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anonymous

Why You Need Event Management Software - 3 views

  • events account for the single largest marketing expense for most B2B marketing departments.
  • one of the greatest contributing factors to the explosion of live events is an explosion of innovation in live event technology.
  • event management software (EMS) is a solution that assists event organizers in driving success through all aspects of their events—from event registration and event check-in, to event promotion and reporting
    • anonymous
       
      EMS makes the event planner's job a little bit easier by assisting them and giving them an advanced technological organization tool that helps them plan events.
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  • One technology that the majority of these organizations are investing in is event management software.
  • Before event management software, event organizers needed to rely on third-party website building tools like Wordpress or Squarespace for designing their websites quickly
    • anonymous
       
      Event Website Naturally whenever there is an event people will want to go online and check for event details. Especially nowadays with cellphones and the internet it is much faster to go to the website than to call and ask.
  • Events like concerts or shows would not be a good fit for event management software, as these types of events are focused more narrowly on driving ticket sales.
  • Because event management software integrates all of the tools that an event organizer needs into one platform, it’s easy to work quickly, securely and with more rich insights at the ready.
    • anonymous
       
      It is an all-in-one system that allows them to access anything they may need.
  • an EMS should come with a tool for easily creating an event website with a drag and drop builder
  • An event registration tool is used for processing registrations or ticket sales. In the past, event organizers needed to rely on a provider that specializes in event registration.
    • anonymous
       
      Event Registration It is important that this is done properly and in an organized way so that the event won't be a catastrophe or a failed event.
  • This event registration tool also integrates with a variety of other functions so that event organizers can just as easily manage smaller events as they can manage an international event series.
  • Event management software should come equipped with a suite of event marketing tools
    • anonymous
       
      Event Marketing Promoting the event is equally as important because this is how you bring in clients, this is how people will know about the event. Email is a great way to promote your events as it sends the event flyer straight to your clients.
  • it is not uncommon for event management software to boast their own email marketing tools
  • the single-most effective channel for promoting an event is email
  • Some EMS platforms come equipped with additional tools for promoting your event
  • Attendees are looking for increasingly personalized experience that help them feel like they are part of the action.
    • anonymous
       
      Attendee Engagement App People want to feel like they are a part of the event, they want to feel involved. It is also a way for the event planners to know information about their clients.
  • The modern EMS should come with an attendee engagement app that enable attendees to network, communicate with one another, and otherwise take part in your event.
  • In addition to increasing attendee satisfaction and winning over event sponsors, event organizers will also be able to surface rich insights about their attendees’ behaviors and preferences.
  • With all-in-one event management software, organizers can view data in many ways—resulting in more insights and better decision-making.
    • anonymous
       
      Reporting and Analytics With the software, event planners could receive and view data about their attendees in order to make better decisions.
  • Likewise, an event organizer can integrate their event management system with their marketing automation system to send out large emails campaigns that may include, but go beyond the scope of just those who registered at an event.
  • Fortunately, many EMS do come with comprehensive integrations.
  • Events are becoming more prevalent than ever and event management software is what is allowing them to do so
  • the modern event management software does more than just manage events—it empowers organizers to unleash the power of live events and ultimately drive event success
  •  
    This article discusses the importance of Event Management Software(EMS).
yvenisem

The Advantages of Manual or Computerized Accounting | Small Business - Chron.com - 0 views

  • Such information may be analyzed to help business owners make future financial decisions, using the advantages of either manual or computerized accounting.
  • Computerized accounting has the advantage of increased efficiency and time management when compared with manual accounting.
  • Computerized accounting has the advantage of higher accuracy when compared with manual accounting
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  • The potential for human error is greater when employees are manually completing accounting procedures.
  • The advantages of manual or computerized accounting systems may be equal when it comes to reliability.
  • Manual accounting can function independently of machines so that work continues when "the system" isn't working.
  • modern backup systems and increased functionality, the disadvantage of reliability in computerized accounting may be lessened.
  • the subtlety and focus of an analysis’ conjecture or hypothesis depends on the person operating the system.
  • manual accounting may have an advantage over computerized accounting systems.
  • computerized accounting systems lose their potential for sophisticated analysis.
  • analysis may be hampered or obstructed by software design.
  • Computerized systems can cost millions of dollars to purchase, implement and maintain. It may be necessary to purchase updated software with some regularity.
  • automatically updated and instantly available.
  • It can be costly to staff qualified accountants to complete manual accounting processes, but it can also be costly to staff accountants familiar with specific computerized accounting software and programming.
  • Computerized systems can produce invoices, purchase orders and other documents more quickly.
  • small business owners who are not tech-savvy may prefer to use physical records instead of software
    • yvenisem
       
      still a dangerous game to play
  • All calculations are performed manually, which eliminates the risk of duplication mistakes and corrupt data
    • yvenisem
       
      didn't consider this
  • Computerized accounting systems are significantly more complex and involve a learning curve
    • yvenisem
       
      can be daunting to learn for many people
  • Additionally, there is no risk of data loss or leaked financial information due to data breaches.
    • yvenisem
       
      good pro
  • Some may require switching to the latest computer technology, leading to higher costs
    • yvenisem
       
      might not be financially feasible for many
  • manual accounting is prone to human error
    • yvenisem
       
      #1 con in my eyes
  • computerized accounting provides companies with financial intelligence
    • yvenisem
       
      so much easier to do everything where you know what the finanical outlook will be like
  •  
    This article compares the advantages and disadvantages of having a computerized accounting system and then also completing the task by hand. When looking at different factors it is clear that it seems like an owner would run a risk going either way because where the computer would lack in areas, the human touch would prevail and then where a human touch would lack in other areas, the computer would prevail. Therefore, I would conclude that it is probably better to have a little bit of both to help make the process smooth but not over bearing on a human or even on the computer.
  •  
    This article basically goes over the pros and cons of switching over to computerized accounting systems like Quickbooks and Freshbooks. It goes over the main concerns like data breached and human error, but it also deleves a little deeper to discuss how many of the software require regular system and hardware updates in order to have the software run efficiently.
kristenagosto21

