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the article gives examples of retail stores and how they use proximity marketing to promote their products

Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.

This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.

Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.

The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.

Creative and a bit scary application of existing technologies. Much like Facebook Messenger, when do we cross the line between convenience and forfeiture of privacy? As part of the industry, the responsibility falls to us to manage the line in favor of our guests. They will know when it has become too much, and we will know very soon after when business evaporates. Provide friendly, targeted service without being too invasive. Remembering orders and having them ready on time is fine. Sending a pop-up message every time the guest passes by in a cab may be a bit much. Consider how many Starbucks messages you could receive in any major metropolitan area. Without proper care, we could be giving a whole new meaning to the word Spam.

This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID

"Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."

Beaconstac is bringing beacon technology to the hotel industry to help create new guest experiences for traveling consumers. The technology will help by providing more convenience to the hotel experience and has far more potential than simply promoting revenue opportunities.

This article serves to showcase how beacons can serve as effective tools for hotels. The beacons deploy micro-location capabilities that allow for targeted personalized messaging. Utilizing Bluetooth Low Energy and a property's geo-fencing, beacons can transform the check-in and out processes, room and indoor navigation, keyless room entry and in-room controls, room service, loyalty offers, upgrades and analytics. The beacon technology can also used with staff to maximize productivity and evaluate where resources are able to be saved.

This article is about the use of beacon technology throughout hotels and resorts. It explains how this particular technology works and discusses the benefits to using beacon technology within the hospitality industry. The article also mentions how tech-savvy millennials are steering technology trends toward the use of beacons.

Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.

Beacon technology is an important part of a personalized eMarketing strategy. The technology pings guests through an app to solicit a financial transaction. This increases app engagement and app retention and increases brand loyalty when done right. This article points out some uses for beacon technology beyond the obvious goal of driving sales into hotel restaurants, spas, or golf courses. Hotels have been successful using the technology in tracking hotel assets (i.e. luggage carts and room service trays), to tracking vendors on property, to determining which employee is most able to quickly deliver an item to a guest. I think beacon technology, when integrated with a PMS, could be used to increase loyalty program enrollment by identifying non-member guests and prompting them to enroll at opportune times during their stay (i.e. right after check-in or just prior to check-out).

This article briefly sumarizes the uses of Beason technology which are potentially to be applied in 2021 under the pandemic. They includes tracking the spread of COVID-19, tracking social-distancing, tracking of missing items, remote ordering for restaurants and inventory management.

Interesting information about beaconstac and the abilities it allows hotels to use Bluetooth beacons to further increasing revenue. Beacon technology can determine your in your room then suggest room service or other evens in the hotel to increase the chance of guests staying on property. The fact that 90% of the time the guest will expect to be offsite, this beacon technology can try to market to keep the guest in house longer.

Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.

This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.

Beacon-based indoor location technology is driving the future of airport consumer experiences. Mobile applications use these beacons to provide up-to-the-second information to travelers regarding everything from flight data and security checkpoint line length to taxi wait times and baggage tracking. The largest commercial value of these apps and beacons lies in the platforms' ability to integrate with third-party apps and infrastructure from airline carriers and airport retailers. While this integration could potentially drive advertisement revenue for the airports, many of the locations that have begun experimenting with these technologies report that the systems investment pays for itself in increased efficiencies in internal systems, including security checkpoints and taxi queues.

This article discusses the benefits of using location-based promotions at events. Beacons can help with registration to become automated, measure crowd traffic to determine the value of a specific booth, attendees can check in to a session just by entering the room, planners can offer promotions or information to attendees whenever they are near a specific booth. Beacons can help enhance the ability to connect an attendee with a promotion. It can also help event planners create a unique experience to their attendees.

Tammy Mastroberte in her article "Whats new in POS Hardware in 2014" highlights the importance of a proper POS system for restaurants and presents the offerings of major POS manufacturing companies for the year. It was highlighted that 33% of a restaurant's technology budget went into selecting the right POS thus showing its importance to the sector. The importance of the traditional POS infrastructure was highlighted but it was also noted that new trends have come on stream to help improve service the major one being mobility. As noted by ED Beck CIO of technology at the National Restaurant Associaiton, " There is a lot you can do with a mobile that you could not do with the traditional POS." Because of this many of the traditional systems are being upgraded to include the ability to transit from fixed to mobile thus improving service provided.

This 2016 article discusses the implementation of smart controls (smart phone apps), beacons for Bluetooth-enabled smart phones, and virtual reality technology in the hotel industry, and how they have modified the way hotels compete.

This article speaks about beacon technology in airports. Beacons use Bluetooth technology to prompt the display of information, such as luggage location, directly to the users phone or tablet. This investment is hoping to show less congestion for passengers in the airports. She talks about how beacons are being deployed at security and check-in areas of an airport. In conclusion, airports are willing to invest this money in order to not only satisfy their guests, but also increase revenue by attracting new and old passengers.

This article discusses the promising technological advances going on in the space of proximity marketing. It details the advantages that proximity marketing can offer companies over traditional marketing methods and even lays out several ways that companies can get started in the space. Give how many times the average person checks their phone a day and the growing number of companies that are expected to adopt beacons, the technology used to broadcast content to a specific physical location, it makes logical sense that the technology for proximity marketing will only increase. That is why systems like Coaster CMS, the Content Management System, listed in the article will continue to be more prevalent as the need to have a firmer grasp on the content being delivered to customers becomes increasingly more important and used in a more widespread fashion.