most of the hotels use key cards. Today also some of the hotel use mobile phones to access to the room, here still some security issues to be pay attetion like if someone lost their mobile phones. So from my opinion the future room key fotr the hotels will be better to use the unique identity of the human to access to the room.
Omar Shalaby

Wounded Iraq vet ordered to remove Marine dress jacket at security screening - 0 views

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    Courtesy Patricia Martin Retired Marine Cpl. Nathan Kemnitz during a TSA screening at the airport in Sacramento, Calif. A wounded Purple Heart Marine's humiliating experience at a security checkpoint in California has left supporters and an assemblyman outraged. The extra scrutiny faced by Marine Cpl.
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    I have an awful lot of respect for the military. In this situation, I am thankful that TSA was following protocol; however, I wish they had a little different of a procedure. They could have taken him into a screening room instead of publicly embarrassing the Marine. I don't quite understand how we can embarrass him one minute, while he is on his way to being honored for his service. They also mention in the article a wounded vet that had to remove his prosthetic legs. Again, please take him into a private room to do so. The pain and embarrassment the soldier went through to have that kind of an injury and to deal with it on a daily basis is more than enough. He or she shouldn't have to face those challenges in public as well.
Chris Cardoso

How Technology is Changing Event Planning - 0 views

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    Forbes magazine named an event planner as the 6th most stressful jobs behind military general and police officer. An event planner must manage and navigate through multiple venues, proprieties and customs. This article identifies aspects of event planning that are now being dominated by technology. First, attendees are no longer limited to have to show up to the venue. Guests now are video streaming from anywhere around the world. Second, guest expectations are high. Attendees are savvy and knowledgeable about new technological trends and expect to be wowed at events. Third, electronic such as touch screens, wifi, and broadband are norms in the industry. Fourth, social media has monopolized marketing. Fifth, mobile technology allows for access anytime/ anywhere. Apps are everywhere! And finally, online management systems are designed to integrate invitations, check-ins and registrations online to speed up and streamline the process.
rnobl005

The damage from Atlanta's huge cyberattack is even worse than the city first thought | ... - 0 views

  • The damage from Atlanta’s huge cyberattack is even worse than the city first thought | TechCrunch
    • rnobl005
       
      After reading the discussion prompt for this week, the recent cyberattack on Atlanta immediately came to mind. This scenario is a prime example as to why cities need to invest in cybersecurity. The city paid the ransom demand of $50,000, but the damage of the attack itself was much more costly - they estimate having to spend $9.5 million to rebuild many programs that are not salvageable. It's hard to say if this was preventable had Atlanta invested in some form of cybersecurity but I think this is a new trend that major cities should be aware of and start taking preventative measures on.
  • The damage from Atlanta’s huge cyberattack is even worse than the city first thought | TechCrunch
  • More than two months after a cyberattack hobbled many of its critical municipal systems, the city of Atlanta is still sorting through the wreckage of what is likely the worst cyberattack targeting a U.S. city to date.
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  • On March 22, Atlanta’s connected systems city-wide were hit with a ransomware message locking their respective files and demanding an approximately $50,000 payment in bitcoin
  • Atlanta residents were unable to do simple city system-dependent tasks like paying parking tickets or utility bills. City employees didn’t get the all-clear to turn on their computers until five days later and many city systems still have not recovered.
    • rnobl005
       
      The cybersecurity article focused on global issues and potential military conflict, but this article proves that cybersecurity can impact the more mundane aspects of our life.
  • at least one third of the 424 software programs that the city runs remain offline or partially inoperable. Almost 30 percent of those programs are deemed “mission critical” by the city meaning that they control crucial city services like the court system and law enforcement.
    • rnobl005
       
      Again, on a global scale the Atlanta court system doesn't sound super threatening. But for the city it's obviously a huge blow and will take years to bring everything up to speed.
  • While reporting the updated numbers, Rackley estimated that $9.5 million would need to be added to the department’s $35 million budget to address the remaining damage
  • That amount is on top of the more than two million dollars in emergency procurements sought by Atlanta Information Management following the attack.
  • Earlier this week, Atlanta’s Police Chief disclosed that the cyberattack destroyed “years” worth of police dash cam video footage.
    • rnobl005
       