Introduction To Green Computing And Its Importance | Green Technology - 0 views

  • Any technology that aspires to be nature-friendly ought to be green. Recognition of this fact has led to development of green generators, green automobiles, green energy, green chemistry as well as green computing. Green computing is a leap forward for information technology (IT), and more specifically for information and communication technology (ICT). Green computing has emerged as the next wave of ICT.
  • Motivation for the subject of green computing arose to protect environment against hazards generated at three different states of ICT, namely, information collection (by electronic devices), information processing (through algorithms and storage) and information transportation (through networking and communication).
  • In today’s scenario, primary challenge in achieving green computing is to realise energy-efficient devices, energy-efficient processing and energy-efficient networking.
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  • Foundation of green ICT was laid as far back as 1992 with the launching of Energy Star program in the USA.
  • Green ICT is a clean-environment-based technology. However, fruitful realisation of green ICT is equally dependent upon awareness in society. Society needs to practice common ethics of ‘don’t keep computer on, when not needed,’ ‘don’t use Internet as a free tool, but as a valuable tool of necessity only,’ ‘don’t unnecessarily replace devices after devices just because you can afford to’ and so on
  •  
    This article discusses the importance of Green Computing and its impact that it has on our daily lives.
guanhuahao

Top Cybersecurity Tools for Business - 0 views

  • All cyber threats are not equal. Some may hold your data for ransom, while others may destroy your information for good.
  • Digital tech analysis firm Juniper Research predict that the cost of data breaches will rise from $3 trillion annually to over $5 trillion in 2024.
  • organizations should look to Next Generation Anti-Virus solutions (NGAV) to protect their assets. NGAV takes traditional AV and then adds advanced analytics, behavioral analysis powered in real-time by large scale cloud back-ends to thwart known and unknown attacks. Leading NGAV solutions include Sentinel One, Carbon Black, and CrowdStrike.
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  • The National Institute of Standards and Technology (NIST) offers cybersecurity guidelines for best practices to manage cyber risk. These include identify, protect, detect, respond and recover. Another resource is the NCSA’s national program, CyberSecure My Business.
  • Firewall Often referred to as a company's "first line of defense," a firewall is a security control that filters and screens network traffic entering and exiting your corporate network.
  • People can rely on the password manager to create and store dozens of passwords in an encrypted database without having to remember them.
  • Password managers are quite helpful, and some are even free.
  • store the first part of sensitive site passwords
  • but keep the last few digits memorized and fill them manually.
  • This way, if there is ever a compromise of the password database, hackers don't have those full passwords.
  • You should also consider implementing multi-factor authentication (MFA). MFA authentication uses more than one thing or "factor" to log you in
  • , biometrics is part of this last category
  • SPAM & Malware filters screen email for unwanted and dangerous elements, blocking them before they ever reach your users.
  • In the world of cybersecurity, there's a phrase, "humans are the weakest link." An employee who accidentally clicks on the wrong link or email attachment can put in motion a chain of events that results in a cyber breach. Security awareness training is an anti-phishing tactic all organizations should employ.
  • RDP access must be protected by a VPN connection.
  • reduce the risk of getting hacked is to ensure your systems and software are updated regularly, or "patched.
  • patching shouldn't end with the operating system. Your patch program should also look to patch all other applications running on your systems
  • regardless of the security tools implemented to prevent a data breach, you should plan for a compromise occurring.  
  • That's where 24/7/365 network and endpoint monitoring comes in
  •  
    Cyber attacks open more and more often and varied since cybercriminals are becoming more cunning and their methods more challenging to detect. This article introduces some types of strategies implemented to protect companies' businesses from cyber threats and cybercriminals. Including using Anti-virus software, firewalls, password managers (very useful while some even free), VPN, patch management program which not only for operating program but also for other applications running on your system, consider the email SPAM/Malware filters and security awareness training for the employee since "humans are the weakest link." An employee who accidentally clicks on the wrong link can put in motion a chain of events that results in a cyber breach. Finally, plan a 24/7/365 network and endpoint monitoring.
zihanwang

Hotel Accounting: Three Trends on the Horizon | Hospitality Technology - 0 views

  • the behind-the-scenes services and solutions that power the guest experience are evolving just as quickly
  • M3, a cloud-based financial platform for the hospitality industry, recently hosted hundreds of hospitality accounting professionals from across the globe at its biannual Partners’ Meeting. The event allowed hoteliers to see first-hand how quickly the industry is evolving to help solve real-world issues facing today’s hoteliers.
  • Customized technology that allows properties to work more efficiently in a way that makes sense for them will continue to gain traction in the hospitality accounting industry.
    • anonymous
       
      1. Smarter, personalized solutions are putting time back into the hands of hoteliers In order words saving time by cutting back on things that used to take up a lot of time but now would be much faster and quicker to do with the help of technological advancements. This will give hotel managers the chance to spend less time on their computers and instead more time helping guests.
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  • Insight enables users to create custom reports with data from the industry’s most recognized data providers, along with operating statistics, brand data and proprietary M3 financial and labor data into a personalized, actionable dashboard allowing hoteliers to make real decisions in real time
  • can save hours of time previously spent manually exporting data to create various types of reports
  • M3 recently debuted a new electronic imaging solution that relies on Optical Character Recognition (OCR) to extract key data from imported documents and eliminate the need for manual input.
    • anonymous
       
      2. Automated Imaging (AI) is changing the way accountants do business. AI would be very beneficial as it is very accurate and it has a memory which saves important information and the more one uses it the faster it works.
  • The more a hotelier utilizes this system, the easier it becomes, as the solution learns and stores critical information, significantly speeding up A/P workflow with each use.
  • millennial employees play a critical role in helping to identify valuable trends as well as negative trends in need of adjustment.
    • anonymous
       
