Group items tagged effectiveness - ROI of Social Media

Top metrics used in evaluating and optimizing marketing performance - 1 views

www.marketingsherpa.com/article.php

business social media marketing effectiveness

shared by Steven Groves on 02 May 11 - No Cached

Steven Groves on 02 May 11

"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

<div class="cArrow"> </div><div class="cContentInner">"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?</div>

...

Cancel

Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage - 0 views

sherpablog.marketingsherpa.com/...media-marketing-tactics-ranked

business social media marketing statistics infographic

shared by Steven Groves on 02 May 11 - No Cached

Steven Groves on 02 May 11

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies

<div class="cArrow"> </div><div class="cContentInner">Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies</div>

...

Cancel

Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem

worldwide marketing social india linkedin #ROISM social media business

shared by Steven Groves on 27 Apr 12 - No Cached

Steven Groves on 27 Apr 12

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

<div class="cArrow"> </div><div class="cContentInner">Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz</div>

...

Cancel

MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views

www.mediapost.com/...per-effective-impressions.html

cost publications marketing #ROISM ROMI media

shared by Guy Powell on 23 May 12 - No Cached

Guy Powell on 23 May 12

Proof that we're getting smarter as it relates to Internet advertising.

<div class="cArrow"> </div><div class="cContentInner">Proof that we're getting smarter as it relates to Internet advertising.</div>

...

Cancel

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached

Steven Groves on 04 Jan 12

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

<div class="cArrow"> </div><div class="cContentInner">"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"</div>

...

Cancel

The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views

adage.com/...235427

marketing social media #ROISM ROI strategy ROMI media business

shared by Guy Powell on 19 Jun 12 - No Cached

Guy Powell on 19 Jun 12

Interesting article on overall media effectiveness comparing traditional to digital and social

<div class="cArrow"> </div><div class="cContentInner">Interesting article on overall media effectiveness comparing traditional to digital and social</div>

...

Cancel

Long-Tail Websites Boost Ad Efficiency - 0 views

www.emarketer.com/Article.aspx

shared by Steven Groves on 14 Mar 11 - No Cached

ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties.
...

Cancel

Steven Groves on 14 Mar 11

"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts

<div class="cArrow"> </div><div class="cContentInner">"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts</div>

...

Cancel

MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views

www.mediapost.com/publications

Facebook #ROISM ROMI Advertising Marketing

shared by Guy Powell on 16 May 11 - No Cached

Guy Powell on 16 May 11

Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.

<div class="cArrow"> </div><div class="cContentInner">Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.</div>

...

Cancel

DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views

www.digidaydaily.com/...sing-dodged-the-privacy-bullet

social media Self-Regulation strategy marketing consumer

shared by Steven Groves on 13 Sep 11 - No Cached

Steven Groves on 13 Sep 11

Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...

<div class="cArrow"> </div><div class="cContentInner">Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web. Hear, hear...</div>

...

Cancel

Google+ not ready for brands: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

#ROISM Social marketing ROI social media strategy Facebook ROMI

shared by Guy Powell on 08 Jul 11 - No Cached

Guy Powell on 08 Jul 11

Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.

<div class="cArrow"> </div><div class="cContentInner">Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.</div>

...

Cancel

iPad boosts Apple profits: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

social media Apple ipad

shared by Guy Powell on 21 Jul 11 - No Cached

Guy Powell on 21 Jul 11

Just amazing. This will have a profound effect on marketing and especially social media

<div class="cArrow"> </div><div class="cContentInner">Just amazing. This will have a profound effect on marketing and especially social media</div>

...

Cancel

B2B Social Media: Definitive Guide - Marketo - 0 views

pages2.marketo.com/dg2-b2b-social-media.html

Social Media Marketing #ROISM

shared by Guy Powell on 30 Jun 11 - No Cached

Guy Powell on 30 Jun 11

Interesting look at social media marketing effectiveness applied to B2B marketing

<div class="cArrow"> </div><div class="cContentInner">Interesting look at social media marketing effectiveness applied to B2B marketing</div>

...

Cancel

Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

www.linkedin.com/news

effectiveness linkedin ROI #ROISM social social media facebook business

shared by Guy Powell on 20 Oct 11 - No Cached

Guy Powell on 20 Oct 11

INteresting stats on Twitter usage and behavior twitter

<div class="cArrow"> </div><div class="cContentInner">INteresting stats on Twitter usage and behavior twitter</div>

...

Cancel

The Yelp Effect: Leveling the Playing Field for Independent Restaurants - Technorati Sm... - 0 views

technorati.com/...lp-effect-leveling-the-playing

business marketing review yelp!

shared by Steven Groves on 13 Oct 11 - No Cached

Steven Groves on 13 Oct 11

The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.

<div class="cArrow"> </div><div class="cContentInner">The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.</div>

...

Cancel

Reliable Internet Marketers - 1 views

I was already aware that there is a stiff competition in the online world, but then I was determined to put up my business. Of course I really want it to be very successful. That is why I asked hel...

started by Sam Kent on 26 Sep 13 no follow-up yet

Group items tagged