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Jorge Acosta

Name your price: The power of Big Data and analytics | Chief Marketing & Sales Officer ... - 0 views

cmsoforum.mckinsey.com/...ower-of-big-data-and-analytics

McKinsey ChiefMarketing&SalesOfficerForum business marketing strategy trends bigdata travel tourism

shared by Jorge Acosta on 19 Feb 13 - No Cached
  • Jorge Acosta on 19 Feb 13
     
    "In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won't get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate."
seturismo

GUÍA PARA MOCHILEROS EN PERÚ - 4 views

image

viaje turismo peru

started by seturismo on 22 Oct 19 no follow-up yet
Ananda K. Nunez

Social Media Marketing: 5 Lessons From Business Leaders Who Get It - 0 views

mashable.com/...business-leaders-social-media

CEOs socialmedia data stats

shared by Ananda K. Nunez on 13 Mar 11 - No Cached
  • November 17, 2010
  • only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.
  • 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
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