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Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
anonymous

article_32_vol_5__1_.pdf - 1 views

shared by anonymous on 05 Jun 20 - No Cached
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • Much has changed in the business world since the birth of technology and the subsequent discovery of the world wide web (www) in 1989.
  • According to South African Tourism (2015), more than 180 million bed nights were sold in 2015, making the hotel industry an attractive client of e-commerce.
  • ...58 more annotations...
  • suppliers and customers meet in a virtual space to perform transactions using Internet technology as it has the potential to add substantial value to business operations and competitiveness of a business.
  • scene of the famous lion-buffalo-crocodile battle watched more than 75 million times on YouTube)
  • e-commerce has not only
  • changed the way business is conducted, but has increased the revenue of organisations tremendously, in particular that of the travel and tourism industry.
  • The top three visited travel sites include Booking.com, Expedia.com and Hotels.com.
  • online travel booking is the specific business-to-consumer (B2C) transaction in the context of online tourism
  • right: © 2016 A
  • understand how the various online sales platforms interconnect.
  • the internet consumer of today assumes all businesses worthy of trade have a website;
  • it is not enough for hotels to rely on their web pages alone for room sales.
  • An aspect of e-commerce revolves around how social media affects a hotel’s online presence, and how it is used as a tool for gaining a notable share in the e-commerce market for hotel room sales.
  • In an increasingly competitive market place, tourism products require an effective distribution strategy for a firm to reach its target tourists and local markets
  • Although the statistic does not identify the specific modes used to make room reservations, it can be presumed that electronic sales made up a considerable percentage as sales method.
  • The Internet is an ideal platform for the tourism industry
  • 1) they are intangible, 2) their production and consumption cannot be separated, 3) they are perishable, and 4) they are seasonal
  • survey conducted in Hong Kong of 249 leisure travellers, 80% searched for hotel information using Web tools, with more than half making their bookings through hotel host websites or third-party websites
    • anonymous
      anonymous on 05 Jun 20
       
      They wouldn't be able to gather this information on technology unless they had the proper technology to do so.
  • Social commerce should be considered broader than the act of sharing shopping experiences with others, as it has challenged and redefined traditional vendor-push business models and marketing strategies (Gonçalves Curty & Zhang, 2013:260-261).
  • E-commerce allows the tourism consumer to purchase tourism products and packages online and act as his or her own travel agent by building personalised travel packages and eliminitaing the need for traditional processes
  • From a hotel business perspective, e-Procurement is a good example of the innovative use of technology in the lodging industry
  • 2B
  • E-procurement can be defined as a business-to-business (B2B) tool that supports the buying process
  • implementing e-procurement has become an important enabler for achieving a flexible and responsive supply chain.
  • An example of e-procurement or a business-to-business transaction would be a hotel selling its rooms to OTAs on a wholesale or commission basis.
  • e-commerce in the modern tourism and hospitality industry is important because the Internet is the lowest cost hotel-booking channel, most travellers research hotel reservations on the Internet, and social media and online hotel reviews are an increasingly important decision factor.
  • there are three most common retail sales channels – brick-and-mortar, catalogue and the Web – across the elements that characterise the shopping and business ownership experience
  • Travel services are categorised into Accommodation and Airlines, as these two components constitute a large part of the hospitality industry.
  • This research study is focused on room sales, therefore the distribution channels used for this purpose will be explained, namely, Online Travel Agents (OTAs) and merchant sites.
  • Today, e-commerce focuses on profitability.
  • challenge for retailers is to attract the attention of the digital natives (consumers who have grown up in the digital world) and persuade them to spend more, as well as to attract digital immigrants (consumers who are presumed to resist new technology or at least have trouble accepting it) to this way of shopping.
  • Social media can increase communication for a website and create brand awareness.
  • a social network is a virtual community, profile site or website on the Internet that brings people together in a central location, to talk, share ideas and interests or make new friends.
  • platforms such as social network services (
  • is one of the main reasons for advancement in Web 2.0 technologies and developments in e-commerce.
  • social commerce providers started their businesses by combining group-buying with selling discount coupons offered from their partners over the Internet.
  • E-commerce mainly helps in the generation of leads, presenting information about the tourism product to the customers, and facilitating the transaction process electronically
  • consumers have become the storytellers and are the new brand ambassadors.
  • social media is driven by word-of-mouth and if done properly can improve positioning in the market
  • e-commerce is still new. Getting (2007), maintain that most online communities are free and are growing at a rapid rate.
  • An online rating site is a system of ranking places, products and services via customer reviews based on past experiences.
  • TripAdvisor is classified as a meta-search engine, which is defined by Webopedia (2015) as a search engine that queries other search engines and then combines the results.
  • the prevalence of traveller reviews had a significant impact on the online sales of hotel rooms and that hotel managers should seriously consider the impact that online reviews of their hotels on these websites have on the consumer.
  • Online channels allow the potential customer to see the location details and compare hotel prices easily, as well as read online reviews which have a wider reach and are less ephemeral than traditional word-of-mouth reviews.
  • Figure 1 further illustrates the direct booking channel guests have to hotels via the Internet.
  • Reservation System (CRS) in the 1960s to the Global Distribution System (GDS) in the 1980s and the advent of the Internet in the early 1990s, the tourism industry has always been confronted with the rise of new technological developments
  • rapid growth of online travel agencies caused traditional indirect distribution channels through tourism intermediaries to decline
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • it is a service that can be readily offered to global markets and it can become a trade platform joining suppliers and buyers from around the world
  • with technological advancements, firms are increasingly reaching out to their customers through a variety of channels such as e-commerce, m-commerce and brick-and-mortar establishments. Heinemann and Schwarzl (2010:1) contend online retail today is taking place at a higher level of evolution than in the initial years of e-commerce.
  • there are technical and non-technical aspects associated with e-commerce
  • How can hotels compete in a digital world and what will their future business models look like?
  • an intranet as a private network, operated by a large company or organisation, which uses internet technologies, but is insulated from the global Internet by a firewall (a system designed to prevent unauthorised access). An extranet, however, is an intranet that is accessible to some people from outside the company
  • studies in the tourism and hospitality arena have indicated that ICT is a tool particularly suited to this industry for a variety of reasons.
  • The Internet has become an integral part of everyday life. In order for businesses to be sustainable, they need to have an e-commerce presence
  • The hospitality industry is an ideal trade for making use of e-commerce and the social web.
  • Reputable booking sites such as Booking.com, Expedia.com and Tripadvisor are visited by over 300 million online visitors each month.
  • Internet users have become demanding in their expectations of company presence online.
  • “if I can’t find enough information on your hotel it’s probably not a good choice.”
    • anonymous
      anonymous on 05 Jun 20
       
