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Contents contributed and discussions participated by pattyjoe10

pattyjoe10

Tablet POS Tech Provides Valuable Data for Retention Marketing | News | Hospitality Mag... - 0 views

  • many of these types of acquisition tactics failed at generating true brand loyalty.
    • pattyjoe10
       
      It still continues to happen every now and then
  • retention marketing and the guest experience
    • pattyjoe10
       
      Sometimes reaching out personally to our clients makes them feel special. It's not hard at all. The worst are those who keep quite.
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  • “From a marketing standpoint, we now have the ability to personalize communications with our guests across so many marketing channels
  • . The digital revolution is here to stay, and we know that platforms like this will help us stay at the forefront of it.”
  • In this digital age, it’s critical for businesses to embrace technology and use digital solutions to better interact with their customers.
  • print advertising was king
  • marketing director Tara Zechini and her team have a strategy that is focused primarily on guests that have already visited their restaurants. “Retention marketing has been one of the critical drivers of our success” says Zechini. “Our focus on guest relationship management has enabled us to create a better experience for our guests.”
  • Acquisition marketing
  • online advertising
  • They often cheapened brand value, influencing many guests to dine once for a low price, but then never to return and pay regular menu price.
pattyjoe10

Report Reveals Majority of IT Execs Still Cautious about Data Consolidation and Cloud M... - 1 views

  • Security concerns are preventing businesses from unlocking the potential benefits of data center consolidation and cloud services
  • while nearly three-quarters of IT professionals view data center consolidation as important
  • more than half
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  • have no consolidation plans in plac
  • and only a quarter have completed consolidation projects.
  • as encryption and managing cryptographic keys being technically challenging for IT professionals, these survey results also suggest that businesses do not have the required staffing levels in place to support a consolidation project.
  •  
    More than half of IT professionals believe that data consolidations and storing is very important for a business. Although almost all agree with it, the vast majority have no plans to consolidate at all. Meanwhile only "a quarter" have completed with consolidation projects. As we have stated previously in past class discussions, the cloud technology/computing/storing is a software that has revolutionized the technology industry. Cloud technology has allowed companies to access and store information, and even share it, in a much quicker and cost-efficient way. Seemingly, still many believe it may be too soon to trust 100% on cloud technology, since security is a big issue. Yes, they are monitored periodically; but hackers nowadays can accomplish a lot. Thus, resulting in a security challenge for many IT professionals. Among many other reasons, companies seem to lack the required staff to implement these methods. Although IT professionals believe in it, at this moment it is too hard to achieve.
pattyjoe10

POS Integration Becoming a "Must-Have" | News | Hospitality Magazine (HT) - 0 views

  • Integration between systems opens up capabilities on both the operations side, including kitchen efficiency and better intelligence, and the customer-facing side, such as mobile and online ordering, an
  • get different systems to talk to one another
  • new POS players continue to emerge that are willing to publish their APIs. “APIs where programs can talk to one another are very common in tech ecosystems like Twitter, Facebook, Google and Apple, so the whole business model is changing,
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  • may in turn force large POS companies to begin thinking about third party-integrations more seriously.
  • Cloud technology is making the prospect of integration easier for operators as more owners are looking to above-property hosting systems.
  • “We needed to upgrade our POS and wanted to leverage the cloud to have one point of contact
  •  
    With the pass of time technology keeps improving, allowing entrepreneurs to find loop-holes or ways of creating/using new systems to improve service and productivity. For years restaurants have been doing business the same way. It's time to improve this, by allowing certain "gadgets" and systems to facilitate both, your job (as owner) and employees. The previous article mentions POS integration as a "must-have" in restaurants. Although it helps the operating side and the customer-facing side, it takes time and money to allow the integration between systems. The new issue is that before an integration was merely impossible, since the API's didn't communicate well or at all with other systems, thus restaurant owners had to stay with the same vendor because the system only worked with them. It was less the hazzle than trying to find/have different vendors for each aspect. Nowadays, API's are commonly known to synchronize well with others, such as Twitter, Facebook, Google, among others. Having said that, large POS companies believe this change, of public API's, will make them change their business to allow what newer companies are already doing. Lastly, cloud technology has allowed for this integration to be successful, since it's "making the prospect of integration easier for operators as more owners are looking to above-property hosting systems", because of its "one-point contact" with other systems (all in one, with less than half the time and work than before).
pattyjoe10

40% of corporate negotiated rates are not visible on the GDS | News | Hospitality Magaz... - 1 views

