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Jean-Marie Cognet

Global Enterprise Lecture Capture Solutions Market Forecast 2016-2022 - Research and Ma... - 1 views

  • DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Enterprise Lecture Capture Solutions Market: Forecast to 2022" report to their offering. “Global Enterprise Lecture Capture Solutions Market: Forecast to 2022”Tweet this This research covers the global market for enterprise lecture capture solutions (LCS). Detailed global market trend analyses, including market drivers, market restraints, technology trends, vertical analysis, and pricing analysis, are provided in this research. Revenue forecasts are provided for the total enterprise LCS market.
Jean-Marie Cognet

Flip Classroom Market Growth Forecast at 37.47% CAGR to 2020 - MarketWatch - 2 views

  • The analysts forecast global flip classroom market to grow at a CAGR of 37.47% during the period 2016-2020. One trend to watch for is the advances in lecture capture technology. Vendors are improving the features and functionalities of lecture capture technology to popularize it in classrooms. With the help of this technology, video lectures can be created in HD quality by combining inputs from live cameras and computer screens. These lectures are interactive, as they include options like touchscreen, tagging, and content editing.
  • Flipped learning is a hybrid model that combines aspects of traditional learning and blended learning. This model encourages students to take technology-aided lectures outside of the classroom through videos and simulations. Lessons taken in advance by students allow the classroom time to be allocated for group activities and handling subject related queries, resulting in enhanced student performance. Educational institutions are deploying flipped learning models by installing lecture capture solutions and delivery solutions such as LMSs (learning management systems).
  • The flip classroom market [http://www.sandlerresearch.org/global-flip-classroom-market-2016-2020.html ] is divided into the following segments based on geography: APAC, Europe, North America and ROW. Key players in the global flip classroom market: Adobe Systems, Cisco Systems, D2L, Echo360, and Panopto. Other Prominent Vendors in the market are: Aptara, Articulate, City & Guilds Group, Creston Electronics, Dell, Haiku Learning, MediaCore, N2N Services, OpenEye, Saba Software, Schoology, and TechSmith
Jean-Marie Cognet

Top 20 eLearning Statistics For 2019 - eLearning Industry - 0 views

  • The global eLearning market was worth an impressive $107 billion in 2015 [1]. By 2025, however, Research and Markets believe that it will reach a staggering total market value of $325 billion [1]. The reasons for this explosion in value come on the back of several main drivers: the need to educate vast numbers of people at low cost, the falling price of learning solutions, the needs of the modern workforce to engage in life-long learning, and the fact that learning through an internet portal is often more convenient than going to school. The majority of the growth in the eLearning market will come from demand in developing countries.
  • 2. The Self-Paced eLearning Market Will Decline To $33.5 Billion By 2021
  • 77% Of US Companies Used Online Learning In 2017
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  • eLearning could reduce employee training time by as much as 40-60% [2]. Cutting training time means that workers can spend more time doing their primary role and companies don't need to organize as much cover.
  • eLearning may boost knowledge retention by an impressive 25-60% [2]
  • Deloitte, a professional services and research company, estimates that the average employee needs to dedicate around 1% of their time per week to training. Doing this, according to Deloitte, enables the worker to stay up to date with best practices and developments in their industry. 1% of the working week isn't much time at all. It translates to 24 minutes per week or 4.8 minutes per day, assuming a 5-day working week [14]. Arranging 4.8 minutes of training per day face-to-face would be impractical. But thanks to "microlearning"— a popular buzzword in the eLearning industry—companies can now take this approach. What's more, microlearning may be even more effective than regular learning because people are better at absorbing lots of small chunks of information than they are a few larger ones.
  • Data Suggests That When Employers Spend $1,500 Per Employee Per Year On Training, They Achieve Improvements In Profit Margins Of Around 24%
  • it's the conclusion of the American Society for Training and Development after a study of more than 2,500 firms
  • Data suggests that when employers spend $1,500 per employee per year on training, they achieve improvements in profit margins of around 24% [8]. Furthermore, for every additional $680 a company spends, shareholder return rises by 6%. Investing in the knowledge capital of a company, therefore, is just as important as investing in the physical capital [8].
  • This can be accomplished easily if the company opts for a value for money LMS.
  • Figures From An Open University Study Suggest That eLearning Cuts Energy Consumption By 90% And Slashes CO2 By More Than 85%
  • 72% of organizations believe that eLearning puts them at a competitive advantage [2]. eLearning is a flexible tool that firms can use to provide them with educational support when they need it. Keeping employees apprised of changes in the market is a significant challenge for many enterprises.
  • Data from a Gallup poll in 2015 found that only 32% of employees in the US were "engaged" and that more than 51% were "unengaged" [9]
  • According to data from The Molly Fletcher Company, eLearning helps firms achieve an 18% boost in employee engagement leading to higher productivity and customer satisfaction [2].
  • 49% Of Students Say That They Have Taken An Online Course In The Last 12 Months
Jean-Marie Cognet

