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fischerc014

Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

www.hospitalityupgrade.com/...magazine_Detail.asp

technology Hospitality geomarketing proximity location marketing

shared by fischerc014 on 10 Apr 22 - No Cached
  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
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  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
  • fischerc014 on 10 Apr 22
     
    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants

restaurants proximity hospitality

shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
lderi004

Marriott Bringing Beacons To 500 Hotels By The End Of 2016 | - 0 views

www.geomarketing.com/-500-hotels-by-the-end-of-2016

Hospitality Technology software hotel mobile

shared by lderi004 on 02 Apr 18 - No Cached
  • I was reading a lot about beacon technology, and I thought there were some cool things we could explore. We should put beacons in our hotel just to see who we target a message for most effectively.
  • Using Beacon technology, participating hotels could send guests push notifications on their mobile devices as they moved about the property
  • Offers were tailored to specific Marriott locations, ranging from food and beverage to spa to golf
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  • Consumers want upgrades and offers that are tailored specifically to their needs.
  • lderi004 on 02 Apr 18
     
    This article spoke about how Marriott had given proximity marketing an initial try in 2014, and how it was so successful, they decided to bring it to an extra 500 of their hotels in 2016. They originally started with this technology to see who they targeted most effectively. Once they saw how successful it became in driving sales, they started to improve their offerings, by adding promotions tailored to locations, from local food to spa services. Overall, Marriott believes its no longer about how loyal a consumer is to a brand, but how loyal a brand is to their consumers. 
Jennifer Dantzler

How Brands Can Resist The 'Commodification' Of Proximity Marketing Data | - 1 views

www.geomarketing.com/on-of-proximity-marketing-data

shared by Jennifer Dantzler on 19 Feb 18 - No Cached
  • While all major players are promising data that ties together the on-the-go mobile shopping experience with all the touchpoints that influences the purchase path, the proximity-based shopping guide ShopAdvisor has been working on broadening its point of differentiation.
  • While the multiple changes might initially seem confusing, the solution its attempting to present to its clients promises to be simple: to make it more efficient to create and deliver targeted, personalized marketing messages in a store environment. Accompanying that is a promise to determine how well those efforts did the job.
  • We’re sending people actionable information about specific interests that we gleaned and learned from over time when they’re in a place and a location and when there’s product inventory to support something that’s going to make efficient use of their time.
  • Jennifer Dantzler on 19 Feb 18
     
    This article describes how one company named ShopAdvisor set themselves apart from the others by delivering specific marketing messages and advertisements in a store instead of generic ones.
anonymous

Why Proximity Marketing Failed and How it Can Succeed in 2019 - 0 views

www.facefirst.com/...-failed-and-how-it-can-succeed

proximity marketing

shared by anonymous on 07 Oct 19 - No Cached
  • According to Boston Retail Partners, just 13% of retailers can identify customers as they enter a store, with another 10% identifying customers at checkout. In comparison, 60% of retailers identify customers during online shopping.
  • One of the biggest reasons for this is that beacon technologies have required customers to have bluetooth turned on. Beacon programs also often require customers to have download the right app and have that app turned on
  • A survey conducted by Borrell and Associates discovered that just 25% of retailers think beacons have a greater-than-50 percent chance of driving sales in stores.
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  • The truth is that beacon programs routinely fail to offer customers requisite value.
  • According to research, consumers change phones often, every 2-3 years. When customers change phones they also change their MAC addresses. When this happens, retailers instantly lose insight into that individual’s historical behavior.
  • According to econsultancy, only 4 percent of consumers have ever downloaded a luxury retail shopping app. And even consumers who do download retail apps only spend 5% of their time using shopping apps. In truth, a proximity marketing strategy based heavily on an app can present some serious friction. As a result, 44% of retailers have removed their apps from the app store since 2015 and 56% fail to regularly update that app.
  • Though there have been historic limitations, proximity marketing is not going away it’s merely evolving
  • [retailers] will embrace neural networks and machine learning devices to get more connected. Analysts will use customer … traffic and behavior data to create experiential shopping destinations.”
  • Using AI-powered face recognition enables retailers to instantly recognize when individuals enter a store. While consumers change their phones regularly, they don’t change their faces
  • Facial recognition can also remove friction across the buying journey by offering the ability to seamlessly pay by face, verify age, or participate in loyalty program
  • anonymous on 07 Oct 19
     
    Consumers change phones often which in turn changes their MAC addresses. Retailers then lose all the the consumers behavior. Most consumers also rarely download retail applications.Although proximity marketing has had its limitations, it has continued to evolve which means that it will be present in the future.
svail001

The Challenges - and Opportunities - of Location-Based Marketing - - 0 views

geomarketing.com/es-of-location-based-marketing

shared by svail001 on 21 Sep 21 - No Cached
  • Location-based advertising through push notifications are 20 times more effective than generic banner ads
  • Knowing where a user is located allows a marketer to better target this person, which leads to a more personalized experience for the consumer.
  • Users Must Opt-In
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  • Relevancy:
  • It needs to be obvious why users would want to share their location with you and how it will benefit them.
  • users may feel as if you want to spy on them
  • Inaccuracies may be due to an unreliable method of pulling data, moving devices, poor interpretation of data, high urban density, or outdated data
  • They are often concerned that businesses will share their data with other services or send them annoying ad
  • Grabbing Attention
  • When too many services request location data, users can be overwhelmed with notifications and other types of content
  • Accuracy
  • Privacy Concerns
  • Offer Useful Content
  • This allows you to build relationships and develop loyalty.
  • Higher Conversion Rate
  • By using ads correctly, you significantly increase your chance of conversions.
  • svail001 on 21 Sep 21
     
    This article discusses the pros and cons of proximity and location-based marketing. The pros are associated with the potential opportunities a company can take advantage of if done correctly. And the cons relate to the potential pitfalls or challenges a copy can face if they choose to implement this form of marketing
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