Group items tagged

Ten social media marketing experts weigh on best practices for social marketing and the future of the growing industry.

This article speaks to how direct marketing concepts can be altered and applied to the digital realm. I thought the paragraph about real-time data flow was the most relevant to our course work.

A light read, but a really great insight into wireless networks in Canada. Funny how the market is "functioning well," yet there are still so many accessibility issues related to internet access which need to be adressed, especially with regards to rural communities. The issue of access was touched on in Dijk's readings.

I'm on a bit of a content-marketing kick. Because marketing and comms often go hand in hand, I thought this was an interesting article.

Article that discusses how social media sites like Facebook and Twitter may not be effective for certain businesses that are more successful with traditional marketing tools.

The CEO of Pinterest explains the tools they used to grow the site.

This is really fascinating article that follows Grey Poupon's marketing strategy of applying memberships standards to Facebook, an inclusive platform.

An article about what julius ceasar could teach us about leadership and social media. Interesting as we look at building our "personal brands" 

Is it the technology or the application of the technology? Has anyone seen a good use for QR codes?

Interesting how this demographic is increasing its presence on social networks. Something to keep in mind for future digital marketing strategies. "Moms social network a lot. How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period."

An interesting example of how toy companies are now marketing to kids and their families. Also, a good example of how kids are more technology literate due to the fact that they are exposed to technology at such a young age.

I just read this article (didn't see you post it until now). But for kids who have already seen and used the iPad -- they want the REAL thing!

Interesting post. I wonder how much of it is marketing and how much this tablet will actually differ from tablets geared at adults.

This blog post from the Harvard Business Review fits perfectly into the readings from this past week for PC8005. It speaks to the importance of existing in two systems: local market and global corporation. Great real-world examples are provided.

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

A great resource for anyone interested in non-profit communication strategy and non-profit communication technologies

Discusses the dominance of Facebook as the primary social networking site and as an important marketing tool for brands and companies.

Re: "The next big thing" this study suggests that only 58% of businesses have a social media strategy. Twitter is apparently on the way down. Pintrest and Tumblr are on their way up.

An interesting read on how organization's can take an emotional approach to marketing on LinkedIn (and other social media platforms).

Interesting how use of social media is becoming less frowned upon in the work environment especially in the fields of marketing, PR, customer service etc. What are your social media habits in the workplace?

Interview with Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners as part of "The Brand New Series" operated by Think with Google. Interesting comments on struggle of meaningful corporate communication with digital media from a industry insider. The Think with Google is certainly worth poking around on for a few minutes