Group items tagged

This is a good overview of design trends from 2016. Not all of these trends are good ideas from a conversion optimization standpoint.

Scroll Animations, Large Thematic Images, Animated Micrinteractions, and Brutalism are probably hurting conversion rates.

The author makes a very important point: "this sort of experiment requires thorough research and in many cases the final result comes via several iterations tested and analyzed in terms of usability and visual perception."

While good UX (User eXperience) does not always translate into higher conversion rates or revenue per visit (RPV), these trends point to excellent hypotheses for what MIGHT increase the performance of your site.

Single Page Sites: Simplicity is often a great way to increase conversion rates Infinite scrolling: Consider this for category pages. I haven't tested this yet. Persistent top nav: I am very curious to see if this increases CR and RPV. Let me know if you've tested it. Web 2.0 Aesthetics: I hope this includes the rotating banners at the top of so many sites. Typography Returns: Your message is the most important part of your conversion optimization plan. Typography can help... or hurt

There are sevreral items in this list that are important for conversion optimizers to take note of, things to try. Mobile-first design: I surprised to learn how many leads and sales are now coming from the mobile web. Skeleton screens: Far better than some spinning animation for decreasing both load times AND percieved load times. Photo-cenric Menus: Try these for ecommerce sites. Scroll-triggerd animations: ONLY FOR STORY TELLING! Animated Call-to-action Buttons: Try those that shimmer without interaction. Hand lettering: Be careful not to make things hard to read. AI for design: I just have to try Grid.

.@ConversionXL: The best UX designers are using low-cost behavioral tools to make better decisions about design on business websites. Here, we learn that the trend in "Ghost Buttons" is probably bad for sites that want conversions.

Some remarkably insightful predictions for small and medium-sized businesses.

Part 2 of Stéphane Hamel's Web Analytics primer. Warning: Beware of averages in time series.

We're getting into some pretty deep stuff in part three of Stéphane Hamel's analytics primier. However, he saves the day with some simple definitions of when we can call something a trend.

 @marcommadness We've built a very successful and growing business on a foundation of content. Our prospects pull up on road paved by content.

So, I was glad to see this well-written Relevance article that mentioned our content creation service.

These five tips are not typical, and are truly the reasons we have succeeded. Automate Content Development Be authentic and vulnerable Writers should learn to code (huge advantage). Long form content.

I reviewed 47 wordpress templates for a competition earlier this year. 98% of them used a "flat" design approach. Of course, we're seeing this style of design pervade websites.

Is this a good thing? Nielsen Norman Group says we can use flat designs if we follow some smart guidelines.