      3. Millennial employee is just as important as the millennial guest. Given that the millennial generation are the more tech savvy generation it is equally important to have them as guests as it is to have them as employees. Not only are they up to date with all the technological equipment but they also know what trend are happening now.
  • harness the potential of employees in this age range or risk getting left behind or over investing in archaic solutions.
  • It used to take days to add a new hotel to our system, but we’re now able to get up and running in an hour or two through cloud-based tech solutions.
  • employers can maximize productivity and buy-in from the millennials on their payroll.
  • the behind-the-scenes services and solutions that power the guest experience are evolving just as quickly
  • Day-to-day processes are becoming smarter, more efficient and more streamlined, saving hotels and property management firms both time and money in the process.
  • #1. Smarter, personalized solutions are putting time back into the hands of hoteliers.
  • Successfully managing these assets demands cutting-edge adaptable solutions tailored to our industry.
  • allowing managers to spend less time behind a computer and more time in a hotel’s lobby interacting with guests.
  • #2. Automated Imaging is changing the way accountants do business.
  • #3. The Millennial employee is just as important as the millennial guest.
  • . In hotel accounting, the bells and whistles of excessive new technologies take a back seat to real solutions proven to boost bottom lines, which allows hotels to run leaner and more efficient than ever before.
  •  
    The article talks about three trends that are happening now within the hospitality industry relating the accounting topic.
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    The paradigm shift of technology is shaping the hotel business and powering up the operational and financial performance. we witness increased automation and intelligence in Hotel Accounting Services out there. The robust Hotel Accounting Software even leverage the Business Intelligence, in delivering the insights on key performance indicators . Accounting Software can not only help hotel saving cost but also can help hotel increase productivity
cleon087

19 Event Trends You Need to Know for 2020 | Social Tables - 0 views

  • Planners should adjust budgets to a
  • nticipate higher rates, and book event space as early as possible.
  • This year’s mantra is “book now!” The longer you wait, the more you’ll pay. Or even worse, you won’t find a viable space for your event.
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  • Planners will try to book events further in advance. This leaves hotels and venues in a pickle: Taking early bookings could mean missing out on higher-value events later.To avoid missing out on revenue, hotels and venues need to segment business intelligently. That way, you can avoid the pitfalls of traditional lead-scoring biases that hurt RFP management.
  • In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.)
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
  • Large, minimalist spaces with easily accessible bars are the perfect recipe for a networking event. Venues like this can use the networking angle to promote event space to corporate clients.
  • These attendees blend the worlds of business and leisure. It’s given rise to a new, multi-generational segment that drives destination decisions. (See: our Hotel Market Segmentation Guide for more on this.)
  • Attendees want more control over the event agenda. In fact, 96% of the Social Tables audience believe events are expected to be more personalized than ever.
  • 16. Sustainability will be center stage at events.
  • For proposals, try showcasing multiple event-specific variations. This adds value for the planner by helping them better meet their event objectives, while adding value for the hotel or venue as an upselling technique.
  • According to Billboard, there over 800 annual music festivals in the U.S. alone, and they attract 32 million attendees in total. 14 million of those attendees are (surprise, surprise) millennials.
  • At smaller levels, adding performances to the agenda can go a long way in engaging attendees. However, for larger events, creating a festival-like atmosphere requires access to a variety of spaces that are exclusive to one group.
  • A bigger focus on wellness could revolutionize F&B — replacing beef with the proverbial Brussels sprout.
  • While you don’t need to offer 11 choices for every hour, you can empower attendees to mold the event to meet their individual needs.
  • Sustainability initiatives are your chance to make a positive impact while painting your brand in an equally positive light.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • Industry Performance TrendsAttendee Experience TrendsMeeting Destination TrendsEvent Technology TrendsMeeting Design Trends
  • Demand will continue to outpace supply
  • be dynamic, you have to be flexible, and–above all–you have to be in tune with attendee desires.
    • cleon087
       
      This takes a special person and not everyone can so this.
  • Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
  • predicts 5-10% growth in demand. At the same time, the development pipeline is slowing.
  • It’s also the spontaneous conversations that come with serendipitous networking.
    • cleon087
       
      It's important to be connected because that is what sets you apart.
  • nticipate higher rates, and book event space as early as possible.
    • cleon087
       
      Rates constantly vary and it is important to be up to date and book ahead of time.
  • At the same time, face-to-face time takes a hit — making it a more treasured commodity in our modern world.
  • redict it’ll grow about 2.41% in North America. CWT expects an even higher hike of 3.7%.
  • Planners should create ample private meeting spaces and “collision spaces.” Some events do this by providing fewer chairs than attendees. With fewer empty seats, they’re encouraging movement and interaction.
    • cleon087
       
      I like this idea because it makes people talk to each other and not be seating all the time.
  • Why? Well, take the speed of your current 4G LTE smartphone internet and multiply it by 1,000. (Think: putting the Millenium Falcon into hyperdrive.)
  • For events — especially large-scale events — sustainable initiatives are now the expectation.
  • Fast, reliable WiFi will soon become the norm, opening up new engagement opportunities and nontraditional venues for events.
  • “I think many hoteliers will be unhappy with the significant investments they are making now into cabling that will become obsolete just as soon as 5G launches.”
  • Apps present an opportunity for personalization and engagement at each stage of the event lifecycle.
  • Hotels and venues are developing sophisticated apps that enhance the in-venue experience. Whether it’s Wembley Stadium’s virtual tour guide or Marriott’s sophisticated in-app chatbot functionality, branded apps are adding value in multiple ways:
  • everage lobbies, rooftops, and other communal areas for networking events.
    • cleon087
       
      Depending on the type of the event, is what makes you decide what to highlight about the space or not.
  • Because today, 86% of consumers expect companies to act on social and environmental issues — and they’re more than ready to vote with their dollars.
  • 0% of event planners reported that their jobs require more experience creation than just 2-5 years ago
  • Content:
  • Destination
  • Technology:
  • 90% of respondents stated that event security should still be a top priority for the industry.
  • That could mean avoiding coastal destinations during hurricane season or avoiding certain areas of the city to ensure safety outside of event hours.
  • . Event diagramming software can help in this regard by allowing venues and planners to collaborate on a single source of truth
  • Security is a significant value add and a key selling point in initial communications.
  • you’re providing any personnel, such as security, custodians, and administrators.
    • cleon087
       