      BOTTOM LINE
  • E-commerce is expected to reach global sales of $1.5 trillion by 2018 (Statista, 2016), and therefore hotels in CT will need to increase their presence on the internet, not only on booking sites, but also on the social web in order to receive a sizable share of electronic sales.
  • anonymous on 05 Jun 20
     
    This article talks about where the internet has brought us in the business world and where it is taking us. There are other articles included to support the idea that hospitality businesses need the internet inorder to successfully reach out to and market toward customers. Along with the idea that if a business does not have an online presence,that, is an untapped stream of revenue. As well as the combined business efforts that go into delivering a flawless product to its customers via the web. There were two case studies that took place in order to understand the role e-commerce has played and will potentially play in the hospitality industry.
krehman

Impact of E-commerce on the Hospitality Industry - 0 views

www.ukessays.com/...merce-hospitality-industry.php

hospitality technology business travel

shared by krehman on 31 Jan 13 - No Cached
  • E-commerce solutions are varied, and seller, buyer compatibility with it is necessary to work with a chosen one.
  • It facilitates local community access to tourism market and minimises the financial information leakage. It links local communities and hospitality industry directly with the tourists. It could help building up local finance along with the national foreign exchange. It increases small enterprises by directly marketing the local products and industries anywhere in the world.
  • t monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services. It
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  • he hospitality industry and leisure industries are widely regarded as being extremely competitive and fast moving.
  • It facilitates local community access to tourism market and minimises the financial information leakage.
  • E-Commerce has brought revolutionary changes in tourism and hospitality industry.
  • Local communities get a direct share in the income while traditional cultures, social structures of the hosts get appreciated and extraordinary skills make a come back.
  • More information leads to more influx of tourists that might result in environmental imbalance and deprivation of local livelihood, creating a long-term crisis for locals.
  • Hospitality is a booming industry all over the world today and through Internet, selling their hotels, facilities offered, picturesque backgrounds, food, comforts, cultural attractions, social functions, religious peculiarities are showcased without much expense or difficulty.
  • ation details, with other much needed competitive and quality information. Through Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations.
  • It monitors, evaluates, creates faster transactions, empowers the participating communities, makes information interchangeable through organised and flexible web services.
  • Yes, there are many. It gives unnecessary and complete personal information of the tourist, which might not be appreciated in an underdeveloped part of the world.
  • Hospitality industry has to be thoroughly aware of its own labour market and its problems.
  • Economic, social and technological factors have created a highly competitive business environment in which customers are becoming more powerful, Turban and King (2003, p.25). The highly professional search machines make this possible for them.
  • becoming a steadily bigger part of life without our realising it.
  • E-commerce website should offer a stimulating experience with reliable information that could motivate the customer. Easy Channelling and navigating the customers to full portfolio of all necessary and essentially correct information is very important.
  • It is essential to keep in mind the local environmental sensibilities. Applying the concept of e-commerce for tourism and hospitality has become the most natural outcome in recent years.
  • They could directly talk, write, book and pay for their stay much in advance, with all information about reaching, being welcomed, how and where, meeting points, weather, forecasts, dangers, attractions and day-today itineraries intact with them months in advance.
  • Internet can offer buyer-seller information, eliminate expenses, improve business, and can give clear loc
  • yongwei hao on 31 Jan 13
     