Popularity of Online and Community Learning Predicted to Boost the demand for Flipped C... - 0 views

  • “The flip model of learning offers a considerable cost saving opportunity to learners as well as educational institutions. Many institutions are using LMS to facilitate the delivery of content to the users. Although end-users have to make substantial upfront investment in the required infrastructure such as adequate Internet bandwidth, the long-term benefits of flipped learning considerably outweigh that of traditional classroom teaching and training,”
  • Global flipped classroom market by product Software 54.89% Hardware 33.54% Services 11.56%
  • The global flipped classroom market by hardware was valued at USD 165.9 million in 2015. The hardware segment comprises devices such as document cameras and tablets that are required to create, capture, and access learning content. These devices are finding more acceptance in schools and colleges. Lecture capture is used to facilitate learning for both students and teachers and helps in recording and delivering lectures in multiple formats including text and video. Vendors are equipping hardware with advanced features for lecture capture such as high-resolution video and display to improve quality. The devices used to facilitate lecture recording include microphones, cameras, screen capture devices, desktop recorders, DVD players, electronic whiteboards, and videoconferencing devices.
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  • The global HMI market in the automotive industry was valued at USD 388.3 million in 2015. These investments are anticipated to expand the market for automation solutions, including HMI solutions that monitor continuous flow of information related to plant operations and processes. In addition, the rising purchasing power of the middle class in developing countries, such as India and China, may lead to the establishment of new automotive plants in these nations. These factors will cast a positive influence on the automation systems market during the forecast period.
Jean-Marie Cognet

La coédition, nouveau modèle économique des Mooc - JDN - 1 views

  • L'association entre les concepteurs de Mooc et les marques est simple. Les premiers apportent leurs compétences techniques : conception et gestion de la plateforme LMS, réalisation des vidéos (le Mooc sur l'empowerment féminin en comporte par exemple dix-neuf), administration technique, ingénierie pédagogique, conception de KPI…Les seconds apportent leur expertise et leur image de marque sur un sujet de fond. Concernant la communication et le marketing, la synergie de deux savoir-faire permet d'améliorer la notoriété et l'efficacité commerciale. Les profits générés par les Mooc sont partagés entre les deux acteurs.
  • "Esprit du temps a été lancé en septembre. L'initiative est déjà rentable", assure-t-on du côté de Coorpacademy, qui partage les revenus générés par les inscriptions à la plateforme avec les entreprises partenaires. En plus d'une forte visibilité les entreprises coéditées bénéficient de ce que Delphine Groll qualifie d'une "bonne source de monétisation".
  • En plus d'un partage des recettes générées par la plateforme, les entreprises et les concepteurs disposent d'une seconde source de revenus. Les Mooc étant conçus pour être un contenu de référence, ils peuvent être vendus "sur étagère" à des entreprises qui s'en servent ensuite pour former leurs salariés dans le cadre de plans de formation. Ainsi, ZeVillage déclare être en négociation avec deux groupes du CAC 40 qui souhaitent acquérir des licences pour accompagner le déploiement du télétravail en interne.
Jean-Marie Cognet

YouTube's September Market Share Plunges to Record Low - Videonuze - 0 views

  • n addition, the 13.1 billion YouTube videos viewed in September is the lowest in the 13 months since comScore changed its reporting methodology and is nearly 30% lower than the 18.6 billion videos viewed a year ago in Sept. '11 and almost 650 million lower than its Aug '11 total of 13.8 billion videos. (YouTube's record high was 21.9 billion in Dec. '11)
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    "comScore released its September 2012 Video Metrix data which showed YouTube accounted for approximately 13.1 billion videos viewed out of the monthly total of 39.4 billion. At 33.2%, that's the lowest market share YouTube has had since Aug. '10"
lauraschmitz1992

