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Top metrics used in evaluating and optimizing marketing performance - 1 views

www.marketingsherpa.com/article.php business social media marketing effectiveness
shared by Steven Groves on 02 May 11 - No Cached
  • Steven Groves on 02 May 11
     
    "closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

The Best Bookkeeping Service - 1 views

started by Justin Pierce on 27 Jan 13 no follow-up yet
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Turning Consumers into Customers - 0 views

blogs.hbr.org/...ng_consumers_into_custome.html business strategy consumers customers Doc Searles Harvard Business Review
shared by Steven Groves on 12 Apr 12 - No Cached
  • Steven Groves on 12 Apr 12
     
    How do you feel about being a product? or being sold to advertisers?  Doc Searls talks about how the transition will occur as consumers become customers in the VRM age

Apply for cash advance - 2 views

started by clariene Austria on 17 Apr 12 no follow-up yet
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Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem worldwide marketing social india linkedin #ROISM social media business
shared by Steven Groves on 27 Apr 12 - No Cached
  • Steven Groves on 27 Apr 12
     
    Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
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Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views

marketingland.com/ntify-high-value-content-12352 measuring social engagement
shared by Guy Powell on 22 May 12 - No Cached
  • Guy Powell on 22 May 12
     
    Interesting overview of determining successful content in social
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Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

www.marketingvox.com/for-segmented-marketing-051127 social social media personas marketing #ROISM facebook ROMI ROI
shared by Guy Powell on 01 Jun 12 - No Cached
  • Guy Powell on 01 Jun 12
     
    Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
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Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology social media marketing strategy apology #ROISM
shared by Steven Groves on 05 Jan 12 - No Cached
  • Steven Groves on 05 Jan 12
     
    All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
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Marketers Look Beyond Social Media Experimentation - 0 views

www.emarketer.com/Article.aspx social media marketing statistics #ROISM
shared by Steven Groves on 27 Dec 11 - No Cached
  • Steven Groves on 27 Dec 11
     
    It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media 
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The End of Link Building as We've Known and Loved it - 0 views

searchenginewatch.com/...ing-as-Weve-Known-and-Loved-it social media marketing link building search search engine
shared by Steven Groves on 15 Jan 12 - No Cached
  • Steven Groves on 15 Jan 12
     
    'White Hat' tactics matter - Quality content presented in context will matter more
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Jumptap: In Mobile, Size May Not Matter | Jumptap - 0 views

www.jumptap.com/-in-mobile-size-may-not-matter mobile matter ROMI marketing
shared by Guy Powell on 18 Jun 12 - No Cached
  • Guy Powell on 18 Jun 12
     
    Interesting stats - probably with some bias - but still has some interesting perspectives on mobile.
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The State and Future of the Social Media Management System Space « Web Strate... - 0 views

www.web-strategist.com/...-media-management-system-space social media marketing measurement
shared by Steven Groves on 17 Mar 11 - No Cached
  • Steven Groves on 17 Mar 11
     
    Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts
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Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods |... - 0 views

blogs.forrester.com/..._communications_at_kraft_foods social media marketing technology CPG FMCG
shared by Steven Groves on 17 Mar 11 - No Cached
  • Steven Groves on 17 Mar 11
     
    Great article on the way global CPGs are approaching a new paradigm in marketing
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MediaPost Publications Forrester: 5 Stages Of Social Media Growth 06/03/2011 - 0 views

www.mediapost.com/publications Social media #ROISM
shared by Guy Powell on 03 Jun 11 - No Cached
  • Guy Powell on 03 Jun 11
     
    Interesting article.  This is a great delineation of the maturity of the corporate usage of social media.  Implementing ROI in most corporations goes through similar phases, although they need to be much more directed.  Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.
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Bath Ales get 56% increase in online sales using social media | Bristol | Social Media ... - 0 views

notfrombolton.co.uk/...i-big-increase-in-online-sales Social Media ROI Marketing Strategy ROMI #ROISM
shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    Great article on practical ROI of Social Media Measurements.
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MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

www.mediapost.com/publications marketing social media social #ROISM ROI ROMI strategy media luxury china
shared by Guy Powell on 03 Oct 11 - No Cached
  • Guy Powell on 03 Oct 11
     
    Interesting note on opportunities for luxury brands in and out of China.
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Auto brands top Chinese digital charts: News from Warc.com - 0 views

www.warc.com/...EmailNews.news China social media marketing #ROISM ROI ROMI
shared by Guy Powell on 19 Sep 11 - No Cached
  • Guy Powell on 19 Sep 11
     
    Interest stats on social media in China
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Measure Up 2011 - 0 views

links.mkt1798.com/...MailView MeasureUp ROISM ROI ROMI Marketing Strategy Social Media
shared by Guy Powell on 26 Apr 11 - No Cached
  • Guy Powell on 26 Apr 11
     
    MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.
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MediaPost Publications How the Mighty Have Fallen: Friendster and MySpace Suck It Up 04... - 0 views

www.mediapost.com/publications Social Media Marketing ROISM #ROISM
shared by Guy Powell on 27 Apr 11 - No Cached
  • Guy Powell on 27 Apr 11
     
    INteresting to see the dynamism in social media.  The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?
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