      It is also important to put this in your contracts and to initially discuss it as well.
  • ess furniture, fewer seats, smaller portions, less irrelevant decor… you get the picture. A
  • reate a step-by-step safety checklist for execution during on-site setup, and another safety checklist for the day of the event.
  • Less is more when it comes to the material.
  • It’s a movement that stands in direct opposition to the gaudy ballrooms of old
  • Have evacuation plan
  • c, open floor plans that make minimalism a possibility.
  • lassic combinations of whites and greys
  • ewer seats means more mingling.
  • lutter-free to promote a clean, open feel that keeps the focus on content.
  • Hotels, however, may find themselves scrambling to reinvent their event spaces. It could be time to rethink these spaces — along with lobbies and other communal spaces that set the aesthetic tone for the hotel at large
  • Larger chains should look to boutique hotels, which create visual identities that are often more closely aligned with the appeal that nontraditional venues offer.
  •  
    The article talks about major trends in tourism events, ranging from green initiatives through F&B to the 2nd largest reason people go to events is networking opportunities and providing quiet areas where people can network in is a good idea. More events are being planned so it is necessary to book event venues early.
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    According to the article, in 2020 event planners will have to be more alert and ready. The need for events and meetings is growing rapidly. Due to this, planners need to be more alert and ready to book group event spaces. It would be wise to increase rates to guarantee a profit out of it. Apart from this, planners would need to book months in advance to guarantee a good spot and a decent rate. Planners now need to be open to networking and face-to-face meetings to be able to get good rates, meet more clients, and find good venues to use. A new trend occurring is how people now want their trips or days to be planned out to every detail. Event planners need to be aware to book accordingly and create am agenda for their clients.
  •  
    Like everything nowadays is evolving, also the meetings are evolving in order to stay trendy and appealing for consumers. Meetings are growing exponentially YOY at a rate of between 5-10% according to the prestigious CWT meetings and events company for 2020 (without counting coronavirus). The reality is that the meetings industry also needs to evolve in order to stay in business with the new trends, clientele and times. This list provides 19 trends that every event planner needs to consider to make their event a success, including but not limited to the new demographics in the world (millenials).
  •  
    This article is about 19 event trends that event planners should be informed about. People are expecting different things from events that in the past years where not expected. Trends have changed, for example, it is a trend now to have minimalistic events instead of gaudy ones. Now people also expect creativity out of the event and to have a unique event. People also care about security of the event and fast WI-fi. All these trends are important to know and will continue changing with the years.
marble_bird

Modern information technologies in the hotel business: development trends and implement... - 0 views

shared by marble_bird on 08 Jun 20 - No Cached
  • Today, the process of digitalization of the Russian economy has a significant impact on hospitality industry.
  • Digitalization is becoming a major trend, which is evident in the distribution models of hotel services, and also actively comes to the sphere of automation of internal business processes
  • Digital innovations are gradually becoming the new standard of hotel service
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  • digitalization of hotels also includes introduction of advanced solutions for analytics and security.
  • Digital security systems can not only track the slightest disturbance of the public peace, but also provide additional information.
  • At present day, it is too early to assess the effectiveness of some recent innovations, that are related mostly to the hotel's image and attract customers.
  • The main trends in the use of modern technologies in hospitality industry in the conditions of digitalization of the economy are presented in figure 1.
  • The main disadvantages of traditional technologies include the following: local server requires regular maintenance from the system administrator; access to database is restricted by local network facilities; connection speed is limited by the speed of a local provider and divided among all who are drawn to the sever database
  • Artificial intelligence plays an equally important role in improving the efficiency of public catering enterprises.
  • Use of artificial intelligence also allows to analyze the work of the restaurant, and to detect violations of rules by the staff via control of bills, number of the discount card uses, as well as the number of cancellations and deletions of checks.
  • The issue of privacy that characterizes traditional tourism industry is also addressed through blockchain technology, minimizing exposure to sensitive data in the face of existing problems with cyber attacks and fraud in traditional financial services.
  • if the concept of hospitality industry enterprise changes, it is possible to change the composition of paid licenses.
  • Almost all companies in hospitality industry have started to think about using chatbots to solve specific business problems [9].
  • One of the ways to get competitive advantages for accommodation facilities is to invest and use new technologies. In this regard, augmented reality is the most promising technology for the modern tourism industry. its development and application can increase the competitiveness of destinations.
  • Augmented reality can be used to interact with guests before, during, and after their stay.
  • Augmented reality technologies can be used to stimulate travel purchases (the effect of being present in a hotel room, as well as demonstrating the environment and local services using a virtual reality headset). Also, virtual and augmented reality, including those with tactile sensations, can be implemented by digital concierges to issue recommendations to the client on various issues and types of recreation
  • The API allows one hotel technology system to automatically (i.e., without the participation of hotel employees) interact with another technology system and gain access to its functionality.
  • The largest companies develop APIs for clients or internal use at some stage.
  • The result of the analysis of cash transactions is a regular analysis and detailing of violations, categorization of violations, development of measures to counter violations, training of personnel [13].
  • With the help of speech Analytics tools, specialists can work with 100% of requests. To do this, all dialogues are translated into text and analyzed using a special system.
  • Based on this analysis, you can develop a change program for existing procedures and processes and optimize self-service systems (personal account, website).
  • The result of the introduction of innovative speech analytics technologies will be an increase in sales efficiency, an increase in loyalty and customer satisfaction, a reduction in service costs without loss of quality, and behavioral analytics.
  • Currently, biometrics can already be used to identify and confirm the client's identity. Face scanning technologies when registering with the service.
  • Analysts predict that the international market for biometric solutions for the hotel sector will grow exponentially in the coming years. Biometrics, as the most reliable and accurate authentication system, can provide real-time information about employees and their use of their working time.
  • The result of using this technology is payment without wallets and Bank cards, increasing the speed of customer service, and a high level of security.
  • In 2018, Amazon presented a special version of the voice assistant for hotels — Alexa for Hospitality, which is currently being tested in Marriott hotels.
  • At the same time, the use of Echo speakers in hotels raises concerns about the privacy of personal data. Amazon claims that audio recordings of the guest's voice commands will be deleted every day, and the hotel administration will not have access to both request records and response records.
  • IT outsourcing is the transfer to a third-party contractor (outsourcer) of all or part of the functions for servicing the organization's information needs. Currently, this technology is becoming increasingly common in the hospitality industry.
  • The main point of switching to outsourcing is to optimize the company's costs while significantly improving the quality of services provided. The main criteria for outsourcing are the lack of competitive advantages and not the strategic position of this operation or function for the company
  • The main problems of implementing information technologies in the hospitality and tourism industry include the high cost of these developments, the duration of staff training processes, and the adaptation of the built system of business processes of enterprises.
  • The problem is also the difficulty of attracting investment in the hotel business
  • Another problem with the introduction of information technology in the hotel business is the lack of relevance of regulatory documents and legal barriers to the introduction of innovations
  • In addition, the introduction of modern information technologies in the hospitality industry is complicated by the level of technical and technological complexity of implementation projects.
  • nformation technologies are improving at a rapid pace
  • In the leading Russian hotels that are part of the global hotel chains, the work is fully automated, technological, and has its own computer and Internet services. Such hotels already have a successful experience in implementing modern information technologies.
  • Customers of the hospitality industry already have a lot of experience in using mobile devices.
  • Digital marketing is becoming a key channel of communication between the hotel and the network. At the same time, only the implementation of continuous data collection, processing, analysis and aggregation tasks will allow the management of hospitality enterprises to achieve one of their main goals - to better understand their customers and interact with them.
  •  
    This article describes trends in technology in the hotel industry and the applications of them in the Russian economy. The article discusses what the trends in IT are and how they may apply to the hotel sector of the hospitality industry, providing real-world examples and hypothetical scenarios. The information in this article is insightful to the relationship between hospitality and information technology and provides a perspective on this relationship from the viewpoint of the Russian hotel economy specifically.
nbakir

