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6 Lesser Known Uses of Beacons in Restaurants | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...of-Beacons-in-Restaurants94820 restaurants beacons
shared by pattyjoe10 on 02 Sep 14 - No Cached
  • allowing customers to order ahead
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But they have to make sure the order is left ready by the time customers arrive.
  • consumers today value personalized, contextual mobile engagement, built around their current location, interests and buying preferences.
  • 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app.
  • ...12 more annotations...
  • Therefore, it is highly likely that, merging mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty.
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. 
  • Q app
  • busy a restaurant is at a particular time
  • real-time information
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any.
  • not overwhelm users with notifications
  • deep understanding of the value offered to customers and deliver it in the best way possible.
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in anyway or if it called my attention every now and then, buy companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing.
  • delivering personalized deals and messages
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Attract customers by promoting events or special offers. People like a place they can see as happy and fun. Also, who doesn't like discounts.
  • prevent boredom
  • offer customized discounts for first-time customers, encouraging them to come back often
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      I believe this is one of the best efforts to retain and gain customers. Reward the customer who passes by every now and then, with personalized dishes; and reward  first time customers by attracting them with discounts specifically for them.
  • deliver custom menus to valued customers based on previous orders and visit history
  • awarding crawlers
  • ollect massive amounts of untapped data
    • pattyjoe10
      pattyjoe10 on 02 Sep 14
       
      Another must. Keep track of everything to better improve employee wages and specifics of customers that are out-and-about.
  • pattyjoe10 on 02 Sep 14
     
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  • pattyjoe10 on 02 Sep 14
     
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  • danalbert on 04 Sep 14
     
    Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.
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Emerging distribution channels add variety - 1 views

www.hotelnewsnow.com/...tribution-channels-add-variety
shared by dawn davis on 07 Sep 12 - No Cached
  • By focusing on new methods of selling and engaging consumers or creating demand for hotels, several of these new channels are creating interesting segmentation opportunities.
  • These evolving channels can be categorized into three major types: new search models, mobile/last-minute models and new discount channels, dissecting the broader impact of social media when it comes to online bookings
  • Roomkey.com, which is similar to the TravelWeb portal of the past, represents the attempt of the brands to launch their own version of an OTA. While suppliers remain optimistic about Roomkey.com, it has yet to really catch the eye of consumers and still needs considerable improvements before it starts to offer a viable alternative in the eyes of the consumer.
  • ...3 more annotations...
  • A variety of interesting newer selling models including tingo.com, backid.com, guestmob.com and hallst.com, can be categorized in a consumer discount group
  • Over the last few years, social media has emerged as a new “channel,” impacting guest satisfaction, OTA channel conversations, brand evaluations and revenue.
  • Now with the emerging social-media channels, user-generated content effects not just brand perception but also revenues.
  • dawn davis on 07 Sep 12
     
    This article discusses the development of new electronic distribution channels for hotel suppliers and consumers to use. There has recently been an emergence of new search engines such as roomkey.com and room77.com that offer a different booking experience than the more established Expedia.com or Orbitz. Roomkey.com is offering a search for high quality hotels with price transparency and links to direct booking on the hotels website. www.roomkey.com Room77 is interesting because it shows the rates of many other OTA websites, all the standards plus some less common sites. You can choose what OTA site you want to book from. The highlight is that room77.com offers floor plans of hotels where you can see the view from multiple rooms and even how far the closest elevator is. www.room77.com Another important emerging channel is mobile phone applications that are geared toward last minute travelers. These channels typically offer a limited inventory at up to a 30% discount. The discount group is yet another new development in distribution channels. Websites such as Tingo.com offer an automatic refund if the price drops after you book your reservation. www.tingo.com Social media also has to be considered. Online reviews can have a tremendous impact on future bookings and hotels have to take this into consideration.
  • Yekaterina Ponomareva on 07 Sep 12
     
    Great help for my Strategic Management Class! Thank you...I wish though, there would be more numbers...But thanks anyway
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E-COMMERCE REPORT - Baby Essentials Succeed Where Pet Food Failed - NYTimes.com - 0 views

query.nytimes.com/...fullpage.html E-commerce
shared by Christina Eveillard on 04 Feb 12 - No Cached
  • Christina Eveillard on 04 Feb 12
     
