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Brian Massey

Six Questions To Help You Hire a Conversion Rate Optimization (CRO) Agency | LinkedIn - 0 views

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    @theGrok writes: "We opened the first CRO agency in 1998. We no longer offer CRO services to clients. We still have a lot of friends in the industry. It's likely some of them will disagree with the way we approach it. That's OK! The goal of this post it help you hire a CRO agency that is a great fit."

    Bryan and Jeffrey Eisenberg are the reason I'm in this business. I'm grateful, and many of our clients, current and past, are grateful. So, I can't think of a better source for guidance in this industry.
Brian Massey

Stay Informed: 39 Conversion Optimization Blogs for You to Follow | The Invesp Blog - 0 views

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    In their own words:8. Conversion Sciences Blog Conversion Sciences is another A/B testing conversion optimization agency that has stood the test of time (it was founded in 2007). In this blog you can find some remarkable and noteworthy ideas about A/B testing and conversion optimization. What to read: AB Testing JavaScript: Great Power, Great ProblemsHow to Avoid Mobile-Friendly Redesign DisastersAB Testing Inspiration: Using Emotional TriggersHow Google Reviews Drive Conversions for Local Businesses
Brian Massey

25+ Tools That Conversion Rate Optimization Pros Can't Ignore - 0 views

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    I often say we're living in a golden age of marketing, in which we can find data to answer almost any question we have. And these tools aren't expensive. Every marketer can benefit from these tools with a little curiosity and patience. 
Brian Massey

5 Lies Website Conversion Consultants Tell - Get the Truth - 0 views

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    Whenever someone writes an article about Conversion Consultants (like us), we are always nervous that we might cross some of these lines.

    We know that we have made these mistakes in the past.

    The issue is exacerbated when the author is someone like Amy Africa, who has the experience and likes to tell things like they are. Her middle name could be "Frank".

    I'm happy to report that we have evolved beyond these "lies" and firmly embrace the matching truths.

    If you are looking for someone to guide your optimization efforts, have a conversion with a Conversion Scientist.
Brian Massey

Conversion Rate Optimization (CRO) Techniques: The Complete List - 0 views

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    I'm always wary of any list that claims to be "complete." This list comes pretty close, and includes one of my favorite selections from The Conversion Scientist Blog.

    The list is novel in that you can select the categories of interest to you and the post will modify itself to serve you best.

    I'll be intersted to find out if this novel feature increases conversion rates on the page.

    What do you think?
Brian Massey

Top 25 Inbound Marketing Articles of the Week: July 11, 2014 - UpCity - 0 views

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    Marketers have it tough. Just look at all of the things we can optimize! Where do we start?!

    Well, we can start with these 25 articles, including one from yours truly. Search Optimization Social Optimization Local Optimization Email Marketing (No Optimization?) Mobile Optimization Content Marketing Conversion Optimization Reputation Management
Brian Massey

Conversion optimization is the keystone to digital revenue generation - Louis Gudema Bl... - 0 views

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    This post has a wealth of examples for optimizing your site. Scroll through to learn much, including an example from our .

    Have you taken the free short course we offer there? You should.
Brian Massey

How To Conduct A Conversion Optimization Experiment | Relative Bearing - 1 views

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    Here's the first line from this very helpful little post. "0 sales! What? But we got 517 unique visitors this week!" Airing your mistakes is not seen as smart marketing in many circles, but this kind of thing really is helpful. Besides the important moral of this story, there's another:

    Failing the right way leads to success faster. Failing without knowing why invites unnecessary failure.

    I predict good things for these folks.
Brian Massey

Science of Conversion Rate Optimization * Yoast - 1 views

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    @yaost offers some good advice in this article. In particular, there are some testing "elephants in the room" that he points out. These include the fact that the Z score used by testing tools assumes a normal distribution -- a bell curve -- in the data. That is often not the case.

    He also recommends ending tests on week boundaries. If you start a test on Friday and end it on a Tuesday, you may be exaggerating your results as Tuesdays are often bigger conversion days for ecommerce sites.

    This article is just nerdy enough for most marketers, and you're going to have to add some nerdy to your repertoire if you're not already there.
Brian Massey

What Spending $252,000 On Conversion Rate Optimization Taught Me - 0 views

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     @neilpatel While it may sound self-serving to share with you an article on why you should spend money with a company like ours, a conversion optimization company, I think you'll find the points made by Neil Patel are a great guide to choosing your conversion optimization strategy.

    Yes, you need a conversion optimization strategy, even if you don't hire consultants.

    Given Neil's background of creating companies in the online marketing optimization space (KISSmetrics and CrazyEgg), I hope we'll see some more from him in the form of tools.
Brian Massey

Top 20 Conversion Optimization Tips - Search Engine Watch (#SEW) - 0 views

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    For those of us with short attention spans, here is almost every best practice in conversion each described in two sentences or so.

    I particularly appreciated the distinction of "Lift Versus Shift."
Brian Massey

Improve landing page optimization by knowing customers better than their own mothers - 0 views

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    The folks at ConversionVoodoo give us two simple questions we should ask before creating a landing page. The "elephant in the room" here is that one landing page probably isn't going to work, as different people respond to different ads, and thus need a different landing page. What you know about them will make all the difference in your conversion rates.
Brian Massey

30 Conversion Rate Experts to Follow on Twitter | Rejoiner Conversion Rate Optimization... - 0 views

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    The folks at Rejoiner were kind enough to include me in their list of conversion rate experts to follow on Twitter.
Brian Massey

PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal - 0 views

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    This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon "Social Moonshine" presentation at http://conversci.com/vuh8 
Brian Massey

Conversion Optimization School is in Session | conversion optimization | Social Media C... - 0 views

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    If you run a blog, you'll really enjoy this critique of Jay Baer's Convince and Convert blog by Derek Halpern of SocialTriggers.com. Great ideas include: Simplify your landing pages, make your most imporant conversions most prominent, add a call to action after the comments (I call this a "dripping pan"), and more.
Brian Massey

Conversion Optimization: The grand-slam of website design | Philly Marketing Labs - 0 views

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    Wonder what your conversion rate should be? @PhillyMktgLabs takes a stab at some categories. NOTE: These conversion rates are unacceptible!
Brian Massey

Conversion Optimization for Online Video - 10 Things to Test - 0 views

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    Here are some good answers to burning questions when using video on your pages..
Brian Massey

How to optimize your conversion rate without your tech team - 0 views

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    Some good tools that don't require IT
Brian Massey

Landing Page Optimization Online Training Presents Customer Conversion Strategies for S... - 0 views

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    I'm pleased to be in such amazing company at the Landing Page Success Summit
Brian Massey

Conversion Optimization is the new Black | Search Marketing Wisdom - 0 views

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    The Conversion Scientist gets a mention in this nice post.
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