      Another terrible loss due to the cyberattack.
  • Atlanta has been regarded as a frontrunner for Amazon’s second headquarters in some analyses, though it’s not immediately clear how the cyberattack will affect the city’s odds.
hannahamorton

Marriott Breach Exposes Far More Than Just Data - 0 views

  • for about 327 million victims, compromised data may include names, addresses and passport numbers
  • "they should have been able to isolate hackers back in 2015."
  • Currently many companies opt for inadequate data security because it's cheaper than the consequences of a data breach,"
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  •  "The Consumer Privacy Act fixes that and would hold companies accountable."
  • The CCPA — which gives Californians the right to know what personal information is collected about them, whether and to whom it is sold or disclosed, as well as the power to prevent such sales — takes effect in 2020 and, while it may sound like reasonable legislation, has already faced a grueling uphill battle.
  • Fancy Bear, which has been tied to Moscow's military intelligence service GRU, was found to be using the leaked NSA hacking tool Eternal Blue to hack victims via their hotel WiFi connections.
  • This is much more than a consumer data breach. When you think of this from an intelligence gathering standpoint, it is illuminating the patterns of life of global political and business leaders, including who they traveled with, when and where. That is incredibly efficient reconnaissance gathering and elevates this breach to a national security problem.”
  • Hotels are easy targets, constituting 92% of all point-of-sale intrusions in 2017, and hotel mergers are only expected to accelerate.
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    Marriott's data breach in 2018 exposed the information of over 500,000 guests including names, addresses, and passport numbers - leading to a class-action lawsuit and falling share values. The California Consumer Privacy Act, taking effect in 2020, gives Californians the right to know what information is collected about them and where this information goes. Amazon, Facebook, Google, Microsoft, Twitter, Uber, AT&T and Verizon are lobbying against the CCPA, but data-security regulations are being enacted regardless to protect customers against these breaches.
nbrac002

Could wristbands turn festivals into games? - BBC News - 0 views

  • Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
  • Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
  • Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
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  • linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
  • which is also used in contactless bank card payments,
  • The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
  • data can stop exposing you to that thrill of hearing something new and different."
  • "It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
  • and experts also question the security of the system.
  • so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
  • "Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
  • The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
  • "That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
  • He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
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    This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.
anaferia

The biggest cyber attacks of 2022 | BCS - 0 views

  • In a year of global inflation and massive rises in energy costs, it should come as no surprise that the cost of a data breach has also reached an all-time high.
  • average total cost of $4.5m
  • Amongst the 550 companies that IBM contacted that had experienced a data breach, a disappointing 83% had experienced more than one in the same period
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  • common attack vector remains credential theft (19%) then phishing (16%), misconfigured cloud (15%) and vulnerabilities in third-party software (13%).
  • Russia has, for many years, attacked Ukrainian infrastructure such as power grids, internet infrastructure and banks. Since the outbreak of physical hostilities, this has extended to systems related to government administration and the military.
  • The Russia-linked cyber gang known as Conti managed to cause major disruption to financial operations throughout Costa Rica in April.
  • Ransomware, while not the overwhelming headline grabber it was a year ago, is still a major and terrifying threat to many companies
  • A group known as Lapsus$ began 2022 with a string of high profile targets including Nvidia, Ubisoft, Samsung and Microsoft. In each case, data was stolen and in many cases leaked online. Their operating model is extortion where access is most often gained through phishing and then they seek out the most sensitive data they can find and steal it. Often, they do not deploy encrypting software at all.
  • Hacking back is where offensive security experts will attempt to compromise attacker’s machines. This can be legally murky as often the attacking machines are compromised third parties.
  • June this year, a former Amazon employee, Paige Thompson, was convicted for her role in the 2019 Capital One breach. While working for Amazon Web Services (AWS), she exploited her knowledge of cloud server vulnerabilities and stole personal information of over 100 million people.
  • cripple Costa Rica’s import/export business.
  • The main attack vectors continue to be credential theft and phishing emails so it is vital to continue to raise awareness through corporate training and public ad campaigns. Finally, the conflict in Ukraine is showing how effective cyber weapons can be in disrupting command and control in a war.
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    To summarize, this article states that, it should not come as a surprise that the cost of a data breach has also increased to an all-time high in a year marked by significant increases in energy prices and worldwide inflation. According to IBM's Cost of Data Breaches Report 2022, the average overall cost is $4.5 million. Additionally, even if ransomware isn't garnering as much attention as it did a year ago, it still poses a serious danger to many businesses. Credential theft and phishing emails are still the major threat vectors, therefore it's critical to keep spreading awareness through public awareness campaigns and business training. Finally, the situation in Ukraine is demonstrating the potency of cyber weapons in sabotaging command and control in a fight.
smend120

