26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner - 0 views
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@smexaminer While images are important for social media to help break through the noise, they are also very important on our landing pages, home pages and other web pages.
Unfortunately, we often resort to what I call "business porn" in my book. Business porn includes stock photos of multi-racial smiling people, of graphs going up and to the right, and of cheerful women with headsets.
So if you are struggling with what to use for visuals on your site or in your emails, here are 26 excellent ideas.
10 Annoying Stock Photos I Never Want to See Again - 0 views
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If you've ever wondered what "business porn" is, this post covers pretty much all of it.
The superhero, the running businessman, the meaningless graph, and the sexy business hottie.
If I was to add one more, it would be the suited handshake.
Megan Leap is available to take a look at your website and online strategy.
How to Design Kickass Long Form Sales Pages-ConversionXL - 0 views
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@peeplaja "People have an infinite attention span if you are entertaining them."
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: "Buyers are readers." There is more wisdom in this entertaining post.
Content Ideas For An Ecommerce Site - 0 views
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@gaspland The customer equation for an Online Store seems to be the least content intensive, with online proprietors being satisfied with manufacturer stock photos of products. High converting online stores, however, take pains to help the visitor "touch and taste" their wares. Here are some great ideas on how to generate content for your online store.
12 Landing Page Mistakes That Scream `Home-Made`-Design for Founders - 0 views
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@ashocka18 has written an article for designers working on landing pages. In the process Heidi has linked to some very helpful posts.
I was struck by the way she laid out the article, perfect for those of us who scan. Your landing pages should be designed to help scanners find the salient points of your copy... like where the link to my post is.
I especially love the banner images for each topic. Very fun. Boring Call to Action Button Lame Logos Inconsistency Too many fonts Random colors Spacing fails Cheesy stock photos (I call this "Business Porn") Overuse of photoshop effects Icons from everywhere Readability issues Navigation Check it out.
The Shocking Truth About How Web Graphics Affect Conversions - 0 views
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@KISSMetrics - David Ogilvy is experiencing something of a renaissance these days as his experience and research in offline marketing are proving true in online marketing. And we need him. Images are an abused medium on the Web, and this article points out mistakes that you are probably making.
There are some real nuggets here, such as "Captions under images are read on average 300% more than the body copy itself" Ask your designer what research he has for his decisions.
This is an important article, and you should read it before you blindly follow the advice of lazy designers.
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Read on to learn how to NOT be one of these hasty marketers.