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Standard Metrics Revisited: #3: Bounce Rate | Occam's Razor by Avinash Kaushik - 0 views
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Discussion of bounce rate by Avinash Kaushik.
9 Steps to Write Your Ultimate Home Page Headline - 0 views
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"A mere 6 to 12 words stand between you and a lower bounce rate." This is how Joanna Wiebe begins a very comprehensive tutorial on writing your home page headline.
Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.
The first thing to focus on is the headline.
Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.
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This infographic is a great way to quickly understand why people bounce, and if your bounce rate is atrocious or acceptible.