    Face of consumerism through e-commerce has radically changed in the last few years. Buying or selling through Internet and online shops depending on websites, has become an ordinary part of consumer life today. Higher expectations, less tolerance, more demanding and choosy customers are becoming more common. 
  • lin liu on 31 Jan 13
     
    With the development of society, economy as well as technology, customers are becoming more powerful, they have higher expectations, less tolerance, more demanding. In this situation, high quality and professional E-Commerce is needed in more fields. E-commerce solutions are varied, which provide the buyers, sellers, providers more opportunities to run business activities efficient. Revolutionary changes have occurred in tourism and hospitality industry by E-Commerce. In recently years, more agents and organization make the applying of E-Commerce as one important choice to be outstanding. It owns many valuable advantages. It facilitates agent access to market and minimizes the financial information leakage. It provides any agents chances to connect market all over the world. When travelers arrival the destinations, they need huge information, service, facilities, market cash and so on, which all can be obtained by internet. And also, for Hospitality industry, it develops economies, improves trade competitiveness, expands scope and arena, and facilitates people to have direct access to the marketing destinations. What is more, it monitors, evaluates, creates faster transactions by the flexible web services. Thus all the process can be created, facilitated, and monitored by E-Commerce. Absolutely, there are also many disadvantages in E-Commerce. Some information in it may be incorrect or unnecessary. People give important information via internet, so the security problems can't be avoided at any time. If over population come to the destinations, customers may not satisfy the service or the local nature may be damaged. Hospitality industry has to be thoroughly aware of its problems.
  • krehman on 25 Jan 19
     
    This article tackles what E-commerce is in relation to businesses all of the world in the modern day but especially what is occurring in the hospitality industry. How now a days many people are looking to book travels online and the specificity's they are looking for can be featured through the internet. Through these websites provided by companies bookings could be made directly without a third party making the plans or making payments from customers. What's most interesting about this article is about is how it is self realizing and it also highlights the negatives e-commerce can have with the consumer (i.e. too much information given about a destination). But, it does tie in the end how it is a very positive step forward for all business alike and can create more revenue than before e-commerce existence.
natyangel

Is Your E-Commerce Platform Ready for the Next Disruption? | E-Commerce | E-Commerce Times - 0 views

www.ecommercetimes.com/...the-Next-Disruption-86231.html

shared by natyangel on 23 Sep 19 - No Cached
  • natyangel on 23 Sep 19
     
    This article discusses how it is difficult for many businesses to get into the e-commerce world the same way Amazon is. It also explains how to develop a successful e-commerce strategy. Every business is trying to achieve the same success that Amazon has, but businesses are struggling. In the article it states, "the e-commerce strategies most retailers employ don't address the root causes of their problems. Their strategies don't address customers' needs, so their customers go elsewhere." This simply means that businesses are trying to fix their issues with different solutions. They are not going into the e-commerce industry with all the right reasons. Some fashion businesses are addressing the customer need for affordable fashion better than other businesses. In order for businesses to tackle the e-commerce world, they must follow the steps stated in the article. Step 1: Identify the targeted customer segment - Businesses need to have the ability to target each customer segment differently based on interests. Step 2: Identify customer needs of the targeted segment - understanding customer needs is one of the most important steps. Step 3: Develop strategies to meet those needs - strategies need to be put into action to be able to satisfy customer needs. Step 4: Enable with technology - It is highly recommended that companies use the right technology when starting their online business. They could either partner with other sites such as Amazon, or use different technology (software) to create it themselves. In the end, businesses need to solely understand the customer needs above all else. Understanding needs will lead the business to know how to sell their products/services online. Businesses will be able to take over the e-commerce world when they apply these simple steps to conduct strategies.
delaneyverger

E-Commerce: Convenience Built on a Mountain of Cardboard - The New York Times - 0 views

www.nytimes.com/...line-shopping-environment.html

green convenience business e-commerce e commerce recycling environmental impact environment

shared by delaneyverger on 08 Sep 16 - No Cached
  • The environmental cost can include the additional cardboard — 35.4 million tons of containerboard were produced in 2014 in the United States, with e-commerce companies among the fastest-growing users — and the emissions from increasingly personalized freight services.
  • Dr. Sperling said that consumers shared as much responsibility for the environmental cost of the deliveries as the companies that provided the speedy services.
  • One recent study explored the environmental effect of Internet shopping in Newark, Del., and found that a rise in e-commerce in recent years by local residents corresponded to more trucks on the road and an increase in greenhouse emissions.
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  • Ardeshi Faghri, a professor of civil engineering at the University of Delaware, said the increase of various emissions — which he estimated at 20 percent from 2001 to 2011 — “could be due to a multitude of reasons, but we think that online shopping and more delivery trucks are really one of the primary reasons.
  • Other scholars say that, at least for now, online shopping appears to be complementing brick-and-mortar shopping, not replacing it.
  • “People who shop online also like to see and feel things,” said Cara Wang, an associate professor at Rensselaer Polytechnic Institute who studies transportation issues and has written a paper about habits of online shoppers. “And they have to return things.”
  • Amazon is aware of the cardboard issue. Since 2009, it has received 33 million comments, ratings and photographs about its packaging as part of its “packaging feedback program.” Amazon said it used that feedback to make sure that cardboard box size was consistent with the size of the product. It also works with manufacturers to send some products without additional cardboard packaging, said Craig Berman, a company spokesman.
  • Don Fullerton, a professor of finance and an expert in economics and the environment at the University of Illinois, said one possible solution would be to make the retailers responsible for taking back the boxes. That would create incentives for them to come up with solutions for less packaging.
  • delaneyverger on 08 Sep 16
     