    The e-commerce is facing the same problem as the on site retailer when it come to competition and sustaining their business. They constantly have to come up with new strategies in order to stay in the competition. So far the only company that has been   successful at sustaining the competition on has been Amazon with his plan, which offers a discount to the subscribers, which allow them to save on the shipping cost. Diapers.com also adopts a new technology, which consist on a discount rate for overnight shipping because after surveying their consumers they realized that most of their costumers wait until the cost of diapers is almost done to order a new stock therefore they will still make a profit even though they offered a discount. To be in the e-commerce business one always have to change its  strategy.
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Employee Theft at the POS: What Are You Missing? - 0 views

www.marchnetworks.com/...yee-theft-what-are-you-missing
shared by tredunbar on 19 Oct 20 - No Cached
  • According to the National Restaurant Association, the employee turnover rate in the restaurant sector was 72.9% in 2016, significantly higher than the average turnover rate for private sector workers of just over 46%
  • as much as 75% of all shrink in the restaurant sector is attributed to employee theft
  • many different kinds of employee theft – stealing food, abusing discounts, or giving extras to friends and family
  • ...12 more annotations...
  • these cases can be traced back to the point-of-sale (POS).
  • integrating your video surveillance with your POS data, and using the right kind of intelligent software application
  • the highest losses occur when employees steal small amounts over a long period of time
  • (29%) of internal theft cases in the U.S went undetected for almost five years
  • when it comes to employee theft, rapid detection is a business’s best defense against damaging losses
  • Manipulating voids and refunds
  • intelligent software solution with integrated video/POS data can alert you to suspicious transactions on the day they occur
  • Intelligent software can also be configured to look at the total number of voids and refunds each day, and each week, at each location
  • Sweet-hearting and discount abuse
  • Integrated video/POS data can alert you to this type of activity because it records every discount, including which employee was at the POS, and what type of discount they entered.
  • Food theft
  • intelligent video solution can help you more easily pinpoint inventory losses
  • tredunbar on 19 Oct 20
     
    This article addresses a very sensible accounting tool that can be used to eliminate theft of all types. Integrating video with POS systems is an effective way to see if discounts are being abused, if voids re unnecessarily being done and also to serve as a check and balance on food inventory levels.
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What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing
shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
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7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing technology hospitality software travel mobile hotel
shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
  • ...8 more annotations...
  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
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How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales
shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
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IT Investment - Calculating the Value of an IT Investment - 0 views

newtech.about.com/...alue-Of-An-It-Investment_2.htm hospitality business Technology investment
shared by Yuting Peng on 10 Mar 13 - No Cached
  • Yuting Peng on 10 Mar 13
     
    Justifying IT investments is a critical skill for anyone working in technology. It's important to understand the terminology and basic techniques to make a choice to invest a new equipment. Capital Expenditure (CAPEX), Depreciation, Cash Flow, Discount Rate are basic IT investment analysis terminologies. Capital is used to identify a purchase that can be used more than one year. Usually companies will have policies on the useful life of equipment. Depreciation is used to spread the expanse of a capital IT investment over the useful life of purchase. Cash flow means that the movement of cash. And there are cash and non-cash items. Discount rate can be used to account for the fact that a dollar today is worth more than past. There are two simple IT investment techniques, Net Present Value, and Payback Period. Net present value lines up a series of cash flows over time and discounts each to the current period. It take into account the time value of money. It typical to look at cash inflows (saved maintenance costs from retired software), and outflows (cost of the software) over a 3 to 5 year period and discount the net inflow less the net outflow into a single value. Payback period analysis is trying to indicate how long the IT investment takes to recover the cost of the investment. Usually the shorter the payback period the less risky the IT investment
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Technology: Accountancy systems for hotels and restaurants - 3/13/2006 - Caterer and Ho... - 1 views