How Will IoT Change the Education Sphere? | Emerging Education Technologies - 0 views

  • According to a research study, “IoT in Education Market” by MarketsandMarkets, the global market size is expected to “grow from $4.8 billion in 2018 to $11.3 billion by 2023.”
  • Personalized Learning One of the biggest hurdles with the typical education system is the lack of flexibility in the course work. The course is the same for each and every student. The human-to-human interaction in a classroom space is collective and does not take into account the individual pace and needs of the student. Building on the idea of Big Data collection, with IoT each student can be evaluated and monitored on an individual basis. Weaker students may be granted a modified course work that caters to them individually to bring them up to speed. On top of that, the aggregate data can guide the instructors to modify the coursework on the go depending on the collective class needs.
  • More Human-to-Machine Interaction
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  • Thus IoT has the potential to not only save time and physical resources, but also human resources all the while maintaining a better standard of teaching.
  • Financing Issues Financing is another hurdle. Government expenditure on Education is already stretched to its limit in most countries around the world. Plus, education isn’t really the sector that sees significant improvement in budget increase every fiscal year. It is general knowledge that education is kept on the back burner since it is not the topic that wins votes. Information Technology hardware can be expensive and IoT infrastructure can demands a lot of it. To implement IoT, either government or private investments may need to subsidize it.
cdussert

Le retour de l'humain en communication - 3 views

  • on fournit même les comptes Twitter des chiens de l’entreprise !  
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    #marketing #trends #humanisation #communication
Jean-Marie Cognet

Microsoft Hololens se montre en France, Transformation digitale - Les Echos Business - 2 views

  • Vendu 3.299 euros pour l’édition développeur, ou 5.489 euros pour l’édition commerciale, le Microsoft Hololens est disponible à la commande depuis le mois d’octobre. Les premiers exemplaires seront livrés à la fin du mois de novembre. « Hololens se destine avant tout au marché professionnel », estime Florent Pellissier, chef de produit marketing chez Microsoft France.
  • « Les scénarios d’utilisation sont nombreux, liste Benoit, Le Pichon, l’ascensoriste ThyssenKrupp équipe ses techniciens avec le casque pour qu’ils puissent voir des hologrammes envoyés à distance par un cadre qui leur indique ainsi la marche à suivre dans une situation complexe. Des constructeurs automobiles comme Volvo travaillent sur le design des futurs véhicules en observant une représentation holographique de leurs modèles, par exemple ». L’intérêt est bien compris. Cette assistance logicielle là convient aux professionnels qui ont besoin de leurs mains pour travailler et ne peuvent donc pas tenir un smartphone ou une tablette.
  • « Nos clients trouveront un retour sur investissement dans les marges créées par le fait qu’ils n’auront plus besoin de former en situation réelle leurs collaborateurs ou qu’ils n’auront plus besoin de réaliser une maquette en taille réelle »,
Jean-Marie Cognet

Le webinar a le vent en poupe - 1 views

  • Outil de content marketing très utilisé dans le B2B, le webinar est un canal d'acquisition potentiellement efficace en terme de ROI.
Hélène Baudet

The Webinar Blog: Conversion Features For Webinar Technologies - 0 views

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    "webinar-specific items we need if we are going to take advantage of best practices when using webinars as a marketing tool"
Jean-Marie Cognet

Le HTML5 au service des professionnels du marketing | L'Atelier: Disruptive innovation - 0 views

  • le HTML5 permet surtout d’intégrer des vidéos plus facilement et offre un accès Web depuis n’importe quel appareil, qu’il s’agisse d’un ordinateur, d’une tablette ou d’un smartphone. Conséquence: les annonceurs peuvent proposer plus de publicités sous format vidéo sans se soucier de la compatibilité avec l’appareil. En effet, a vidéo sera directement lisible sur un navigateur et hébergée dans les nuages, sur serveurs distants.
Jean-Marie Cognet

