7 Steps To Get Actionable User Insights With Qualaroo - Conversion Team - 0 views
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@conversion_team-I'm speaking about "flipping" you message when writing copy that converts at #convcon West in San Francisco. Basically, "flipping" prevents "blending" your message, which makes it lose impact and relevance.
The catch is that you must understand something about the Web visitors that you're flipping your message toward.
The Conversion Team has a solution, and this article does a great job of helping you get an actionable understanding of how to write for your visitors in a persuasive and relevant way.
7 Things Highly Productive People Do | Inc.com - 0 views
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We focus on conversion marketing because it lets us spend our limited resources on the things that will move our business forward. However, when you first start your conversion optimization process, you are going to have to do MORE work until you get the data on what programs to kill. So, I thought I would pass along some very effective tips that have worked for me to find more time in my already crowded day. Enjoy.
The Product Page 2012: 7 Must-Test Elements - 0 views
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@TheGrok says "Test your product headline to be benefit oriented as opposed to just product name." I hadn't considered that. Good lists always tell you something you hadn't thought of and Bryan has such a list for Online Stores and Publication sites who feature their offerings on Product Pages. Product pages are the money pages on your site, and are one of the first places to look for optimization opportunities.
7 Ways to Add "WOW" Factor to Your Landing Pages - ion interactive blog - The... - 0 views
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The question to ask on a landing page is, "Will WOW increase my conversions?" Some of these "WOW" features have proven to reduce conversion rates. Rotating banners of any sort attract the eye away, and can pull readers out of the "meat" of the page where they are more likely to convert. Accordian menus and tabbed content may prevent scanners from quickly consuming the page. It's a bit of a Catch 22: they may not have the patience to click on each item until they've scanned the content... which is hidden. Social widgets can deliver social proof and increase conversion rates. However, social media chicklets that let the visitor go off to Facebook or Twitter work against the purpose of a landing page: to keep visitors on the page until they make a decision. Why send traffic that you've paid for off to Mark Zuckerberg? Lightbox popovers are universally derided if you ask people. However, they almost always increase conversion rates.
Every audience is different, so test these WOW features with your own crowd.
The Essential Checklist for Much Higher-Converting Checkouts - 0 views
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@richpage #CRO Checklists are very helpful when making decisions about your website. They take the immediacy and emotion out of your decisions.
I love checklists and this is a good one. It's ten things to consider when designing your checkout process.
My favorites are:10. Consistently Expose Your Value Propositions7. Offer help throughout the process5. Remove header navigation during checkout (so easy!)4. Reassure the Prospect that the Price is RightI'll let you explore the rest of the ten checklist items.
7 Conversion Lessons Learned From Eye Tracking - 0 views
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@neilpatel collects some of the most interesting eye-tracking images available and provides seven insights that can help you design your pages and choose images. We have done our own eye-tracking study of business video and you can get the full report now. The report offers similar conclusions for the use of video in a landing page. It includes over 30 minutes of embedded video that you can watch yourself.
Neil's conclusions include:Be careful you you use [images of] peopleThat people love media (especially on search results pages)That men and women look at images differentlyThat simple images can be more effectiveThe power of the left side of the pageThe power of facesThat people love hand-written notes (my favorite)Enjoy the images he provides.
7 Awesome Tools for Landing Page Optimization - OMI Blog | OMI Blog - 0 views
25 Ways to Increase Online Sales Without Spending a Penny - 0 views
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@richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.
My favorites are: #7 State your value proposition clearly #8 Create landing pages for your PPC ads #13 Run an A/B test for the subjet line of your next email #18 Improve your webpage load time #22 Discover what your visitors are really doing using CrazyEgg
7 Proven Ways To Increase Your Email Open & Click-Thru Rates | Unbounce - 0 views
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@unbounce Chris Pearson of DIYThemes recently stated that email is the foundation of online marketing. Period. B2B or B2C, email continues to outperform social media by a wide margin according to MarketingSherpa (and others). Here are some interesting tips on how to get your readers opening and clicking more of your email.
9 Reasons Why Your Content Is Not Shared on Social Networks: New Research | Social Medi... - 0 views
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I recommend a kind of social media strategy that we call "Content-oriented" social media. This strategy revolves around creating content and sharing it with your social networks. If it gets shared around, you generate more qualified prospects to your site to convert. Clicks are measureable, which we like at Conversion Sciences. Here are nine errors we make that limits the amount of sharing that goes on around our content. NOTE: In #8, the writer defines six sharing personas. Note that 7 of the 8 prefer email as a tool of their sharing. This is an article on social media. The insinuation is that email is a social media tool. You may know that I call email the largest social network on the planet. Just saying...
7 Reasons to Add QR Codes to Content Marketing « noeliamerejo - 0 views
SEOlympics: Top Marketing Blogs of U.S. Central | SEJ - 0 views
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Now, you can get your marketing advice from the same part of the country that your favorite team plays. If you're a fan of the Dallas Mavericks or the Chicago Bears or Oklahoma University, you'll want to get your learning from one of these ten blogs from the middle of the country.
These are the top 10, and we are proud to come in at number 7.
7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title - Venngage - 0 views
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The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.
Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.
7 Things I Learned About A.I. at SxSW17 - ThinkGrowth.org - 0 views
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Everything we do as marketers or salespeople is about story. Our content and conversations should excite the imagination and make others curious about the characters in our story - and perhaps see themselves in it. A.I. and other tech innovations will allow us to get closer to the characters in the stories we tell.
7. Conduct user research or share findings with developers
It isn't hard to get user input thanks to inexpensive and easy-to-use services like UsabilityHub.com and Verifyapp.com.
Learn more about how and when to use tools like this in our free Everyday Behavioral Science training.