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Brian Massey

The Top 5 Website UX Trends of 2012 | UX Magazine - 0 views

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    While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.

    Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt
Brian Massey

Ghost Buttons: UX Disaster or Effective Design? - 0 views

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    .@ConversionXL: The best UX designers are using low-cost behavioral tools to make better decisions about design on business websites. Here, we learn that the trend in "Ghost Buttons" is probably bad for sites that want conversions.
Brian Massey

52 Research Terms you need to know as a UX Designer - 0 views

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    If we think using unfamiliar words makes us sound smart, @GuyLigertwood has broken the spell. We've been talking alot about behavioral science and the data that drives it. Now you will know what we say with 52 explanations of the terms we tend to bandy about. It's just enough explanation to "get it" and you can drill down into the liked videos.
Brian Massey

7 UI Choices That Damage UX | WEB DESIGN NEWS - 0 views

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    This is a great illustration of the tension between performance marketers and designers, data vs. intuition, left- vs. right-brain design. It doesn't settle anything, but some of these we can certainly agree on.
Brian Massey

Common UX mistakes that can kill your project - UX Planet - 0 views

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    These are the things that make redesigns fail. I've seen it. Over and over.
Brian Massey

The Ultimate UX Design of Form Validation - Designmodo - 0 views

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    Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.

    So, it is sad that so many forms work to chase these ready customers and prospects away.

    This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language
Brian Massey

The Lean UX Canvas - Jeff Gothelf - Medium - 0 views

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    I love it when designers talk about hypotheses and tests. "I use this process to help teams frame their work as a business problem to solve (rather than a solution to implement) and then dissect that business problem into its core assumptions. We then weave those assumptions into hypotheses. Finally, we design experiments to test our riskiest hypotheses."
Brian Massey

Great Alternatives to Hamburger Menus - UX Planet - 0 views

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    We are always looking for alternative experience to test on mobile. It's clear now that we can't move desktop features to mobile and be successful. Here is a list of great alternatives to the strained hamburger menu.
Brian Massey

3 Dead Excuses For Badly Designed Landing Pages | Search Engine Watch - 0 views

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    by @chiefmartec It's time to stop making excuses. Most interesting to me is the UX Fund, that invested in companies commited to design and user experience. They outpaced the market by over the past five years. Scott also puts a nail in the excuses: "We want to be simple, like Google", "It pays to be cheap," and "The CMO doesn't get it."
Brian Massey

UX Writing: How to do it like Google with this powerful checklist - 0 views

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    One way of integrating the writing and the design. These two processes cannot be done separtely. And this article recommends AB testing.
Brian Massey

How to choose a user research method - UX Planet - 0 views

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    Here is an excellent summary of the kinds of user testing you can employee, and how to choose.
Brian Massey

Best Practices for Long Scrolling - 0 views

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    We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.

    WORD OF WARNING

    Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.
Brian Massey

Review of Popular Design Trends for Interfaces in 2016 - 0 views

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    This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.

    Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.

    The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."
Brian Massey

Design a Perfect Search Box - 0 views

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    @101babich When we isolate the visitors to a website that use site search, we often find a significantly higher conversion rate and average order value. Searchers are great customers.

    This does not imply cause and effect.

    However, after running tests that improve the visibility of search, we have found that we can increase the number of searchers, and that these new searchers are more likely to buy.

    It doesn't work every time, but it is certainly worth a try.

    The lesson? Follow Nick's advice here.
Brian Massey

Material Design and the Mystery Meat Navigation Problem - 0 views

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    I love the phrase "Mystery Meat" for undecipherable icons used in mobile apps. Enjoy the read from Teo Yu Siang.
Brian Massey

Functional Minimalism for Web Design - 0 views

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    "Minimalism is well suited to landing pages and portfolio sites like in example below, which have fairly simple goals, relatively low amounts of content."
Brian Massey

The Elements Of Navigation | Smashing UX Design - 0 views

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    When users look for information, they have a goal and are on a mission. Even before you started to read this article, chances are you did because you either had the implicit goal of checking what's new on Smashing Magazine, or had the explicit goal of finding information about "Navigation Design".
Brian Massey

Wunderlist's Cross-Platform Acquisition & Onboarding Process | UX Magazine - 0 views

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    In my new book Your Customer Creation Equation I discuss the importance of getting new users of Online Services to return and login. This process is called "on boarding" and it is the process of making your new users experts at using your service. Wunderlist is how me and my wife share grocery lists. and their on-boarding process is very tight. Here's how they do it.
Brian Massey

Are You Saying "No" When You Could Be Saying "Yes" in Your Web Forms? | UX Magazine - 0 views

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    If all problems are opportunities, then error messages and error pages are generally missed opportunities. Marketing should be policing the errors reported on their website, messages that are usually written by a techie in IT. John Ekman give us five steps toward writing error messages that say "Yes!" instead of making the visitor feel like an idiot.
Brian Massey

Improving the usability of your website - 0 views

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    Tips and blogs for usability
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    The first rule of usability: "Know thy user" which is my primary job.
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