Visioning PMS On-Premise & Cloud Technology in The Post COVID Era | By Warren Dehan - H... - 0 views

  •  
    Ideally, Maestro explores the operational features and functionalities underutilized and yet very critical, especially in this COVID era. Among such quality is the idea of reporting capabilities (Dehan, 2020). For example, through this feature, the guest's data becomes essential in making various decisions by management and the staff. This includes knowing when the guest is arriving, budgeting, and congestion at the front office. In this sense, it becomes effortless to determine the requisite measures to minimize physical contact. Equally, to eliminate the physical contact between the guest and the staff, Maestro provides integrated technological infrastructures such as touchless tools and mobile apps (Dehan, 2020). This system is set to perform very many functions. For instance, "Online web and mobile guest registration/check -in, online prepayment portal, express mobile check-out…." Besides, using a mobile key ensures that the guest is exempted from the contact at the front desk. All these efforts are meant to create contactless interaction between the staff and the guest and thereby enhancing the safety both the staff and the customer. Further, the article identifies data control and security as a significant element for using the cloud for PMS (Dehan, 2020). While using the private cloud, such as Maestro, it's the IT system that takes care of the data without a third-party having access or control of such information. This becomes fundamental in enhancing customer confidentiality and security in the process. The on-premises PMS, misses this feature as it's the customer taking care of their data Moreover, the article identifies internet connectivity as one of the fundamental challenges of using the cloud for PMS. That, it submits, "For those operating in remote areas, the cloud is wrong platform for the environment" (Dehan, 2020). Such outages are demeriting since they result in the disruption of the flow of services and time-consumin
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
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    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
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    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
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    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  •  
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
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    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
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    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
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    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
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    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
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    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
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    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
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    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
svail001

Understanding the Security Risks of Your Hotel's PMS Data Hosting Environment | By Warr... - 0 views

  • Data security has come under greater scrutiny for all businesses in recent years, with larger fines and penalties being awarded for contemporary data breaches.
  • Choosing the right partner and hosting environment for your property can be complicated, but the property-management system (PMS) selected will play a critical role in securing your confidential data
  • Protecting your guests’ data is equally important as preserving their physical safet
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  • There are two components of the puzzle: the booking engine used by hotels, and the actual PMS
  • Understanding how your hotel accesses and stores guest data is key to understanding their liability in relation to that data
  • Hosting your hotel's online booking engine comes with an extensive investment into web server technology
  • work with third parties to host their booking engine off site. However, even if your hotel's data is out of sight, it is a hotel's responsibility to keep their data partners accountable
  • Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others.
  • Forming relationships with your network administrator is key because every partnership in this arena is unique
  • data storage and security for hotels could be mostly automated, or hotels could be expected to manage several processes on their own
  • No matter how a hotel stores its data, operators will always be liable for securing it on some level.
  • Partnerships of any kind also do not absolve hotel operators from managing their local network
  • data services have tenants, like the housing market, and it pays to know if you have neighbors or not. Businesses have the option to invest in either a dedicated or open hosting environment,
  • Dedicated hosts allow for updates to roll out in coordination with operators’ decisions, keeping it autonomous and allowing for proper scheduling and preparatio
  • The other option, where multiple businesses share a single server host and single application instance, is a more hands-off proposition
  • but when an update is rolled out by the host it is done to every company on the shared server environment, whether your property is prepared for it or not. Surprise updates such as these can potentially impact operations, or other aspects of your business.
  • The hosting environment for your PMS and guests’ data should provide you with confidence through open and clear communication, vendor commitment and choice of options that best suit your specific independent needs
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    This article discusses the important issue of data security especially when it comes to a hotel's PMS. It goes into two areas of particular vulnerability: the booking engine used by hotels and the actual PMS. By hosting a 3rd party booking engine off site, it is still the responsibility of the hotel to secure and keep guests' date secure. They need to ensure that their partners are adhering to proper compliance and rolling updates for security. The second area of focus is the PMS itself and how it is hosted: whether locally or through a cloud based system. Regardless of the location of the host, data security is the responsibility of the hotel.
kmill139

Big Brother is watching: Chinese city with 2.6m cameras is world's most heavily surveil... - 0 views

