Why You Need Event Management Software - 3 views
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events account for the single largest marketing expense for most B2B marketing departments.
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one of the greatest contributing factors to the explosion of live events is an explosion of innovation in live event technology.
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event management software (EMS) is a solution that assists event organizers in driving success through all aspects of their events—from event registration and event check-in, to event promotion and reporting
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One technology that the majority of these organizations are investing in is event management software.
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Before event management software, event organizers needed to rely on third-party website building tools like Wordpress or Squarespace for designing their websites quickly
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Events like concerts or shows would not be a good fit for event management software, as these types of events are focused more narrowly on driving ticket sales.
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Because event management software integrates all of the tools that an event organizer needs into one platform, it’s easy to work quickly, securely and with more rich insights at the ready.
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An event registration tool is used for processing registrations or ticket sales. In the past, event organizers needed to rely on a provider that specializes in event registration.
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This event registration tool also integrates with a variety of other functions so that event organizers can just as easily manage smaller events as they can manage an international event series.
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Event management software should come equipped with a suite of event marketing tools
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Attendees are looking for increasingly personalized experience that help them feel like they are part of the action.
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The modern EMS should come with an attendee engagement app that enable attendees to network, communicate with one another, and otherwise take part in your event.
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In addition to increasing attendee satisfaction and winning over event sponsors, event organizers will also be able to surface rich insights about their attendees’ behaviors and preferences.
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With all-in-one event management software, organizers can view data in many ways—resulting in more insights and better decision-making.
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Likewise, an event organizer can integrate their event management system with their marketing automation system to send out large emails campaigns that may include, but go beyond the scope of just those who registered at an event.
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Events are becoming more prevalent than ever and event management software is what is allowing them to do so
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the modern event management software does more than just manage events—it empowers organizers to unleash the power of live events and ultimately drive event success