  • 40% of corporate negotiated rates are not visible on the hotel global distribution system (GDS), highlighting that this sector is poorly serviced by suppliers.
  • ndependent hotels
  • evolution identified eight main reasons why 40% of corporate negotiated rates are not visible on the GDS.
  •  
    Our Philosophy "We believe that independent hotels and smaller chains deserve the chance to compete with well-established hard brands with massive budgets. With that in mind, we develop smart, innovative and affordable tools to help even the playing field. May the best hotel win!" This company (evolution) looks to distinguish their brand by giving the opportunity to independent or small chain hotels the chance to fight with big chain hotels. Having said that, in this article they (evolution) state that a 40% of a corporate negotiated rate is no visible on the hotels' GDS. As stated previously, this percentage refers to that of a small chain hotel or independent hotels, not big chain hotels. After researching this sector, of corporate customers, they found that the GDS nor the CRS nor the CM (Channel manager) are sufficient for a satisfactorial system. Thus saying that these systems do not work on this specific market because the information provided through them is probably erroneous for many reasons. Such reason are stated by the article as follows: 1. wrong access codes provided by travel agents (miss communication) 2. hotel's rates are visible but not go according with the contract. 3. incorrect access city codes have been supplied (miss communication). 4. availability for those rooms are not applied in time by the hotel (probably because of lower staff). 5. lower rates from other sources (other sites give better rates than corporate GDS). 6. wrong rates loaded for the corporate customers (wrong information and not having glanced at it on time); among other possible reasons. I believe all this can be fixed by taking proper actions (evolution also offers solutions to these problems), but not everyone has a desire or the focus to attack them, thus falling on these situations.
pattyjoe10

Accor: GDS to Assist in Capturing Int'l Travel Revenue | News | Hospitality Magazine (HT) - 0 views

  •  
    Just wanted to add to the group.
  •  
    Just wanted to add to the group.
pattyjoe10

6 Lesser Known Uses of Beacons in Restaurants | News | Hospitality Magazine (HT) - 1 views

  • allowing customers to order ahead
    • pattyjoe10
       
      Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But they have to make sure the order is left ready by the time customers arrive.
  • consumers today value personalized, contextual mobile engagement, built around their current location, interests and buying preferences.
  • 80% of consumers prefer receiving personalized, context-aware branded content through their mobile app.
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  • Therefore, it is highly likely that, merging mobile marketing efforts with iBeacon technology could result in higher click-through, quicker conversion, more sales and greater loyalty.
    • pattyjoe10
       
      Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. 
  • Q app
  • busy a restaurant is at a particular time
  • real-time information
    • pattyjoe10
       
      Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any.
  • not overwhelm users with notifications
  • deep understanding of the value offered to customers and deliver it in the best way possible.
    • pattyjoe10
       
      I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in anyway or if it called my attention every now and then, buy companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing.
  • delivering personalized deals and messages
    • pattyjoe10
       
      Attract customers by promoting events or special offers. People like a place they can see as happy and fun. Also, who doesn't like discounts.
  • prevent boredom
  • offer customized discounts for first-time customers, encouraging them to come back often
    • pattyjoe10
       
      I believe this is one of the best efforts to retain and gain customers. Reward the customer who passes by every now and then, with personalized dishes; and reward  first time customers by attracting them with discounts specifically for them.
  • deliver custom menus to valued customers based on previous orders and visit history
  • awarding crawlers
  • ollect massive amounts of untapped data
    • pattyjoe10
       
      Another must. Keep track of everything to better improve employee wages and specifics of customers that are out-and-about.
  •  
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly  demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But  it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications.  If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel.  It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
  •  
    Technology has taken a huge toll on society and business now a day. If our business is keeping itself updated with technology, could mean we are at the top of our game. This article briefly demonstrates how Beacons can help improve your business by providing how, when and where are customers behaving. For example, Beacons allow customers to order-ahead of time. It attracts a different clientele and allows us to gain others because of a shorter or no waiting time. Like an express line. But it may become a challenge if the business doesn't know how to ensure a time-effective preparation before customers arrive. Beacons also allow customers to know exactly how much people are at that exact time at the restaurant or business, and thus waiting time, if any. Another advantage would be "push-customized notifications". I believe this is one of the most challenging for businesses. Customers (as myself) hate when we get attacked by too much notifications. If it were useful in any way or if it called my attention every now and then, but companies apparently don't pay attention to how customers may feel. It is very important to use the access wisely and give out information customers really want. Offer what they are looking for, by personalizing. It also helps to attract customers by promoting events or special offers and notifying via beacons. People like a place they can see as happy and fun. Also, who doesn't like discounts? A fifth advantage, and as I believe to be one of the best ways to retain and gain customers, is to reward the customer who passes by every now and then, with personalized dishes, and reward first time customers by attracting them with discounts specifically for them. And finally, another must consider, is that beacons help keep track of everything (all happening at a specific given time) to better improve employee wages and specifics of customers that are out-and-about.
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