52 Research Terms you need to know as a UX Designer - 0 views
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If we think using unfamiliar words makes us sound smart, @GuyLigertwood has broken the spell. We've been talking alot about behavioral science and the data that drives it. Now you will know what we say with 52 explanations of the terms we tend to bandy about. It's just enough explanation to "get it" and you can drill down into the liked videos.
The Ultimate UX Design of Form Validation - Designmodo - 0 views
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Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.
So, it is sad that so many forms work to chase these ready customers and prospects away.
This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language
The Lean UX Canvas - Jeff Gothelf - Medium - 0 views
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I love it when designers talk about hypotheses and tests. "I use this process to help teams frame their work as a business problem to solve (rather than a solution to implement) and then dissect that business problem into its core assumptions. We then weave those assumptions into hypotheses. Finally, we design experiments to test our riskiest hypotheses."
3 Dead Excuses For Badly Designed Landing Pages | Search Engine Watch - 0 views
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by @chiefmartec It's time to stop making excuses. Most interesting to me is the UX Fund, that invested in companies commited to design and user experience. They outpaced the market by over the past five years. Scott also puts a nail in the excuses: "We want to be simple, like Google", "It pays to be cheap," and "The CMO doesn't get it."
Best Practices for Long Scrolling - 0 views
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We can detect pages with low scroll rates using click-tracking software like CrazyEgg. When we see a page with poor scroll performance, we have two options: Move key content higher on the pageAdd cues to increase scrollingHere are some ideas for how to increase scrolling.
WORD OF WARNING
Use of animations and parallax should be used with extreme caution. Test into these treatments as they may detract from your content, and introduce technical problems on certain devices and browsers.
Review of Popular Design Trends for Interfaces in 2016 - 0 views
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This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.
Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.
The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."
Design a Perfect Search Box - 0 views
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@101babich When we isolate the visitors to a website that use site search, we often find a significantly higher conversion rate and average order value. Searchers are great customers.
This does not imply cause and effect.
However, after running tests that improve the visibility of search, we have found that we can increase the number of searchers, and that these new searchers are more likely to buy.
It doesn't work every time, but it is certainly worth a try.
The lesson? Follow Nick's advice here.
Material Design and the Mystery Meat Navigation Problem - 0 views
Functional Minimalism for Web Design - 0 views
The Elements Of Navigation | Smashing UX Design - 0 views
Wunderlist's Cross-Platform Acquisition & Onboarding Process | UX Magazine - 0 views
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In my new book Your Customer Creation Equation I discuss the importance of getting new users of Online Services to return and login. This process is called "on boarding" and it is the process of making your new users experts at using your service. Wunderlist is how me and my wife share grocery lists. and their on-boarding process is very tight. Here's how they do it.
Are You Saying "No" When You Could Be Saying "Yes" in Your Web Forms? | UX Magazine - 0 views
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If all problems are opportunities, then error messages and error pages are generally missed opportunities. Marketing should be policing the errors reported on their website, messages that are usually written by a techie in IT. John Ekman give us five steps toward writing error messages that say "Yes!" instead of making the visitor feel like an idiot.
Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt