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Brian Massey

Kicking Your Stock Photography Habit | ClickZ - 0 views

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    @tim_ash doesn't mince words, and his post on the pitfalls of stock photogrphy is no exception. "Marketers have turned to stock imagery as a crutch - hastily grabbing an image off the web rather than taking the time to develop an effective page design that will move visitors into the conversion funnel," he says.

    Read on to learn how to NOT be one of these hasty marketers.
Brian Massey

How Images Improve -or Destroy - Conversion Rates - 0 views

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    Stock photography is the lazy designer's crutch. Ironic considering that most pages miss a most basic marketing truism: "Show the product." This post offers some great insight into proper use of images on your Web pages.
Brian Massey

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views

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     @smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.

    Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.

    So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas. 
Brian Massey

The Shocking Truth About How Web Graphics Affect Conversions - 0 views

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     @KISSMetrics - David Ogilvy is experiencing something of a renaissance these days as his experience and research in offline marketing are proving true in online marketing. And we need him. Images are an abused medium on the Web, and this article points out mistakes that you are probably making.

    There are some real nuggets here, such as "Captions under images are read on average 300% more than the body copy itself" Ask your designer what research he has for his decisions.

    This is an important article, and you should read it before you blindly follow the advice of lazy designers.
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