First movers must deal with far more unknowns, given the idea is untested in the market. First movers have far less data to leverage for decisions making. First movers have fewer opportunities for collaborating with other professionals who might add value to the idea. First movers will have a more difficult time assembling a team that can execute, because more than likely there are few people available with the experience needed. First movers will often find it difficult to lead, as the business inevitably will hit bumps and meet hurdles that will require consistent adaptation and even deciding to pivot entirely. 

leapfrogged over the issues plaguing its competitors, solidifying itself as a smarter, less-glitchy solution for music lovers, thanks in part to what it's calling the Music Genome Project.

The fragmented nature and location of hotel systems means a guest’s credit card number could exist in multiple systems in formats of varying security in locations of varying security.

HTNG has set up a workgroup that will a framework that will enable hotels to concentrate the storage of sensitive card data in a single system, managed securely by a vendor or the hotel company.

it has become critical for hotels to appear correctly and accurately in search results, as search engine sites have essentially become the gateway to travel research and inspiration.