Open Innovation and Social Media Roadblocks - and How to Overcome Them | 15inno - 0 views
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simonmart on 24 Aug 12There will be people within your organization who will fight against the use of social media and even against the very notion of open innovation. As I wrote in my first book, The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills: "Change is frightening to many elements inside the typical organization. Change threatens people's power, their status, their egos, and, in some situations, even their jobs. Change can make someone's expertise obsolete and thereby make them obsolete as well. Because people are afraid of change, innovation efforts often cause the eruption of corporate antibodies that fight to kill innovation and maintain the status quo."