  • The city’s surveillance system scans facial features of people on the streets from frames of video footage in real time, creating a virtual map of the face. It can then match this information against scanned faces of suspects in a police database. If there is a match that passes a preset threshold, typically 60% or higher, the system immediately notifies officers. Three days later the police captured the man, who eventually admitted that he was the suspect.
  • With 2.58m cameras covering 15.35 million people – equal to one camera for every six residents – Chongqing has more surveillance cameras than any other city in the world for its population, beating even Beijing, Shanghai and tech hub Shenzhen.
    • kmill139
       
      In the near future you will be able to find camera anywhere you go
  • Eight of the 10 most surveilled cities in the analysis are in China. London ranked sixth with 627,707 cameras covering 9 million residents and Atlanta, Georgia, came 10th with 7,800 cameras for 501,178 people.
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  • Many crimes committed in a certain area of Chongqing were committed by non-residents, so facial recognition cameras were seen as a way to combat this.
  • But critics warn such widespread surveillance violates internationally guaranteed rights to privacy. To meet international privacy standards enshrined in the International Covenant on Civil and Political Rights, both collection and use of biometric data should be limited to people found to be involved in wrongdoing, and not broad populations who have no specific link to crime. Individuals should have the right to know what biometric data the government holds on them. China’s automated facial recognition systems violate those standards.
  • “These systems are being developed and implemented without meaningful privacy protections against state surveillance. The depth, breadth and intrusiveness of the Chinese government’s mass surveillance on its citizens may be unprecedented in modern history.”
  • Cities elsewhere may not be too far behind China’s mass surveillance.
  • media access control address of users’ smartphone devices, a request sent when a device is searching for a wifi connection, to track their travel journeys precisely. It was only after the media raised awareness of the project that TfL widely informed its passengers.
  • “With the rise of things like facial recognition, that is why we need new legislation that decides what is in the public’s interest and the legal structure within which they can be used. We shouldn’t drift there by accident.”
  • And part of that is building trust with the community based on good community information, not on Big Brother technology.”
  • Since then, two more Californian cities, Oakland and Berkeley, have also passed bans on all government use of facial recognition technology. Somerville, Massachusetts, passed a similar law this summer.
  • Some people support facial recognition on the basis that technology has always driven change and is a force for good if used responsibly and proportionately.
  • Omanovic argues that live facial recognition fundamentally threatens free societies. “It might start with the monitoring of just a few thousand people but it definitely won’t end there,” says Omanovic. “Authorities need to permanently ban its roll out now before it’s too late.”
  • “Singapore has plans to install 100,000 facial-recognition cameras on lampposts, Chicago police have asked for 30,000 more, and Moscow intends to have 174,000 by the end of this year.”
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    Super important and relevant article about how big brother is watching us
nashalsiddiqi

Innovation Challenges in Hospitality - 0 views

  • The biggest development in recent years has been that of big data. While it seems that every company in today’s marketplace owns customer data, it’s only those who do something with it that gain a competitive edge.
  • Voice search is transforming the booking process, making it increasingly easy and convenient for customers to search for their next stay, without having to type a single word.
  • One such way is in providing a deeper level of personalization within the booking process.
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  • it’s no longer about simply providing a guest with a room, but providing them with a seamless experience
  • Another growing trend is the use of technology to enhance the guests’ stay. Modern guests are increasingly looking for high-tech experiences, and many are willing to forego traditional amenities to get them
  • the industry has had a dramatic environmental impact, from construction processes to energy and water consumption
  • keep in mind that sustainability goes beyond environmental management. To truly support long-term sustainable development, companies need to think beyond water and energy-saving methods and consider their impact on economic progress and social development – promoting health and well-being, gender equality, stimulating entrepreneurship and supporting local communities.
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    The Article disscuss the challenges in innovation in hotels, this include different aspects and argues that the industry is a bit late adapting and untilizing technologies compared to other industries. it gives example of the booking services of an airline and a hotel. which clearly gives strong indication that the clients in the market now days tend to look for a more personalized services which can be offered through the hotel booking system. another aspect of the article covers the side of sustainability, that is not limited to saving water or energy level but on a wider aspect also.
nashalsiddiqi

What are the three big technology issues for the hotel industry? | PhocusWire - 0 views

  • The fragmented nature and location of hotel systems means a guest’s credit card number could exist in multiple systems in formats of varying security in locations of varying security.
    • kmira026
       
      1st technology issue for hotel industry
  • HTNG has set up a workgroup that will a framework that will enable hotels to concentrate the storage of sensitive card data in a single system, managed securely by a vendor or the hotel company.
    • kmira026
       
      Solution for 1st technology issue
    • nashalsiddiqi
       
      is this enough?
  • it has become critical for hotels to appear correctly and accurately in search results, as search engine sites have essentially become the gateway to travel research and inspiration.
    • kmira026
       
      2nd technology issue is Unique Global Identification Numbers. Something as small as a incorrect address can cause a problem
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  • In both Europe and the US, regulations are being released and revised to provide support to guests with disabilities.
  • With the increase in electronic distribution of hotel information and transactions, hotels are working to provide better information and service to guests with disabilities.
    • torte003
       
      The three main technology issues hotels are facing are PCI, ID numbers , and support for best with disabilities.
    • torte003
       
      PCI is a main security threat that they face. Having a hotels cc system hacked and all their guest information stolen is an extreme nightmare. They have tasks forces that help educate hotels on how to protect and learn more about the procedures to keep that secure.
  • I can hear some of you now – what good can possibly come from creating an ‘association of associations’? Aren’t we just creating more overhead, more cost and more bureaucracy? In a word, no.
  • From my own perspective
  • I hate wasting our scarce
  • resources, and worse, wasting the resources of our members who volunteer their time to work for us
  • Other council member organization initiatives include a white paper authored by AH&LA, a payment technologies committee established by HEDNA, and the support by OpenTravel of needed XML specification changes as required by the industry.
  • thousands of companies worldwide provide hundreds of software applications to help hotels and hotel companies manage operations to provide better guest service.
  • three key technology issues that are having, and will continue to have, a direct strategic impact on the hospitality industry:
  • Search engine optimization is a great thin
  • PCI (payment card industry) complianceUnique identification numbers for hotelsSupport for guests with disabilities
  • ‘holy grail’
    • torte003
       
