Contents contributed and discussions participated by Brian Massey - Online Conversion

The Noisy Fallacies of Cambridge Analytica and Psychographic Targeting | WIRED - 0 views

www.wired.com/...ies-of-psychographic-targeting

personas psychographics market research

shared by Brian Massey on 21 Mar 18 - No Cached

Brian Massey on 21 Mar 18

"This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients."

<div class="cArrow"> </div><div class="cContentInner">"This sort of caricature of a consumer segment was created as much for potential targeting as for populating ad agency pitches to clients."</div>

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SaaS Pre-Launch Strategy: How We Got Our First 100 Paying Customers - 0 views

www.fieldboom.com/...saas-pre-launch-strategy

mvnp mvp market research saas

shared by Brian Massey on 06 Mar 18 - No Cached

Brian Massey on 06 Mar 18

This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing.

<div class="cArrow"> </div><div class="cContentInner">This is a great example of creating a MVNP (Maximum Viable Non-Product) to test your market and marketing. </div>

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6 Sure-Fire Signs of a Real Digital Marketing Agency - 0 views

medium.com/...-marketing-agency-9d3095c82f1d

marketing agency agencies

shared by Brian Massey on 14 Feb 18 - No Cached

Brian Massey on 14 Feb 18

No no no no NO! "Each campaign is a roll of the dice. If it succeeds, great! But if it fails to meet expectations, then it becomes more wasted time during which the competition could gain an upper hand."

Are you still rolling the dice? in 2018? Stop it.

<div class="cArrow"> </div><div class="cContentInner">No no no no NO! "Each campaign is a roll of the dice. If it succeeds, great! But if it fails to meet expectations, then it becomes more wasted time during which the competition could gain an upper hand."<br /><br />Are you still rolling the dice? in 2018? Stop it.</div>

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Transferwise vs. WorldRemit: A Product Messaging Teardown - 0 views

nandinijammi.com/transferwise-vs-worldremit

product messaging creativity

shared by Brian Massey on 14 Feb 18 - No Cached

Brian Massey on 14 Feb 18

TransferWise has twice the valuation of WorldRemit even though they both started about the same time.

Could Worldremit have tested their way to a marketing strategy that made them competititve with TransferWise? We think so. But TransferWise figured it out, and when they did, they didn't let go.

<div class="cArrow"> </div><div class="cContentInner">TransferWise has twice the valuation of WorldRemit even though they both started about the same time. <br><br>Could Worldremit have tested their way to a marketing strategy that made them competititve with TransferWise? We think so. But TransferWise figured it out, and when they did, they didn't let go.</div>

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How PURE Can Boost Your Website Conversion Rates To A Whole New Level - 0 views

www.invespcro.com/...ion-rates-to-a-whole-new-level

usability ux

shared by Brian Massey on 23 Jan 18 - No Cached

Brian Massey on 23 Jan 18

Here is another tool in the arsenal of the Conversion Scientist. PURE: The "Pragmatic Usability Rating by Experts" Who names this stuff?

<div class="cArrow"> </div><div class="cContentInner">Here is another tool in the arsenal of the Conversion Scientist. PURE: The "Pragmatic Usability Rating by Experts" Who names this stuff?</div>

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How to Design an Addicting Product - The Startup - Medium - 0 views

medium.com/...addicting-product-29b948c427de

psychology

shared by Brian Massey on 14 Jan 18 - No Cached

Brian Massey on 14 Jan 18

An interesting history of motivation and the imperative of seeking behaviors.

<div class="cArrow"> </div><div class="cContentInner">An interesting history of motivation and the imperative of seeking behaviors.</div>

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15 Common Logical Fallacies and How to Spot Them - 0 views

blog.hubspot.com/...common-logical-fallacies

testing biases

shared by Brian Massey on 08 Nov 17 - No Cached

Brian Massey on 08 Nov 17

Great list of things that lead us to make bad decisions... even with data.

<div class="cArrow"> </div><div class="cContentInner">Great list of things that lead us to make bad decisions... even with data.</div>

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Tests Go First. Usability Testing in Design. - UX Planet - 0 views

uxplanet.org/-testing-in-design-574ffa18d81

usability testing design

shared by Brian Massey on 08 Nov 17 - No Cached

Brian Massey on 08 Nov 17

Kinds of user tests include Explorative, Assessment and Comparative. The article discusses "Hallway Testing", "Remote Usability Testing", "Expert Reviews", "Paper Prototype Testing", and "Thinking Aloud".

<div class="cArrow"> </div><div class="cContentInner">Kinds of user tests include Explorative, Assessment and Comparative. The article discusses "Hallway Testing", "Remote Usability Testing", "Expert Reviews", "Paper Prototype Testing", and "Thinking Aloud".</div>

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Common UX mistakes that can kill your project - UX Planet - 0 views

uxplanet.org/kill-your-project-ccae026605ae

shared by Brian Massey on 06 Nov 17 - No Cached

Brian Massey on 06 Nov 17

These are the things that make redesigns fail. I've seen it. Over and over.

