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Brian Massey

Why You Need a Data Scientist on Your Team - 0 views

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    While Data Scientists are in demand, the ability to manage them to productive ends and incentivize them to drive the company forward are skills that managers will need to develop before they see ROI.

    Data scientist agencies, like Conversion Sciences will thrive until internal management gets up to speed on what to do with these new brainiacs.
Brian Massey

How to Design a Home Page That Converts | ConversionXL - 0 views

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     @peeplaja - This is about as complete a summary of home page best practices that I've ever seen. Peep could have made this an eBook. There are some great examples, specific recommendations and tons of links to other resources. This ambitious post covers:Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed
Brian Massey

Pingdom Tools - 0 views

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    Did you know that load times affect conversion rates. Google has recently started penalizing your page quality score if you have slow load times. Pingdom Tools measure the performance of your Web site and help you diagnose the source of slow loading pages.
Brian Massey

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization - 0 views

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    This is a great tour of Google Analytics' best features, some of which may be new to you.
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