      Having wrong information about your hotel or business can be such a negative impact on business. With everyone now on google or yelp having the right information is crucial.
  • y company has become critically important for the financial stability and market credibility of the hospitality industry.Members of the HTSIC have addressed this issue in a coordinated
    • vanessavioli
       
      Cyber security is almost equal to climate change in the impact on the industry. As we move into being a cashless society, keeping guests information private is integral to the continued growth of the industry.
  • Initiatives specific to distribution include the creation of standard room definitions and descriptions, guaranteeing accessible guest rooms and removing the accessible guest room from inventory when booked. HEDNA has worked on creating this vocabulary, and OpenTravel has revised its hotel schema, annotations and code list to reflect these changes.
    • vanessavioli
       
      This is an extremely important issue for the industry. Creating an industry standard vocabulary to ensure that guests with disabilities receive the specific room and accommodations they need is a game-changer. The ease of mind that it would create for those customers is priceless.
  • And our biggest strength is our commitment to work together, to eliminate redundant work or conflicting positions, to be transparent and open in our dealings with each other, and to address the most important technological needs of the hospitality industry.
    • vanessavioli
       
      With the ease of current technology, concerns about many of the bureaucratic aspects of something like this can be quickly done or even potentially eliminated.
khiyara_00

Quality Is More Than Making a Good Product - 0 views

  • Yet 49% of 7,000 consumers surveyed in a separate 1981 study said that the quality of U.S. products had declined in the past five years. In addition, 59% expected quality to stay down or decline further in the upcoming five years.2
  • The first is the greater emphasis advertisements place on the word quality and on such themes as reliab
  • Quality should be primarily customer-driven, not technology-driven, production-driven, or competitor-driven.
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  • a company’s or a product’s quality image obviously cannot be improved overnight
  • how do customers define quality, and why are they suddenly demanding high
  • d why are they suddenly demanding high
  • Product performance and customer service are closely linked in any quality program
  • Asking dealers to conduct a quality audit as soon as the products are received and to attribute defects to either assembly errors or shipping damages.
  • Consumers’ priorities and perceptions also change over time.
  • Companies that try to define their customers’ attitudes on product and service quality often focus too narrowly on the meaning of quality for their products and services; an understanding of changing attitudes in the broader marketplace can be equally valuable.
  •  
    This article provided data on customer's who feel quality of products have depreciated over the years. It also goes to mention how companies incorporate word to make consumers think they have the best quality product although in reality they have done nothing different to make it more reliable. It also goes to mention different ways companies try to retain its customers by offering warranties and other promotional programs.
barbaraw12

The Importance Of Proximity In Hospitality SEO - Wpromote - 0 views

  • Domain clustering can be a factor in why your hotel is not ranking in organic search results for “hotels near Times Square NY,” especially if there are multiple hotels in your area. Google wants to make sure users are receiving diverse and relevant search results for their queries. That means that sharing a domain name can sometimes work against you because Google is unlikely to serve a user several hotels that are on the same domain.
  • It’s important to put yourself in a customer or potential customer’s shoes and approach your keyword strategy from that point of view while also considering algorithms, domain crowding, competition, and user intent.
  • Closeness to area attractions and venues is important to SEO, and proximity of your address to a point of interest has become the top-ranking factor in Google. This makes it much harder for your hotel to rank for attractions and points of interest if they truly are not “near” your hotel.
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  • In 2016, the Google Possum algorithm update caused Proximity of the Address to the Point of Interest to become more important.
  • In 2017, the Google Hawk algorithm update eliminated some of the local search filters that were put in place by the Google Possum update and focused on showing search results in the immediate area or in close proximity of the search query.
  • f your hotel lies outside that area, it will be seen as irrelevant to the search query and most likely will not rank for that phrase organically.
  • Hotels that are in rural or suburban areas, however, typically have fewer large attractions or points of interest nearby, so they may rank for attractions that are further away due to less competition in the area.
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    Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.
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    proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.
aquin206

What is Cloud Computing? Pros and Cons of Different Types of Services - 2 views

  • Cloud computing
  • Cloud computing is the delivery of different services through the Internet
  • cloud-based storage makes it possible to save them to a remote database
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  • including cost savings, increased productivity, speed and efficiency, performance, and security.
  • Companies that provide cloud services enable users to store files and applications on remote servers and then access all the data via the Internet.
  • Public clouds provide their services on servers and storage on the Internet.
  • Private clouds are reserved for specific clientele, usually one business or organization.
  • Hybrid clouds
  • allows the user more flexibility and helps optimize the user's infrastructure and security.
  • Cloud computing is
  • primarily comprised of three services:
  • Microsoft Office's 365
  • pay-as-you-go model or on-demand.
  • Software-as-a-service (SaaS)
  • Infrastructure-as-a-service (IaaS)
  • nvolves a method for delivering everything from operating systems to servers and storage through IP-based connectivity as part of an on-demand service.
  • Platform-as-a-service (PaaS
  • a platform for creating software that is delivered via the Internet.
  • Advantages of Cloud Computing 
  • ability to use software from any device
  • It also offers big businesses huge cost-saving potential.
  • The cloud structure allows individuals to save storage space
  • Disadvantages of the Cloud
  • Security has always been a big concern with the cloud especially when it comes to sensitive medical records and financial information.
  • internal bugs, and power outages
  • types of cloud computing services
  • Infrastructure-as-a-Service (IaaS), Platforms-as-a-Service (PaaS), and Software-as-a-Service (SaaS)
  •  
    Cloud computing is the delivery of services through the internet with the use of a cloud based remote database. Cloud computing helps businesses with cost savings, productivity, speed, efficiency, performance, and security. There are different types of clouds which include public clouds, private clouds, and hybrid clouds. In addition, there are also three services in cloud computing which are; software-as-a-service which provides the user with a pay as you go model, infrastructure-as-a-service, which provides the user with services via IP addresses, and platform-as-a-service which is a platform delivered via the internet. There are both pros and cons when it comes to cloud computing. Some pros include the ability to use the software from any device, cost savings, and storage utility. On the other hand, some cons include security concerns, internal bugs, and power outages.
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    I also read this article just for a better understanding of the cloud and to really dive deep into the good and the bad, because as we know you can't have the good without the bad. I didn't realize the many different types of cloud computing so that was interesting to read.
  •  
    Hello Alejandra, This is another great article that you have posted, thank you! Although I have been doing a lot of reading this week on Cloud Computing, I was truly enlightened by some of the information in this post; for example, Cloud Computing offers both public and private services, coupled with a Hybrid option that allows more flexibility and helps optimize the user's infrastructure and security. Further, creating and testing apps, and audio and video streaming were highlighted in this article, unlike others that I have read. Moreover, it broke down the functions of the components of the system (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (PaaS). Equally, some disadvantages stood out to me, like if the encryption key is lost, the data disappears. The geographical reach of cloud computing cuts both ways: A blackout in California could paralyze users in New York, and a firm in Texas could lose its data if something causes its Maine-based provider to crash. Additionally, with many individuals accessing and manipulating information through a single portal, inadvertent mistakes can transfer across an entire system. In closing, I have noticed that overall the benefits of Cloud Computing can tremendously assist companies in many ways, but some of the disadvantages can have a catastrophic impact on businesses and their operations. Shineal
angelacolas9