How AR, VR, and robotics can work together | Artificial Intelligence | - 0 views

  • How AR, VR, and robotics can work together
  • With the help of robots, businesses not only achieve higher efficiency but ensure the safety of their staff in hazardous areas
  • With the help of AR and VR, people can experience surreal atmospheres indoors as well as outdoors
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  • Yes! Together, augmented reality, robotics, and virtual reality can be the ‘Three Amigos.’ VR and AR can offer an immersive medium to operate robots
  • With the help of low-latency networks, people can utilize robots remotely using intuitive AR and VR controls
  • Robot training
  • Virtual reality and augmented reality can be utilized to train robots for different tasks
  • With the help of dual neural networks, robots can learn new tasks by observing and breaking down several actions
  • he first network, known as the visual network, captures an image using the robot’s camera to understand the current state of an object. The other network, imitation network, tries to understand a demonstration and analyze how an action is being performed.
  • Motion sensors in AR and VR gaming can be deployed to train robots. Developers can use a pressure-sensitive trigger on a joystick to teach robots how to control grasping and articulation speed for picking up objects
  • Object recognition
  • Using this approach, robots can learn how to group similar objects together, differentiate between various objects, and identify new items that look similar to those it has already seen
  • Generally, AI-powered robots are exposed to a wide range of data.
  • By using VR, a trainer only requires a 3D VR model of several objects. With this approach, trainers and developers can minimize costs and effort required for collecting data and real-world objects. Using 3D models, robots can also be trained to recognize biological structures in the human body in detail.
  • Operations
  • Virtual reality can be used to develop teleoperating robots that can function with the help of multiple sensor displays.
  • obots replicate a user’s hand movements by using hand controllers
  • In a direct model, a user will be directly coupled to a robots current state
  • With a cyber-physical model, a user is separated from the robot.
  • Using controllers, users can guide hand grippers to move, pick up, and retrieve objects.
  • How AR, VR, and robotics can work together Augmented reality, robotics, and virtual reality can team up to develop innovative applications for various organizations.
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    They can work together. Based on this article, this can be beneficial for all industries.
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    Robotics, virtual reality, and augmented reality can work together to create cutting-edge solutions for diverse businesses. Businesses use robots to increase efficiency while also ensuring employee safety in potentially dangerous situations. Virtual reality and augmented reality, two contemporary technologies, have provided an immersive platform for media and gaming. People can explore strange environments both indoors and outdoors with the aid of AR and VR. The "Three Amigos" can be augmented reality, robotics, and virtual reality when they work together. Robot control using immersive technologies like VR and AR is possible. Business executives need to be aware of the potential benefits of combining virtual reality, robots, and augmented reality. Robots can be programmed to do a variety of jobs using virtual reality and augmented reality. There are two different kinds of neural networks: imitation networks, which attempt to comprehend demonstrations and examine how actions are executed, and visual networks, which use images taken by the robot's camera to understand the current state of an object. Dual neural networks can be used by organizations to enable robots to learn new tasks by monitoring and dissecting several behaviors. Robots that use artificial intelligence (AI) are exposed to a wide variety of data, which helps them learn how to distinguish between distinct objects, group related objects together, and recognize new objects that resemble what they have already seen. The expense and effort needed to gather data and real-world items can be reduced by trainers and developers. Robots can also be taught to recognize certain biological structures in the human body using 3D models. Virtual reality can be utilized to construct teleoperating robots that can function with the help of many sensor displays by employing hand controllers. The homunculus concept of the human brain, which postulates that there is a miniature human inside the brain that controls movement
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
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  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
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