www.caterersearch.com/...for-hotels-and-restaurants.htm
shared by anonymous on 18 Oct 12 - No Cached
  • The best course of action for smaller hotels and restaurants at present is to use generic accounting software for small businesses, populated with data from other specialist software packages designed for their specific sector. Hotels may find themselves using reservation data from property management systems, for example, while restaurants will want to use data from food and beverage control software packages to feed their accounting software.
  • It took hours and hours. On Sunday morning it now takes me half an hour.”
  • The best course of action for smaller hotels and restaurants at present is to use generic accounting software for small businesses, populated with data from other specialist software packages designed for their specific sector. Hotels may find themselves using reservation data from property management systems, for example, while restaurants will want to use data from food and beverage control software packages to feed their accounting software.
  • ...1 more annotation...
  • Restaurants need an accounting system that addresses issues like excess wastage on different product lines, and consumption of different products, rather than mere stock control. In hotels, accounting systems need to cope with everything from varying room rates, different ways of charging for phone calls, customer discounts, loyalty programmes and everything in between.
  • Minghui Zheng on 18 Oct 12
     
    Accountancy system is the necessary for both restaurants and hotels. Restaurants need an accounting system that addresses issues like excess wastage on different product lines, and consumption of different products, rather than mere stock control. In hotels, accounting systems need to cope with everything from varying room rates, different ways of charging for phone calls, customer discounts, loyalty programs and everything in between. Accounting system has following features. First, accounting system can back up data quickly and easily. Second, it has comprehensive reporting capabilities, which enable you to monitor ongoing trends within your business. Third, it is easy to use. The last one is automation. You should be able to automate common tasks such as producing invoices and running regular custom reports.
  • anonymous on 20 Oct 12
     
    The accounting systems are really different in restaurant and hospitality. but all of them are make work more and more easier and efficiency. In restaurant, the accounting system contain different product lines, the consumption of different products and stock control. In hotels, accounting system should contain varying room rates, defferent ways of charging for phone calls, customer discounts, loyalty programmes and so on. If the accounting system software is fit for your hotel or restaurant, it will save not only time but labor cost.
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How to Negotiate with a Hotel - 7 views

eventplanning.about.com/...negotiatehotel.htm
shared by Yanique Coach on 29 Apr 12 - Cached
  • Depending on an event planner's circumstances, these tips will help achieve some measure of savings with guest rooms, meeting services, and catering.
  • Yanique Coach on 29 Apr 12
     
    Event planners has to negotiate with hotel sales to lower some of the expenses.  This article speaks of ways to save money which is by hosting most of your  events at the same property throughout the years; this will get clients to  return. Hotel sales manager should discount guest rooms offer because they offer  great profit margin than any other event service. Sales planners should compare  prices and try to secure the best price.  It's best to try and negotiate food  and beverage requirements because hotel managers and event planners will always  try to keep their guests happy. Negotiate the audio and visual expense by asking  for discounts and expenses to be waived if possible. Also be flexible on time,  space and dates. 
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Online shopping: Selling becomes sociable | The Economist - 0 views

www.economist.com/16994870
shared by Yanique Coach on 13 Mar 12 - No Cached
  • Swipely is among the latest entrants in the growing field of social commerce. Firms in this market combine e-commerce with social networks and other online group activities.
  • They aim to transform shopping both online and off.
  • The pioneer of flash sales, Vente Privée, grew out of the French apparel industry (the name means “private sale”).
  • ...2 more annotations...
  • Its five local sites in Europe have more than 12m members and are expected to bring in about €800m ($1 billion) in revenues this year.
  • The most successful is Groupon (a combination of the words “group” and “coupon”, which buyers print out to pay for their service).
  • Yanique Coach on 13 Mar 12
     
    Swipely a social commerce company has users who can publish their purchases online. When they swipe their credit card, the transaction is shown on the site and this is discussed by other users. Company wants to transform shopping online and offline . There are two generations of e commerce sites: first, essentially digitized mail order catalogue and second, few emerged from Silicon Valley or sometimes they drive customers to actual shops. Many made money from flash sales, meaning time limited offer of high discounts. Buyers spread the word on social networks because these sites offer different services of local business for eg. restaurants and spas at a discounted price. Groupon could be a third generation of social shopping sites. It's hard to predict whether second or third generation of e commerce sites will continue to grow because they may get tired of flash sales.

