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Contents contributed and discussions participated by llibe010

llibe010

Short-circuiting the electronic-waste crisis - 1 views

  • According to the Global E-waste Monitor, a project backed by the United Nations Institute for Training and Research, people disposed of 53.6 million metric tonnes of e-waste in 2019 — a quantity that is expected to increase by nearly 40% by 2030
  • “This is an opportunity to stop thinking of it as waste,” says Clara Santato, a chemist specializing in electroactive materials at Polytechnique Montréal in Canada. But making electronics more sustainable will also require a more radical evolution of the industry as a whole, as well as the consumers who crave their products
  • Not everything can be readily recycled, but there are opportunities to create ‘green electronics’ that can be produced and disposed of in a more environmentally friendly way.
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  • E-waste contains these hard-to-find elements in abundance.
  • as of 2019, only around 17% of the world’s e-waste was being properly managed for recycling in the countries that generate it
  • In an initial demonstration, this method recovered more than 80% of the precious metals, such as palladium and silver, that were present in an e-waste sample4, while also enabling easy isolation of toxic compounds such as mercury and lead.
  • Standard building blocks such as silicon, iron and copper are typically joined by more exotic elements. These include highly conductive precious metals such as platinum and gold, as well as rare-earth elements such as neodymium, which possess unique magnetic and electrical properties.
  • Conventional circuit boards are built on fibreglass, which is non-biodegradable and typically laced with potentially toxic fire-retardant compounds. Martins’ group is working on paper-based boards that could offer an environmentally friendlier alternative.
  • recyclable or compostable electronics could become invaluable in devices intended for short-term use, or in narrow-purpose devices such as wearables or environmental sensors that don’t have to meet the same rigorous performance standards as the processors found in smartphones.
  • But more-aggressive measures will probably be necessary, including tighter regulations.
  • Manufacturers should also pursue practices that promote circularity.
  • Planned obsolescence by manufacturers is part of the problem, but resolving this issue will also be a matter of public education and policies that boost civic-mindedness and environmental consciousness
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    The article recommends tighter regulations and corporate accountability as means to limit e-waste production and facilitate a cultural shift. E-waste production is set to increase rapidly and will see a 40% increase in quantity by 2030 unless checks are put in place. Creating green electronics has been discussed as an important step as manufacturers have been urged to use biodegradable components in their devices. The article further encourages businesses to promote circularity while highlighting that the responsibility also falls on consumers to adopt better practices. Public education is discussed as a critical tool to make populations aware while consumer electronics brands have been urged to make devices that are easy to disassemble and repair to increase longevity.
llibe010

7 Benefits of Proximity Marketing & Strategies - 0 views

  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
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    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
llibe010

5 ways AI and robots will affect future travel | Flash Pack - 1 views

  • We accepted driverless trains very easily – London’s DLR, for example, has been trundling around without drivers since 1987. Driverless cars we’ve been more sceptical about, but seem to have made peace with their inevitability (aids for human drivers like lane assist are pretty much standard in every new car). But if either of those concepts blows your mind and/or has you feeling a little uneasy in the pant department, just wait until you board a pilotless aeroplane! That’ll feel completely fine, right? But it will almost certainly happen – it kind of does now, to an extent
  • The Vdara Hotel & Spa in Las Vegas uses two robot ‘butlers’ to deliver room service. This Chinese company claims to have created an AI receptionist. Even hotel mega-giants Hilton experimented with a Watson-powered robot concierge called Connie
  • an omnipresent army of artificially intelligent travel agents who can find the perfect holiday for you, powered by deep learning and a vast collective knowledge of everything travel-related except what it feels like to get sunburnt
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  • recognition, be it facial or cornea or fingerprint, could soon be your way through passport control: it’s already being trialled at Changi airport in Singapore
  • You might have heard of smart cities. Super-connected, intelligently-planned urban conurbations aimed at making life an absolute dream, both now and in the future, through the use of technology
  • And while ‘more planes’ doesn’t sound very environmentally friendly, that AI technology can be used to make all kinds of transport more efficient. Fewer empty planes and trains, less stacking over airports, more intelligent planning of onboard catering (no more fish dishes = less food waste IMO – who eats them?) – it all helps the goal of green tourism
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    The article discusses 5 potential use cases of artificial intelligence with a focus on travel and hospitality. The first example is of driverless vehicles and airplanes and the second speaks of AI receptionists and robot concierges. Other examples include AI-powered travel agents that use deep learning and create customized holiday packages for guests in the future. Biometric recognition as a replacement for passports has also been discussed along with using AI for green tourism. In general, the article highlights the role of AI technologies in improving travel efficiency and sustainability while acknowledging that there are pitfalls and that these technologies still require years of development.
llibe010