    This article talks about one of the negative impacts of the current state of e-commerce: the detrimental impact on the environment. The article discusses how consumers have a need for their goods to be delivered quickly and conveniently. E-commerce ventures such as Amazon, Google Express, and Postmates provide customers with goods and services at the click of a button that can be delivered in as little as 10 minutes. However, these businesses have a heavy environmental cost, with an increasing use of cardboard being used in shipments and an increase in personalized freight services, which can lead to more greenhouse gas emissions. While some argue that these e-commerce services might lead to less consumers going out and shopping in physical stores, research shows that this is not the case, with consumers still going out and shopping even if they also shop online through these e-commerce businesses. Although much of the cardboard that is being used in these services is recyclable, recycling comes with its own downsides, as the process of taking things to the recycling centers uses a lot of water and energy. Overall, the new wave of e-commerce has spurred questions about its environmental impact.
natalieemmanuel

Alibaba has solved the one problem Amazon can't: B2B e-commerce - Fortune - 2 views

fortune.com/...alibaba-amazon-b2b-ecommerce

shared by natalieemmanuel on 11 Sep 14 - No Cached
  • Incredibly, many businesses today still buy and sell supplies and materials with paper invoices, faxes, and checks. It’s a huge opportunity on which the two largest e-commerce companies in the U.S., eBay and Amazon, have not focused. Both companies run marketplaces, but they specialize in consumer-facing goods, not wholesale items and business supplies. Amazon has been running AmazonSupply, a wholesale site, in beta for two years, as CEO Jeff Bezos promotes increasingly flashier schemes around drone delivery, TV shows, mobile phones, and publishing.
  • But there is one true giant in the category: Alibaba, the Chinese retail darling that last week revealed plans for a $21.12 billion initial public offering, which has dominated in B2B e-commerce. I was reminded of this over the weekend while listening to Planet Money’s entertaining explainer of the Alibaba wholesale market. Through Alibaba.com and 1688.com, the company provides to people everywhere access to the Chinese supply chain. This means tinkerers, builders, entrepreneurs, and small businesses can order custom motors and parts from Chinese factories without having to travel there, find a scout, and forge a relationship with a manufacturer before doing business.
  • natalieemmanuel on 11 Sep 14
     
    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
  • natalieemmanuel on 11 Sep 14
     
    In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.
  • danalbert on 12 Sep 14
     
    For an individual shopper, Alibaba has also created Ali Express, which gives an individual access to the same staggering number of products at near wholesale prices. They do indeed appear to have broken the code on B2B sales while still providing availability to the consumer. Win-win.
chunxia gao

More foreign brands use China's Taobao for e-commerce | IT News - 1 views

www.itnews.com/...s-use-chinas-taobao-e-commerce

B2C e-commerce e-business online-sale

shared by chunxia gao on 27 Jan 12 - No Cached
  • We are launching on Taobao to expand our reach to Chinese consumers given Taobao is the most trafficked e-commerce site in China,"
  • "(Taobao) allows us to reach millions of consumers in a very direct way, many of whom we could have difficulty reaching through brick-and-mortar storefronts,
  • Taobao, which started as a consumer-to-consumer platform, rose to the top of the China's online retail market after beating out e-commerce rivals like eBay in the country.
  • chunxia gao on 27 Jan 12
     
    This article showed more foreign brands like Adidas and Gap are expanding their reach into China's market by tapping the user base of the country's largest online retailer Taobao.com for e-commerce. A majority of domestic and well-known international brands have set up their own online stores on Taobao Mall for brand expanding and sales. Presence on Taobao Mall is complementary to their own e-commerce site, which is doing well, along with their stores. Through Taobao, international brands can reach millions of customers in a very direct way and Chinese customers are increasingly turning to the internet to do their shopping. But there are challenges with opportunities. They have to fight with counterfeit goods. Counterfeit goods are low price in Chinese e-commerce market. Taobao also launched actions to penalize selling counterfeit goods. In a word, e-commerce in China is not mature, it has a long way to be improved.
kayshap96

