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We also know (just look at the exponential growth of YouTube) that video is an area which L&D pros have to invest in, as employees/customers expect it. With this expectation comes the responsibility of making sure the content is compelling.

It’s down to L&D professionals to invest in themselves and ensure they can produce great video – either internally or by outsourcing well.

es, the younger generation is more accustomed to using certain tools such as YouTube, but video is universally appealing – witness the enduring success of cinema. We are visual animals, and good video will appeal to us all.

Video has the unique power of engaging employees and helping them retain information learned during onboarding like no other medium. According to Forrester Research, video is the fastest-growing digital content category, and they expect by 2017 more than 90% of the online population will regularly watch online video.

Their report, which surveyed 33 universities, found in almost all cases that the responsibility for copyright issues in lecture content lay with the lecturer but a “significant amount of the policy documents did not make these responsibilities clear”. The paper recommends that universities “make clear” who is responsible, but also “provide supportive copyright advice…on issues such as the use of third party material in recorded lectures”.

“There has been a process of trying to harmonise copyright law across Europe…but what tends to happen with Moocs, they tend to rely on Creative Commons licences (enabling the free distribution of an otherwise copyrighted work), [so] it is possible to create resources that can be openly shared.”

(format vidéo avec planches indexées), des sessions en salle reposant sur l’utilisation de tablettes (digitalisation du présentiel), des sessions de classes virtuelles (formation distante et synchrone), des capsules (micro-learning), des vidéos pédagogiques, etc.

1) Automate the Recording Process to Make It Effortless

The University of Massachusetts Lowell has an opt-in policy for lecture capture. Faculty log in to a website and select which of their courses they want to record. The Department of Instructional Technology then schedules the lecture capture appliance to record the lectures for that course automatically, and creates a link in Blackboard or on a website where students can go to retrieve the lectures for viewing.

The university uses Echo360 lecture capture appliances and some Sonic Foundry Mediasite appliances

While lecture capture appliances are "not cheap," according to Lucas, they reduce the complexity for faculty and staff. "We're weighing it against going into a room to fix a computer issue because of drivers not working and it's not seeing a camera and it's not seeing a document camera," said Lucas. "With the appliance, it basically runs 24/7, and for the most part it's pretty rock solid."

Campuses with large-scale deployments generally focus on lecture halls first and gradually expand to smaller classrooms. For those that have a mix of appliance-based and software-based systems, they tend to place the appliances in the large lecture halls, where they can get a bigger bang for their buck, and use the lower-cost lecture capture software in smaller rooms.

You have to think about which rooms are really good candidates for lecture capture, and those are typically middle and large classrooms. We focused our efforts on the classrooms that are what we consider the large gateway classrooms,"

oncrètement : doivent-elles utiliser leur LMS ou créer une chaîne privée sur YouTube (après tout, c’est ainsi que les MOOC ont commencé, avec la Khan Academy)… ou les deux ? Comment s’assurer alors de la mise en cohérence ? Nombre de fournisseurs, parmi les leaders (Skillsoft) ou les nouveaux venus (Udacity), investissent massivement dans les vidéos de formation pour se hisser au sommet d’un marché très prometteur.  Parmi les nouveaux acteurs, on n’oubliera pas de citer Workday, bien décidé à entrer sur le marché des plateformes LMS (3 milliards de dollars par an), justement à travers un positionnement vidéo original. Impact aussi sur les outils auteurs, dont l’avenir semble s’assombrir avec le développement de la prise de vidéo ou de photos, et les possibilités de montage offertes par les smartphones évolués.

en matière de granularité des savoirs, car l’apprenant devra pouvoir jouer les quelques secondes qui l’intéressent dans une vidéo de dix minutes et plus (Ted Talk, par exemple) : question de tagging des contenus, pas toujours bien supporté actuellement.

But with most recordings being released via a virtual learning environment, access can be restricted to students doing a particular course in a particular year.

Lecture recordings are an excellent resource for international students grappling with concepts in another language and students with disabilities who may struggle to keep pace. Our students reported that it is nice to have more time to listen to what is being said without frantically trying to write it all down. Many lecture capture systems have ‘hot spot’ metrics that staff can use to discover which portions of a lecture have been reviewed repeatedly. This can indicate concepts that students are struggling with and can enable staff to modify their approach to that concept in future years or provide additional support as necessary. Lecture capture could be used for other applications such as student presentations, demonstrating procedures, providing recordings to support lecture flipping and more. The technology is well established, but our use and how we encourage our students to use it is not. This is an opportunity for innovation when developing our teaching.

A moyen terme, des mécanismes de réputation et de diffusion de l’information rendront visibles les excellents enseignants et leur nombre d’étudiants en ligne augmentera. Inversement, les piètres enseignants seront identifiés et leur nombre d’étudiants diminuera. Les taux d’inscription aux MOOC constituent une information publique accessible à tous sur la qualité des enseignants.

Les MOOC vont modifier le marché du travail des professeurs. Les universités pourront, avant de les recruter, évaluer les qualités pédagogiques des professeurs en visualisant leurs cours et en comparant leur nombre d’inscrits. Le recrutement des meilleurs enseignants permettra aux universités de justifier des frais de scolarité plus élevés.