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Ten social media marketing experts weigh on best practices for social marketing and the future of the growing industry.

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

Interesting how this demographic is increasing its presence on social networks. Something to keep in mind for future digital marketing strategies. "Moms social network a lot. How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period."

Interesting how use of social media is becoming less frowned upon in the work environment especially in the fields of marketing, PR, customer service etc. What are your social media habits in the workplace?

An article about what julius ceasar could teach us about leadership and social media. Interesting as we look at building our "personal brands" 

Article that discusses how social media sites like Facebook and Twitter may not be effective for certain businesses that are more successful with traditional marketing tools.

Re: "The next big thing" this study suggests that only 58% of businesses have a social media strategy. Twitter is apparently on the way down. Pintrest and Tumblr are on their way up.

Discusses the dominance of Facebook as the primary social networking site and as an important marketing tool for brands and companies.

The CEO of Pinterest explains the tools they used to grow the site.

A great resource for anyone interested in non-profit communication strategy and non-profit communication technologies

This is really fascinating article that follows Grey Poupon's marketing strategy of applying memberships standards to Facebook, an inclusive platform.

An interesting read on how organization's can take an emotional approach to marketing on LinkedIn (and other social media platforms).