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Brian Massey

Best Practices for Imagery - 0 views

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    My advice to my clients is to put as much (or more) effort into your images as you put into your copy on a web page. Here are some great tips on how to craft images that work with your copy to advance your value proposition.
Brian Massey

How Images Become Viral on Google+ | MIT Technology Review - 0 views

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    While we never do tests to achieve social virality, I think we can learn something from how people interact with images on social networks.

    Don't take the results of this report as meaning that you should make the images on your website animated or vertical or eliminated. You may find the exact opposite for more engaged audiences.

    Instead, add this bit of information to your knowledge base when testing social campaigns. You may want to test image orientation, brightness or animation.

    But always test to the bottom line.
Brian Massey

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views

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     @smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.

    Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.

    So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas. 
Brian Massey

The Shocking Truth About How Web Graphics Affect Conversions - 0 views

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     @KISSMetrics - David Ogilvy is experiencing something of a renaissance these days as his experience and research in offline marketing are proving true in online marketing. And we need him. Images are an abused medium on the Web, and this article points out mistakes that you are probably making.

    There are some real nuggets here, such as "Captions under images are read on average 300% more than the body copy itself" Ask your designer what research he has for his decisions.

    This is an important article, and you should read it before you blindly follow the advice of lazy designers.
Brian Massey

12 Most Overlooked Details Your Blog May Be Missing | 12 Most - 0 views

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    I rarely find "Top Ways" lists for which I agree with everything. This one is spot on, 12 times out of 12. If you are running a blog, these are the things to look at (and I need to make some adjustments to The Conversion Scientist blog).
Brian Massey

How Images Improve -or Destroy - Conversion Rates - 0 views

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    Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.
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