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What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site. Here are some highlights. 1:43-People trust more attractive websites. 2:21-Attractive websites are those that follow conventions. 3:05-Biggest source of frustration? Ability to find relevant information. 3:31-Website owners must increase the relevance of their information. 5:00-The best way to retain customers is to provide relevant information. Relevancy is dropping across the Internet. 6:10-How an Internet store is different from a physical store. 8:02-People who are on Facebook are more likely to recommend companies that they see on Facebook. 9:30-Satisfaction is what it is all about, affecting conversion and referral behavior. 10:00-Clam chowder

When you place the logos of third parties on your site, you are "borrowing" the trust they have created for yourself. Such logos include client logos, website certified logos, associations you belong to, and even the credit card company logos found on checkout pages.

Here is an interesting study on which common trust symbols are perceived as most trustworthy.

 @thisissethsblog Trust is one of the key ingredients in the Chemistry of a Landing Page. Seth Godin underlines the reason in his short, pithy way.

If you don't have their trust, why would they believe any of the other elements on the page?

Your copy?

Your claims?

Read the most important question on Seth's blog.  

Very helpful article on building trust. Must read from Tim Ash.

Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.

So, it is sad that so many forms work to chase these ready customers and prospects away.

This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language

I've put forth in my new book that adding social media icons to a landing page is a bad idea. I get a lot of pushback on this. Here's some support for my position. Simplicity sells. "Engagement" doesn't. This article highlights three components that consumers need to make it easier to buy. They need to trust the information they receive.They need to learn effectively without distraction.They need to be able to weigh options confidently. Help your visitors choose and choose confidently. Worry about your social media strategy after the sale.

 @peeplaja - This is about as complete a summary of home page best practices that I've ever seen. Peep could have made this an eBook. There are some great examples, specific recommendations and tons of links to other resources. This ambitious post covers:Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed

 @KISSmetrics offers a fantastic tour of landing page best practices. They offer 50 points with an example for each from businesses that have been successful on the Web. From seductive headlines, to creative copy to building trust to design, you will be inspired for your next landing page development task. 

 @b2bmarketing via @huffpostbiz John Fox gets landing pages and is bringing the tale of this important online strategy to the masses who read the Huffington Post. Much of the article was based on an interview with yours truly.

There are two defining characteristics of a landing page: It must keep the promise made by the link or ad that brings people to the page It is single-mindedly focused on getting them to take an action that will help them or the business Fox goes on the talk about trust, proof and images as keys to effective landing pages. He also talks about eliminating distractions and avenues for abandonment.

Thanks for a great article, John.

Value, Information and Trust: The three ingredients to conversion.

Some websites offer services to make money online. These websites offer services through their online identity that took years to built up and people find comfortable with themselves to do business with such trusted websites.

Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m

This is a great overview of Landing Page best practices complete with examples. You'll find a lot in common with our Chemstry of the Landing Page presentation. Headlines and Ad Copy Clear and Concise Headlines Impeccable Grammar Trust indicators Call to Action Buttons Lose the Links Visuals (images) Above the Fold Always be testing

Now here's a very interesting resource on building Web sites with credibility.