Software Helps Grill Yield Profit with Real-Time Application - 1 views

started by anonymous on 17 Oct 13 no follow-up yet
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Hilton's new 'Stop Clicking Around' marketing campaign emphasize the benefits of bookin... - 0 views

www.4hoteliers.com/...15428 emarketing hilton direct
shared by apembert1920 on 19 Feb 16 - No Cached
  • Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.
  • apembert1920 on 19 Feb 16
     
    Recently Hilton launched their biggest marketing campaign in 97 years called "stop clicking around". The goal of this campaign to offer members of their loyalty program known as Hilton Honors special discounts just for booking directly with the company's call center, direct website or preferred travel agents. Not only would this increase revenue but it is also a great way of collecting information on their customers. This is easily done by giving the customers an exclusive incentive just for joining in. Hilton Honors is a free customer loyalty program whose members earn points during each stay that can be used for different amenities like breakfast when staying at a property.
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Hackers snag a $1 laptop by exploiting flaw in point-of-sale systems | ZDNet - 0 views

www.zdnet.com/...ting-point-of-sale-system-flaw
shared by Rebecca Pichora on 19 Sep 17 - No Cached
  • Security researchers have devised a way to offer steep discounts or steal goods by hacking vulnerable point-of-sale systems.
  • SAP's point-of-sale (POS) systems don't authenticate or check internal commands, allowing anyone with access to the store's network unrestricted access to the checkout system.
  • All the hacker has to do is upload a new configuration file to the SAP Xpress server, which controls the checkout machines, to gain access to administrative functions.
  • ...6 more annotations...
  • change prices, set discounts, or take other malicious actions against the systems -- including remotely shutting down the checkout machines, or unmasking credit card numbers.
  • According to Dmitry Chastuhin, one of the researchers who identified the vulnerabilities, the flaw may be inherent across POS systems because they all use broadly similar infrastructures.
  • SAP has since fixed the vulnerabilities and rolled out patches.
  • n recent years, POS systems have become a target for hackers for stealing customer data and committing fraud.
  • When these are connected to the internet and rarely updated (if ever), systems are at further risk of malware attacks.
  • POS attacks cost retailers and customers billions every year. The number of attacks on POS systems, including ransomware attacks, are said to be declining, however.
  • Rebecca Pichora on 19 Sep 17
     
    Due to the vulnerability of some POS systems, hackers have made the example of SAP whose POS system does not authenticate or check any internal commands, meaning if an hacker is able to get into their POS system they can change prices, add discounts and even disable the check out systems. Even though they have made the example out of SAP, it is said that this vulnerability is across almost all POS systems. One reason that this is happening is because many companies that run their POS system off the internet are not updating their programs, such as the windows, the internet explorer or the POS system itself. Today companies are very aware of the measures they must take to ensure their POS systems are safe as many breaches have happened causing many people to have their personal data stolen, therefore due to the efforts POS system breaches have been decreasing over the recent years.
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The Ultimate Guide to Email Marketing for Hotels | Hotel Online - 0 views

www.hotel-online.com/...-to-email-marketing-for-hotels email marketing marketing
shared by richardkutch on 07 Oct 17 - No Cached
  • “Specials and Discounts” cannot be the only reason you send an email to your hotel database.
    • richardkutch
      richardkutch on 07 Oct 17
       
      Say this to any hotel sales exec and I'll bet they look puzzled.
  • It’s not practical or advisable to send out emails from your own server.
  • Instead, go with tools that let you send emails the right way, give you excellent analytics, and help you grow your list effectively.
  • ...12 more annotations...
  • Measurement is crucial for all marketing success.
  • Just like your digital marketing, email marketing must be geo-targeted.
  • Sending emails in the user’s time zone is the best solution.
  • Email marketing is about two things: targeted segmentation and a high standard for content.
  • Smart hotels and brands have moved away from the mass broadcasting of spammy emails, and are now focusing on personalized, permission-based email delivery; and they are seeing their revenues go up.
  • marketers who put the least amount of effort into email marketing will end up using one of my least favorite sentences in hotel marketing: “It does not work for us.”
  • The most important and very first step is to segment and define your audience.
  • The more you segment, the better the outcome of your email campaign is going to be. Just like in life, you cannot be all things to all people, all the time. Proper segmentation parts the clouds and makes it easier for you to answer the next crucial question: What are you going to say?
  • Boring and uninteresting content will fail, no matter what medium you’re using.
  • Remember, it’s not just the click that matters. Once you manage to get someone to click through, make sure you give them a reason to stay. Poorly executed content and context will tank your campaign every single time.
  • A golden rule for writing email marketing content: If you have nothing useful to say, then don’t  say anything at all. Every campaign needs to be created with the user in mind. It has to be your #1 priority to reward the people who signed up. They cared enough about what you do to share their email address with you. But this can change with one click at the bottom of your next email.
  • Email marketing is not about standing on a pulpit and filling inboxes with marketing fluff. You have to earn the privilege of having access to people’s inboxes. You can never send bad content that does not benefit your guests in some way
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Technology and the notion of sustainability - ScienceDirect - 0 views