Lecture capture: watch and learn - Installation - 1 views

  • Today’s students are intimately connected to the latest technology and gadgets and use them constantly. Their familiarity, combined with an innate and intuitive ability to control it, means that not only do they use video and audio communication for their own social communication but expect it to be present in all aspects of their lives. This expectation extends to the provision of learning services, particularly at higher levels; with the current high cost of educational services, prospective students demand sophisticated and effective use of technology at universities to elevate their education experience. They choose their university on a number of factors, with technology and modern teaching methodologies rating highly in that decision. Universities that fail to meet their expectations are ignored as students vote with their feet and select another establishment.
  • The process of recording classes and other live sessions, generally referred to as lecture capture, features highly on the lists of students’ criteria during that assessment. While still a relatively young technology compared with others in the AV world, it has rapidly gained acceptance in the academic sector, proving its ability to aid the educational process and rapidly penetrating the industry
  • Early reticence to deploy and use lecture capture systems has largely abated. Fears that students would skip lectures if there were to be a recording available online later, and lecturers’ concerns over job security once their classes had been recorded, were generally unfounded. Instead the system has stimulated new methods of teaching, including that of ‘flipping’,
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  • This allows them to concentrate on the delivered speech rather than on note-taking, and has greatly improved understanding. Lecture capture systems are often used in preparing the recordings to be used in lecture flipping
  • “The market is becoming mature, not necessarily in terms of current installations but certainly with the numbers of universities that have a plan in place to roll out capture to all rooms. Many universities have a policy of recording all lessons and lectures and it is being implemented widely. Some universities automatically schedule recordings along with the lecture timetable
  • The use of video capture solutions to record classes as well as enable lecturers to create their own supplemental videos requires robust technology.
  • The lecture capture system should be automated, allowing faculty or campus IT staff the ability to easily schedule recordings. A lecturer may also want to record a video prior to class in an empty classroom or right from the comfort of his or her home or office.
  • “The success of lecture capture is influenced by the user experience of the student and also by the user experience of the teacher,” points out Robert de Jong, director of product marketing EMEA at Vaddio.
  • Handling many simultaneous camera feeds on a network can also present problems. “Some universities are starting to install IP cameras as they are fast coming down in price,” says Mark Rogers, product manager, Datapath
  • Lecture capture is almost becoming a victim of its own success,” continues Lipps. “Students nowadays are demanding it in all their classes and will often stop a lecturer to point out if the system is not recording. The result is that it is becoming an essential piece of equipment in all active lecture rooms. A large university may have 500 rooms but it is not economically viable to put top-of-the-range equipment in all of them. However with the right video platform, there will be hardware and software capture options that make sure lecture capture can be included in as many classrooms as possible.”
Jean-Marie Cognet

Apprendre l'architecture grâce au MOOC : vices et vertus - Archicree - 1 views

  • Alors que le 28 février dernier l’université d’Harvard mettait à disposition de tous ses modules d’architecture sur la plateforme de cours en ligne ouvert et massif (MOOC*) edX, des universitaires français questionnent ce modèle d’enseignement.
  • Ces cours sont dispensés en visio-conférence sous titrée. Ils sont suivis de questions qui permettent l’obtention de crédit.
  • Un forum est mis à disposition pour que chacun puisse débattre du sujet et l’enrichir, en interagissant en ligne avec d’autres membres de la communauté. Le temps pour suivre une leçon complète est d’environ deux à trois heures. Des tableaux de progression offrent un suivi personnalisé aux fils des exercices.
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  • selon un sondage auprès des apprenants edX, permettrait d’augmenter ses perspectives d’emploi : 43% ont déclaré que les cours ont contribué à faire progresser leur carrière. Pour autant une étude du MIT – Harvard indique que seulement 5% des inscrits vont jusqu’au bout de la formation et la valide, et que 9% suivent plus de la moitié du cursus. En chiffre, la plateforme se vante de 10 millions d’apprenants, de plus de 1265 cours, de plus de 110 institutions prestigieuses dans le monde, de 34 millions d’inscriptions aux cours, avec un âge moyen de 28 ans. En pourcentage, 25% des apprenants seraient d’USA (une réponse au coût élevé des universités américaines), 11 % d’Inde, 4% du Royaume Uni, 4% du Brésil, 3% de Chine.
  • les MOOC semblent avoir trouvé un système économique non lucratif mais autonome pour démocratiser et ré-imaginer l’éducation
  • Mais les détracteurs du MOOC ne sont pas du même avis. Annie Vinokur, dans « La normalisation de l’université » soutien que le développement des MOOC dans les années 2010 est concomitant de la hausse des frais de scolarité dans les universités américaines, et qu’in fine, elles banaliseraient l’enseignement et donc les métiers auxquels elles préparent. Selon le sociologue Jérôme Valluy, dans l’entretien « Un ersatz de prestations pédagogiques… », les MOOC tiendraient plus du marketing académique que de la pédagogie numérique, et ne seraient qu’une version low cost de l’enseignement : « Le danger est de créer des illusions : faire croire aux étudiants qu’ils accèdent par les Mooc à des universités prestigieuses. C’est du marketing qui confine à la tromperie. Ils n’accèdent qu’à un ersatz de prestations pédagogiques de ces universités et les certifications qu’elles délivrent ne valent pas, au regard des employeurs, les diplômes délivrés sur la base de formations principales ». Ainsi, les opposants au MOOC craignent que la réduction de coûts par la diffusion en ligne se fasse au détriment de la qualité des contenus et que la généralisation des cours en ligne aboutisse à une mise en concurrence des facultés dans un contexte de restriction budgétaire. Ils se méfient de l’accès différencié à l’équipement informatique ainsi qu’au risque d’isolement des étudiants.
Jean-Marie Cognet