How Technology Is Redefining E-Commerce - 0 views

www.forbes.com/...ology-is-redefining-e-commerce

shared by kayshap96 on 08 Sep 18 - No Cached
  • The last decade was the biggest in the history of the e-commerce industry.
  • According to eMarketer, China pulled in almost $900 billion from e-commerce storefronts in 2016, with the U.S. earning more than $423 billion in sales revenue. Overall, the e-commerce world received approximately $1.915 trillion in 2016.
  • Redefining The Consumer Shopping Experience
  • ...6 more annotations...
  • The advent of virtual and augmented reality technologies has provisioned e-commerce vendors with an avenue to display their wares in immersive detail, comparable to the real-life experience.
  • Making Selling As Easy As Buying
  • The traditional emphasis in the e-commerce industry has always been on the shopping experience from the viewpoint of the buyer. In addition to promoting seamless buying, technology is also working to the advantage of the seller. Easy access to instantaneous communication, information transfer, logistics processing and online networking have allowed for remote orchestration of sustainable e-commerce platforms. Sellers no longer have to micromanage every aspect of the e-commerce business or possess the huge start-up capital associated with the sector in the past.
  • Seamless Payment Processing
  • If there’s one other thing that has been the bane of the e-commerce industry, it’s the issue of processing payments made by buyers. It's proven to be either too hard or too expensive to incorporate a payment gateway capable of processing orders from all world markets.
  • With other revolutionary payment solutions like Bitcoin gathering momentum, technology might once and for all eliminate the industry’s payment limitations. The ability to pay through blockchain removes the intermediate middlemen, allowing both businesses and customers to have more control over how they conduct business.
  • kayshap96 on 08 Sep 18
     
    This article is describing how technology is redefining E commerce. E commerce has been playing a really big part into everyone's everyday lives, but with technology expanding so is E commerce. For example, technology has been helping with online stores since they are able to show exactly what they are selling with detailed descriptions. Paying methods have also been made a lot easier, and are more reliable. Since technology is not done growing that means E commerce will also be expanding!
galca008

E-Commerce for the Tourism and Hospitality Industry | LinkedIn - 0 views

www.linkedin.com/...urism-and-hospitality-industry

e-commerce hospitality

shared by galca008 on 29 Jan 18 - No Cached
  • Management of e-Commerce and Online Channels is one of the main tools for promoting and improving sales in the current hotel businesses.
  • The tourism and hospitality industry has always been among the first businesses, to capitalize on new technologies. Customers are constantly seeking new sources of information, to help them make decisions before purchasing services.
  • Online sales play a vital role in your hotel business, consequently you can, by no means, ignore this procedure.The growing importance of e-commerce in the modern tourism and hospitality industry has created an urgent need for simple solutions focused on managing companies' online presence accurately.
  • ...1 more annotation...
  • Why is hotel e-commerce so important today? # It accelerates Internet usage worldwide. # The Internet is the lowest cost hotel-booking channel. # Most travelers research hotel reservations on the Internet. # Social media and online hotel reviews are an increasingly important decision factor.
  • galca008 on 29 Jan 18
     
    This short linkedin article highlights the importance of using e-commerce in the hospitality and tourism industry. As we see a growing use of technology and the web in the industry, the use of e-commerce could be a great benefit to businesses and customers alike. Proper use of social media can bring out a strong presence and get you more bookings and it's also the least costly booking channel. One should be sure that your site is user friendly and use e-commerce as an advantage.
leahesper

How E-Commerce Changed Our Lives Forever | HuffPost - 0 views

www.huffpost.com/...commerce-changed-our_b_4045340

e-commerce internet online experience data management systems Technology hospitality hotel software business solution Travel tech mobile

shared by leahesper on 22 Sep 19 - No Cached
  • The most successful e-commerce websites are designed to define clients’ needs and expectations, then exceed them by delivering an impeccable online experience.
  • From data management systems to mobile and social optimization, all aspects of e-commerce come together toward a single goal: satisfy the client and earn his loyalty.
  • According to research, improved e-commerce usability means increased sales.
  • ...1 more annotation...
  • For customers, everything has changed: the way they shop, travel, research and communicate. E-commerce has revolutionized the business world, and now it’s reshaping its future.
  • leahesper on 22 Sep 19
     
    This article talks about the ways in which e-commerce has changed and evolved the world around us. The way we used to do things will never be the same due to the emergence of e-commerce. The way we book trips especially. Improved e-commerce has been wonderful for businesses as it has proven to create more sales.
kaseyfl9568

Impact Of Social Media On E-Commerce Brands | Internet Marketing Inc. - 0 views

www.internetmarketinginc.com/...edia-impacts-e-commerce-brands

Social Media and E Commerce Growth social media internet marketing brands

shared by kaseyfl9568 on 23 Jan 20 - No Cached
  • The Internet has become a central destination for those seeking the ultimate options in variety, value, and availability.
  • one of the most powerful influencers of an e-commerce site today is social media.
  • 1: Personalization E-commerce brands can identify habits of individual social media users to create more targeted advertising campaigns
  • ...7 more annotations...
  • Real-Time Surveys Surveys are used in various ways for social e-commerce. They help to gather information about social media users that can positively affect how a user moves through the sales funnel
  • User-Generated Content (UGC
  • Studies have shown UGC photos are 5X more likely to convert customers versus non-UGC
  • 4: Mobile Optimization
  • E-commerce brands must optimize their entire shopping experience to cater to those who shop on their phones or tablets
  • 5: Influencers
  • E-commerce brands must partner with influencers who are authentic while representing their respective brands in a positive ligh
  • kaseyfl9568 on 23 Jan 20
     
