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Brian Massey

PPC Help: Improving your Landing Page - 0 views

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    I'll say it again: If your SEM company isn't INSISTING on helping you with landing pages; if they are satisfied to pick any page on your site as a destination for your expensive PPC marketing; then you are being taken to the cleaners.

    Most of what you need to know is right here in this article. Contact me if you still have questions. 
Brian Massey

Pay-per-Click Search is NOT 'Storage Wars': Why there are no Million Dollar Storage Loc... - 0 views

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    This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.

    Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website. 
Brian Massey

Search market report reveals increase in PPC and SEO spending | Econsultancy - 0 views

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    In the case of paid search, the biggest barrier cited by 41% of company respondents was a lack of internal resources, followed by poorly converting websites (30%). Agency respondents had a different view on the issue though, with 49% blaming lack of budget, and 44% poorly converting websites.
Brian Massey

25 Ways to Increase Online Sales Without Spending a Penny - 0 views

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     @richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.

    My favorites are: #7 State your value proposition clearly #8 Create landing pages for your PPC ads #13 Run an A/B test for the subjet line of your next email #18 Improve your webpage load time #22 Discover what your visitors are really doing using CrazyEgg
Brian Massey

Ben Settle | Pay Per Click Search Marketing - 0 views

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    Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.
Brian Massey

12 PPC landing page tips | Internet Marketing News and Blog | E-consultancy.com - 0 views

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    Not particularly in depth, but it covers the basic concerns.
web services

Web services india professional SEO services search engine optimization India - 0 views

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    eb Services India is a professional SEO company that offers affordable web services like search engine optimization(SEO) service, link building, web peromotion, web designing and web development services, PPC services, content writing, and outsourcing seo services, in India, USA and UK.
Brian Massey

4 Things To Get Right Before You Pay For Traffic - 0 views

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     @bennyblum We don't champion conversion for the fun of it, although it is fun. We do it because it makes us money on the bottom line and gives us leverage when finding more traffic.

    Marketing Land's Benny Blum lays out the things you should do to find this leverage for your online advertising, SEO and PPC. Determine: What's a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy
Brian Massey

How Creating Crawlable Landing Pages Increased Quality Score | SEER Interactive - 0 views

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    Landing pages are a key strategy for monetizing your investment in pay-per-click ads. Here's some evidence of the importance of having landing pages with text that Google can read.

    While our landing pages are for humans, we must remember that Googlebot is a visitor as well.
Brian Massey

Ifbyphone - Call Tracking For Online Marketing - 0 views

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    Put a special phone number on your site to see how many calls it is generating.
Brian Massey

Top 14 free marketing tools and resources - 0 views

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    Greatg collection of tools from MarketingExperiments for testing plans.
Brian Massey

Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views

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    Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.

    Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
Brian Massey

Losing Exact Match is Sad, but Losing Phrase Match is What Will Torpedo Your Profits - ... - 0 views

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    One of the advantages of optimizing for conversion is that Google can't take away your revenue arbitrarily.

    Normally, we are thinking of SEO when we say this. Panda, Penguin and now Pidgeon are algorithm changes that may have hurt your business.

    Now, it appears that Google is messing with paid traffic as well.

    Mike Roberts of SpyFu.com has the analysis of an upcoming elimination of "Exact and Phrase Match keyword targeting" by Google.dealing with a 10% loss of revenue is not what I need now or ever. Optimize for conversion, and Google will not be able to reach into your pockets.
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