www.sciencedirect.com/...S0160791X10000709
shared by joshusingdiigo on 17 Jun 21 - No Cached
  • Definitions of sustainable development can be divided into two major classes, representing what are known as the weak and strong concepts of sustainability.
  • “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
  • sustainability is a difficult concept to deal with due to scientific uncertainty. They referred to the concept of maximal sustainable yield (MSY), used in fisheries management long before sustainability became a general catchword in environmental policies
  • ...5 more annotations...
  • When discounting is applied to events far off into the future, it tends to lead to results that we consider absurd.
  • only some natural resources are economic resources.
  • If we applied discounting of lives to the problem of nuclear waste disposal, then we could stop worrying about its effects on people who live several 1000 years into the future.
  • Is the concept of sustainability applicable to a geographically restricted area, or does it always have to refer to the planet as a whole?
  • sustainability in terms of natural-technological resources is essentially a global issue. No city, in fact no country or region in the world, is fully self-supporting for all types of resources.
  • joshusingdiigo on 17 Jun 21
     
    This academic article is well written discussing the key differences involving weak and strong areas of sustainability. In the perspective of Technology, only some natural resources are economic resources. Scientifically, the temporal views involving 'time preferences' and equations for discounting future goods sold shows a short run of the economy. The article concludes with showing value from discounting three types of assets. Sustainability, is a strategic concept, and therefore needs time and capital to promote longer lasting affects.
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Is 2020 the Year of the GDS? | By Scott Falconer - Hospitality Net - 2 views

www.hospitalitynet.org/...4096868.html
shared by nbakir on 25 Apr 20 - No Cached
  • Technology can play a major role in helping properties win more bookings, through advertisements, display, and keywords
  • It will be interesting to see how GDS usage and other distribution channels continue to evolve throughout 2020.
  • The overall contribution of GDS bookings indicates that it is still a very relevant and growing channel and often delivers the highest ADR.
  • ...8 more annotations...
  • However, certain keywords can and do drive them to book a property, such as "price", "offer", "rate" and "discount". Globally, 4 out of 10 survey respondents agree these types of words would encourage them to book.
  • In our survey, 7 out of 10 agents say it's important to include icons with the words "free" or "complimentary" in ads. In 2020, hoteliers should review their current strategy for the GDS and consider whether they are using the platform to its full potential.
  • Rate parity (ensuring that the same room is priced identically across all distribution channels) will continue to be of utmost importance.
  • Our research shows that 9 out of 10 travel agents rank rate parity as 'very important' or 'important' in their search.
  • When the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
  • Travel agents are booking hotel reservations on the GDS in record numbers, from 42 million ten years ago to 79 million in 2019. On average, they book 22X more room nights than consumers, making the GDS a prime channel for hotels looking to increase revenue.
  • the GDS does not offer full rate parity, 6 out of 10 travel agents actively book away from that hotel property.
  • ordin
  • anonymous on 25 Apr 20
     
    This article speaks on how GDS are doing in the age of 2020. Not only does it talk about how its doing over all but it also goes over how they remain successful with the new times. Keeping up with changing demands and trends.
  • shannaton on 08 Jun 20
     
    This article talks about how GDS system usage has been and continues to increase over the years. While many owners prefer direct bookings on their site. GDS has been increasing at a faster rate than other channels which are used by travel agents. Hotels need to e using the GDS platforms in 2020 and beyond to maximise the benefits that it brings.
  • nbakir on 15 Sep 20
     
