us | TagMan - 0 views
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Guy Powell on 21 Jul 11INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.
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Jaiku & Buzz - no longer a part of the technology world of here and now - 0 views
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Goodbye to Buzz & Jaiku - love the innovate and fail fast mentality... they appear to be investing more in G+
The Yelp Effect: Leveling the Playing Field for Independent Restaurants - Technorati Sm... - 0 views
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The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.
Perfect Way to Boost Employees' Self-Esteem - 1 views
I have been working with David Ferrier for two months now and with his expertise, he was able to help me boost the confidence of my team. He was great because he actively motivated my staff to exce...
Sincere Used Car Dealer - 2 views
I have been looking for highly functional used cars in Adelaide, but I did not really find one until I got tired and almost gave up. Good thing that my sister told me about SA Cars, a one stop Sout...
Managing Finances Gets Easier - 1 views
I am totally worthless when it comes to bookkeeping. I know most of it is number crunching, and that is the problem. I am not good at numbers. I am a business owner, and it might surprise you how I...
Affordable Quality Used Cars - 1 views
I had a difficult time looking for quality used cars in Adelaide. Good thing that my friend told me about SA Cars. And I was so happy to get the chance to buy a highly functional car at a very affo...
LinkedIn Debuts Tools To Target Followers - 1 views
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Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...
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Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com
Privacy in Public - what are you trying to hide? | Social Media Club - 0 views
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Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?
Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views
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The continued blurring of mobile, e-commerce and social - love where this is going
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
Enjoying Quality Salon Services - 1 views
Just like any typical lady, I always want to look my best. This is especially true with my hair as this is considered a woman's crowning glory. When I moved to another city last year, I had a diffi...
Carmelo Cerrelli - 0 views
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For data centers, storage is a constant concern. In 2012, 28 percent of data center managers acknowledged rapid storage growth as having a significant impact on their data operations. According to most data centers, as of 2012, they were experiencing data storage growth at a rate of 10 to 24 percent on an annual basis.
MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18... - 0 views
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"Facebook ads can't and shouldn't be characterized as upper or lower-funnel"
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Interesting article on where FB belongs in purchase funnel activity
Why Rankings Still Matter In SEO Reporting - 0 views
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"What should you measure? I recommend using a combination of rankings and analytics data (including ecommerce and/or goal data). But whatever you do, make sure your measurements clearly gauge the area you're trying to improve."
Asian firms in "digital denial": News from Warc.com - 1 views
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Not sure I agree with a blatant split of budget. First, there are only so many social media outlets. Second there is no ROI component to their proposed marketing mix. Not sure I would rely on the given recommendations to drive marketing ROI overall.
Chart: CMO confidence in social media's ability to produce ROI - 0 views
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"social marketing is a promising tactic that will eventually produce ROI"
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
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Interesting article starting the discussion on how to make the best marketing attributions
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
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"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "
Marketers fail to prove worth: News from Warc.com - 0 views
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"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."
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Will marketers and business agree to invest in measurement to help correct this stat?
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