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The PhoCusWright Consumer Technology Survey gathers information about how U S online travelers are using and adopting technology when discussing, shopping for and booking travel This Third Edition has a particular focus on social media and mobile technology, both of which continue to grow in usage.

"These days you don't need any of the above to unlock a hotel room, buy a mojito or snap a vacation photo. All you need is, well - you. At hotels like Alma Barcelona in Spain, a scan of your fingertips opens the door to your room. At Ushuaïa Ibiza Beach Hotel in the Mediterranean, you can buy suntan lotion and a sarong with a tap of two fingers. On some Disney Cruise Line ships, facial recognition technology enables onboard photographers to easily group every candid picture they take of you so that you can later browse (read: buy) them."

"Cabe apuntar que la presentación comienza con un punto de humor. Y es que según indica Joyce, todo empezó hace 2.000 años cuando se dio el primer caso de overbooking, ya que una mujer embarazada y su marido se vieron obligados a pasar la noche en un establo debido a la falta de plazas en el hotel local..."