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Colleges and marketers are just starting to try to understand how to measure the success of their social-media efforts, says Mr. Stoner. Many are counting "touches"—the number of Twitter followers, the hits on a Web site, the number of friends or comments on a Facebook page. The more difficult question, he says, is, What do these measurements mean? Do tweets, blog posts, and Facebook "likes" translate into someone choosing your college, recommending it to a friend, attending an alumni event, or making a donation?

1. "The book is dead." Wrong: More books are produced in print each year than in the previous year. One million new titles will appear worldwide in 2011. In one day in Britain—"Super Thursday," last October 1—800 new works were published.

2. "We have entered the information age." This announcement is usually intoned solemnly, as if information did not exist in other ages. But every age is an age of information, each in its own way and according to the media available at the time.

3. "All information is now available online." The absurdity of this claim is obvious to anyone who has ever done research in archives. Only a tiny fraction of archival material has ever been read, much less digitized. Most judicial decisions and legislation, both state and federal, have never appeared on the Web. The vast output of regulations and reports by public bodies remains largely inaccessible to the citizens it affects. Google estimates that 129,864,880 different books exist in the world, and it claims to have digitized 15 million of them—or about 12 percent.

average life of a Web page is about a hundred days

Twitter is a rare case: it has arranged to archive all of its tweets at the Library of Congress.

Sometimes when you try to visit a Web page what you see is an error message: “Page Not Found.” This is known as “link rot,”

the reality is that we live in a bubble that feeds our own needs. It’s sometimes very hard to see outside that bubble, and it can often be viewed as successful when you can only see the fruits of your own work. 

When you have received teaching strategies,  Skyped in the classroom with an author, or had someone on the other side of the world- help you in a new way, it is indescribable.

Actually talking to people, instead of just emailing, tweeting, or blogging seems to work much better in getting any point across.

the following eight actions have a positive impact on the blended learning culture among our students.

1. Identify Online Learning Behavior You Want To See

128 27 Romain Bertrand · May 15, 2014Eight Ways To Build Blended Learning Class CultureHow to get students to value and care about the work they do onlineRomain Bertrand