Post COVID-19 Hospitality: 8 Proven Digital Marketing Strategies For Smart Hoteliers - 0 views

  • share on social media
  • high-qualit
  • y images that can be reused on other channels
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  • website, start sharing user stories and important updates using the blog session to drive social shares
  • analyze the traffic on your site
  • optimize your call to action and keywords to make it simpler for users to make reservations
  • Apart from being entertaining, they are great for search engine optimization or SEO
  • Planning and conducting web sessions can be an effective way to answer frequently asked questions about your hotel
  • If webinars aren't for you, create an FAQ video and post it on platforms like TikTok, YouTube, and other social portals
  • . It is equally important to teach your staff how to respond to negative reviews. Direct your staff on how they can report legitimate customer service issues to the right people
  • Having a strong digital footprint as part of your marketing strategy is critical to the success of your busines
  • Try to maintain a relationship, but steer clear of crisis-related advertisements
  • . Review your online analytics and sales or lead data
  • Compare offline and online trends and find out what you can fix today that you never had time to do.
  • Holdings booking, the parent company of Booking.com has reduced its marketing budget by 56% in 2020
  •  
    In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.
tashaemunnings

6 Applications of AI Technology in the Hospitality Industry | ApexTech - 0 views

  • Artificial Intelligence (AI) is one such powerful technology that drives constant growth and revenue.
  • With its ability to streamline processes and provide valuable insights, it’s driving the new wave of responsive, guest-centric hospitality.
  • The introduction of virtual travel assistants for search and booking allows hotel owners to increase their reach without any effort.
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  • AI is a potential equalizer that allows small hospitality providers to stay competitive with the leading brands of this sector.
  • AI is one of the technologies that energize the digital transformation of hospitality businesses and change the guest experience across the travel lifecycle.
  • ML & AI are making everything more efficient from top to bottom, bringing a new level of responsiveness and personalization.
  •  
    AI is an incredibly important implementation that constantly aids in a company's growth. All hospitality businesses are implementing the use of artificial intelligence to help staff provide better experiences for guests and to collect market data. In hotels, these experiences range from the time of booking to check and everything in between. AI has been used to develop chatbots for guest assistance, adjust pricing based on data collected, and even a robot concierge. Overall, AI aids in efficiency and personalizing guest experience.
jsanc478

Getting E-waste Right | Green Lodging News - 8 views

  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
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  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  •  
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
  •  
    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
emilywest5

Social media and tourism: creating a social media marketing plan | WAM - 0 views

  • Digital marketing in tourism has always been an important factor, just like in hospitality, and is positioned in the epicenter of the user’s tourism experience. Both small and large companies in tourist destinations have to be aware of this and take advantage of the new opportunities that arise in the sector. Tourism and technology go hand-in-hand and we can’t understand one without the other.
  • Trends on social media set the path and companies are required to revise their marketing strategies so that they are present on Instagram, Facebook, and LinkedIn. The numbers don’t lie; there are 4.2 billion social media users around the world and they don’t use social media for just news, laughing at memes, or following celebrities. They are using social media to share opinions, choose travel destinations, and learn about brands. Social media tourism has an audience.
  • Social media allows us to connect with our audience on a much deeper level. You create not just brand awareness with your audience, but also an awareness and a real empathy between the user and the product: a strong bond that brings us loyal clients and creates new business opportunities thanks to mouth-to-mouth, which adds a great value.
  • ...10 more annotations...
  • At the intersection between social media marketing and tourism, it’s very important to plan. Creating strategies, structuring your actions, and linking each new campaign to a concrete goal is key.
  • Your digital marketing plan for tourism can be the key that opens doors to a multitude of new clients, if you know how to do it:
  • Strategy 
  • Tactics
  • Action 
  • Control 
  • Research and contextualize potential clients, analyze and evaluate the shopping behaviors of your clients and their consumption habits, and create a profile with highlighted data
  • We have to know what is happening on each social network, what content is the most successful, which function is the worst, as well as their reach and the engagement that we have within the community.
  • The plan is equal to Visibility + Proactivity + Reputation (P = V + P + R).
  • How do we obtain visibility?
  •  
    This article explains social media in hospitality and tourism. I really loved the explanation of the SOSTAC method which stands for S-Situation analysis/ Who are we? O-Objectives/ Where do you need to go? S-Strategy/ How you'll meet the objectives T-Tactics/ Details of strategy A-Action/Do your thing C-Control/ How did you do. This method was created by PR. Smith in 1990. It was created for digital strategy, and we still use this method nowadays. This technology helps us define our goals and KPI's as well as understand the buying process, what audience we need to cater to to have a successful following and monetary outcome as well as how to keep that momentum.
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