Benefits of Point of Sale Software for Hotels - 0 views

  • Point of sale software, or POS software, is used as part of a wider POS system and is primarily designed to allow users to process payments from customers. However, at the same time, POS software can be used to automate various parts of the sales process, such as updating inventory information and sales data.
  • For those in the hotel industry, point of sale software can be one of the most important investments, because it can provide staff with a range of tools that can be of benefit to them, and to the business.
  • One of the biggest benefits of using point of sale software within the hotel and hospitality industry is the ability to process payments easily. This includes processing payments of a variety of types, including cash payments, debit card payments, credit card payments, mobile wallet payments, and more.
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  • Point of sale software within the hotel industry is also invaluable for the role it can play in terms of improving inventory management. As an example of this, stock levels on products can be automatically updated as and when sales are processed, meaning employees will always have the most accurate data at their disposal.
  • Another major plus point associated with the use of point of sale software within hotels is centred around the opportunities it provides for upselling, cross selling, and marketing. Upselling and cross selling are strategies for maximising revenue per customer and in hotels, this can mean selling room upgrades or extras.
  • POS software and systems can also help hotels when it comes to employee management and there are a number of ways this can be achieved. For instance, employees connecting to the POS system can be used to monitor when they were in work, when they left, and the amount of hours they worked, potentially making payroll easier.
  • The data gathered by point of sale software can be extremely useful for reporting purposes, making it one of the most vital pieces of hotel technology. Generally, a POS system will automatically track basic performance indicators related to sales and revenue, and hotels can configure software to track RevPAR and similar metrics too.
  • Finally, point of sale software also offers excellent compatibility and integration with other examples of hotel software, with property management systems (PMS) among the most significant examples of this.
  • Point of sale software can be especially useful within hotel restaurants, and within the restaurant industry as a whole, because it allows for smoother transactions, while also automatically feeding back which meals have been ordered. Of course it is also important to stay up-to-date with the various other ways the software is being used.
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    The article discusses the benefits of using POS software in hotels and how POS software can improve revenue generation over time. Some of the key benefits discussed include ease of processing payments, better management of inventory, opportunities to upsell and market different products, improved employee management and more analytical insights. The article further highlights a POS system's ability to integrate with the hotel PMS to further increase efficiency. Current and future trends have also been covered.
llibe010

Business on Cloud: Hospitality | Cloud technology | Cloud Kinetics - 0 views

  • The hospitality industry has undergone a transformation in the last decade, mostly due to data explosion, social media boom as well as changing customer expectations and behaviour
  • Working together with other cloud-based next-generation technologies, Cloud technology is helping hoteliers gain a deeper understanding of their operations and their customers, across locations
  • Strong demand growth with hotel software spend forecast to grow at 7-8% over the next three years globally
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  • The Hospitality Industry, like any other service industry, can gain the ability to monitor, test, and implement better solutions to improve guest experience, streamline operations, and provide better data security by migrating their applications to the cloud
  • Hospitality industry is a competitive space with hotels looking to offer promotions to attract guests
  • Cloud services allow for information to be readily available in a user-friendly set up, with access from multiple devices
  • Most cloud providers operate on a Pay-as-you-use model. This means that cloud services can be obtained in timely manner when the need arises. In other times, cloud resources can be shut down, when not in use.
  • It is important to partner with the right cloud solution provider in pursuing your company’s most important objectives
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    The article discusses the various applications of cloud computing in the hospitality and hotel industry. It focuses on the use of cloud servers in property management and includes several benefits such as scalability due to the seasonal nature of demands, ease of connectivity, better accessibility and reduction to IT and infrastructure costs. The article also shows how cloud computing helps hotels transform the guest experience. Various categories of cloud-based apps have been discussed as well including marketing, booking appointments, POS transactions, and managing reservations and events. The article concludes by cautioning hoteliers to partner with the right cloud service provider as it is necessary to align the business objectives with the service offering of a particular provider and ensure synergy.
llibe010

This is personal: Cybersecurity and the hospitality industry | HLB - 1 views

  • The hospitality industry has been a prime target for cyberattacks in recent years. From ransomware to data breaches, hotel chains and other businesses in the hospitality industry have experienced a variety of attacks
  • First, hospitality businesses deal with large amounts of Personally Identifiable Information (PII), including credit card information and contact details of customers.
  • Second, the hospitality industry relies heavily on technology, creating additional attack surfaces for criminals to exploit. For example, many hotels use electronic key cards that can be easily hacked
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  • Finally, the hospitality industry is often slow to adopt new security measures, leaving it behind the curve in protecting against emerging threats and scams.  
  • One type of attack is known as malware injection. This occurs when malicious software is injected into a hotel's or restaurant's computer system. The malware can then be used to steal customer data or take control of the system
  • Fortunately, there are steps that the hospitality industry can take to protect itself from these types of attacks, including investing in robust cybersecurity solutions, educating employees about cybersecurity risks and best practices, which can help reduce employee mistakes that could lead to an attack, and staying up-to-date on cybersecurity threats and trends
  • To protect themselves, these businesses need to follow GDPR guidelines (General Data Protection Regulation), a set of regulations that European Union member states must implement to protect digital data privacy
  • The most important thing you can do is to use a unique password for each account. This may seem like a lot of work, but it's the only way to ensure that your data is safe
  • This ensures that if an attack does occur, critical information can be recovered quickly. Additionally, it is important to keep software updated with the latest security patches. Many attacks exploit known vulnerabilities, so by staying up-to-date, businesses can make it more difficult for attackers to access their systems
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    The article discusses the relevance of cybersecurity for hotels in light of more and more people working from home after the pandemic. Common risks and their safeguards have been described along with a set of best practices that hotels should adopt to prevent breaches.
llibe010

The Top Five Cyberthreats Hotel Brands and Franchisees Need to Know About | Netsurion - 0 views

  • According to the FBI, the number of cyber threat occurrences quadrupled to 4,000 per day last year from 1,000 per day in 2015
  • In addition, there are large volumes of payment card transactions between restaurants, on-site shops, spas, parking, and the front-desk, ensuring there is plenty of customer data for a hacker to compromise.
  • The number of cybersecurity incidents worldwide increased 38 percent in 2015 from 2014, according to the Global State of Information Security Survey 2016 by PwC, CIO, and CSO.
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  • Hotels are especially vulnerable to this type of attack where a type of malware disrupts access to a system until a ransom is paid. This is because they often use integrated POS systems
  • Hackers can break into hotels’ payment systems through a remote access point belonging to one of its vendors, so they should closely monitor third-party access to their networks
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    The article describes the five most common cybersecurity risks for hotel brands such as ransomware, remote hacking and DDoS attacks. The operational elements of each risk have also been discussed. It also covers best practices that hotels and other hospitality organizations can adopt to curb breaches.
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