    Scott Falconer's article, "Is 2020 the year of the GDS," entails discussion of the survey results of the DGS site as the most sued and rapidly growing site for booking by travel agents. Falconer also advises hotels and other travel agents to optimize the use of the GDS site to increase bookings and therefore profitability. In discussing the survey results, Falconers also suggests the GDS increase its potential by maintaining parity, observing prices, and promotions are critical in its continued growth. Falconer's finding first indicates that GDS usage has significantly grown in the past ten years. The author notes that by 2019, the number of travel agents using the site of GDS to make bookings had increased from 42 million to 79 million between 2009 and 2019 (Falconer). In the recent past, Falconer argues that the ratings and growth in usage of the site provide hotels with opportunities to grow revenue as the site makes 22 times more bookings than consumers. Through surveying with 900 travel agents, Falconer concluded that GDS is a prime channel for bookings because of its recent fast growth compared to other alternative booking sites. Secondly, Falconer notes that there is a need to stabilize the parity rates for the GDS channel to succeed. Based on the survey, most travel agents indicated that parity rates are influential to the decision to book a facility using the GDs site or others. Therefore, Falconer advises the GDS management to ensure the consistency of the price that properties offer to clients on other channels. The services listed in the sites are available as indicated at the property. In this case, the GDS can improve booking experience by clearly stating commissions, discounts, or cancellation policies at the site to increase the availability of information to the clients regarding the nature of commitment and expected services as the promised value. Falconer also highlights the importance of adver
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Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

www.hospitalityupgrade.com/...magazine_Detail.asp technology Hospitality geomarketing proximity location marketing
shared by fischerc014 on 10 Apr 22 - No Cached
  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
  • ...2 more annotations...
  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
  • fischerc014 on 10 Apr 22
     
    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
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IT Investment-Calculating the value of an IT investment - 1 views

newtech.about.com/...-Value-Of-An-It-Investment.htm
shared by Adam Herrmann on 26 Oct 12 - No Cached
  • This article will give you the basic skills necessary to analyze and create a valuation for a proposed IT investment.
  • Basic IT Investment Analysis Terminology
  • Capital Expenditure (CAPEX)
  • ...7 more annotations...
  • Depreciation
  • Cash Flow
  • Discount Rate
  • Net Present Value (NPV)
  • discount the net inflow less the net outflow into a single value. If the number is positive, then the project would add value to the organization and if the NPV is negative, it would lower value of the organization.
  • Inflows: The inflows or benefits resulting from an IT investment can be subjective and less exact. Often times, the benefit of an IT investment is savings in time, client satisfaction or other "soft" numbers.
  • Outflows: Outflows are typically easier to estimate but some can be subjective as well.
  • Hui Chen on 26 Oct 12
     
    This article will give you the basic skills necessary to evaluate a proposed IT investment.These skills can be used in any industry including hospitality. At the beginning, it explains some basic IT investment analysis terminologies. Then it introduce two IT investment analysis methods: NET PRESENT VALUE; PAYBACK PERIOD. It also contains some link that would teach us how to use EXCEL to calculate data.
  • Adam Herrmann on 05 Mar 13
     
    This article explains how important it is to analyze and interpret new forms of IT technology to make the best purchase or investment. The articles starts by describing terms used in IT Investment. The first term is Capital Expenditure, which is any expenditure not for the usual maintenance and upkeep of the hotel or restaurant. For example, a Capital Expenditure would be obtaining a new PMS or renovating your banquet facility. The next term is Depreciation, which everyone should know is the amount of money lost on an investment of the course of its life. The third and fourth terms are Cash Flow and Discount Rate. Cash Flow is "the movement of cash in and out of the business", and Discount Rate is "analysis based on the dollar being worth more today than in 5 years". The second part of the article talks about investment techniques used. Many methods are used to help make sound investment decisions like NPV. NPV is Net Present Value, which is an assessment of long-term profitability of the investment made by adding together all the revenue over its life and deducting the costs involved. Another technique used to evaluate an IT investment is the Payback Period. This helps to evaluate how long it will take to make back your initial investment in the IT. The article goes into grave detail on both of these methods and believe this article can be very helpful for hotel/restaurant managers and owners when determining which investment should be made.
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Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants restaurants proximity hospitality
shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...38 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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