    How Social Media is affecting E commerce. E Commerce is a growing business anyway we look at it. But like any business, how do you continue to grow it as times change. How do you market the business in a new way based on trends? This quick read article points out 5 great ways that social media is marketing e commerce and outlets on social media that are driving it.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

www.themoscowtimes.com/...449373.html

shared by ravicka on 02 Jun 14 - No Cached
  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
  • ...12 more annotations...
  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  • nadiatc on 02 Jun 14
     
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  • haelidenton on 13 Sep 14
     
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  • ravicka on 27 Jan 15
     
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
Karin Goodine

HSMAI Article - E-Commerce Now And In The Future - 0 views

www.hospitalitynet.org/...4007386.html

shared by Karin Goodine on 17 Sep 12 - No Cached
  • Yichen Yang on 17 Sep 12
     
    Electronic commerce is a booming business during these years. For example, the United States attributed $300 billion in transactions in 2002. There are two types of E-commerce through Internet, one is Intranet and the other is Extranet. Also, according to the former data, E-commerce is becoming more and more importance. Among e-commerce transactions, individual transactions donate a lot. There are lots of benefits about the E-commerce. Through selling on the Internet, they often have lower transactions costs. Also, E-commerce is faster and more convenient so that shoppers are able to take a lot of time to buy. Although there are lots of benefits, there are still drawbacks like searching better prices. Organizations usually go through four phases, including Web Presence, Web Service, Web Transactions and Integrated Web. The purpose of the first one is marketing enhancing. The second one is setting for responding to product and services inquires. The third one make company get their Web Sites ready for transactions. The last one creates the value chain among the customers. In the future, there will be greater integration of Web Sites with backend customer databases and other business information systems. The organizations are developing micromarketing decisions at individual level. At the end, the article also listed a lot of questions about the issues about the e-commerce in the future.
  • Karin Goodine on 03 Feb 13
     
    Did you know that by the year 2016 e-Commerce buying and selling online would have made over 8.6 billion dollars! This article discusses the e-commerce currently and its future trends in the hospitality arena, which is one of the fastest growing industries to date.
sharline86

The Line Between Social Media and E-Commerce Is Beginning to Disappear - Fashionista - 0 views

fashionista.com/...ocial-commerce-online-shopping

social social media e-commerce

shared by sharline86 on 29 May 20 - No Cached
  • With mobile shopping, peer-to-peer e-commerce and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.
  • a new shopping feature that would allow users to shop and purchase items on the platform without leaving the app.
  • "Shopping will continue to be an investment for us, and we're excited to continue to listen to feedback from our community on how they want to better shop on Instagram,"
  • ...9 more annotations...
  • One example that Napoli finds interesting is how retailers are teaming with influencers to co-create exclusive collections. (Think Something Navy's success with Nordstrom). "Those kinds of partnerships allow the influencer the ability to reach out to their following," says Napoli. "Not only is the influencer co-creating with the brand or retailer, but also really leveraging Instagram tools, which are polls and submitting feedback, to determine what to create next."
  • new apps are starting to pop up with social commerce at the core of their business.
  • Each brand or store on Countr, including Bloomingdale's, Outdoor Voices, Aritizia and hundreds more, is personalized with product recommendations based on the user's social activity.
  • "Starting Countr came from the realization that online shopping is still really inefficient and, more importantly, shopping is fundamentally a social experience,"
  • In January, Eric Senn launched Storr, another app in this space that essentially turns people into retailers. "We're really excited about the potential that Storr has to revolutionize traditional retail and capitalize on the social commerce movement in a way that empowers people to make money that would normally go to traditional retailers," says Senn.
  • "We're moving away from channel-first commerce to people-first commerce."
  • "Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce."
  • "What Twitch did was it created not only a livestream experience, but a meaningful interaction through that livestream over a shared experience."
  • Creating a space that's a one-stop shop where people can have a community and share images of items they may be able to purchase back and forth with friends — there's a real ROI to that. That's the revolution here."
  • sharline86 on 29 May 20
     
    A look at what we can expect as social media begins to play a big factor in the growing future of e-commerce. By leveraging social media tools and focusing on a people-first commerce approach.
  • Karyn on 01 Jun 20
     
    Facebook marketplace, instagram links, pinterest links, poshmark, etc..
Yudika Claude

