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Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

mashable.com/...calculate-roi-social-media

social media socialmedia publicidad digital campaña ROI retorno de inversión

shared by Ananda K. Nunez on 06 Nov 10 - No Cached
  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
  • ...7 more annotations...
  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Jorge Acosta

bcg.perspectives - Digital's Impact on Lodging and Leisure Brands - 0 views

www.bcgperspectives.com/...pact_on_lodging_leisure_brands

bcgPerspectives BCG travel leisure lodging digital marketing trends brand business socialmedia

shared by Jorge Acosta on 15 Feb 13 - No Cached
  • Jorge Acosta on 15 Feb 13
     
    "Like many industries, lodging and leisure is undergoing a digitally driven transformation that is changing how travelers shop for hotels, resorts, and cruises-and the nature of the relationship between brand and consumer. Those companies that can combine strong brands rooted in attractive products with comprehensive digital strategies have the opportunity to build enduring customer relationships. Those that fail to do so risk becoming commodities in the marketplace, with inevitable pressure on margins and profits."
Ananda K. Nunez

Hoteles y Conversaciones - 0 views

www.facebook.com/note.php

hotelería hotels turismo socialmedia Medios Sociales smcmxturismo herramientas

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    ¿Cómo vive la industria del turismo el impacto de los cambios provocados por la popularización de la web social?\n\nLos empresarios del sector empezaron quejándose amargamente y pretendiendo controlar lo incontrolable, pero lentamente empezamos a ver algunos atisbos de cómo el tan traído y llevado CRM, Customer Relationship Management, empieza en los sitios más avanzados a experimentar una evolución a donde de verdad están la mayoría de los clientes hoy en día, al Social Relationships Management. \n\nReviewPro: Herramienta que facilita a los gestores de los hoteles un panel de control de las opiniones que de ellos se hacen en los principales sitios sociales obtenidas mediante una herramienta de crawling, las semantiza para dotarlas de significado (positivo/negativo, aspectos mencionados, etc.) y añade herramientas para gestionar las mismas.
Ananda K. Nunez

Social Media: Is Customer King? - 0 views

www.sourcingfocus.com/...2421

socialmedia customer service atención a clientes Sudáfrica 2010 turismo SMCMXTurismo

shared by Ananda K. Nunez on 05 Nov 10 - Cached
  • Ananda K. Nunez on 05 Nov 10
     
    Ofrecer a los consumidores variedad y opciones en canales de comunicación con la marca, incluyendo las plataformas de Medios Sociales, es imperativo para otorgar un buen servicio.\n\nLos avances en la technología han transformado las actitudes y comportamientos de los consumidores quienes esperan que sus problemas sean resueltos proactivamente por las marcas.\n\nLos Medios Sociales ejemplifican dicha (r)evolución... La comunicación de dos vías con los consumidores es vital para que las empresas puedan satisfacer las necesidades de sus clientes.\n\n
Jorge Acosta

Just Tap Here - Technology and Travel - NYTimes.com - 0 views

travel.nytimes.com/...ere-technology-and-travel.html

NYTimes travel technology trends ID identity privacy customer traveler tourism biometrics future

shared by Jorge Acosta on 10 Jun 13 - No Cached
  • Jorge Acosta on 10 Jun 13
     
    "These days you don't need any of the above to unlock a hotel room, buy a mojito or snap a vacation photo. All you need is, well - you. At hotels like Alma Barcelona in Spain, a scan of your fingertips opens the door to your room. At Ushuaïa Ibiza Beach Hotel in the Mediterranean, you can buy suntan lotion and a sarong with a tap of two fingers. On some Disney Cruise Line ships, facial recognition technology enables onboard photographers to easily group every candid picture they take of you so that you can later browse (read: buy) them."
Ananda K. Nunez

The Pros and Cons Of Tumblr For Small Business - 0 views

mashable.com/...tumblr-pros-cons-business

tumblr blogs pymes

shared by Ananda K. Nunez on 21 Mar 11 - No Cached
  • half of Tumblr’s 14 million daily posts are image-based
  • Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.
  • “I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”
  • ...1 more annotation...
  • Yes, Tumblr can be a time suck if you don’t have clear objectives — but seeing as how the service is free, if you use it correctly and target your audience, you’re not going to be losing any money by joining. Granted, you probably won’t be pulling in the dollars directly via Tumblr, either, but you will be engaging with your customers, and perhaps building a stronger base for future business.
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