17 (of the) Best AdWords and SEM Guides of 2011 | Webbiquity | B2B Marketing Blog - 0 views
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When calculating your conversion rate, the bottom half of the fraction is visits. The lower this number is, the high your conversion rate. That's right. You can increase your conversion rate by lowering your traffic. Likewise, you can destroy your conversion rate by driving lots of unqualified traffic to your site. AdWords and SEM are designed to get only qualified traffic to your site, traffic that is likely to increase your conversion rate.
So, I'm pleased that my column on the Backward Landing Page was included in this roundup of AdWords and SEM guides. After all, the top half of your conversion rate fraction is the number of conversions. Landing pages have everything to do with that.
How to Design a Home Page That Converts | ConversionXL - 0 views
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@peeplaja - This is about as complete a summary of home page best practices that I've ever seen. Peep could have made this an eBook. There are some great examples, specific recommendations and tons of links to other resources. This ambitious post covers:Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed
Seth's Blog: Commander Obvious chimes in with Tip #3 for effective web marketing... - 0 views
Seth's Blog: The most important question - 0 views
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@thisissethsblog Trust is one of the key ingredients in the Chemistry of a Landing Page. Seth Godin underlines the reason in his short, pithy way.
If you don't have their trust, why would they believe any of the other elements on the page?
Your copy?
Your claims?
Read the most important question on Seth's blog.
Infographic: Contact Forms for the Marketing Ninja (Minja) | SingleHop - 0 views
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There are a number of best practices when it comes to creating forms on your landing pages.
Fewer fields increases conversion rate. Avoid conversion killering fields like address unless you absolutely need them. Add qualifying questions only to increase the quality of leads. "Submit" is not a proper call to action. No best practice is best for everyone, though. This infograph does a great job of putting some numbers behind the development of the right form for your landing page.
25 Ways to Increase Online Sales Without Spending a Penny - 0 views
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@richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.
My favorites are: #7 State your value proposition clearly #8 Create landing pages for your PPC ads #13 Run an A/B test for the subjet line of your next email #18 Improve your webpage load time #22 Discover what your visitors are really doing using CrazyEgg
Why Landing Pages Are Important - Online Copywriting 101 - 0 views
Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views
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Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
Rotating Offers - the Scourge of Home Page Design - 0 views
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@widerfunnel "We have tested rotating offers many times and have found it to be a poor way of presenting home page content." Enough said.
Businesses love rotating banners because they are cowards. They are afraid of picking something and running with it. They don't want to lose a chance to get everyone. Well, when you try to sell to everyone, you sell to no one. If you won't listen to me, please, read Chris Goward's article. When it comes to testing, the Wider Funnel people konw what they're doing.
The Top 5 Website UX Trends of 2012 | UX Magazine - 0 views
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While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.
Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt
Visitor Personas and Video Games | Orbit Media - 0 views
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@crestodina I spoke at the Conversion Conference #convcon this week about flipping your message according to your Web visitor. This can be applied to subject lines, search ads, display ads and landing pages.
One of the most powerful "flips" is between the four kind of visitors outlined by Bryan and Jeffrey Eisenberg in their book Waiting for Your Cat to Bark?.
Here is a creative twist on the four kinds of visitors you'll encounter on your website: video game characters.
Is the page, post or email you're working on right now targeting Frogger or Mario or Galaga or PacMan?
It should.
The Ultimate Cheat Sheet for Writing Compelling Headlines [Infographic] - 0 views
Pingdom Tools - 0 views
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This article is further proof that getting the visitor engaged with questions is a more effective way to find more tryers and buyers than the typical home page.