Ventures Africa | The Role Of E-Commerce In The Kenyan Hotel Industry - 0 views

www.ventures-africa.com/...e-in-the-kenyan-hotel-industry

e-commerce

shared by Yudika Claude on 02 Feb 15 - No Cached
  • A report by World Travel Market predicts mobile channel is expected to account for 30 percent of online travel value sales by 2017. At the same time, United Nations World Tourism Organization places e-tourism at a global 59 percent. Both reports evidently point to a shift in the hotel industry, a main player in the tourism industry. It’s important for local industry players to take the hint and embrace e-commerce.
  • the hotel industry is constantly changing and growing to meet new demands and expectations. One huge factor is the global shift to e-commerce, owing to the need to adapt technology in any company’s marketing structure.
  • The explosion of online tourism is not only limited to hotel bookings, as indicated in a report by the UNWTO; 59 percent of research, actual booking, cost comparisons, payments and reviews are done online. Although guests may not fully discard traditional offline hotel research, the study indicates that the average consumer will visit 14 travel-related sites before making an online booking, roughly using each site three times. They will also carry out nine travel-related searches on Google and other search engines.
  • ...3 more annotations...
  • embrace the rise of digital and mobile marketing methods, and remember a web based business knows no international boundaries.
  • Internet and mobile penetration in Kenya is one of the highest in Africa and keeps growing rapidly. Hotels can capitalize on this with a mobile-optimized customer experience. 
  • half a century ago in 1950, only 25 million people travelled the globe. Last year, the annual number topped 1 billion, a forty fold increase in just 60 years. Upgrading technology to meet a changing industry must be on the forefront of any business operating online. For instance, provision of various payment options, accessible customer care and mobile application to ensure a seamless service on the go is incredibly important
  • Yudika Claude on 02 Feb 15
     
    I found this article of the rise of e-commerce in Kenya very interesting. We have been discussing GDS and e-commerce from an American point of view and it is great to note that African countries are also taking note of the importance of catering to customers through e-commerce.  Kenya's hospitality industry understands that more people travel nowadays than ever before, and the industry also understand that most customers prefer to book online on their own. The author of the article suggests and predicts that hospitality companies in Kenya will be capitalizing on the growth of Internet and mobile penetration in Africa. 
Grant Beck

10 E-Commerce Predictions For 2013 - Forbes - 0 views

www.forbes.com/...-commerce-predictions-for-2013

shared by Grant Beck on 31 Jan 13 - No Cached
  • Consumers
  • Consumers
  • people are spending, and continuing to spend, more and more online.
  • ...10 more annotations...
  • brick-and-mortar retailers scramble to keep pace with a digitally driven world.
  • consumers are demanding optimized and personalized sites
  • Companies that don’t test won’t get anywhere near providing the best online experiences for their audience.
  • B-to-B sites
  • expect to see more of the general information they share online used by companies.
  • a completely seamless e-commerce experience no matter where they are—at their desktops, on their smartphones and tablets, or on social pages and sites—is a must-have.
  • brands getting a handle on big data to deliver to customers more targeted offers across all channels in real time.
  • brands using social data to personalize experiences on their websites, as well as applying testing and personalization to their own Facebook pages.
  • Because consumers are climbing on board with personalization, they should expect
  • are likely to use testing and personalization to create well-optimized and targeted sites based on user behaviors.
  • Grant Beck on 31 Jan 13
     
    This brief article is taken from Forbes and in it Paul Dunay offers 10 Predictions (or expectations in some cases) for the year in e-commerce. It has been seen that e-commerce has grown year to year, specifically on Cyber Monday which shows people are spending more online. The predictions range from consumer expectations to the use of personal data collected by companies. In my opinion the predictions are very straight forward and almost assumed in today's technological world in regards to customer expectations. The prediction of companies using data they have collected to help improve their e-commerce experience is very intriguing however, and suprising that this is not common practice already. It will be very interesting to see if & how these predicitions develop, especially with social media and the use of personal data. Overall it's an interesting article and provokes some good thought on e-commerce.
Qike Chu

E-Commerce Is the Next Frontier in Global Expansion - Paper - A.T. Kearney - 0 views

www.atkearney.com/...351896

shared by Qike Chu on 13 Sep 12 - No Cached
  • As online sales skyrocket in developing markets, an online presence is a low-risk way to test new markets and complement existing store footprints.
  • Retail expansion is increasingly occurring through online channels as a way to tap into growth markets, build brands, and learn about consumers while investing less capital than traditional formats.
  • With a 78 percent annual growth rate since 2006, China's online retail market is expected to explode, reaching $81 billion over the next five years.
  • Qike Chu on 13 Sep 12
     
    According to this article, e-commerce such as online activities has been changing how retailers develop their global expansion strategies. As e-commerce is growing so fast, online booking, online shopping and online reservation are more popular than old days. Being a retailer, he has to be adapt to this new e-commerce trend and start to build an  online presence in order to maximize potential advantages from e-commerce. This article also showed top 10 countries in the 2012 E-Commerce index in which China is decided being the leader of the pack. China has 513 million internet users and 164 million online shoppers, which means that China's potential online retail market is expected to develop faster and faster. What's more, there are three main reasons that people in China like shopping online. The first is that there are greater products selections comparing with shopping in some malls. The second reason is that online shopping make customers be able to compare the prices by vendors. The last reason is also the simplest because online shopping make daily life more convenient than before.
anonymous

