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Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...

Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a social media platform. Guy http://www.Marketing-Calculator.com

Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.

If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful

It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.