How to use education technology in Business Schools - and why - Business Graduate Assoc... - 0 views

  • ‘tell me and I forget, teach me and I may remember, involve me and I learn’ is often attributed to US inventor and polymath, Benjamin Franklin
  • My mantra is ‘disrupt before being disrupted’. It’s time for today’s digital culture to spread into Business Schools, worldwide
  • In France, 42% of jobs are under threat of automation, according to the consulting firm Roland Berger (2015).The average projected job loss across OECD countries is 57%, according to a 2016 World Bank Development Report.
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  • VR is a great tool for enhancing the learning experience.
  • Moreover, e-learning platforms are evolving into adaptive learning platforms so that content can be adapted automatically, thanks to algorithms and data, which can set the pace of the learning to suit the abilities and preferences of the learners. This could be the end of the ‘one-best-way’ approach to higher education. In short, it is impossible for us to continue teaching in the way we have done for decades
  • A vast quantity of information is now widely available online. With more than 4.7bn web pages to choose from, hundreds of new videos uploaded to YouTube every minute of the day, a wide choice of social networks and millions of apps to download, access to information, experts and tools has never been easier. Much of this information is streamed directly to your pocket 24/7 thanks to the mobile phone. Finding relevant and accurate information is far less simple. Nowadays, the challenge is finding the right information at the right time. Professors have to enhance their students’ skills around the critical analysis of online content, tools and expertise.  The student demographic is also evolving, with so-called ‘digital natives’ proliferating within Business Schools, but there is a tremendous need for all employees to become lifelong learners.
  • With this technology, we aim to achieve three key improvements around learning:  1. Faster learning: the use of VR speeds up the learning process. Students are more engaged and involved in the case studies, and this means that they pick up the marketing concepts linked to the business case more quickly. 2. More memorable learning: students are likely to be positively influenced by this innovative and novel style of teaching. Its effects will therefore last longer and they stand to remember key concepts more clearly. 3. More complete learning: students experience the world in its full complexity and in a ‘natural non-linear’ way: they enhance their critical-thinking skills and creativity, thanks to shorter feedback loops around the experience itself during class.
  • At NEOMA, we are lucky to have faculty rules that recognise the value of innovation in teaching. Without such rules, innovation would be unlikely to take root.
  • Peter Drucker: ‘The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.’ Don’t be afraid of the turbulence, go forth and transform. 
  • Alain Goudey is Chief Digital Officer and Professor of Marketing at NEOMA Business School in France
Jean-Marie Cognet

5 Reasons Why Video Is More Effective than Text - IdeaRocket - 0 views

  • The average consumer watches roughly 206 videos a month, and 59% of senior executives said that if both text and video are available on the same topic, they are more likely to choose video.
  • Videos get 1,200% more shares than text and images combined. People love sharing content on social media and more importantly: people love sharing videos.
  • one-minute video is worth to 1.8 million words.
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  • your brain can process these visuals 60,000 times faster than text.
  • Studies show that viewers retain 95% of a video’s message compared to 10% when reading text.
  • Also, according to Hubspot, 80% of customers remember a video they viewed in the past month
  • Most people need visual aids to learn, and 65% of people consider themselves to be visual learners. Videos accommodate this learning style and help people retain information better than they would a large wall of text.
Jean-Marie Cognet

5 Reasons We Love Video Marketing (and You Should, too!) - 0 views

  • 9% of executives prefer to watch videos than read a text-only article The average web user spends 88% more time on a website that has video
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