SOON! Create Landing Pages easily, #LandingPages - 0 views
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Site as a Service Home pages have one purpose: To get visitors to become "tryers" of your application. In general, we want to be as efficient as possible, asking for only the required information to join a trial. Then we let email carry the mail. Lander offers an interesting experience on their home page. This treatment requires several clicks when one would suffice. This does two very important things: It conveys a sense of the company's personality and brandIt discourages poorly qualified visitors making their list convert to buyers betterThis is a good trade-off a lower conversion rate (to tryer) and improving the quality of a list.
How to increase sales by 62%? Try removing some content from your landing page - 0 views
12 Landing Page Mistakes That Scream `Home-Made`-Design for Founders - 0 views
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@ashocka18 has written an article for designers working on landing pages. In the process Heidi has linked to some very helpful posts.
I was struck by the way she laid out the article, perfect for those of us who scan. Your landing pages should be designed to help scanners find the salient points of your copy... like where the link to my post is.
I especially love the banner images for each topic. Very fun. Boring Call to Action Button Lame Logos Inconsistency Too many fonts Random colors Spacing fails Cheesy stock photos (I call this "Business Porn") Overuse of photoshop effects Icons from everywhere Readability issues Navigation Check it out.
Landing Page Examples: Untapped Secrets and Sources - - 0 views
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We just can't get enough info on landing pages. We love them.
This article helps you design landing pages for three kinds of visitors: Cold visitors (no they don't live up north) Warm visitors (not necessarily friendly) Hot visitors (don't necessarily got it goin' on) How do you address these different visitors? Read on.
26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views
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@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas.
Best Practices for Long Scrolling - 0 views
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We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.
WORD OF WARNING
Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.
Thesis vs Genesis - Comparing Premium WordPress Themes - 0 views
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Wordpress themes often work against the Conversion Scientist. Too often they don't offer important templates, such as landing pages that work without navigation and sidebars, landing pages that incorporate video and more. I have built pages with both Thesis and Genesis, and currently Thesis is my preference. However, Genesis plus Premise is also working for me.
50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages - 0 views
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@KISSmetrics offers a fantastic tour of landing page best practices. They offer 50 points with an example for each from businesses that have been successful on the Web. From seductive headlines, to creative copy to building trust to design, you will be inspired for your next landing page development task.
9 Steps to Write Your Ultimate Home Page Headline - 0 views
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"A mere 6 to 12 words stand between you and a lower bounce rate." This is how Joanna Wiebe begins a very comprehensive tutorial on writing your home page headline.
Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.
The first thing to focus on is the headline.
Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.
7 Awesome Tools for Landing Page Optimization - OMI Blog | OMI Blog - 0 views
Why The New Google Search Ads Design Is a Subtle Work of Genius | EyeQuant Blog - 0 views
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If you didn't know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains "sponsored content", or ads.
The eye-tracking images provided by the folks at EyeQuant are telling.
The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.
EyeQuant calls this "a Subtle Work of Genius". What do you think?
Interesting use of Video in Ecommerce Category Page - J.Crew - 0 views
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Roll over the images at the top of this page. We know video is rocking conversion. Here's an innovative way to integrate video into a category page from apparel etailer J.Crew. I don't know if this feature is actually increasing conversion rates for J.Crew. Have you tried something like this to good effect?
12 Blog Mistakes Killing Your Leads and Email List Growth (and how to fix 'em) - Rich Page - 0 views
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A blog is critical for SEO. It can also be a great lead generator and email list builder.
The Conversion Scientist™ is crucial to our marketing efforts.
Rich Page has a great list of do's and don'ts here with examples. You should take a look. Annoying Ads Unclear value proposition Articles with no call to action Not mobile optimized Short articles, no sub-headlines Cluttered sidebar columns No social proof Bland articles Poor incentive to subscribe No exit-intent popups Start Here page
Lander Academy: Dustin Spark's Worst Landing Page Mistakes - 0 views
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Dustin Sparks is another fixture in the Conversion epicenter we have here in Austin, an epicenter that includes both Bryan and Jeffrey Eisenberg.
Dustin provides a very comprehensive and easy to consume list of the landing page mistakes that are costing businesses money across the Web. To find out how you can get a free copy of the Kindle edition of my new book join my Friends of the Author list now.
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Price is prominently displayedAdd to Cart button is high on the pageShipping is handled before entering checkoutThe product description is near the hero shot (and well written)Several high-quality photos are provided.All are above the fold or close to it. Are you working this hard to help your visitors buy?