The perfect marriage; Tourism weds E-commerce - AdomOnline.com - 0 views

www.adomonline.com/...rriage-tourism-weds-e-commerce

technology hospitality hotel business travel mobile

shared by anonymous on 24 Jan 19 - No Cached
  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry.
  • E- Commerce has played a pivotal role in the growth and development of the Tourism Industry. The lasting effects of E- Commerce are improved accessibility, a higher level of competition, and a larger market of consumers and businesses around the globe
  • E- Commerce incorporates various marketing technologies
  • ...4 more annotations...
  • This information will help potential tourists decide whether or not they want to visit a specific location.
  • These mobile applications help visitors easily access information about their flights, reservations, and trip itineraries.
  • With E- Commerce ,Online Travel Agencies provide Exclusive deals
  • Research into various tourist sites and destinations has also been made easy by the marriage between ecommerce and tourism.
  • anonymous on 24 Jan 19
     
    E-commerce has made a huge difference when it comes to how the tourism industry has grown and developed. With the introduction of marketing techniques such as virtual tours, virtual views of popular landmarks, and ideas on things to do in town, tourists have an easier time deciding where and if they want to visit different destinations. Mobile apps have also made it easier for tourists to access important information, such as their flight and hotel reservations, any itineraries they may have, and food delivery services, all of which would make their stay easier and more comfortable. E-Commerce has made traveling more cost effective for travelers by allowing online travel agencies the ability to provide deals for cheaper hotels and flights.
cmogu001

Tools That Keep Online Customers Coming Back | E-Commerce | E-Commerce Times - 0 views

www.ecommercetimes.com/...55706.html

tools technology software customers e-commerce

shared by cmogu001 on 11 Sep 16 - No Cached
  • More than 44 percent of firms currently use Web analytics to evaluate customer behavior, researchers found.
  • Companies personalizing home pages and delivering targeted content are the ones realizing the most value from their analytical evaluations, the report suggests.
  • 59 percent of industry-leading retailers list keeping pace with competitors as a top driver for their online initiatives.
  • ...7 more annotations...
  • Businesses will differentiate themselves on the uniqueness of their products, competitive pricing and the quality of their service operations.
  • As customers demand more from their e-commerce Web sites, their preference for consistency while shopping online must be satisfied.
  • What's interesting here is that 53 percent of best-in-class merchants list Web 2.0 technologies on their road maps for development initiatives in the next 24 months.
  • Forty-two percent of all retailers strive to improve data integration processes by centralizing databases and sharing information throughout their enterprises, according to the study.
  • Leverage the use of analytics to determine online customer behavior, buying patterns and habits
  • Adoption of online tools should facilitate interaction by customers -- e.g., interactive product imaging and site search.
  • Effective personalization and use of analytics as a dynamic function can lead to increased customer conversions, higher customer satisfaction and strengthened brand loyalty.
  • cmogu001 on 11 Sep 16
     
    This article expounds how customers demand more from their e-commerce web sites and how their preference for consistency while shopping online must be satisfied in order for any business to remain successful. The article points out and elaborates on how e-commerce is really an all encompassing strategy that companies could use to sell their products and services, both online and offline to potential customers. The article also mentions how consumers are more likely to purchase any products or services from companies that leave them feeling more informed and secure in their purchase decisions. Most e-commerce platforms facilitate the integration of multiple applications such as online storefronts, POS systems, real-time inventory tracking and customer analytics into a single management platform. Lastly, because online shoppers are empowered with an abundance of competitive advantages it is important for retailers and other hospitality businesses to strive to improve data integration processes by centralizing databases and sharing information throughout their company.
Gian Altamirano

E-commerce companies see business growth in smaller cities - Tech News - IBNLive - 0 views

ibnlive.in.com/...227378-11.html

shared by Gian Altamirano on 06 Feb 12 - No Cached
  • Non-metros play a vital role in the growth of e-commerce segment in the country primarily due to ease of purchase...
  • eBay Census 2011, a study on the Indian e-commerce landscape released last year, as many as 3,311 Indian cities shopped online between July 1, 2010, and June 30, 2011. Of this, over 1,267 were non-metro cities
  • non-metros buy due to non-availability of products.
  • ...1 more annotation...
  • E-commerce firms still expect their business to boom once broadband connectivity across country as planned under National Broadband Plan is delivered and ecosystem for broadband on mobile is developed
  • Gian Altamirano on 06 Feb 12
     
    This article mainly speaks of the positive influences that non-metro cities can have on the income of e-commerce companies. Due to the remoteness of some of these cities, e-commerce is a convenient way for them to purchase some products that would otherwise be unattainable. Although these e-commerce companies see the potential in these smaller cities, they believe that once broadband becomes widely available to the world their sales will increase in all aspects. The convenience of broadband in wide regions would give new locations the potential to buy and sell online.
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