<div class="cArrow"> </div><div class="cContentInner">These are the things that make redesigns fail. I've seen it. Over and over.</div>

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The State of the SaaS Economy - 0 views

www.priceintelligently.com/...-subscription-economy-saastock

saas

shared by Brian Massey on 03 Nov 17 - No Cached

(1) The Bayesian Trap - YouTube - 0 views

www.youtube.com/watch

science bayes ab-testing

shared by Brian Massey on 02 Nov 17 - No Cached

Brian Massey on 02 Nov 17

The best description of Bayesian probability I've found. You need to know this.

<div class="cArrow"> </div><div class="cContentInner">The best description of Bayesian probability I've found. You need to know this.</div>

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Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule - 0 views

medium.com/...-10-000-hour-rule-7b7a39343523

testing science

shared by Brian Massey on 30 Oct 17 - No Cached

Brian Massey on 30 Oct 17

When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.

'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '

<div class="cArrow"> </div><div class="cContentInner">When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs. <br><br>'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '</div>

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Ghost buttons: Why you should be afraid. - prototypr - 0 views

blog.prototypr.io/are-ghost-buttons-a87af5c8cee8

design testing buttons

shared by Brian Massey on 24 Oct 17 - No Cached

Brian Massey on 24 Oct 17

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.

<div class="cArrow"> </div><div class="cContentInner"> @PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.</div>

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Flat Design: Why you should question Nielsen Norman's research on the trendy design style. - 0 views

medium.com/...endy-design-style-39a991517e02

design testing

shared by Brian Massey on 09 Oct 17 - No Cached

Brian Massey on 09 Oct 17

Even experienced research groups like Nielsen Norman can get testing wrong by adding too many variables. The author argues that too many variables changed in these tests

And he's right.

<div class="cArrow"> </div><div class="cContentInner">Even experienced research groups like Nielsen Norman can get testing wrong by adding too many variables. The author argues that too many variables changed in these tests<br><br>And he's right.</div>

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Wireframes are dead-why I haven't used wires in over a year. - 0 views

medium.muz.li/es-in-over-a-year-8027fcce1b3f

ux design

shared by Brian Massey on 06 Oct 17 - No Cached

Brian Massey on 06 Oct 17

I've always argued that wireframes should come later in the web design process after copy and persuasive elements have been established.

Zakary Kinnaird argues there may be no good time for wireframes.

I can't test wireframes, esp. if they contain Lorem Ipsum copy. So wireframes lock in design elements before we even know what visitors prefer. Good comments as well.

<div class="cArrow"> </div><div class="cContentInner">I've always argued that wireframes should come later in the web design process after copy and persuasive elements have been established. <br><br>Zakary Kinnaird argues there may be no good time for wireframes.<br><br>I can't test wireframes, esp. if they contain Lorem Ipsum copy. So wireframes lock in design elements before we even know what visitors prefer. Good comments as well.</div>

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How to choose a user research method - UX Planet - 0 views

uxplanet.org/r-research-method-985112051d84

ux behavioral science user testing

shared by Brian Massey on 10 Sep 17 - No Cached

Brian Massey on 10 Sep 17

Here is an excellent summary of the kinds of user testing you can employee, and how to choose.

<div class="cArrow"> </div><div class="cContentInner">Here is an excellent summary of the kinds of user testing you can employee, and how to choose.</div>

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Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again | Post Funnel - 0 views

postfunnel.com/ever-tweaks-make-customers-buy

pricing anchoring price

shared by Brian Massey on 28 Aug 17 - No Cached

Brian Massey on 28 Aug 17

Have you considered trying any of these. We would love to hear what you found.

<div class="cArrow"> </div><div class="cContentInner">Have you considered trying any of these. We would love to hear what you found.</div>

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(23) Conversion Rate Optimization Best Practices [WEBCAST] with Brian Massey - YouTube - 1 views

www.youtube.com/watch

Three key things businesses should consider about Optimization. conversion marketing

shared by Brian Massey on 17 Aug 17 - No Cached

Visual sugar - uxdesign.cc - 0 views

uxdesign.cc/visual-sugar-f46b47ee04e5

design ux

shared by Brian Massey on 04 Aug 17 - No Cached

Brian Massey on 04 Aug 17

When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites.

<div class="cArrow"> </div><div class="cContentInner">When designing pages that are informational and persuasive, "visuial sugar" will often have a very meaningful negative effect on leads and sales. This is a great summary of what NOT to do on your landing pages and websites.</div>

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Persuasive Techniques in Website Optimization: The Ultimate Guide for SaaS (100+ persua... - 0 views

convertize.blog/persuasive-techniques-saas

biases behavioral science

shared by Brian Massey on 12 Jul 17 - No Cached

Brian Massey on 12 Jul 17

This is a great roundup of the biases and psychological effects that drive humans to act. Every marketer should be comfortable with these concepts.

<div class="cArrow"> </div><div class="cContentInner">This is a great roundup of the biases and psychological effects that drive humans to act. Every marketer should be comfortable with these concepts.</div>

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